10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2012

Commission File Number: 1-34283

ROSETTA STONE INC.

(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization) 043837082
(I.R.S. Employer
Identification No.)

1919 North Lynn St., 7th Fl.
Arlington, Virginia (Address of Principal Executive Offices)	22209 (Zip Code)

800-788-0822

(Registrant’s telephone number, including zip code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x   No  o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  x   No  o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  o	Accelerated filer  x
Non-accelerated filer  o (Do not check if a smaller reporting company)	Smaller reporting company  o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  o   No  x

Indicate the number of shares outstanding of each of the issuer’s classes of stock, as of the latest practicable date.

As of July 31, 2012, 21,025,376 shares of the registrant’s Common Stock, $.00005 par value, were outstanding.

ROSETTA STONE INC.

Table of Contents

		Page
PART I. FINANCIAL INFORMATION
Item 1	Financial Statements	3
Item 2	Management’s Discussion and Analysis of Financial Condition and Results of Operations	21
Item 3	Quantitative and Qualitative Disclosures About Market Risk	43
Item 4	Controls and Procedures	43
PART II. OTHER INFORMATION
Item 1	Legal Proceedings	43
Item 1A	Risk Factors	44
Item 2	Unregistered Sales of Equity Securities and Use of Proceeds	44
Item 3	Defaults Upon Senior Securities	44
Item 4	Mine Safety Disclosures	44
Item 5	Other Information	44
Item 6	Exhibits	45
Signatures		46

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PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements

ROSETTA STONE INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

	June 30,		December 31,
	2012		2011
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	118,774	$	106,516
Restricted cash	46		74
Short term investments	1,600		9,711
Accounts receivable (net of allowance for doubtful accounts of $1,043 and $1,951, respectively)	35,088		51,997
Inventory, net	6,238		6,723
Prepaid expenses and other current assets	6,425		7,081
Income tax receivable	10,151		7,678
Deferred income taxes	12,169		10,985
Total current assets	190,491		200,765
Property and equipment, net	17,936		20,869
Goodwill	34,849		34,841
Intangible assets, net	10,845		10,865
Deferred income taxes	7,913		8,038
Other assets	2,840		1,803
Total assets	$	264,874	$	277,181
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable	$	4,434	$	7,291
Accrued compensation	13,467		11,703
Other current liabilities	26,971		34,911
Deferred revenue	46,012		49,375
Total current liabilities	90,884		103,280
Deferred revenue	3,931		2,520
Other long-term liabilities	1,826		176
Total liabilities	96,641		105,976
Commitments and contingencies (Note 11)
Stockholders’ equity:
Preferred stock, $0.001 par value; 10,000 and 10,000 shares authorized, zero and zero shares issued and outstanding at June 30, 2012 and December 31, 2011, respectively	—		—
Non-designated common stock, $0.00005 par value, 190,000 and 190,000 shares authorized, 21,776 and 21,258 shares issued and outstanding at June 30, 2012 and December 31, 2011, respectively	2		2
Additional paid-in capital	155,305		151,823
Accumulated income	12,635		19,082
Accumulated other comprehensive income	291		298
Total stockholders’ equity	168,233		171,205
Total liabilities and stockholders’ equity	$	264,874	$	277,181

See accompanying notes to condensed consolidated financial statements

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ROSETTA STONE INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
	(unaudited)						(unaudited)
Revenue:
Product	$	37,543		$	48,055		$	85,073		$	90,358
Subscription and service	23,269			18,688			45,188			33,362
Total revenue	60,812			66,743			130,261			123,720
Cost of revenue:
Cost of product revenue	7,122			8,773			16,229			17,568
Cost of subscription and service revenue	4,198			2,747			8,565			5,414
Total cost of revenue	11,320			11,520			24,794			22,982
Gross profit	49,492			55,223			105,467			100,738
Operating expenses
Sales and marketing	35,125			40,535			73,529			78,354
Research and development	6,493			6,354			12,766			12,838
General and administrative	12,919			13,809			26,576			28,617
Total operating expenses	54,537			60,698			112,871			119,809
Loss from operations	(5,045		)	(5,475		)	(7,404		)	(19,071		)
Other income and (expense):
Interest income	21			83			99			162
Interest expense	—			(2		)	—			(4		)
Other income (expense)	320			47			(44		)	49
Total other income (expense)	341			128			55			207
Loss before income taxes	(4,704		)	(5,347		)	(7,349		)	(18,864		)
Income tax benefit	(160		)	(797		)	(902		)	(5,033		)
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Loss per share:
Basic	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)
Diluted	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)
Common shares and equivalents outstanding:
Basic weighted average shares	20,995			20,716			20,969			20,695
Diluted weighted average shares	20,995			20,716			20,969			20,695

See accompanying notes to condensed consolidated financial statements

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ROSETTA STONE INC.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
	(unaudited)						(unaudited)
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Other comprehensive income, net of tax:
Foreign currency translation gain (loss)	(323		)	227			(25		)	502
Unrealized gain (loss) on available-for-sale securities	14			(3		)	18			(16		)
Other comprehensive income (loss)	(309		)	224			(7		)	486
Comprehensive loss	$	(4,853	)	$	(4,326	)	$	(6,454	)	$	(13,345	)

See accompanying notes to condensed consolidated financial statements

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ROSETTA STONE INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

	Six Months Ended
	June 30,
	2012			2011
	(unaudited)
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$	(6,447	)	$	(13,831	)
Adjustments to reconcile net income (loss) to cash provided by (used in) operating activities:
Stock-based compensation expense	3,731			3,141
Bad debt expense	596			308
Depreciation and amortization	4,482			4,255
Deferred income tax	(1,156		)	2,964
Loss on disposal of equipment	380			16
Net change in:
Restricted cash	28			23
Accounts receivable	16,314			7,987
Inventory	480			240
Prepaid expenses and other current assets	649			551
Income tax receivable	(2,740		)	(8,241		)
Other assets	(1,065		)	(1,316		)
Accounts payable	(2,868		)	2,757
Accrued compensation	1,774			397
Other current liabilities	(7,813		)	357
Excess tax benefit from stock options exercised	(18		)	(31		)
Other long term liabilities	1,596			(12		)
Deferred revenue	(1,855		)	(1,572		)
Net cash provided by (used in) operating activities	6,068			(2,007		)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(1,998		)	(5,465		)
Proceeds from (purchases of) available-for-sale securities	8,112			(1,906		)
Acquisition, net of cash acquired	—			(75		)
Net cash provided by (used in) investing activities	6,114			(7,446		)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from the exercise of stock options	—			80
Tax benefit of stock options exercised	18			31
Payments under capital lease obligations	(3		)	(5		)
Net cash provided by financing activities	15			106
Increase (decrease) in cash and cash equivalents	12,197			(9,347		)
Effect of exchange rate changes in cash and cash equivalents	61			405
Net increase (decrease) in cash and cash equivalents	12,258			(8,942		)
Cash and cash equivalents—beginning of year	106,516			115,756
Cash and cash equivalents—end of year	$	118,774		$	106,814
SUPPLEMENTAL CASH FLOW DISCLOSURE:
Cash paid during the periods for:
Interest	$	—		$	4
Income taxes	$	2,320		$	1,204
Noncash financing and investing activities:
Accrued liability for purchase of property and equipment	$	139		$	1,229
Equipment acquired under capital lease	$	—		$	16

See accompanying notes to condensed consolidated financial statements

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ROSETTA STONE INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

1. NATURE OF OPERATIONS

Rosetta Stone Inc. and its subsidiaries (“Rosetta Stone,” the “Company” or the “Successor”) develops, markets and supports a suite of language-learning solutions consisting of software products, online services and audio practice tools under the Rosetta Stone brand name.  The Company’s software products are sold on a direct basis and through select retailers.  The Company provides its software applications to customers through the sale of packaged software and online subscriptions, domestically and in certain international markets.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

The accompanying condensed consolidated financial statements include the accounts of Rosetta Stone Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

Basis of Presentation

The accompanying condensed consolidated financial statements are unaudited. These unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Accordingly, these interim consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto contained in the Company’s Annual Report on Form 10-K filed with the SEC on March 14, 2012. The December 31, 2011 condensed consolidated balance sheet included herein was derived from the audited financial statements as of that date, but does not include all disclosures, including notes, required by GAAP.

The unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and in the opinion of management include all adjustments necessary for the fair presentation of the Company’s statement of financial position at June 30, 2012 and December 31, 2011, the Company’s results of operations for the three and six months ended June 30, 2012 and 2011 and its cash flows for the six months ended June 30, 2012 and 2011. The results for the three and six months ended June 30, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012.  All references to June 30, 2012 or to the three and six months ended June 30, 2012 and 2011 in the notes to the condensed consolidated financial statements are unaudited.

Use of Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America requires that management make certain estimates and assumptions.  Significant estimates and assumptions have been made regarding the allowance for doubtful accounts, estimated sales returns, stock-based compensation, fair value of intangibles and goodwill, fair value of stock issued, inventory reserve, disclosure of contingent assets and liabilities and disclosure of contingent litigation.  Actual results may differ from these estimates.

Revenue Recognition

Revenue is primarily derived from the sale of packaged software and audio practice products, online software subscriptions and professional services. Professional services include training, implementation services and dedicated conversational coaching associated with Rosetta Stone TOTALe. Rosetta Stone TOTALe online, which was released in July 2009, combines dedicated conversational coaching and an online software subscription. Rosetta Stone Version 4 TOTALe, which was released in September 2010, combines packaged software and dedicated conversational coaching. The Company recognizes revenue for software products and related services in accordance with Accounting Standards Codification subtopic 985-605, Software: Revenue Recognition (“ASC 985-605”).

Revenue is recognized when all of the following criteria are met: there is persuasive evidence of an arrangement; the

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product has been delivered or services have been rendered; the fee is fixed and determinable; and collectability is probable. Revenues from packaged software and audio practice products and online software subscriptions are recorded net of discounts.

Revenue is recognized from the sale of packaged software and audio practice products when the product has been delivered, assuming the remaining revenue recognition criteria have been met. Software products include sales to end-user customers and resellers. In most cases, revenue from sales to resellers is not contingent upon resale of the software to the end user and is recorded in the same manner as all other product sales. Revenue from sales of packaged software products are recognized as the products are shipped and title passes and risks of loss have been transferred. For most of the Company’s product sales, these criteria are met at the time the product is shipped. For some sales to resellers and certain other sales, the Company defers revenue until the customer receives the product because the Company legally retains a portion of the risk of loss on these sales during transit. A limited amount of packaged software products are sold to resellers on a consignment basis. Revenue is recognized for these consignment transactions once the end-user sale has occurred, assuming the remaining revenue recognition criteria have been met. In accordance with Accounting Standards Codification subtopic 985-605-50, Software: Revenue Recognition: Customer Payments and Incentives (“ASC 985-605-50”), price protection for changes in the manufacturer suggested retail value granted to resellers for the inventory that they have on hand at the date the price protection is offered is recorded as a reduction to revenue. The Company offers customers the ability to make payments for packaged software purchases in installments over a period of time, which typically ranges between three and five months. Given that these installment payment plans are for periods less than 12 months and a successful collection history has been established, revenue is recognized at the time of sale, assuming the remaining revenue recognition criteria have been met. Packaged software is provided to customers who purchase directly from us with a six-month right of return. The company also allows its retailers to return unsold products, subject to some limitations. In accordance with Accounting Standards Codification subtopic 985-605-15, Software: Revenue Recognition: Products (“ASC 985-605-15”), product revenue is reduced for estimated returns, which are based on historical return rates.

Revenue for software license agreements sold via online software subscriptions as hosting agreements are recognized in accordance with Accounting Standards Codification subtopic 985-605-05, Software: Revenue Recognition: Background (“ASC 985-605-05”). Revenue for online software subscriptions is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Some online licensing arrangements include a specified number of licenses that can be activated over a period of time, which typically ranges between six and 24 months. Revenue for these arrangements is recognized on a per license basis ratably over the term of the individual license subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Revenue for set-up fees related to online licensing arrangements is recognized ratably over the term of the online licensing arrangement, assuming all revenue recognition criteria have been met. Accounts receivable and deferred revenue are recorded at the time a customer enters into a binding subscription agreement and the subscription services are made available to the customer.

In connection with packaged software product sales and online software subscriptions, technical support is provided to customers, including customers of resellers, at no additional cost from one year of purchase. As the fee for technical support is included in the initial licensing fee, the technical support and services are provided within one year, the estimated cost of providing such support is deemed insignificant and no unspecified upgrades/enhancements are offered, technical support revenues are recognized together with the software product and license revenue. Costs associated with the technical support are accrued at the time of sale.

Revenue for online service subscriptions for dedicated conversational coaching is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically range from three months to 15 months. Rosetta Stone Version 4 TOTALe bundles, which include dedicated conversational coaching online services and packaged software, allow customers to begin their online services at any point during a registration window, which is 6 months from the date of purchase from the Company or an authorized reseller. Dedicated conversational coaching online service subscriptions that are not activated during this registration window are forfeited and revenue is recognized upon expiry. Accounts receivable and deferred revenue are recorded at the time a customer purchases the online services.

In accordance with ASC 985-605-50, cash sales incentives to resellers are accounted for as a reduction of revenue, unless a specific identified benefit is identified and the fair value is reasonably determinable.

The Company has been engaged to develop language-learning software for certain endangered languages under fixed-fee arrangements. These arrangements also include contractual periods of post-contract support (“PCS”) and online hosting services ranging from one to ten years. Revenue for multi-element contracts are recognized ratably once the PCS and online hosting periods begin, over the longer of the PCS or online hosting period. When the current estimates of total contract revenue and contract cost indicate a loss for a fixed fee arrangement, a provision for the entire loss on the contract is recorded.

8

Revenue Recognition for Arrangements with Multiple Deliverables

As of January 1, 2010, the Company began to recognize revenue prospectively for new arrangements with multiple deliverables in accordance with ASU No. 2009-13, “Revenue Recognition (Topic 605)—Multiple Deliverable Revenue Arrangements (“ASU No. 2009-13”). For multi- element arrangements that include online services and auxiliary items, such as headsets and audio practice products which provide stand-alone value to the customer, the Company allocates revenue to all deliverables based on their relative selling prices in accordance with ASU No. 2009-13. These accounting principles establish a hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”), and (iii) best estimate of the selling price (“ESP”). VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable.  TPE is the price of the vendor’s or any competitor’s largely interchangeable products or services in standalone sales to similarly situated customers.  ESPs reflect its best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis.

The Company accounts for multiple element arrangements that consist only of software or software related products, in accordance with industry specific accounting guidance for software and software related transactions. For such transactions, revenue on arrangements that include multiple elements is allocated to each element based on the relative fair value of each element, and fair value is generally determined by VSOE or the residual method when VSOE exists only for the undelivered element. If the Company cannot objectively determine the fair value of any undelivered element included in such multiple element arrangements, the Company defers revenue until all elements are delivered and services have been performed, or until fair value can objectively be determined for any remaining undelivered elements.

The Company has identified two deliverables generally contained in Rosetta Stone Version 4 TOTALe software arrangements. The first deliverable is the packaged software, which is delivered at the time of sale, and the second deliverable is the dedicated conversational coaching online services. The Company allocates revenue between these two deliverables using the residual method based on the existence of VSOE for the undelivered service element. Amounts allocated to the software are recognized at the time of sale, provided the other conditions for revenue recognition have been met. Amounts allocated to the online services are deferred and recognized on a straight-line basis over the term of the online services or upon expiry of the online services. The language-learning software cost of sales are generally recognized at the time of sale. Costs for online services and sales and marketing are expensed as incurred.

Income Taxes

The Company accounts for income taxes in accordance with Accounting Standards Codification topic 740, Income Taxes (“ASC 740”), which provides for an asset and liability approach to accounting for income taxes. Deferred tax assets and liabilities represent the future tax consequences of the differences between the financial statement carrying amounts of assets and liabilities versus the tax bases of assets and liabilities. Under this method, deferred tax assets are recognized for deductible temporary differences, and operating loss and tax credit carryforwards. Deferred liabilities are recognized for taxable temporary differences. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. The impact of tax rate changes on deferred tax assets and liabilities is recognized in the year that the change is enacted.

Fair Value of Financial Instruments

In 2008 and 2009, the Company adopted the provisions of ASC No. 820, “Fair Value Measurements.” The valuation techniques required by ASC No. 820 are based upon observable and unobservable inputs. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect our market assumptions. These two types of inputs create the following fair value hierarchy:

Level 1: Quoted prices for identical instruments in active markets.

Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose significant value drivers are observable.

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Level 3: Significant inputs to the valuation model are unobservable.

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, restricted cash, accounts receivable, accounts payable and other accrued expenses approximate fair value due to relatively short periods to maturity.

On November 1, 2009, the Company acquired certain assets from SGLC International Co. Ltd. (“SGLC”), a software reseller headquartered in Seoul, South Korea.  As the assets acquired constituted a business, this transaction was accounted for under Accounting Standards Codification topic 805, Business Combination (“ASC 805”).  The purchase price consisted of an initial cash payment of $100,000, followed by three annual cash installment payments, based on revenue performance in South Korea.  The terms of the acquisition agreement provide for additional consideration to be paid by the Company in each of the following three years, if the acquired company’s revenues exceed certain targeted levels each of these years.  The amount is calculated as the lesser of a percentage of the revenue generated or a fixed amount for each year, based on the terms of the agreement.

Based on these terms, the minimum additional cash payment is zero if none of the minimum revenue targets are met, and the maximum additional payment is $1.1 million.  For the three months ended June 30, 2012 and 2011, we made no additional payments in accordance with the terms of the purchase.

See table below for a summary of the opening balances to the closing balances of the contingent purchase consideration (in thousands):

	As of June 30,
	2012		2011
Contingent purchase price accrual, beginning of period	$	300	$	573
Minimum revenue target met, increase in contingent liability charged to expense in the period	—		—
Payment of contingent purchase liability	—		—
Contingent purchase price accrual, end of period	$	300	$	573

See table below for summary of the Company’s financial instruments accounted for at fair value on a recurring basis, which consist only of our short-term investments that are marked to fair value at each balance sheet date, as well as the fair value of the accrual for the contingent purchase price of our acquisition of SGLC in 2009 (in thousands):

	Fair Value as of June 30, 2012 using:								Fair Value as of June 30, 2011 using:
			Quoted Prices								Quoted Prices
			in Active								in Active
			Markets for				Significant				Markets for				Significant
			Identical		Significant Other		Unobservable				Identical		Significant Other		Unobservable
	June 30,		Assets		Observable Inputs		Inputs		June 30,		Assets		Observable Inputs		Inputs
	2012		(Level 1)		(Level 2)		(Level 3)		2011		(Level 1)		(Level 2)		(Level 3)
Assets:
Short-term investments	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Total	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Liabilities:
Contingent purchase price accrual	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573
Total	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573

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There were no changes in the valuation techniques or inputs used as the basis to calculate the contingent purchase price accrual.

Stock-Based Compensation

The Company accounts for its stock-based compensation in accordance Accounting Standards Codification topic 718, Compensation—Stock Compensation (“ASC 718”), which was adopted by the Company effective January 1, 2006. Under ASC 718, all stock-based awards, including employee stock option grants, are recorded at fair value as of the grant date and recognized as expense in the statement of operations on a straight-line basis over the requisite service period, which is the vesting period.

Stock Options

During the six months ended June 30, 2012, 550,621 stock options were granted at a weighted average exercise price of $9.72 per share. The aggregate grant date fair value of options issued during the period was $3.1 million, which will be recognized as expense over the requisite service period of the options, which is also the vesting period.  During the six months ended June 30, 2011, 535,002 stock options were granted at a weighted average exercise price of $14.70 per share.  During the six months ended June 30, 2012 and 2011, 28,231 and 12,011 stock options were exercised, respectively. The total intrinsic value of options exercised during the six months ended June 30, 2012 and 2011 was approximately $0.4 million and $0.1 million, respectively.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model. For the six months ended June 30, 2012 and 2011, the fair value of options granted was calculated using the following assumptions:

	Six Months Ended
	June 30,
	2012	2011
Expected stock price volatility	65.0% - 65.4%	57.1% - 57.7%
Expected term of options	6 years	6 years
Expected dividend yield	—	—
Risk-free interest rate	0.68% - 0.88%	1.55% - 2.35%

Since the Company’s stock has been publicly quoted since April 2009 and the Company has a limited history of stock option activity, the Company reviewed a group of comparable industry-related companies to estimate its expected volatility over the most recent period commensurate with the estimated expected term of the awards. In addition to analyzing data from the peer group, the Company also considered the contractual option term and vesting period when determining the expected option life and forfeiture rate. For the risk-free interest rate, the Company uses a U.S. Treasury Bond rate consistent with the estimated expected term of the option award.

Restricted Stock

During the six months ended June 30, 2012, 521,826 shares of restricted stock were granted.  The aggregate grant date fair value of the awards was $4.2 million, which will be recognized as expense on a straight-line basis over the requisite service period of the awards, which is also the vesting period.  The Company’s restricted stock grants are accounted for as equity awards. The grant date fair value is based on the market price of the Company’s common stock at the date of grant. During the six months ended June 30, 2011, 128,431 shares of restricted stock were granted.  The aggregate grant date fair value of the awards was $2.0 million.

Restricted Stock Units

During the six months ended June 30, 2012, 38,074 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.5 million, which will be recognized as expense on the grant date, as the awards were immediately

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vested.  The Company’s restricted stock unit grants are accounted for as equity awards.  The grant date fair value is based on the market price of the Company’s common stock at the grant date.  During the six months ended June 30, 2011, 17,471 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.2 million.

The following table presents stock-based compensation expense included in the related financial statement line items (dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
Cost of Revenue	$	85	$	10	$	161	$	20
Sales and marketing	188		288		433		534
Research & development	544		369		905		697
General and administrative	1,279		1,037		2,232		1,890
Total	$	2,096	$	1,704	$	3,731	$	3,141

Foreign Currency Translation and Transactions

The functional currency of the Company’s foreign subsidiaries is their local currency.  Accordingly, assets and liabilities of the foreign subsidiaries are translated into U.S. dollars at exchange rates in effect on the balance sheet date. Income and expense items are translated at average rates for the period. Translation adjustments are recorded as a component of other comprehensive income (loss) in stockholders’ equity.

Cash flows of consolidated foreign subsidiaries, whose functional currency is the local currency, are translated to U.S. dollars using average exchange rates for the period. The Company reports the effect of exchange rate changes on cash balances held in foreign currencies as a separate item in the reconciliation of the changes in cash and cash equivalents during the period. The following table presents the effect of exchange rate changes and the net unrealized gains and losses from our available-for-sale securities on total comprehensive loss (dollars in thousands):

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Foreign currency translation gain (loss)	(323		)	227			(25		)	502
Unrealized gain (loss) on available-for-sale securities	14			(3		)	18			(16		)
Total comprehensive loss	$	(4,853	)	$	(4,326	)	$	(6,454	)	$	(13,345	)

Advertising Costs

Costs for advertising are expensed as incurred.  Advertising expense for the three and six months ended June 30, 2012 was $13.9 million and $30.8 million, respectively, and for the three and six months ended June 30, 2011 were $18.6 million and $35.0 million, respectively.

Recently Issued Accounting Standards

Accounting Standards Update No. 2011-05—Comprehensive Income (Topic 220). Under the amendments to Topic 220, an entity has the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both choices, an entity is required to present each component of net income along with total net

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income, each component of other comprehensive income along with a total for other comprehensive income, and a total amount for comprehensive income. This update eliminates the option to present the components of other comprehensive income as part of the statement of changes in stockholders’ equity. The amendments in this update do not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income, thus the adoption of such standard did not have a material impact on the Company’s reported results of operations and financial position.

In September 2011, the FASB issued new guidance on goodwill impairment testing (ASU 2011-08, Intangibles — Goodwill and Other (Topic 350): Testing Goodwill for Impairment), effective for calendar years beginning after December 15, 2011.  Early adoption is permitted.  The objective of this standard is to simplify how an entity tests goodwill for impairment.  The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value as a basis for determining whether it needs to perform the quantitative two-step goodwill impairment test.  Only if an entity determines, based on qualitative assessment, that it is more likely than not that a reporting unit’s fair value is less than its carrying value will it be required to calculate the fair value of the reporting unit.  The Company adopted this guidance beginning in fiscal year 2012, and the adoption of such guidance did not have a material impact on the Company’s reported results of operations or financial position.

In July 2012, the FASB issued new guidance on the impairment testing of indefinite-lived intangible assets (ASU 2012-02, Intangibles—Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment), effective for calendar years beginning after September 15, 2012.  Early adoption is permitted.  The objective of this standard is to simplify how an entity tests indefinite-lived intangible assets for impairment.  The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test.  Only if an entity determines, based on qualitative assessment, that it is more likely than not that the indefinite-lived intangible asset is impaired will it be required to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test.  The Company intends to adopt this guidance beginning in fiscal year 2013.

3. NET LOSS PER SHARE

Net income (loss) per share is computed under the provisions of Accounting Standards Codification topic 260, Earnings Per Share. Basic income per share is computed using net income (loss) and the weighted average number of shares of common stock outstanding. Diluted earnings per share reflect the weighted average number of shares of common stock outstanding plus any potentially dilutive shares outstanding during the period. Potentially dilutive shares consist of shares issuable upon the exercise of stock options, restricted stock awards, restricted stock units and conversion of shares of preferred stock. Common stock equivalent shares are excluded from the diluted computation if their effect is anti-dilutive.

The following table sets forth the computation of basic and diluted net loss per common share:

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
	(dollars in thousands, except per share amounts)
Numerator:
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Denominator:
Weighted average number of common shares:
Basic	20,995			20,716			20,969			20,695
Diluted	20,995			20,716			20,969			20,695
Loss per common share:
Basic	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)
Diluted	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)

For the three and six months ended June 30, 2012 and 2011, the following common stock equivalent shares were included in the calculation of the Company’s diluted net income per share (in thousands):

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011
Equity Instruments:
Restricted common stock units	—	—	—	—
Restricted common stock	—	—	—	—
Stock options	—	—	—	—
Total common stock equivalent shares	—	—	—	—

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For the three and six months ended June 30, 2012, outstanding stock options, restricted stock units and restricted stock of 2.7 million, 83,000, and 748,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.  For the three and six months ended June 30, 2011, outstanding stock options, restricted stock units, and restricted stock of 2.5 million, 40,000, and 370,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.

4. INVENTORY

Inventory consisted of the following (dollars in thousands):

	June 30,		December 31,
	2012		2011
Raw materials	$	3,571	$	2,458
Finished goods	2,667		4,265
Total inventory	$	6,238	$	6,723

5. GOODWILL

The value of goodwill is primarily derived from the acquisition of Rosetta Stone Ltd. (formerly known as Fairfield & Sons, Ltd.) in January 2006 and the acquisition of certain assets of SGLC in November 2009. The Company tests goodwill for impairment annually on June 30 of each year at the reporting unit level using a fair value approach, in accordance with the provisions of Accounting Standards Codification topic 350, Intangibles—Goodwill and Other (“ASC 350”) or more frequently, if impairment indicators arise. The Company reports its results in two reportable segments, which resulted in two reporting units for goodwill impairment purposes—Consumer and Institutional. The Company’s annual testing resulted in no impairments of goodwill since the dates of acquisition.

The following table represents the balance and changes in goodwill, by reporting unit, for the six months ended June 30, 2012 (in thousands):

	Consumer		Institutional
	Operating		Operating
	Segment		Segment		Total
Balance as of December 31, 2011	$	15,679	$	19,162	$	34,841
Effect of change in foreign currency rate	3		5		8
Balance as of June 30, 2012	$	15,682	$	19,167	$	34,849

6. INTANGIBLE ASSETS

Intangible assets consisted of the following items as of the dates indicated (in thousands):

	June 30, 2012							December 31, 2011
	Gross					Net		Gross					Net
	Carrying		Accumulated			Carrying		Carrying		Accumulated			Carrying
	Amount		Amortization			Amount		Amount		Amortization			Amount
Trade name/ trademark	$	10,608	$	—		$	10,608	$	10,608	$	—		$	10,608
Core technology	2,453		(2,453		)	—		2,453		(2,453		)	—
Customer relationships	10,843		(10,843		)	—		10,842		(10,842		)	—
Website	12		(12		)	—		12		(12		)	—
Patents	300		(63		)	237		300		(43		)	257
Total	$	24,216	$	(13,371	)	$	10,845	$	24,215	$	(13,350	)	$	10,865

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Amortization of intangible assets for the three months ended June 30, 2012 and 2011 totaled $10,000 and $24,000, respectively. For the three months ended June 30, 2012 and 2011, $10,000 and $10,000 was included in research and development expense and zero and $14,000 was included in sales and marketing expense, respectively.

Amortization of intangible assets for the six months ended June 30, 2012 and 2011 totaled $20,000 and $47,000, respectively. For the six months ended June 30, 2012 and 2011, $20,000 and $20,000 was included in research and development expense and zero and $27,000 was included in sales and marketing expense, respectively.

The following table summarizes the estimated future amortization expense related to intangible assets for the remaining six months of 2012 and years thereafter (in thousands):

2012—remaining	$	20
2013	40
2014	40
2015	40
2016	40
Thereafter	57
Total	$	237

In accordance with Accounting Standards Codification topic 360, Property, Plant, and Equipment, the Company reviews its long-lived assets, including property and equipment and intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amounts of the assets may not be fully recoverable. If the total of the expected undiscounted future net cash flows is less than the carrying amount of the asset, a loss is recognized for the difference between the fair value and carrying amount of the asset. There were no impairment charges for the six months ended June 30, 2012 or June 30, 2011.

7. OTHER CURRENT LIABILITIES

The following table summarizes other current liabilities (in thousands):

	June 30,		December 31,
	2012		2011
Marketing expenses	$	11,618	$	12,726
Professional and consulting fees	3,066		3,322
Sales return reserve	5,356		9,931
Taxes payable	1,870		2,413
Other	5,061		6,519
	$	26,971	$	34,911

8. INCOME TAXES

In accordance with Accounting Standards Codification topic 740, Income Taxes, and Accounting Standards Codification subtopic 740-270, Income Taxes: Interim Reporting, the income tax provision for the six month period ended June 30, 2012 is based on the estimated annual effective tax rate for fiscal year 2012. The estimated effective tax rate may be subject to adjustment in subsequent quarterly periods as the estimates of pretax income for the year, along with other items that may affect the rate, change and create a different relationship between domestic and foreign income and loss.

The Company adopted Accounting Standards Codification topic 740-10-25, Income Taxes: Overall: Background (“ASC 740-10-25”) on January 1, 2007, which clarified the accounting for uncertainty in income taxes recognized in an

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enterprise’s financial statements. ASC 740-10-25 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC 740-10-25 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition.

The Company is currently under income tax audit in various foreign jurisdictions for tax years 2008, 2009 and 2010. Although the Company has not received a formal assessment the Company believes it has provided adequate reserves related to all matters in the tax periods open to examination.

Although the timing of income tax audit resolutions and negotiations with taxing authorities is highly uncertain, the Company does not anticipate a significant change to the total amount of unrecognized income tax benefits within the next 12 months.

As of June 30, 2012, we had $1.8 million of unrecognized tax benefits, if recognized, $0.5 million would affect our effective tax rate. As of December 31, 2011, we had $0.2 million of unrecognized tax benefits which, if recognized, would affect our effective tax rate.  These liabilities for unrecognized tax benefits are included in “Other Long Term Liabilities” with an offset in “Other Long Term Assets.”  Interest and penalties related to uncertain tax positions are recorded as part of the income tax provision, which were zero at the adoption date, and are approximately $0.2 million as of the six months ended June 30, 2012.

From 2006, when the U.S. entity began filing as a C-corporation for income tax purposes, until 2010, the U.S entity generated taxable income each year.  The U.S. entity incurred a loss from 2011 and through June 30, 2012.  In accordance with the guidance in ASC 740, the Company is required to evaluate the potential for a valuation allowance against its U.S. deferred tax balances.  The analysis of the need for a valuation allowance on U.S. deferred tax assets recognizes that while the Company has not incurred a cumulative loss over our evaluation period, recent losses were incurred in the current year as well as the prior year.  Consideration has also been given to the steps taken by new leadership to enhance profitability by cutting costs, the fact that through June 30, 2012 the Company is ahead of forecast at the beginning of the year, the lengthy period over which these net deferred assets can be realized, and the Company’s history of not having tax loss carry-forwards in any jurisdiction expire unused.  Based on the assessment, it appears more likely than not that the net deferred tax asset will be realized through future taxable earnings.  It is possible that future results may result in a 3-year cumulative loss due to highly profitable 2009 quarters no longer being part of the analysis.  If the Company does not have sufficient objective positive evidence to overcome the 3-year cumulative loss this may result in a non-cash charge up to $16.9 million.  However, currently no valuation allowance has been established for the Company’s net deferred tax assets in the U.S.  The Company will continue to assess the need for a valuation allowance against its deferred tax assets in the future.

After evaluating operations in Brazil, it appears more likely than not, the Brazil net deferred tax asset will be realized through future taxable earnings.  However, if future results do not meet expectations, there may be a need to reduce the Brazil deferred tax assets by establishing a valuation allowance up to $0.4 million.

Recent losses of our Korea subsidiary also required evaluation of the potential for a valuation allowance against the deferred tax assets of the Korea subsidiary.  Recent losses combined with forecasted performance provide sufficient evidence to conclude the need for a full valuation allowance to reduce the deferred tax assets of the Korea subsidiary.  As a result, a non-cash charge of $0.4 million was recorded during the three months ended June 30, 2012.  As the Korea subsidiary continues operations we will monitor actual results and updated projections on a quarterly basis.  When and if the subsidiary realizes or realistically anticipates sustainable profitability, or develops prudent and feasible tax planning strategies, the Korea subsidiary will assess the appropriateness of releasing the valuation allowance in whole or in part.

At June 30, 2012 and December 31, 2011, the Company’s net deferred tax asset was $20.1 million and $19.0 million, respectively.  Based on the assessment, management believes more likely than not that the net deferred tax asset will be realized through future taxable earnings.  If future results fail to provide objectively verifiable evidence to support the realization of the deferred tax assets, a valuation allowance may be required to reduce the deferred tax assets to their expected net realizable value.  The Company will continue to assess the need for a valuation allowance in the future.

9. STOCK PLANS

2006 Stock Incentive Plan

On January 4, 2006, the Company established the Rosetta Stone Inc. 2006 Stock Incentive Plan (the “2006 Plan”) under which the Company’s Board of Directors, at its discretion, could grant stock options to employees and certain directors of

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the Company and affiliated entities. The 2006 Plan initially authorized the grant of stock options for up to 1,942,200 shares of common stock. On May 28, 2008, the Board of Directors authorized the grant of additional stock options for up to 195,000 shares of common stock under the plan, resulting in total stock options available for grant under the 2006 Plan of 2,137,200 as of December 31, 2008. The stock options granted under the 2006 Plan generally expire at the earlier of a specified period after termination of service or the date specified by the Board or its designated committee at the date of grant, but not more than ten years from such grant date. Stock issued as a result of exercises of stock options will be issued from the Company’s authorized available stock.

2009 Omnibus Incentive Plan

On February 27, 2009, the Company’s Board of Directors approved a new Stock Incentive and Award Plan (the “2009 Plan”) that provides for the ability of the Company to grant up to 2,437,744 new stock incentive awards or options including Incentive and Nonqualified Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Units, Performance Shares, Performance based Restricted Stock, Share Awards, Phantom Stock and Cash Incentive Awards. The stock incentive awards and options granted under the 2009 Plan generally expire at the earlier of a specified period after termination of service or the date specified by the Board or its designated committee at the date of grant, but not more than ten years from such grant date.  On May 26, 2011 the Board of Directors authorized and the Company’s shareholders approved the allocation of an additional 1,000,000 shares of common stock to the 2009 Plan.  On May 23, 2012, the Board of Directors authorized and the Company’s shareholders approved the allocation of a 1,122,930 additional shares of common stock to the 2009 Plan.

Concurrent with the approval of the 2009 Plan, the 2006 Plan was terminated for purposes of future grants.  At June 30, 2012 there were 1,555,863 shares available for future grant under the 2009 Plan.

In accordance with Accounting Standards Codification topic 718, Compensation—Stock Compensation (“ASC 718”), the fair value of stock-based awards to employees is calculated as of the date of grant. Compensation expense is then recognized on a straight-line basis over the requisite service period of the award. The Company uses the Black-Scholes pricing model to value its stock options, which requires the use of estimates, including future stock price volatility, expected term and forfeitures. Stock-based compensation expense recognized is based on the estimated portion of the awards that are expected to vest. Estimated forfeiture rates were applied in the expense calculation.

Stock Options

The following table summarized the Company’s stock option activity from January 1, 2012 to June 30, 2012:

			Weighted		Weighted
			Average		Average		Aggregate
	Options		Exercise		Contractual		Intrinsic
	Outstanding		Price		Life (years)		Value
Options Outstanding, January 1, 2012	2,223,749		$	13.29	$	7.14	$	2,288,131
Options granted	550,621		9.72
Options exercised	(28,231	)	8.68
Options cancelled	(70,666	)	15.49
Options Outstanding, June 30, 2012	2,675,473		12.54		7.30		9,541,361
Vested and expected to vest at June 30, 2012	2,477,133		12.60		7.14		8,921,124
Exercisable at June 30, 2012	1,375,892		11.34		5.72		6,528,513

As of June 30, 2012, there was approximately $8.5 million of unrecognized stock-based compensation expense related to non-vested stock option awards that is expected to be recognized over a weighted average period of 2.84 years.

Stock options are granted at the discretion of the Board of Directors or the Compensation Committee (or their authorized member(s)) and expire 10 years from the date of the grant. Options generally vest over a four-year period based upon required service conditions.  No options have performance or market conditions. The Company calculates the pool of additional paid-in capital associated with excess tax benefits using the “simplified method” in accordance with ASC 718.

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Restricted Stock Awards

During the six months ended June 30, 2012, 521,826 shares of restricted stock were granted. The aggregate grant date fair value of the awards was $4.2 million, which will be recognized on a straight-line basis as expense over the requisite service period of the awards, which is also the vesting period. During the six months ended June 30, 2012, 38,142 shares of restricted stock were forfeited.  As of June 30, 2012, future compensation cost related to the nonvested portion of the restricted stock awards not yet recognized in the statement of operations was $6.6 million and is expected to be recognized over a period of 2.31 years.

The following table summarized the Company’s restricted stock award activity from January 1, 2012 to June 30, 2012:

			Weighted
			Average		Aggregate
	Nonvested		Grant Date		Intrinsic
	Outstanding		Fair Value		Value
Nonvested Awards, January 1, 2012	323,010		$	18.22	$	5,885,242
Awards granted	521,826		7.99
Awards vested	(59,195	)	18.63
Awards cancelled	(38,142	)	14.36
Nonvested Awards, June 30, 2012	747,499		11.21		$	8,379,464

Restricted Stock Units

During the six months ended June 30, 2012, 38,074 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.5 million, which was recognized as expense on the grant date, as the awards were immediately vested.   The Company’s restricted stock unit grants are accounted for as equity awards.  The grant date fair value is based on the market price of the Company’s common stock at the grant date.

10. STOCKHOLDERS’ EQUITY

At June 30, 2012, the Company’s Board of Directors had the authority to issue 200,000,000 shares of stock, of which 190,000,000 were designated as Common Stock, with a par value of $0.00005 per share, and 10,000,000 were designated as Preferred Stock, with a par value of $0.001 per share.  At June 30, 2012, the Company had shares of common stock issued and outstanding of 21,776,335.

11. COMMITMENTS AND CONTINGENCIES

Operating Leases

The Company leases many kiosks, copiers, parking spaces, buildings, a warehouse, and office space under operating lease and site license arrangements, some of which contain renewal options. The rental payments under some kiosk site licenses are based on a minimum rental plus a percentage of the kiosk’s sales in excess of stipulated amounts. Kiosk site licenses range from a period of one month to 89 months. Building, warehouse and office space leases range from 12 months to 89 months. Certain leases also include lease renewal options.

The following table summarizes future minimum operating lease payments for the remaining six months of 2012 and the years thereafter (in thousands):

Periods Ending December 31,
2012-remaining	$	2,973
2013	4,358
2014	1,796
2015	412
2016 and thereafter	—
	$	9,539

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Rent expense was $2.2 million and $3.2 million for the three months ended June 30, 2012 and 2011, respectively.  Rent expense was $5.0 million and $6.9 million for the six months ended June 30, 2011, respectively.

The Company accounts for its leases under the provisions of Accounting Standards Codification topic 840, Accounting for Leases (“ASC 840”), and subsequent amendments, which require that leases be evaluated and classified as operating leases or capital leases for financial reporting purposes. Certain operating leases contain rent escalation clauses, which are recorded on a straight-line basis over the initial term of the lease with the difference between the rent paid and the straight-line rent recorded as either a deferred rent asset or liability depending on the calculation. Lease incentives received from landlords are recorded as deferred rent liabilities and are amortized on a straight-line basis over the lease term as a reduction to rent expense. The deferred rent liability was $0.4 million at June 30, 2012. The deferred rent asset was $5,000 at June 30, 2012. The deferred rent asset is classified in prepaid and other assets as all associated leases have less than one year remaining on their term.

Litigation

In July 2009, the Company filed a lawsuit in the United States District Court for the Eastern District of Virginia against Google Inc., seeking, among other things, to prevent Google from infringing upon its trademarks. In August 2010, the U.S. District Court for the Eastern District of Virginia issued its final order dismissing our trademark infringement lawsuit against Google. The Company appealed the District Court’s decision to the U.S. Court of Appeals for the Fourth Circuit. On April 9, 2012, the appellate court reversed the District Court’s grant of summary judgment in Google’s favor and remanded the case to the District Court for further consideration.  Discovery is currently under way and the District Court has set a trial date for December 3, 2012.  The Company has incurred, and will continue to incur material legal fees and other costs and expenses in pursuit of our claims against Google.

On or about April 28, 2010, a purported class action lawsuit was filed against the Company in the Superior Court of the State of California, County of Alameda for damages, injunctive relief and restitution in the matter of Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd. and DOES 1 to 50. The complaint alleges that plaintiffs and other persons similarly situated who are or were employed as salaried managers by the Company in its retail locations in California are due unpaid wages and other relief for the Company’s violations of state wage and hour laws. Plaintiffs moved to amend their complaint to include a nationwide class on January 21, 2011. In November 2011, the plaintiffs’ attorneys and the Company agreed to the mediator’s proposed settlement terms, and as a result, as of September 30, 2011, the Company reserved $0.6 million for the proposed settlement amount. Approval of the proposed settlement by the court is pending. The Company disputes the plaintiffs’ claims and it has not admitted any wrongdoing with respect to the case.

On June 23, 2011, Rosetta Stone GmbH was served with a writ filed by Langenscheidt KG (“Langenscheidt”) in the District Court of Cologne, Germany alleging trademark infringement due to Rosetta Stone GmbH’s use of the color yellow on its packaging of its language-learning software and the advertising thereof in Germany. On January 19, 2012, the District Court of Cologne ordered an injunction of Rosetta Stone GmbH’s use of the color yellow in packaging, on its website and in television commercials and declared Rosetta Stone liable for damages, attorneys’ fees and costs to Langenscheidt. However, no dollar amounts have been specified yet for the award of damages by the District Court of Cologne. In its decision, the District Court of Cologne also ordered the destruction of Rosetta Stone GmbH’s product and packaging which utilized the color yellow and which was deemed to have infringed Langenscheidt’s trademark. The decision is immediately enforceable upon Langenscheidt posting of a bond. Langenscheidt has not posted a bond and is unlikely to post a bond as it would be responsible for costs and damages incurred by Rosetta Stone GmbH should the decision be reversed. The Company is vigorously defending this matter and has filed a notice of appeal with the Court of Appeals in Cologne. The range of any potential loss is not reasonably estimable at this time. Even if the plaintiff is unsuccessful in its claims against the Company, the Company will incur legal fees and other costs in the defense of these claims.  The Company also commenced a separate proceeding directed at the cancellation of Langenscheidt’s German trademark registration of yellow as an abstract color mark.  On June 19, 2012, the German Patent and Trademark Office rendered a decision in this proceeding denying Rosetta Stone’s request to cancel Langenscheidt’s German trademark registration.

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From time to time, the Company has been subject to various claims and legal actions in the ordinary course of its business. The Company is not currently involved in any legal proceeding the ultimate outcome of which, in its judgment based on information currently available, would have a material impact on its business, financial condition or results of operations.

12. SEGMENT INFORMATION

Beginning in 2011, the company was managed in two operating segments—Consumer and Institutional. These segments also represent our reportable segments. Management, including the chief operating decision maker, began to measure the performance of our operating segments in the first quarter of 2011 based upon operating segment revenue and operating segment contribution. Operating segment contribution includes segment revenue and expenses incurred directly by the segment, including material costs, service costs, research and development and selling, marketing, and administrative expenses. We do not allocate certain expenses, which include the majority of general and administrative expenses, facilities and communication expenses, purchasing expenses, manufacturing support and logistic expenses, depreciation and amortization, amortization of capitalized software development costs, and stock-based compensation. These expenses are included in the unallocated expenses section of the table presented below. Revenue from transactions between our operating segments is not material.

With the exception of goodwill, we do not identify or allocate our assets by operating segment. Consequently, we do not present assets or liabilities by operating segment.

Operating results by segment for the three and six months ended June 30, 2012 and 2011 were as follows (in thousands):

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Revenue:
Consumer	$	44,968		$	50,620		$	100,256		$	93,281
Institutional	15,844			16,123			30,005			30,439
Total Revenue	$	60,812		$	66,743		$	130,261		$	123,720
Segment contribution:
Consumer	$	18,952		$	18,737		$	42,468		$	28,600
Institutional	7,397			9,916			14,545			19,186
Total segment contribution	26,349			28,653			57,013			47,786
Unallocated expenses, net:
Amortization of acquired intangibles	10			10			20			20
Stock-based compensation	2,050			1,536			3,545			2,835
Unallocated cost of sales	5,496			5,501			12,181			10,721
Unallocated sales and marketing	6,687			8,427			13,079			14,740
Unallocated research and development	5,941			5,975			11,843			12,121
Unallocated general and administrative	11,210			12,679			23,749			26,420
Total unallocated expenses, net	31,394			34,128			64,417			66,857
Operating loss	(5,045		)	(5,475		)	(7,404		)	(19,071		)
Other income, net	341			128			55			207
Loss before provision for income taxes	$	(4,704	)	$	(5,347	)	$	(7,349	)	$	(18,864	)

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Geographic Information

Revenue by major geographic region is based primarily upon the geographic location of the customers who purchase our products. The geographic locations of distributors and resellers who purchase and resell our products may be different from the geographic locations of end customers. The information below summarizes revenue from customers by geographic area for the three and six months ended June 30, 2012 and 2011 (in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
United States	$	50,810	$	53,418	$	105,725	$	94,688
International	10,002		13,325		24,536		29,032
Total Revenue	$	60,812	$	66,743	$	130,261	$	123,720

The information below summarizes long-lived assets by geographic area as of June 30, 2012 and 2011(in thousands):

	As of June 30,
	2012		2011
United States	$	16,243	$	19,528
International	1,693		2,614
Total	$	17,936	$	22,142

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

This Quarterly Report on Form 10-Q (this “Report”) contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The statements contained in this Report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are often identified by the use of words such as, but not limited to, “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “will,” “plan,” “project,” “seek,” “should,” “target,” “would,” and similar expressions or variations intended to identify forward-looking statements. These statements are based on the beliefs and assumptions of our management based on information currently available to management. Such forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below, and those discussed in the section titled “Risk Factors” included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 14, 2012. Furthermore, such forward-looking statements speak only as of the date of this report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. Unless the context otherwise requires, references in this Report to “we”, “us” or “our” shall mean the Company.

Overview

We are a leading provider of technology-based language-learning solutions. We develop, market, and sell language-learning solutions consisting of software, online services and audio practice tools primarily under our Rosetta Stone brand. Our teaching method, which we call Dynamic Immersion, is designed to leverage the innate, natural language-learning ability that children use to learn their native language. Our courses are based on our proprietary interactive technologies and

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pedagogical content and utilize a sophisticated sequencing of images, text and sounds to teach a new language without translation or grammar explanation. We believe our award-winning solutions provide an effective, convenient and fun way to learn languages. We currently offer our self-study language-learning solutions in over 30 languages. Our customers include individuals, educational institutions, armed forces, government agencies and corporations.

The strength and breadth of our solutions have allowed us to develop a business model that we believe distinguishes us from other language-learning companies. Our scalable technology platform and our proprietary content can be deployed across many languages, which have enabled us to cost-effectively develop a broad product portfolio. We have a multi-channel marketing and distribution strategy that directly targets customers, utilizing print, online, television and radio advertising, public relations initiatives and our branded kiosks. Approximately 86% of our revenue for the year ended December 31, 2011 was generated through our direct sales channels, which include our call centers, websites, institutional sales force and kiosks. We also distribute our solutions through select retailers such as Amazon.com, Barnes & Noble, Best Buy, Books-a-Million, Staples and Costco in the U.S., as well as select third party retailers in our international locations.

We generate revenue primarily from sales of packaged software and audio practice products and online software subscriptions. Our continued growth depends, in part, on our ability to maintain strong brand recognition in order to generate sales from new customers. We continuously balance our need to achieve short-term financial goals with the equally critical need to invest in our products, our brand, our channels, and our infrastructure to ensure our future success. In making decisions about spending levels in our various functional organizations, we consider many factors, including:

·our ability to expand our presence and penetrate existing markets;

·the extent to which we can sell new products and services to existing customers;

·our success in expanding our brand;

·the evolution of our product and service offerings; and

·our ability to expand our presence and reach geographically.

We believe the primary factors that affect our financial performance include the following:

·customer awareness and acceptance of our product and service offerings;

·continued product and service innovation;

·average revenue per customer;

·direct marketing variables, including:

·print, television and radio media discounts and rates;

·the relevance of our advertising and website;

·online pay-per-click and other online advertising rates;

·email marketing campaigns

·internal and external call center conversion rates; and

·website traffic and conversion rates;

·customer brand loyalty;

·the number and quality of our kiosk locations;

·dynamics of our third-party distribution partners;

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·dynamics in our international markets; and

·cross-channel management of consumer and institutional markets.

We believe that our multi-channel marketing and distribution models are fundamental to our success. Specifically, we focus on educating customers about the many benefits of our products and services by leveraging our advertising and kiosk network in order to drive website and call center traffic.

On February 22, 2012, our board of directors promoted chief financial officer Stephen M. Swad, to president and chief executive officer (“CEO”). In connection with his new role, the CEO and his management team assessed the Company’s business. On May 8, 2012, at the Company’s Investor Day, the strategic focus of the management team through 2015 was discussed. The primary areas of focus will be:

1.leveraging the brand;

2.innovating the platform; and

3.expanding distribution

In pursuing these priorities, we plan to balance margin with growth.  As this process evolves, we have and may record one-time expenses associated with transition to our new strategy.

Components of Our Statement of Operations

Revenue

We derive revenue from sales of language learning solutions consisting of packaged software, audio practice products, professional services, and online software subscriptions. Revenue is presented as product revenue or subscription and service revenue in our consolidated financial statements. Our audio practice products are normally combined with our packaged software products and sold as a solution.

Revenue is primarily derived from the sale of packaged software and audio practice products, online software subscriptions and professional services. Our professional services include training, implementation services and dedicated conversational coaching associated with Rosetta Stone TOTALe. Rosetta Stone TOTALe online, which was released in July 2009, combines dedicated conversational coaching and an online software subscription. Rosetta Stone Version 4 TOTALe, which was released in September 2010, combines packaged software and dedicated conversational coaching. The content of our packaged software and subscription offerings are the same. We offer our customers the ability to choose which format they prefer without differentiating the learning experience. We began bundling time-based subscription licenses of our web-based TOTALe services with perpetual licenses of our Rosetta Stone Version 3 language learning solutions in the U.S. consumer market as part of our Rosetta Stone Version 4 TOTALe launch. As a result, we defer approximately 10%-35% of each of these bundled sales over the term of the subscription license.

We sell our solutions directly to individuals, educational institutions, corporations, government agencies and armed forces. We distribute our consumer products predominantly through our direct sales channels, primarily our websites and call centers, which we refer to as our direct-to-consumer channel. We also distribute our consumer products through our kiosks, which we operate, as well as through select third-party retailers. The majority of our consumer customers purchase our packaged software and audio practice products, online software subscriptions and professional services. We sell to institutions primarily through our direct institutional sales force. Many institutions elect to license our products on a subscription basis. For purposes of explaining variances in our revenue, we separately discuss changes in our consumer and institutional sales channels because the customers and revenue drivers of these channels are different

Our consumer revenue is affected by seasonal trends associated with the holiday shopping season. As a result, our fourth quarter ended December 31, 2011 accounted for 32% of our annual revenue in 2011. Our institutional revenue is seasonally stronger in the second and third quarters of the calendar year due to education and government purchasing cycles. We expect these trends to continue, subject to government budget reductions which may negatively affect future revenue.

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Cost of Product and Subscription and Service Revenue

Cost of product revenue consists of the direct and indirect materials and labor costs to produce and distribute our products. Such costs include packaging materials, computer headsets, freight, inventory receiving, personnel costs associated with product assembly, third-party royalty fees and inventory storage, obsolescence and shrinkage. We believe cost of subscription and service revenue primarily represents costs associated with supporting our online language learning service, which includes online language conversation coaching, hosting costs and depreciation. We also include the cost of credit card processing and customer technical support in both cost of product revenue and cost of subscription and service revenue. We believe cost of revenue will also increase as a percentage of revenue in future periods as a result of our launch of Rosetta Stone Version 4 TOTALe, which includes services that have higher direct costs to deliver to customers than prior versions of our product.

Operating Expenses

We classify our operating expenses into three categories: sales and marketing, research and development and general and administrative.

Our operating expenses primarily consist of personnel costs, direct advertising and marketing expenses and professional fees associated with contract product development, legal, accounting and consulting. Personnel costs for each category of operating expenses include salaries, bonuses, stock-based compensation and employee benefit costs.

Sales and Marketing.  Our sales and marketing expenses consist primarily of direct advertising expenses related to television, print, radio, online and other direct marketing activities, personnel costs for our sales and marketing staff, rental payments for our kiosks and commissions paid to our sales personnel. In 2007, we began to make significant investments to expand our sales and marketing operations in Europe and Japan. In 2009, we began to make significant investments to expand our sales and marketing operations in South Korea, in 2010 we established our presence in Germany, and in 2011 we established an office in Brazil. In each case we established local sales offices, added employees and launched marketing and public relations campaigns within the region. We intend to continue to expand our sales activities within some of these regions as well as to expand our presence into new countries, in addition to expanding our media and advertising campaigns in the United States.  As part of our CEO’s assessment of the company’s business as described above in the Overview section, we are evaluating the profitability and potential of each existing and new market.  As a result of this process, we consolidated our European presence to the London office and closed the German office in June 2012.  We expect sales and marketing expenses to continue to increase in future periods as we expand our operations in existing and new markets.

Research and Development.  Research and development expenses consist primarily of personnel costs and contract development fees associated with the development of our solutions. Our development efforts are primarily based in the United States and are devoted to modifying and expanding our product portfolio through the addition of new content and new complimentary products and services to our language learning solutions. We expect our investment in research and development expenses to increase in future years but provide us with significant benefits in the future.

General and Administrative.  General and administrative expenses consist primarily of personnel costs of our executive, finance, legal, human resources and other administrative personnel, as well as accounting and legal professional services fees and other corporate expenses. In 2012, there have been and we expect that there will continue to be increases to certain general and administrative expenses to support our expansion into international markets. We also expect to incur increases to legal fees and other costs in connection with our pending lawsuit against Google. However, we are also taking steps to reduce certain general and administrative expenses as we realign our cost structure to help fund investment in areas of growth.

Interest and Other Income (Expense)

Interest and other income (expense) primarily consist of interest income, interest expense, foreign exchange gains and losses, and income from litigation settlements.  Interest expense is primarily related to interest on our capital leases. Interest income represents interest received on our cash, cash equivalents, and short-term investments.  Fluctuations in foreign currency exchange rates in our foreign subsidiaries cause foreign exchange gains and losses.  Legal settlements are related to agreed upon settlement payments from various anti-piracy enforcement efforts.

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Income Tax Expense (Benefit)

For the six months ended June 30, 2012, our worldwide effective tax rate was approximately 12%.  For the year ended December 31, 2011, our effective tax rate was approximately 29%.  The change in our effective tax rate was a result of establishing a full valuation allowance against the deferred tax balances of our Korea operations and changes in the geographic distribution of our income.

The Company evaluates the recoverability of the deferred tax asset and establishes a valuation allowance, if necessary, to reduce the deferred tax asset to an amount that is more likely than not to be realized (a likelihood of more than 50 percent). Significant judgment is required to determine whether a valuation allowance is necessary and the amount of such valuation allowance, if appropriate.

When assessing the realization of its deferred tax asset, the company considers all available evidence, including:

·the nature, frequency, and severity of cumulative financial reporting losses in recent years;

·the carryforward periods for the net operating loss, capital loss, and foreign tax credit carryforwards;

·predictability of future operating profitability of the character necessary to realize the asset;

·prudent and feasible tax planning strategies that would be implemented, if necessary, to protect against the loss of the deferred tax asset;

·the effect of reversing taxable temporary differences.

The evaluation of the recoverability of the deferred tax asset requires the company to weigh all positive and negative evidence to reach a conclusion that it is more likely than not that all or some portion of the deferred tax assets will not be realized. The weight given to the evidence is commensurate with the extent to which it can be objectively verified. The more negative evidence that exists, the more positive evidence is necessary and the more difficult it is to support a conclusion that a valuation allowance is not needed.

The analysis of the need for a valuation allowance on U.S. deferred tax assets recognizes that while the Company has not incurred a cumulative loss over our evaluation period, recent losses were incurred in the current year as well as the prior year.  Consideration has also been given to the steps taken by new leadership to enhance profitability by cutting costs, the fact that through June 30, 2012 the Company is ahead of forecast at the beginning of the year, the lengthy period over which these net deferred assets can be realized, and the Company’s history of not having tax loss carry-forwards in any jurisdiction expire unused.  Based on the assessment, it appears more likely than not that the net deferred tax asset will be realized through future taxable earnings.

After evaluating operations in Brazil, it appears more likely than not the Brazil net deferred tax asset will be realized through future taxable earnings.  However, if future results do not meet expectations there may be a need to reduce the Brazil deferred tax assets by establishing a valuation allowance.

Recent losses of our Korea subsidiary also required evaluation of the potential for a valuation allowance against the deferred tax assets of the Korea subsidiary.  Recent losses combined with forecasted performance provide sufficient evidence to conclude the need for a full valuation allowance to reduce the deferred tax assets of the Korea subsidiary. In addition, we will continue to monitor the need to record a valuation allowance against deferred tax assets in the U.S. and other foreign jurisdictions on a quarterly basis. It is possible that additional valuation allowance will need to be recorded in the U.S. and other foreign jurisdictions in the current fiscal year.

Critical Accounting Policies and Estimates

In presenting our financial statements in conformity with accounting principles generally accepted in the United States, we are required to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses and related disclosures.

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Some of the estimates and assumptions we are required to make relate to matters that are inherently uncertain as they pertain to future events. We base these estimates and assumptions on historical experience or on various other factors that we believe to be reasonable and appropriate under the circumstances. On an ongoing basis, we reconsider and evaluate our estimates and assumptions. Our future estimates may change if the underlying assumptions change. Actual results may differ significantly from these estimates.

Revenue Recognition for Arrangements with Multiple Deliverables

As of January 1, 2010, we began to recognize revenue prospectively for new arrangements with multiple deliverables in accordance with ASU No. 2009-13, Revenue Recognition (Topic 605)—Multiple Deliverable Revenue Arrangements (“ASU No. 2009-13”). For multi-element arrangements that include online services and auxiliary items, such as headsets and audio practice products which provide stand-alone value to the customer, we allocate revenue to all deliverables based on their relative selling prices in accordance with ASU No. 2009-13. The new accounting principles establish a hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”), and (iii) best estimate of the selling price (“ESP”). VSOE generally exists only when we sell the deliverable separately and is the price that we actually charge for that deliverable. TPE is the price of the vendor’s or any competitor’s largely interchangeable products or services in standalone sales to similarly situated customers.  ESPs reflect our best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis.

We have identified two deliverables generally contained in arrangements involving the sale of online services bundled with auxiliary items. The first deliverable is the auxiliary items, which are delivered at the time of sale, and the second deliverable is the online services. We allocate revenue between these two deliverables using the relative selling price method. Amounts allocated to the auxiliary items are recognized at the time of sale, provided the other conditions for revenue recognition have been met. Amounts allocated to the online services are deferred and recognized on a straight-line basis over the term of the online services. The auxiliary item cost of sales are generally recognized at the time of sale. Costs for online services and sales and marketing are expensed as incurred.

We have identified two deliverables generally contained in Rosetta Stone V4 TOTALe software arrangements. The first deliverable is the packaged software, which is delivered at the time of sale, and the second deliverable is the dedicated conversational coaching online services. We allocate revenue between these two deliverables using the residual method based on the existence of VSOE. Amounts allocated to the software are recognized at the time of sale, provided the other conditions for revenue recognition have been met. Amounts allocated to the online services are deferred and recognized on a straight-line basis over the term of the online services or upon expiry of the online services. The language learning software cost of sales are generally recognized at the time of sale. Costs for online services and sales and marketing are expensed as incurred.

Goodwill

In accordance with ASC 350, goodwill is not amortized and is tested for impairment annually on June 30th and whenever events and circumstances occur indicating goodwill might be impaired. Beginning in 2011, we began reporting our results in two reporting units—Consumer and Institutional. The Company first assesses qualitative factors to determine whether the existence of events or circumstances leads to a determination that it is more likely than not that the fair value of a reporting unit is less than its carrying amount. If, after assessing the totality of events or circumstances, it is determined it is more likely than not that the fair value of a reporting unit is less than its carrying amount, then the Company performs the first step or the two-step impairment test by calculating the fair value of the reporting unit and comparing the fair value with the carrying amount of the reporting unit, including goodwill. The second step measures the amount of impairment loss, if any. As of the last annual testing date, we reviewed the goodwill for impairment and determined that no impairment of goodwill was identified during any of the periods presented, nor are the reporting units at risk of failing step one of the goodwill impairment test.  If in any subsequent quarter, we identify events or changes in circumstances that could impact the fair value of our reporting units (e.g. dramatic decrease in our stock price), we will evaluate if impairment exists at that time.

For further information on our critical and other significant accounting policies, see our Annual Report on Form 10-K filed with the SEC on March 14, 2012.

We believe that the following critical accounting policies involve our more significant judgments, assumptions and estimates and, therefore, could have the greatest potential impact on our consolidated financial statements:

·Revenue Recognition

·Stock-based Compensation

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·Income Taxes

·Allowance for Doubtful Accounts Receivable

·Sales Return Reserve

·Goodwill

·Other Intangible Assets

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Results of Operations

The following table sets forth our consolidated statements of operations for the periods specified, including dollar and percentage of change from the prior periods indicated:

	Three months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Revenue
Product	$	37,543		$	48,055		$	(10,512	)	-21.9	%
Subscription and service	23,269			18,688			4,581			24.5	%
Total revenue	60,812			66,743			(5,931		)	-8.9	%
Cost of revenue
Cost of product revenue	7,122			8,773			(1,651		)	-18.8	%
Cost of subscription and service revenue	4,198			2,747			1,451			52.8	%
Total cost of revenue	11,320			11,520			(200		)	-1.7	%
Gross margin	49,492			55,223			(5,731		)	-10.4	%
Operating Expenses:
Sales and marketing	35,125			40,535			(5,410		)	-13.3	%
Research and development	6,493			6,354			139			2.2	%
General and administrative	12,919			13,809			(890		)	-6.4	%
Total operating expenses	54,537			60,698			(6,161		)	-10.2	%
Loss from operations	(5,045		)	(5,475		)	430			7.9	%
Other income and expense:
Interest income	21			83			(62		)	-74.7	%
Interest expense	—			(2		)	2			100.0	%
Other (expense) income	320			47			273			580.9	%
Total interest and other income (expense), net	341			128			213			166.4	%
Loss before income taxes	(4,704		)	(5,347		)	643			12.0	%
Income tax benefit	(160		)	(797		)	(637		)	-79.9	%
Net loss	$	(4,544	)	$	(4,550	)	$	6		0.1	%

Comparison of the three months ended June 30, 2012 and the three months ended June 30, 2011

Our revenue decreased to $60.8 million for the three months ended June 30, 2012 from $66.7 million for the three months ended June 30, 2011. The decrease in revenue is due to a decrease in U.S. revenues of $2.6 million combined with a $3.3 million decrease in international revenue, primarily due to weaknesses in our Asian consumer markets, over the prior year period.  The consumer average revenue per unit decreased from $362 to $246, resulting in a $21.1 million decrease in revenue, which was offset by an increase in consumer units sold from 139,900 to 182,500, or 30%, during the three months ended June 30, 2012, compared to the prior year period, resulting in a $15.4 million increase in revenue.  The decrease in revenue per unit was the result of lower prices for our packaged software across all channels in the U.S. market as well as an increase in the sales volume of lower priced recurring online subscriptions.  Institutional revenues decreased $0.3 million.

Wereportedanoperatinglossof$5.0millionduringthethreemonthsendedJune30,2012comparedtoanoperatinglossof$5.5millionduringthethreemonthsendedJune30,2011.Thedecreaseinoperatinglosswasprimarilyduetoadecreaseinoperatingexpensesof$6.2million,offsetpartiallybyadecreaseingrossprofitof$5.7millionasaresultofadecreaseinrevenueworldwide,primarilyrelatedtoourConsumersegment.Thedecreaseinoperatingexpenseswasprimarilyrelatedtoadecreaseof$3.3millioninkioskrelatedexpensesasthenumberofworldwidekiosksdecreasedfrom209asofJune30,2011to99asofJune30,2012,$4.2million

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decrease in media and marketing activities related to prior year brand identity campaigns and Version 4 TOTALe launches in the U.K., Japan and Korea, and the ReFLEX launch in Korea, offset by a $1.7 million increase in restructuring and other related expenses including severance expense in the U.S., primarily in sales and marketing and research and development, the closing of our Germany office location, and the closing of several kiosks in Japan.

As of June 30, 2012 and June 30, 2011 we employed approximately 1,600 and 1,800 personnel, respectively, including full time, part-time and temporary employees.

Revenue by Operating Segment

The following table sets forth revenue for each of our two operating segments for the three months ended June 30, 2012 and 2011:

	Three months ended June 30,								2012 versus 2011
	2012				2011				Change			% Change
	(in thousands, except percentages)
Consumer:
Direct-to-Consumer	$	30,951	50.9	%	$	30,984	46.4	%	$	(33	)	-0.1	%
Kiosk	4,564		7.5	%	7,368		11.0	%	(2,804		)	-38.1	%
Retail	8,122		13.4	%	10,752		16.1	%	(2,630		)	-24.5	%
Homeschool	1,332		2.2	%	1,516		2.3	%	(184		)	-12.1	%
Total consumer revenue	44,969		73.9	%	50,620		75.8	%	(5,651		)	-11.2	%
Institutional	15,843		26.1	%	16,123		24.2	%	(280		)	-1.7	%
Total Revenue	$	60,812	100.0	%	$	66,743	100.0	%	$	(5,931	)	-8.9	%

Consumer Segment

Consumer revenue was $45.0 million for the three months ended June 30, 2012, a decrease of $5.7 million, or 11%, from the three months ended June 30, 2011.  The consumer average revenue per unit decreased from $362 to $246, resulting in a $21.1 million decrease in revenue, which was offset by an increase in consumer units sold from 139,900 to 182,500, or 30%, during the three months ended June 30, 2012, compared to the prior year period, resulting in a $15.4 million increase in revenue.  The decrease in revenue per unit was the result of lower prices for our packaged software across all channels in the U.S. market as well as an increase in the sales volume of lower priced recurring online subscriptions.

Our international consumer revenues decreased 33% during the three months ended June 30, 2012, compared to the prior year period.  Revenues declined in Japan as a result of a decision to increase pricing as well as due to our efforts to reduce our kiosk footprint and some shifts away from the lower margin retail channel.  The majority of our sales in our Korean subsidiary are generated by home shopping television networks. Sales of many educational products on home shopping networks were down, including our products.  We are working on changes to our go-to-market strategy, including changes in price and messaging to improve sales in this important channel.  We continue to experience weakness in sales of our ReFLEX product in Korea.  In Germany, we have ceased sales of boxed perpetual-license product and shifted to an online, subscription-only product.  Because of this shift, which resulted in the closure of our German kiosks and removing ourselves from all physical distribution channels, total units and revenues are below prior year period levels.

There was a $0.4 million increase in consumer deferred revenue during the three months ended June 30, 2012, which is primarily related to sales of Rosetta Stone Version 4 TOTALe and other exclusively online subscriptions in consumer markets.

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Product revenue represented 77% of total consumer revenue for the three months ended June 30, 2012, with the balance attributable to subscription and service revenue. We began bundling time-based subscription licenses of our web-based TOTALe services with perpetual licenses of our Rosetta Stone Version 3 language-learning solutions in the U.S. consumer market during the third quarter of 2010, in Japan during the first quarter of 2011, in the United Kingdom during the second quarter of 2011, and in Korea during the third quarter of 2011, with the launch of Rosetta Stone Version 4 TOTALe. As a result, we defer approximately 10% - 35% of the revenue of each of these bundled sales. We will recognize the deferred revenue over the term of the subscription license in accordance with Accounting Standards Codification subtopic 985-605, Software: Revenue Recognition.

We are currently testing different go-to-market approaches for our online products. If we fully implement an offering based on our tests, it could result in lower revenues over the next twelve months as customer payments and revenues would be spread over the subscription period. As our business incorporates more online and subscription-based services, we intend to provide expanded discussion on these metrics in the future.

Direct-to-Consumer

Direct-to-consumer revenue was $31.0 million for the three months ended June 30, 2012, which remained flat compared to the three months ended June 30, 2011.  These results were driven by $2.1 million in growth in U.S. direct-to-consumer revenues offset by a $2.1 million decrease in our international direct-to-consumer business. The worldwide average revenue per unit decreased 39% during the three months ended June 30, 2012 compared to the prior year period, resulting in a $20.1 million decrease in revenue. The number of units sold increased 65% during the three months ended June 30, 2012 compared to the prior year period, resulting in a $20.1 million increase in revenue.  These changes in unit volume and average revenue per unit are due to lower prices for our packaged software across all channels in the U.S. market as well as an increase in volume of lower priced recurring subscription sales. There was a $0.4 million increase in direct-to-consumer deferred revenue during the three months ended June 30, 2012, which is primarily related to sales of Rosetta Stone Version 4 TOTALe and other exclusive online subscriptions.

Kiosk

Kiosk revenue was $4.6 million for the three months ended June 30, 2012, a decrease of $2.8 million, or 38%, from the three months ended June 30, 2011. The primary driver of this change was a 53% decrease in the number of worldwide kiosks from 209 as of June 30, 2011 to 99 as of June 30, 2012. As a result, the number of units sold decreased 36% during the three months ended June 30, 2012 compared to the prior year period.  There was a $0.3 million decrease in kiosk deferred revenue during the three months ended June 30, 2012 related to revenue recognized for Version 4 TOTALe online services. We plan to continually evaluate our kiosk performance as we balance the positive branding with the profitability of our kiosk locations, potentially closing additional underperforming kiosk locations.

Retail

Retail revenue was $8.1 million for the three months ended June 30, 2012, a decrease of $2.6 million or 25% from the three months ended June 30, 2011.  The worldwide average revenue per unit decreased 27% primarily as a result of expanded sales promotions in the retail channels during the three months ended June 30, 2012 compared to the prior year period, resulting in a $3.0 million decrease in revenues. This decrease was partially offset by a 4% increase in the number of units sold, resulting in a $0.4 million increase in revenues.  There was a $0.4 million increase in retail deferred revenue during the three months ended June 30, 2012, which was primarily related to Version 4 TOTALe.

We are actively working to reduce our business and financial exposures in our retail business by working with key retailers on potential modifications in our business relationship.  We are considering, among other changes, changes to credit limits, payment terms, SKU reduction, store reduction or a change from terms to consignment. Discussions are ongoing and the ultimate outcome is unknown. Any change in credit limits or payment terms would have no immediate impact, however a change from terms to consignment could result in recording a charge in the period of the change and the issuance of a credit to the retailer for existing inventory previously purchased on terms. Alternatively, a change from terms to consignment could result in a delay in the recognition of revenue on future shipments until existing inventory has been exhausted and sell through materializes.

Home School

Home school revenue was $1.3 million for the three months ended June 30, 2012, a decrease of $0.2 million or 12% from the three months ended June 30, 2011. The average revenue per unit decreased 6% as a result of changes to the pricing of

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our products in the U.S. market, compared to the prior year period, resulting in a $0.1 million decrease in revenue.  The number of units sold decreased 7%, compared to the prior year period, also resulting in a $0.1 million decrease in revenue.

Institutional Segment

Institutional revenue was $15.8 million for the three months ended June 30, 2012, a decrease of $0.3 million, or 2%, compared to the three months ended June 30, 2011. We had a $1.1 million decrease in government revenue primarily due to the non-renewal of the U.S. Army and U.S. Marines Corps contracts and a $0.5 million decrease in education revenue, largely attributable to a decline in Federal stimulus funding which drove sales of our network CD products.  These decreases were partially offset by a $1.2 million increase in corporate revenues as a result of a growing base of customers that have renewed their online subscriptions over time.

Product revenue represented 19% of total institutional revenue for the three months ended June 30, 2012, and subscription and service revenue represented 81% for the same period.

We have recently added senior sales executives and sales representatives to this group to allow greater focus on growing this segment of the business.

Revenue by Product Revenue and Subscription and Service Revenue

We categorize and report our revenue in two categories—product revenue and subscription and service revenue. The following table sets forth revenue for products and subscription and services for the three months ended June 30, 2012 and 2011:

	Three months ended June 30,								2012 versus 2011
	2012				2011				Change			% Change
	(in thousands, except percentages)
Product revenue	$	37,543	61.7	%	$	48,055	72.0	%	$	(10,512	)	-21.9	%
Subscription and service revenue	23,269		38.3	%	18,688		28.0	%	4,581			24.5	%
Total revenue	$	60,812	100.0	%	$	66,743	100.0	%	$	(5,931	)	-8.9	%

Product Revenue

Product revenue decreased $10.5 million, to $37.5 million during the three months ended June 30, 2012 from $48.1 million during the three months ended June 30, 2011. Consumer product revenue decreased $9.1 million, primarily as a result of lower prices in the U.S. consumer market on our Rosetta Stone Version 4 TOTALe packaged software bundle.  The decrease was also driven by a 5% decrease in the number of packaged software units sold during the three months ended June 30, 2012, compared to the prior year period.  Institutional product revenues decreased $1.4 million as a result of a shift from sales of perpetual licenses to sales of renewing online subscriptions.

Service and Support Revenue

Subscription and service revenue increased approximately 25%, or $4.6 million, to $23.3 million for the three months ended June 30, 2012, from $18.7 million during the three months ended June 30, 2011. The increase in subscription and service revenues was due to a $3.5 million increase in consumer online service revenue related to Version 4 TOTALe as well as a growing base of exclusively online subscription sales.  Institutional subscription and service revenues also increased $1.1 million related to growth in the institutional customer base with renewing online subscriptions.

Cost of Product Revenue and Subscription and Service Revenue and Gross Profit

The following table sets forth cost of product revenue and subscription and service revenue, as well as gross profit for the three months ended June 30, 2012 and 2011:

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	Three months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Revenue
Product	$	37,543		$	48,055		$	(10,512	)	-21.9	%
Subscription and service	23,269			18,688			4,581			24.5	%
Total revenue	60,812			66,743			(5,931		)	-8.9	%
Cost of revenue
Cost of product revenue	7,122			8,773			(1,651		)	-18.8	%
Cost of subscription and service revenue	4,198			2,747			1,451			52.8	%
Total cost of revenue	11,320			11,520			(200		)	-1.7	%
Gross profit	$	49,492		$	55,223		$	(5,731	)	-10.4	%
Gross margin percentages	81.4		%	82.7		%	-1.3		%

Cost of Product Revenue

Cost of product revenue for the three months ended June 30, 2012 was $7.1 million, a decrease of $1.7 million, or 19%, from the three months ended June 30, 2011. As a percentage of product revenue, cost of product revenue increased to 19% for the three months ended June 30, 2012 compared to 18% for the prior year period. The dollar decrease in cost was primarily attributable to a $0.2 million decrease in expense associated with product support activities, a $0.5 million decrease in expenses associated with building the product, and a $0.1 million decrease in commissions as a result of decreased revenue as compared to the prior year period.  In addition, inventory obsolescence and scrap decreased $0.2 million associated with the international Version 4 TOTALe launches in the prior year period. We are exploring the possibility of moving more of our business online, which should reduce the cost of product revenue as we produce and ship fewer CDs. However, we could experience a temporary increase in the cost of our product revenue as we scrap existing packaging and develop and set up packaging for new products.

Cost of Subscription and Service Revenue

Cost of subscription and service revenue for the three months ended June 30, 2012 was $4.2 million, an increase of $1.5 million, or 53% from the three months ended June 30, 2011. As a percentage of subscription and service revenue, cost of subscription and service revenue increased to 18% for the three months ended June 30, 2012 compared to 15% for the prior year period. The increase in cost was primarily attributable to our web-based service offerings in our Version 4 TOTALe and ReFLEX products that include a component of dedicated online language conversation coaching and higher direct costs to deliver to customers than our previous software solutions. This increase in costs includes $0.9 million increase in product support activities including personnel-related costs and third-party expenses for coaches, product support, and success agents.  We expect our cost of subscription and service revenue will increase in future periods, as a percent of revenue, associated with the launch of our Version 4 TOTALe and ReFLEX solutions in our international markets.  However, we are also exploring additional measures to further address coaching costs, including potentially capping the number of studio sessions compared to our current unlimited policy.

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Operating Expenses

	Three months ended
	June 30,				2012 versus 2011
	2012		2011		Change			% Change
	(in thousands, except percentages)
Sales and marketing	$	35,125	$	40,535	$	(5,410	)	-13.3	%
Research and development	6,493		6,354		139			2.2	%
General and administrative	12,919		13,809		(890		)	-6.4	%
Total operating expenses	$	54,537	$	60,698	$	(6,161	)	-10.2	%

Sales and Marketing Expenses

Sales and marketing expenses for the three months ended June 30, 2012 were $35.1 million, a decrease of $5.4 million, or 13%, from the three months ended June 30, 2011. As a percentage of total revenue, sales and marketing expenses were 58% for the three months ended June 30, 2012, compared to 61% for the three months ended June 30, 2011. The dollar and percentage decreases in sales and marketing expenses were primarily attributable to our efforts to realign our marketing strategy in the U.S. and international markets by eliminating marketing investments that have low expected yields. Media and marketing activities decreased $4.7 million, primarily related to the launch of our brand awareness advertising campaign in the prior year period, the increased media and advertising associated with the launch of Version 4 TOTALe in the U.K., Japan, and Korea, and the launch of ReFLEX in Korea in the prior year period.  In addition, kiosk-related expenses decreased $3.3 million, including rent and personnel costs, as we have continued to evaluate our kiosk performance and close underperforming kiosk locations.  The number of worldwide kiosks decreased from 209 as of June 30, 2011 to 99 as of June 30, 2012. These decreases were partially offset by $0.6 million increase in non-kiosk related personnel-related expenses related to the creation of two new executive positions to head our Institutional and Consumer markets, $0.4 million increase in tradeshow expenses primarily related to strategic sponsorships and partnerships with institutional sales in the U.S. and Korea, $0.7 million increase in professional services, primarily due to consulting expenses related to assessing our business practices and investments in improving our costs and efficiencies.  Additionally, restructuring and other related expenses increased $0.6 million as we continue to re-align our resources with our business priorities.  We plan to continually evaluate our kiosk performance as we balance the positive branding with the profitability of our kiosk locations, potentially closing additional underperforming kiosk locations.

Research and Development Expenses

Research and development expenses were $6.5 million for the three months ended June 30, 2012, an increase of $0.1 million, or 2%, from the three months ended June 30, 2011. As a percentage of revenue, research and development expenses increased to 11% for the three months ended June 30, 2012 compared to 10% for the three months ended June 30, 2011. The dollar and percentage increases were primarily attributable to a $0.7 million increase in severance expenses as a result of our restructuring efforts to better align our business as well as the separation of our chief technology officer.  This increase is partially offset by $0.3 million decrease in consulting expenses and $0.1 million decrease in stock photography primarily related to ReFLEX projects in 2011 as well as $0.2 million decrease in personnel-related expenses, training, and travel as a result of decreased headcount.  We expect research and development expenses to remain flat in 2012.  We will continue to improve our TOTALe product and invest in our product platform enabling improved online learning, optimize ReFLEX, our English remediation solution for our Asian markets, and invest in digital platforms such as the iPad, and support institutional development initiatives.

General and Administrative Expenses

General and administrative expenses for the three months ended June 30, 2012 were $12.9 million, a decrease of $0.9 million, or 6%, from the three months ended June 30, 2011.  As a percentage of revenue, general and administrative expenses remained flat at 21% for the three months ended June 30, 2012 compared to the three months ended June 30, 2011. The dollar decrease was primarily attributable to a $1.0 million decrease in professional services as well as a $0.4 million decrease in hardware and software upgrades, hosting, and telephone expenses related to the investment in our IT infrastructure and cost realignment initiatives during the prior year period.  These decreases are partially offset by $0.3 million increase in restructuring expenses incurred to better leverage our worldwide G&A infrastructure and a $0.3 million increase in internally developed IT projects to support G&A functions.  During 2012, we are taking additional steps to reduce certain general and administrative expenses as we realign our cost

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structure to help fund investment in areas of growth. We expect that there will continue to be increases to certain general and administrative expenses to support our expansion into international markets. We also expect to incur increases to legal fees and other costs in connection with our pending lawsuit against Google.

Interest and Other Income (Expense)

	Three months ended
	June 30,					2012 versus 2011
	2012		2011			Change			% Change
	(in thousands, except percentages)
Interest Income	$	21	$	83		$	(62	)	-74.7	%
Interest Expense	—		(2		)	2			100.0	%
Other Income (Expense)	320		47			273			580.9	%
Total other income (expense)	$	341	$	128		$	213		166.4	%

Interest income represents interest earned on our cash, cash equivalents, and short-term investments. Interest income for the three months ended June 30, 2012 was $21,000, a decrease of $62,000, or 75%, from the three months ended June 30, 2011.

Interest expense is primarily related to our capital leases. Interest expense for the three months ended June 30, 2012 was zero, a decrease of $2,000, or 100%, from the three months ended June 30, 2011. We expect interest expense to be minimal in future periods as we allowed the revolving line of credit with Wells Fargo to expire on January 17, 2011.

Other income for the three months ended June 30, 2012 was $320,000 an increase of $273,000, or 581%, from the three months ended June 30, 2011. The increase was primarily due to $148,000 in foreign exchange gains and $127,000 increase in legal settlements in connection with our anti-piracy enforcement efforts.

Income Tax Benefit

	Three months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Income tax benefit	$	(160	)	$	(797	)	$	(637	)	-79.9	%

Income tax benefit for the three months ended June 30, 2012 was $0.2 million, compared to $0.8 million for the three months ended June 30, 2011. The change was the result of an increase of $0.6 million in pre-tax income for the three months ended June 30, 2012 and a decrease in our effective tax rate. Our effective tax rate was 3% for the three months ended June 30, 2012 compared to 15% for the three months ended June 30, 2011. The change in our effective tax rate was a result of establishing a full valuation allowance against the deferred tax balances of our Korea operations and changes in the geographic distribution of our income.

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Comparison of the six months ended June 30, 2012 and the six months ended June 30, 2011

	Six months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Revenue
Product	$	85,073		$	90,358		$	(5,285	)	-5.8	%
Subscription and service	45,188			33,362			11,826			35.4	%
Total revenue	130,261			123,720			6,541			5.3	%
Cost of revenue
Cost of product revenue	16,229			17,568			(1,339		)	-7.6	%
Cost of subscription and service revenue	8,565			5,414			3,151			58.2	%
Total cost of revenue	24,794			22,982			1,812			7.9	%
Gross margin	105,467			100,738			4,729			4.7	%
Operating Expenses:
Sales and marketing	73,529			78,354			(4,825		)	-6.2	%
Research and development	12,766			12,838			(72		)	-0.6	%
General and administrative	26,576			28,617			(2,041		)	-7.1	%
Total operating expenses	112,871			119,809			(6,938		)	-5.8	%
Loss from operations	(7,404		)	(19,071		)	11,667			61.2	%
Other income and expense:
Interest income	99			162			(63		)	-38.9	%
Interest expense	—			(4		)	4			100.0	%
Other (expense) income	(44		)	49			(93		)	-189.8	%
Total interest and other income (expense), net	55			207			(152		)	-73.4	%
Loss before income taxes	(7,349		)	(18,864		)	11,515			61.0	%
Income tax benefit	(902		)	(5,033		)	4,131			82.1	%
Net loss	$	(6,447	)	$	(13,831	)	$	7,384		53.4	%

Our revenue increased to $130.3 million for the six months ended June 30, 2012 from $123.7 million for the six months ended June 30, 2011. The increase in revenue over the prior year period was primarily due to an increase in U.S. revenues of $11.0 million, primarily in the consumer channel, partially offset by a decrease in international revenues of $4.5 million due to weaknesses in our Asian consumer markets.  The number of consumer units sold increased from 254,100 to 373,300, resulting in a $43.7 million increase in revenue, which was partially offset by a decrease in the average revenue per unit from $367 to $269, resulting in a $36.8 million decrease in revenue.  The decrease in revenue per unit was the result of lower prices for our packaged software across all channels in the U.S. market as well as an increase in the sales volume of lower priced recurring online subscriptions.  Institutional revenues decreased $0.4 million for the six months ending June 30, 2012 versus the prior year period.

We reported an operating loss of $7.4 million during the six months ended June 30, 2012 compared to an operating loss of $19.1 million during the six months ended June 30, 2011. The decrease in operating loss was primarily due to a decrease in operating expenses of $6.9 million partially offset by an increase in gross profit of $4.7 million.  The decrease in operating expenses was primarily related to a decrease of $6.0 million in kiosk related expenses as the number of worldwide kiosks decreased from 209 as of June 30, 2011 to 99 as of June 30, 2012, $4.3 million decrease in media and marketing activities related to prior year brand identity campaigns and Version 4 TOTALe launches in the U.K., Japan and Korea, as well as ReFLEX in Korea and Japan, offset by a $1.7 million increase in restructuring and other related expenses including severance expenses in the U.S. primarily in sales and marketing and research and development, the closing of our Germany office location, and the closing of several kiosks in Japan, as well as a $0.6 million increase in freight as a result of increased revenues, and $0.4 million increase in tradeshows primarily related to strategic sponsorships and partnerships with institutional sales in the U.S. and Korea.

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Revenue by Operating Segment

The following table sets forth revenue for each of our two operating segments for the six months ended June 30, 2012 and 2011:

	Six months ended June 30,								2012 versus 2011
	2012				2011				Change			% Change
	(in thousands, except percentages)
Consumer:
Direct-to-Consumer	$	67,789	52.0	%	$	62,843	50.8	%	$	4,946		7.9	%
Kiosk	11,048		8.5	%	14,681		11.9	%	(3,633		)	-24.7	%
Retail	19,121		14.7	%	13,332		10.8	%	5,789			43.4	%
Homeschool	2,298		1.8	%	2,425		2.0	%	(127		)	-5.2	%
Total consumer revenue	100,256		77.0	%	93,281		75.4	%	6,975			7.5	%
Institutional	30,005		23.0	%	30,439		24.6	%	(434		)	-1.4	%
Total Revenue	$	130,261	100.0	%	$	123,720	100.0	%	$	6,541		5.3	%

Consumer Segment

Consumer revenue was $100.3 million for the six months ended June 30, 2012, an increase of $7.0 million, or 8%, from the six months ended June 30, 2011. The number of consumer units sold increased from 254,100 to 373,300, resulting in a $43.7 million increase in revenue, which was partially offset by a decrease in the average revenue per unit from $367 to $269, resulting in a $36.8 million decrease in revenue.  The decrease in revenue per unit was the result of lower prices for our packaged software across all channels in the U.S. market as well as an increase in the sales volume of lower priced recurring online subscriptions.

Our international consumer revenues decreased 22% during the six months ended June 30, 2012, compared to the prior year period.  Revenues declined in Japan as a result of a decision to increase pricing as well as due to our efforts to reduce our kiosk footprint and some shifts away from the lower margin retail channel.  The majority of our sales in our Korean subsidiary are generated by home shopping television networks. Sales of many educational products on home shopping networks were down, including our products. We continue to experience weakness in sales of our ReFLEX product in Korea. We are working on changes to our go to market strategy, including changes in price and messaging to improve sales in this important channel.  In Germany, we have ceased sales of box product and shifted to an online, subscription-only product.  Because of this shift, which resulted in the closure of our German kiosks and removing ourselves from all physical distribution channels, total units and revenues are below prior year period levels.

There was a $0.6 million decrease in consumer deferred revenue during the six months ended June 30, 2012, which was primarily related to online revenue recognition from sale of Rosetta Stone Version 4 TOTALe and other exclusive online subscriptions in the consumer markets

Product revenue represented 79% of total consumer revenue for the six months ended June 30, 2012, with the balance attributable to subscription and service revenue. We began bundling time-based subscription licenses of our web-based TOTALe services with perpetual licenses of our Rosetta Stone Version 3 language-learning solutions in the U.S. consumer market during the third quarter of 2010, in Japan during the first quarter of 2011, in the United Kingdom during the second quarter of 2011, and in Korea during the third quarter of 2011, with the launch of Rosetta Stone Version 4 TOTALe. As a result, we defer approximately 10% - 35% of the revenue of each of these bundled sales. We will recognize the deferred revenue over the term of the subscription license in accordance with Accounting Standards Codification subtopic 985-605, Software: Revenue Recognition.

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We are currently testing different go-to-market strategies for our online products. If we fully implement an offering based on our tests, it could result in lower revenues over the next twelve months as customer payments and revenues would be spread over the subscription period. As our business incorporates more online and subscription-based services, we intend to provide expanded discussion on these metrics in the future.

Direct-to-Consumer

Direct-to-consumer revenue was $67.8 million for the six months ended June 30, 2012, an increase of $4.9 million, or 8% from the six months ended June 30, 2011. The increase in direct-to-consumer revenue was primarily driven by $8.5 million in growth in our U.S. direct-to-consumer markets, offset by a $3.6 million decrease in our international direct-to-consumer business. The number of units sold increased 65% during the six months ended June 30, 2012 compared to the prior year period, resulting in a $41.1 million increase in revenue.  This was partially offset by a decrease in the worldwide average revenue per unit of 35% during the six months ended June 30, 2012 compared to the prior year period, resulting in a $36.1 million decrease in revenue.  These changes in unit volume and average revenue per unit are due to changes in pricing in our U.S. consumer markets as well as an increase in volume of lower priced recurring subscription sales. There was a $1.3 million increase in direct-to-consumer deferred revenue during the six months ended June 30, 2012, which is primarily related to sales of Rosetta Stone Version 4 TOTALe and other exclusive online subscriptions.

Kiosk

Kiosk revenue was $11.0 million for the six months ended June 30, 2012, a decrease of $3.6 million, or 25%, from the six months ended June 30, 2011. The number of worldwide kiosks decreased 53% from 209 as of June 30, 2011 to 99 as of June 30, 2012. The number of units sold decreased 21% during the six months ended June 30, 2012 compared to the prior year period, resulting in a $3.1 million decrease in revenue, primarily related to the decrease in kiosks. The worldwide average revenue price per unit decreased 5% as a result of changes to the pricing of our products in the U.S. market, resulting in a $0.6 million decrease in revenue. There was a $0.6 million decrease in kiosk deferred revenue during the six months ended June 30, 2012 primarily related to revenue recognized for Version 4 TOTALe online services. We plan to continually evaluate our kiosk performance as we balance the positive branding with the profitability of our kiosk locations, potentially closing additional underperforming kiosk locations.

Retail

Retail revenue was $19.1 million for the six months ended June 30, 2012, an increase of $5.8 million or 43% from the six months ended June 30, 2011.  This increase was primarily due to a 45% increase in units sold during the six months ended June 30, 2012, resulting in a $6.0 million increase in revenue.  The average revenue per unit decreased 1% compared to the prior year period.  There was a $1.2 million decrease in retail deferred revenue during the six months ended June 30, 2012, which was primarily related to revenue recognized for Version 4 TOTALe online services.

We are actively working to reduce our business and financial exposures by working with key partners on how we could modify the way we do business together. We are considering, among other changes, changes to credit limits, payment terms, SKU reduction, store reduction or a change from terms to consignment. Discussions are ongoing and the ultimate outcome is unknown. Any change in credit limits or payment terms would have no immediate impact, however a change from terms to consignment could result in recording a charge in the period of the change and the issuance of a credit to the retailer for existing inventory previously purchased on terms. Alternatively, a change from terms to consignment could result in a delay in the recognition of revenue on future shipments until existing inventory has been exhausted and sell through materializes. Also, if the credit quality of a partner deteriorates, we may move to delay the recording of bookings until we receive cash.

Home School

Home school revenue was $2.3 million for the six months ended June 30, 2012, a decrease of $0.1 million or 5% from the six months ended June 30, 2011. The average revenue per unit decreased 11% as a result of changes to the pricing of our products in the U.S. market, compared to the prior year period, resulting in a $0.3 million decrease in revenue, which was partially offset by a 7% increase in units sold during 2012, compared to the prior year period, resulting in a $0.2 million increase in revenue.

Institutional Segment

Institutional revenue was $30.0 million for the six months ended June 30, 2012, a decrease of $0.4 million, or 1%, compared to the six months ended June 30, 2011.  Government revenues decreased $3.3 million primarily as a result of

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government budget cuts including the non-renewal of the U.S. Army and U.S. Marines Corps contracts.  This decrease was partially offset by increases in corporate and education revenues of $2.4 million and $0.5 million, respectively, compared to the prior year period and is due to a shift from sales of perpetual licenses to sales of renewing online subscriptions.

Product revenue represented 19% of total institutional revenue for the six months ended June 30, 2012, and subscription and service revenue represented 81% for the same period.

We have recently added senior sales executives and sales representatives to this group to allow greater focus on growing this segment of the business.

Revenue by Product Revenue and Subscription and Service Revenue

We categorize and report our revenue in two categories—product revenue and subscription and service revenue. The following table sets forth revenue for products and subscription and services for the six months ended June 30, 2012 and 2011:

	Six months ended June 30,								2012 versus 2011
	2012				2011				Change			% Change
	(in thousands, except percentages)
Product revenue	$	85,073	65.3	%	$	90,358	73.0	%	$	(5,285	)	-5.8	%
Subscription and service revenue	45,188		34.7	%	33,362		27.0	%	11,826			35.4	%
Total revenue	$	130,261	100.0	%	$	123,720	100.0	%	$	6,541		5.3	%

Product Revenue

Product revenue decreased $5.3 million to $85.1 million during the six months ended June 30, 2012 from $90.4 million during the six months ended June 30, 2011. Consumer product revenue decreased $3.1 million, primarily as a result of lower prices in the U.S. consumer market on our Rosetta Stone Version 4 TOTALe packaged software bundle.  The decrease was partially offset by an 12% increase in the number of packaged software units sold during the six months ended June 30, 2012, compared to the prior year period. Institutional product revenues decreased $2.1 million as a result of a shift from sales of perpetual licenses to sales of renewing online subscriptions.

Service and Support Revenue

Subscription and service revenue increased approximately 35%, or $11.8 million, to $45.2 million for the six months ended June 30, 2012, from $33.4 million during the six months ended June 30, 2011. The increase in subscription and service revenues was due to a $10.1 million increase in consumer online service revenue related to Version 4 TOTALe as well as a growing base of exclusively online subscription sales.  Institutional subscription and service revenues also increased $1.7 million related to growth in the institutional customer base with renewing online subscriptions.

Cost of Product Revenue and Subscription and Service Revenue and Gross Profit

The following table sets forth cost of product revenue and subscription and service revenue, as well as gross profit for the six months ended June 30, 2012 and 2011:

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	Six months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Revenue
Product	$	85,073		$	90,358		$	(5,285	)	-5.8	%
Subscription and service	45,188			33,362			11,826			35.4	%
Total revenue	130,261			123,720			6,541			5.3	%
Cost of revenue
Cost of product revenue	16,229			17,568			(1,339		)	-7.6	%
Cost of subscription and service revenue	8,565			5,414			3,151			58.2	%
Total cost of revenue	24,794			22,982			1,812			7.9	%
Gross profit	$	105,467		$	100,738		$	4,729		4.7	%
Gross margin percentages	81.0		%	81.4		%	-0.4		%

Cost of Product Revenue

Cost of product revenue for the six months ended June 30, 2012 was $16.2 million, a decrease of $1.3 million, or 8%, from the six months ended June 30, 2011. As a percentage of product revenue, cost of product revenue remained flat at 19% for the six months ended June 30, 2012 compared to the prior year period.  The dollar decrease in cost was primarily attributable to a $0.9 million decrease in inventory obsolescence and scrap associated with the international Version 4 TOTALe launches in the prior year period, a $0.1 million decrease in expense associated with product support activities, and a $0.3 million decrease in expenses associated with building the product.  We are exploring the possibility of moving more of our business online, which should reduce the cost of product revenue as we produce and ship fewer CDs.  However, we could experience a temporary increase in the cost of our product revenue as we scrap existing packaging and develop and set up packaging for new products.

Cost of Subscription and Service Revenue

Cost of subscription and service revenue for the six months ended June 30, 2012 was $8.6 million, an increase of $3.2 million, or 58% from the six months ended June 30, 2011. As a percentage of subscription and service revenue, cost of subscription and service revenue increased to 19% for the six months ended June 30, 2012 compared to 16% for the prior year period. The increase in cost was primarily attributable to our web-based service offerings in our Version 4 TOTALe and ReFLEX products that include a component of dedicated online language conversation coaching and higher direct costs to deliver to customers than our previous software solutions. This increase in costs include, $2.3 million increase in product support activities including personnel-related costs and third-party expenses for Coaches, Product Support, and Success Agents.  We expect our cost of subscription and service revenue will increase in future periods, as a percent of revenue, associated with the launch of our Version 4 TOTALe and ReFLEX solutions in our international markets. However, we are also exploring additional measures to further address coaching costs, including potentially capping the number of studio sessions compared to our current unlimited policy.

Operating Expenses

	Six months ended
	June 30,				2012 versus 2011
	2012		2011		Change			% Change
	(in thousands, except percentages)
Sales and marketing	$	73,529	$	78,354	$	(4,825	)	-6.2	%
Research and development	12,766		12,838		(72		)	-0.6	%
General and administrative	26,576		28,617		(2,041		)	-7.1	%
Total operating expenses	$	112,871	$	119,809	$	(6,938	)	-5.8	%

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Sales and Marketing Expenses

Sales and marketing expenses for the six months ended June 30, 2012 were $73.5 million, a decrease of $4.8 million, or 6%, from the six months ended June 30, 2011. As a percentage of total revenue, sales and marketing expenses were 56% for the six months ended June 30, 2012, compared to 63% for the six months ended June 30, 2011. The dollar and percentage decreases in sales and marketing expenses were primarily attributable to our efforts to realign our marketing strategy in the US and international markets by eliminating marketing investments that have low expected yields. Media and marketing activities decreased by $4.2 million, primarily related to the launch of our new advertising campaign focused on promoting language learning and our brand in the prior year period, the increased media and advertising associated with the launch of Version 4 TOTALe in the U.K., Japan, and Korea, and the launch of ReFLEX in Korea in the prior year period.  In addition, kiosk-related expenses decreased by $6.0 million, including rent and personnel costs, as we have continued to evaluate our kiosk performance and close underperforming kiosk locations.  The number of worldwide kiosks decreased from 209 as of June 30, 2011 to 99 as of June 30, 2012. These decreases were partially offset by a $2.0 million increase in non-kiosk related personnel-related expenses related to the creation of two new executive positions to head our Institutional and Consumer markets as well as growth in our institutional sales channel, non-kiosk consumer, and marketing and sales support activities, $0.4 million increase in tradeshow expenses primarily related to strategic sponsorships and partnerships with institutional sales in the U.S. and Korea, $2.0 million increase in professional services, primarily due to consulting expenses related to assessing our business practices and investments in improving our costs and efficiencies.  Additionally, restructuring and other related expenses increased $0.6 million as we continue to re-align our resources with our business priorities.  We plan to continually evaluate our kiosk performance as we balance the positive branding with the profitability of our kiosk locations, potentially closing additional underperforming kiosk locations.

Research and Development Expenses

Research and development expenses were $12.8 million for the six months ended June 30, 2012, a decrease of $0.1 million, or 1%, from the six months ended June 30, 2011. As a percentage of revenue, research and development expenses remained flat at 10% for the six months ended June 30, 2012 compared to the six months ended June 30, 2011. The dollar decrease was primarily attributable a $0.6 million decrease in consulting expenses and $0.2 million decrease in stock photography primarily related to the ReFLEX projects in 2011, offset by an $0.7 million increase in severance expenses as a result of our restructuring efforts to better align our business as well as the separation of our chief technology officer.  We expect research and development expenses to remain flat in 2012 as we improve our TOTALe product and invest in our product platform enabling improved online learning, and optimize ReFLEX, our English remediation solution for our Asian markets, as well as invest in digital platforms such as the iPad, and support institutional development initiatives.

General and Administrative Expenses

General and administrative expenses for the six months ended June 30, 2012 were $26.6 million, a decrease of $2.0 million, or 7%, from the six months ended June 30, 2011. As a percentage of revenue, general and administrative expenses decreased to 20% for the six months ended June 30, 2012 compared to 23% for six months ended June 30, 2011. The dollar and percentage decreases were primarily attributable to a $1.8 million decrease in professional services as well as a $0.7 million decrease in hardware and software upgrades, hosting, and telephone expenses related to investment in our IT infrastructure and cost realignment initiatives during the prior year period.  These decreases are partially offset by $0.3 million increase in restructuring expenses to better leverage our worldwide G&A infrastructure, as well as a $0.7 million increase in internally developed IT projects to support G&A functions than in the prior year.  During 2012, we are taking steps to reduce certain general and administrative expenses as we realign our cost structure to help fund investment in areas of growth.  We expect that there will continue to be increases to certain general and administrative expenses to support our expansion into international markets.  We also expect to incur increases to legal fees and other costs in connection with our pending lawsuit against Google.

Interest and Other Income (Expense)

	Six months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Interest Income	$	99		$	162		$	(63	)	-38.9	%
Interest Expense	—			(4		)	4			100.0	%
Other Income (Expense)	(44		)	49			(93		)	-189.8	%
Total other income (expense)	$	55		$	207		$	(152	)	-73.4	%

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Interest income represents interest earned on our cash, cash equivalents, and short-term investments. Interest income for the six months ended June 30, 2012 was $99,000, a decrease of $63,000, or 39%, from the six months ended June 30, 2011.

Interest expense is primarily related to our capital leases. Interest expense for the six months ended June 30, 2012 was zero, a decrease of $4,000 or 100%, from the six months ended June 30, 2011. We expect interest expense to be minimal in future periods as we allowed the revolving line of credit with Wells Fargo to expire on January 17, 2011.

Other expense for the six months ended June 30, 2012 was $44,000 as compared to other income of $49,000 for the six months ended June 30, 2011, a decrease of $93,000 or 190%. The decrease was primarily due to foreign exchange losses partially offset by an increase in legal settlements in connection with our anti-piracy enforcement efforts.

Income Tax Benefit

	Six months ended
	June 30,						2012 versus 2011
	2012			2011			Change			% Change
	(in thousands, except percentages)
Income tax benefit	$	(902	)	$	(5,033	)	$	(4,131	)	-82.1	%

Income tax benefit for the six months ended June 30, 2012 was $0.9 million, compared to $5.0 million for the six months ended June 30, 2011. The change was the result of a decrease of $11.5 million in pre-tax losses for the six months ended June 30, 2012 and a decrease in our effective tax rate.  Our effective tax rate was 12% for the six months ended June 30, 2012 compared to 27% for the six months ended June 30, 2011. The change in our effective tax rate was a result of establishing a full valuation allowance against the deferred tax balances of our Korea operations and changes in the geographic distribution of our income.

Liquidity and Capital Resources

Our primary operating cash requirements include the payment of salaries, incentive compensation, employee benefits and other personnel related costs, as well as direct advertising expenses, costs of office facilities and costs of information technology systems. We fund these requirements through cash flow from our operations.

We expect that our future growth may continue to require additional working capital. Our future capital requirements will depend on many factors, including development of new products, market acceptance of our products, the levels of advertising and promotion required to launch additional products and improve our competitive position in the marketplace, the expansion of our sales, support and marketing organizations, the establishment of additional offices in the United States and worldwide and building the infrastructure necessary to support our growth, the response of competitors to our products and our relationships with suppliers and clients. We have experienced increases in our expenditures consistent with the growth in our operations and personnel, and we anticipate that our expenditures will continue to increase in the future. We believe that anticipated cash flows from operations and existing cash reserves will provide sufficient liquidity to fund our business and meet our obligations for at least the next 12 months.

Cash Flow Analysis

Net Cash Provided By (Used In) Operating Activities

Net cash provided by operating activities was $6.1 million for the six months ended June 30, 2012 compared to net cash used by operating activities of $2.0 million for the six months ended June 30, 2011, an increase of $8.1 million. Net cash provided by operating activities was primarily the result of the net loss as adjusted for depreciation, amortization and stock compensation expense as well as collection of accounts receivable, offset in part by decreases in net liabilities. The net loss totaled $6.4 million for the six months ended June 30, 2012 compared to net loss of $13.8 million for the six months ended June 30, 2011.  For the six months ended June 30, 2012, we incurred depreciation, amortization and stock compensation expense in the amount of $8.2 million, compared to $7.4 million for the six months ended June 30, 2011. Accounts receivable decreased by $16.3 million for the six months ended June 30, 2012, the result of increased installment sales in the fourth quarter of 2011, as compared to a decrease of $8.0 million for the six months ended June 30, 2011.  Accounts Payable decreased by $2.9 million for the six months ended June 30, 2012 primarily the result

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of more efficient cash management and the timing of cash expenditures compared to an increase of $2.8 million for the six months ended June 30, 2011.  The total amount of cash that was held by foreign subsidiaries as of June 30, 2012 was $13.8 million.  If we were to repatriate the cash from our foreign subsidiaries, a significant tax liability may result.

Net Cash Provided By (Used In) Investing Activities

Net cash provided by investing activities was $6.1 million for the six months ended June 30, 2012, compared to net cash used of $7.4 million for the six months ended June 30, 2011, an increase of $13.5 million. This increase is primarily related to less spending on property and equipment associated with the expansion of our information technology systems and our facilities in the prior year period as well as the expiry of our short-term investments that were not reinvested.

Net Cash Provided By Financing Activities

Net cash provided by financing activities was $15,000 for the six months ended June 30, 2012 compared to $106,000 for the six months ended June 30, 2011. Net cash provided by financing activities during the six months ended June 30, 2012 primarily related to tax benefit of stock options exercised.

We believe our current cash and cash equivalents, short term investments and funds generated from our operations will be sufficient to meet our working capital and capital expenditure requirements through the foreseeable future, including at least the next 12 months. Thereafter, we may need to raise additional funds through public or private financings or borrowings to develop or enhance products, to fund expansion, to respond to competitive pressures or to acquire complementary products, businesses or technologies. If required, additional financing may not be available on terms that are favorable to us, if at all. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders will be reduced and these securities might have rights, preferences and privileges senior to those of our current stockholders. No assurance can be given that additional financing will be available or that, if available, such financing can be obtained on terms favorable to our stockholders and us.

During the last three years, inflation and changing prices have not had a material effect on our business and we do not expect that inflation or changing prices will materially affect our business in the foreseeable future.

Off-Balance Sheet Arrangements

We do not engage in any off-balance sheet financing arrangements. We do not have any interest in entities referred to as variable interest entities, which include special purpose entities and other structured finance entities.

Contractual Obligations

The following table summarizes our contractual obligations at June 30, 2012 and the effect such obligations are expected to have on our liquidity and cash flow in future periods.

			Less than						More than
	Total		1 Year		1-3 Years		3-5 Years		5 Years
	(in thousands)
Operating lease obligations	$	9,539	$	5,339	$	4,130	$	70	$	—
Total	$	9,539	$	5,339	$	4,130	$	70	$	—

The operating lease obligations reflected in the table above include our corporate office leases and site licenses for our kiosks.

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Item 3.  Quantitative and Qualitative Disclosures About Market Risk

Foreign Currency Exchange Risk

The functional currency of our foreign subsidiaries is their local currency. Accordingly, our results of operations and cash flows are subject to fluctuations due to changes in foreign currency exchange rates. The volatility of the prices and applicable rates are dependent on many factors that we cannot forecast with reliable accuracy. In the event our foreign sales and expenses increase, our operating results may be more greatly affected by fluctuations in the exchange rates of the currencies with which we do business. At this time we do not, but we may in the future, invest in derivatives or other financial instruments in an attempt to hedge our foreign currency exchange risk.

Interest Rate Sensitivity

Interest income and expense are sensitive to changes in the general level of U.S. interest rates. However, based on the nature and current level of our marketable securities, which are primarily short-term investment grade and government securities and our notes payable, we believe that there is no material risk of exposure.

Item 4.  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of June 30, 2012. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives, and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on the evaluation of our disclosure controls and procedures as of June 30, 2012, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at the reasonable assurance level.

Changes in Internal Control over Financial Reporting

There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) or 15d-15(d) of the Exchange Act that occurred during the quarter ended June 30, 2012 that had materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1.  Legal Proceedings

In July 2009, we filed a lawsuit in the United States District Court for the Eastern District of Virginia against Google Inc., seeking, among other things, to prevent Google from infringing upon its trademarks. In August 2010, the U.S. District Court for the Eastern District of Virginia issued its final order dismissing our trademark infringement lawsuit against Google. We appealed the District Court’s decision to the U.S. Court of Appeals for the Fourth Circuit. On April 9, 2012, the appellate court reversed the District Court’s grant of summary judgment in Google’s favor and remanded the case to the District Court for further consideration.  Discovery is currently under way and the District Court has set a trial date for December 3, 2012.  We have incurred, and will continue to incur material legal fees and other costs and expenses in pursuit of our claims against Google.

On or about April 28, 2010, a purported class action lawsuit was filed against us in the Superior Court of the State of

43

California, County of Alameda for damages, injunctive relief and restitution in the matter of Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd. and DOES 1 to 50. The complaint alleges that plaintiffs and other persons similarly situated who are or were employed as salaried managers by us in our retail locations in California are due unpaid wages and other relief for our violations of state wage and hour laws. Plaintiffs moved to amend their complaint to include a nationwide class on January 21, 2011. In November 2011, we and the plaintiffs’ attorneys agreed to the mediator’s proposed settlement terms, and as a result, as of September 30, 2011, we reserved $0.6 million for the proposed settlement amount. Approval of the proposed settlement by the court is pending. We dispute the plaintiffs’ claims and have not admitted any wrongdoing with respect to the case.

On June 23, 2011, Rosetta Stone GmbH was served with a writ filed by Langenscheidt KG (“Langenscheidt”) in the District Court of Cologne, Germany alleging trademark infringement due to Rosetta Stone GmbH’s use of the color yellow on its packaging of its language-learning software and the advertising thereof in Germany. On January 19, 2012, the District Court of Cologne ordered an injunction of Rosetta Stone GmbH’s use of the color yellow in packaging, on its website and in television commercials and declared Rosetta Stone liable for damages, attorneys’ fees and costs to Langenscheidt. However, no dollar amounts have been specified yet for the award of damages by the District Court of Cologne. In its decision, the District Court of Cologne also ordered the destruction of Rosetta Stone GmbH’s product and packaging which utilized the color yellow and which was deemed to have infringed Langenscheidt’s trademark. The decision is immediately enforceable upon Langenscheidt posting of a bond. Langenscheidt has not posted a bond and is unlikely to post a bond as it would be responsible for costs and damages incurred by Rosetta Stone GmbH should the decision be reversed. We are vigorously defending this matter and have filed a notice of appeal with the Court of Appeals in Cologne. The range of any potential loss is not reasonably estimable at this time. Even if the plaintiff is unsuccessful in its claims against us, we will incur legal fees and other costs in the defense of these claims.  We also commenced a separate proceeding directed at the cancellation of Langenscheidt’s German trademark registration of yellow as an abstract color mark.  On June 19, 2012, the German Patent and Trademark Office rendered a decision in this proceeding denying our request to cancel Langenscheidt’s German trademark registration.

From time to time, we have been subject to various claims and legal actions in the ordinary course of its business. We are not currently involved in any legal proceeding the ultimate outcome of which, in our judgment based on information currently available, would have a material impact on our business, financial condition or results of operations.

Item 1A.  Risk Factors

There have been no material changes to our risk factors contained in our Annual Report on Form 10-K filed on March 14, 2012 with the U.S. Securities and Exchange Commission for the period ended December 31, 2011. For a further discussion of our Risk Factors, refer to the “Risk Factors” discussion contained in our Annual Report on Form 10-K for the period ended December 31, 2011.

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds

None

Item 3.  Defaults Upon Senior Securities

None

Item 4.  Mine Safety Disclosures

Not Applicable

Item 5.  Other Information

None

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Item 6.  Exhibits

Exhibits
10.1 +(1)	Second Amendment to the Rosetta Stone Inc. 2009 Omnibus Incentive Plan
10.2+ *	Severance and Release Agreement of Michael F. Fulkerson, effective June 28, 2012
10.3+ (2)	Letter Agreement of Pragnesh N. Shah, effective June 17, 2012,
31.1*	Certification of Chief Executive Officer Pursuant to Rule 13-14(a) of the Securities Exchange Act of 1934 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*	Certification of Chief Financial Officer Pursuant to Rule 13-14(a) of the Securities Exchange Act of 1934 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1**	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2**	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS**
101.SCH**
	XBRL Instance Document.
101.CAL**
	XBRL Taxonomy Extension Schema.
101.DEF**
101.LAB**	XBRL Taxonomy Extension Calculation Linkbase.
101.PRE**	XBRL Taxonomy Extension Definition Linkbase.

*Filed herewith

**Furnished herewith

+Identifies management contracts and compensatory plans or arrangements.

(1)Incorporated by reference included as Appendix A of the Registrant’s Definitive Proxy Statement dated as of April 11, 2012.

(2)Incorporated by reference to exhibit filed with Registrant’s Form 8-K dated as of June 18, 2012.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

ROSETTA STONE INC.

/s/ STEPHEN M. SWAD

Stephen M. Swad

Chief Executive Officer

Date: August 9, 2012

46

EX-10.2

Exhibit 10.2

1919 N. Lynn Street, Arlington VA 22209 USA

F (540) 301-2862

(800) 788-0822

RosettaStone.com

June 28, 2012

Michael Fulkerson

3257 Barrington Drive

Harrisonburg, VA 22801

Dear Michael,

This letter will serve as confirmation that your employment with Rosetta Stone Ltd. (the “Company”) will cease, effective as provided below.  Set forth in this letter and the attached Legal Release (Exhibit A) (collectively, the “Agreement”) is the complete agreement between you and the Company regarding the terms of your separation from employment.

Notification Period

The date of this letter shall be your notification date (your “Notification Date”), and the period between your Notification Date and your Separation Date, August 1, 2012 or such earlier date as provided in this Agreement (“Separation Date”) will be your notification period (your “Notification Period”).  Your Notification Period will allow for the transition of your work.  During your Notification Period, you shall continue to receive your base salary and benefits through your Separation Date, provided that you remain continuously employed with the Company in your current position through your Separation Date.

During the Notification Period you will, in good faith, continue to perform to your duties as Chief Technology Officer, as well as to maintain professional working relationships with management and your peers.  The Executive Employment Agreement between the Company and you, effective May 31, 2011, as amended by the Amendment to Executive Employment Agreement, effective December 22, 2011 (collectively, “Employment Agreement”) is incorporated by reference; provided, however, the Employment Agreement shall be interpreted to the greatest extent possible to give full force and effect to this Agreement.

You will forfeit any and all claims to the benefits set forth in this Agreement under the heading “Severance Benefits” and you will not receive any of the benefits set forth in this Agreement under such heading, unless specified herein, in the event that either:

·You voluntarily terminate your employment in your current position during the Notification Period for any reason, except as provided below.

·You are terminated by the Company for Cause during the Notification Period.  For this purpose “Cause” will have the same meaning and be subject to the same terms as provided in Section 5.(d)(i) of your Employment Agreement.

·You obtain other employment in a different position with the Company during the Notification Period.

If you voluntarily terminate your employment in your current position during your Notification Period, we request, out of professional courtesy, that you provide a two week advance notice of your termination.  In the event you voluntarily terminate employment with the Company, the Company reserves the right to change your Separation Date to an earlier date by giving you written notice of your new Separation Date if you have effectively transitioned your employment responsibilities as determined by the Company in its sole discretion.

Separation Date

Your employment with the Company will terminate at the close of business on Wednesday, August 1st, 2012 (your “Separation Date”).  The Company, in its sole discretion, reserves the right to accelerate your Separation Date (or, with your consent, to delay it). You will be notified in writing in advance of any such change.

Unpaid Wages and Accrued Vacation

On the next regularly scheduled pay date following your Separation Date, or sooner if required by law, you will receive a check for all unpaid wages and, if applicable, any unused vacation or paid time off which has accrued to your account pursuant to Company policies through your Separation Date (i.e. 131.94 hours), less applicable deductions and withholdings.

Health Benefits

If you or your covered dependents are covered under the Company’s group health insurance (medical, dental, and/or vision), that coverage will continue through the end of the month in which your Separation Date occurs or until such coverage terminates in accordance with the terms of the governing plan documents.  Following your Separation Date, you will receive separate information regarding your rights under the Consolidated Omnibus Budget Reconciliation Act (“COBRA”) to continue your group coverage after your Separation Date for yourself and any covered dependents, as applicable.  This information will describe the rules related to continuation of coverage under COBRA, the cost for you or your covered dependents to continue coverage, and a COBRA election form.   Please reference the section entitled Severance Benefits for more information on Company Paid premiums as part of your severance provisions.

Separation Agreement and Release

2

Life Insurance

Your Company-paid life insurance will continue through the end of the month in which your Separation Date occurs.  You may have the right to elect to convert your life insurance into individual policies pursuant to applicable law and the terms of the life insurance policy.  Please reference the section entitled Severance Benefits for more information on Company Paid life insurance as a part of your severance provisions.

Retirement Plan

You will retain your vested benefits, if any, under any applicable qualified retirement plans of the Company, as determined under the terms of the governing plan documents.

Equity

Your unvested equity compensation will continue to vest up to your Separation Date.  As a reminder, you will have the time period set forth within the applicable stock option award agreement to exercise any vested stock options. If you choose not to exercise any vested stock options within the allotted time period, the stock options shall be forfeited to the Company.

Retention

According to the 2012 Rosetta Stone Special Retention Award Program (“Retention Program”), upon your termination from the Company, without cause, the remaining forfeiture restrictions on unvested restricted stock shall lapse as of your Separation Date.   Accordingly, all shares granted to you under the Retention Program totaling 21,246 shares of restricted stock will vest on your Separation Date.  As outlined in your Restricted Stock Award Agreement, this vesting will be subject to tax withholding obligations.  You must elect your preferred method of tax payment for these withholding obligations prior to your separation date.  The cash retention bonus of $150,000, subject to applicable taxes and withholdings, will be paid as set forth in the Retention Program letter.

Additional Benefit Information

Except as specifically set forth in this Agreement or required by applicable law, as of your Separation Date, you shall cease to participate in all employee benefit plans, policies, and practices provided by the Company, and you shall not be entitled to any other compensation and/or benefits other than as set forth in this Agreement.

Company Property and Continuing Obligations to the Company

Prior to your departure on the Separation Date, you must return  all the Company property in your possession, including, but not limited to, your identification badge, keys, computers, tablets, corporate credit cards, telephones, parking permits and the original and all copies of any written, recorded, or computer readable information about Company practices, procedures, trade secrets, customer lists or product marketing associated with the Company’s business and any other information deemed proprietary or confidential in accordance with Company policies and your Employment Agreement.  You may retain your iPhone mobile phone and work with the Information Technology department to transfer your phone number and account to your personal account within 30 days after your Separation Date. By signing this Agreement, you represent that you shall return all Company confidential or proprietary

3

information in your possession and that you shall take all reasonable steps to protect the confidentiality of such Company information during your employment. You agree that you are bound by (a) all the terms of the Company’s Code of Ethics and Business Conduct through your Separation Date and (b) your Employment Agreement, which remains in full force and effect after your Separation Date, and includes, among other obligations, the continuing duty not to disclose confidential and proprietary information after your Separation Date and the continuing duty not to compete with the Company or its affiliates or solicit its or its subsidiaries or affiliates employees or customers within the parameters detailed in your Employment Agreement.

Severance Benefits

In addition, under the terms and conditions as detailed below, the Company will provide you additional payments and benefits, which you acknowledge are payments and benefits to which you are otherwise not entitled, if you sign and submit the release contained in Exhibit A (the “Release”) (within the required time period described in the “Decision Period” section below) and do not thereafter revoke it.  Please carefully read and consider the provisions of this Agreement.  If you do not sign the Release within the required time period, or if you later revoke the Release, you will not receive the additional payments and benefits described below. The Release contained in Exhibit A hereto is an integral part of this Agreement.  For purposes of clarity, you should understand that the payments and benefits provided under this section of this Agreement are contingent upon executing of a release in the form of Exhibit A.

In exchange for your timely execution of the Release, and allowing such Release to become effective without thereafter revoking it, the Company will provide you the following (the “Severance Benefits”):

·The Company will provide you with a lump sum payment of $300,000 which is equal to approximately twelve (12) months of your current regular base pay (the “Severance Payment”).  The Severance Payment will be reduced by required withholdings and deductions.  In addition, to the extent allowed under the law, the Severance Payment will be further reduced by any amount that you are obligated to pay to (1) the Company pursuant to any relevant Company policy (as to which no amounts are owed) and/or (2) to any third party pursuant to the terms of the Company Corporate Card Program, if applicable.   Your Severance Payment will be paid to you in a lump sum six (6) months following your Separation Date, provided that you have signed the Release and did not revoke it.  As your active service as an employee will end on your Separation Date, this payment is not eligible for deferrals in the Company’s 401(k) plan.

·The Company will provide you with a lump sum payment of $313.20 which is equal to twelve (12) months of the basic life insurance and AD&D premium applicable to Executive’s basic life insurance coverage immediately prior to the Separation Date.  It will be paid within 30 days after your Separation Date.  You may at your option convert your basic life insurance coverage to an individual policy after the

4

Separation Date by completing the forms required by the Company for this purpose.

·The Company will pay, when due and payable under the Annual Bonus plan, the pro rata portion, if any, of your Annual Bonus (prorated based on the period from January 1 through the Separation Date) within 30 days of the date the Company pays annual bonuses, if any, under the 2012 Rosetta Stone Executive Bonus Plan, using the same percentage attainment of target bonus as applies to the other non-sales executive officers who remain employed with the Company.

·Upon separation you will have the opportunity to continue your current health benefits coverage under Company’s group health plans through COBRA.  If you timely elect to enroll to continue such coverage under COBRA, the Company shall pay for up to twelve (12) months, on an after tax basis, at the same coverage levels (including covered dependents, if applicable) and premiums costs as in effect on your Separation Date.  Following the twelve (12) months of coverage, you will be responsible for all future premium payments should you wish to continue your COBRA coverage.    However, if you or your spouse becomes eligible for group health coverage sponsored by another employer or for any other reason your COBRA coverage terminates, the Company shall not be obligated to pay any portion of the premiums provided hereunder for periods after you become eligible for such other coverage or your COBRA coverage terminates.

·The Company shall provide the services of a professional outplacement and counseling firm, as designated by the Company and at its expense, for twelve (12) months to assist you in securing other employment following your Separation Date.

Timing of Payments and Distributions

The Company shall pay Executive any accrued or owed base salary, accrued vacation and payments to continue life and health insurance within thirty (30) days after the Separation Date. The Company will pay, when due and payable under the Annual Bonus plan, the pro rata portion, if any, of your Annual Bonus earned up until such Separation Date within 30 days of the date the Company pays annual bonuses, if any, under the 2012 Rosetta Stone Executive Bonus Plan. The Company shall pay the Retention Award as set forth in the Retention Program letter.  The Company shall pay to Executive cash lump sum severance payments on the date that is six months following the date of Executive’s Separation from Service, the Separation Date. Further, the Company shall pay to Executive, on the date that is six months following Executive’s Separation From Service, an additional interest amount equal to the amount of interest that would be earned on the deferred amounts specified above, to the extent subject to a mandatory six-month delay in payment, for the period commencing on the date of Executive’s Separation From Service until the date of payment of such amounts, calculated using an interest rate equal to the six month U.S. Treasury Rate in effect on the date of Executive’s Separation from Service.

5

You will not be permitted to specify the taxable year in which payments described in this Agreement are made to you.  The payments and other benefits set forth in this Agreement under Severance Benefits are being offered solely in consideration for your timely execution of this Agreement (including the Release of all claims against the Company in Exhibit A) without revoking the Release.  The payments made to you pursuant to this Agreement are not an admission of any wrongdoing by the Company.

Decision Period

Pursuant to the Older Workers Benefit Protection Act of 1990 (“OWBPA”), you are advised:  (1) to consult an attorney regarding this Agreement before executing the Release; (2) that you are waiving rights or claims which may be waived by law in exchange for consideration which is not otherwise due to you; (3) that rights or claims, including those arising under the Age Discrimination in Employment Act of 1967 (ADEA), that may arise after the date the Release is executed, are not waived; (4) that you have twenty one  (21) days from your Separation Date in which to sign and return the Release, although you may, at your discretion, knowingly and voluntarily, sign and return the Release at any earlier time after your Separation Date; (5) that at any time within seven (7) days after executing the Release, you may revoke the Agreement; and (6) that this Agreement is not enforceable as to the Severance Benefits until the revocation period has passed without a revocation.  You acknowledge that by signing the Release, you are giving up claims and rights under the Age Discrimination in Employment Act of 1967 as amended, as described above.

To revoke, you must send a written statement of revocation delivered by certified mail to the Company, Attn: Michaela Oliver.  The revocation must be received no later than 5:00 p.m. Eastern on the seventh calendar day following the date you sign the Release.    If you have not returned the executed Release within the time permitted, then the Company’s offer as to the Severance Benefits will expire by its own terms at the conclusion of the time permitted.  In all other respects, this Agreement is irrevocable by the Company and you upon signing.

To accept the Agreement, you must sign below in accordance with the terms set above in the section titled, “Decision Period” and return one entire copy to:

Michaela Oliver

1919 N. Lynn Street

Arlington, Virginia 22209 (An extra copy for your files is enclosed)

This letter constitutes the entire agreement between you and the Company with respect to the subject matter hereof and supersedes any and all prior or contemporaneous oral or written representations, understandings, agreements or communications between you and the Company concerning those subject matters, except as incorporated herein (such as with respect to the equity compensation).

This letter in no way changes the “at-will” nature of your employment with the Company.  Please contact me or Human Resources with any questions you may have.

6

Best regards,

ROSETTA STONE LTD.

/s/ Michaela Oliver

By:

Michaela Oliver, SVP Human Resources

By signing this Agreement, I acknowledge that:  I have had the opportunity to review this Agreement carefully with legal or other personal advisors of my own choice; I have been advised to consult with an attorney regarding the legal effect of this Agreement; I understand that by signing the attached Release, I will be releasing the Company of all claims against it; I have read this Agreement and understand its terms; I have been given a reasonable period of time to consider its terms and effect and to ask any questions I may have; I voluntarily agree to the terms of this Agreement.

Name:	/s/ Michael Fulkerson	Date:	June 28, 2012
	Michael Fulkerson
	Receipt Acknowledged:
	/s/ Michaela Oliver	Date:	June 28, 2012
	Michaela Oliver

7

EXHIBIT A

Release of Claims

Legal Release

This Legal Release (this “Agreement” or “Release”) is between Rosetta Stone Ltd. (the “Company”) and Michael Fulkerson (“Executive”) (each a “Party,” and together, the “Parties”). For purposes of this Agreement “Effective Date” shall mean the date on which Executive signs this Agreement.

Recitals

A.Executive and the Company are parties to a Separation Agreement to which this Release is appended as Exhibit A (the “Separation Agreement”).

B.Executive wishes to receive the Severance Benefit described in the Separation Agreement.

C.Executive and the Company wish to resolve, except as specifically set forth herein, all claims between them arising from or relating to any act or omission predating the Separation Date defined below.

Agreement

The Parties agree as follows:

1.Confirmation of Severance Benefit Obligation. The Company shall pay or provide to Executive the entire Severance Benefit, as, when and on the terms and conditions specified in the Separation Agreement.

2.Legal Releases

(a)Executive, on behalf of Executive and Executive’s heirs, personal representatives and assigns, and any other person or entity that could or might act on behalf of Executive, including, without limitation, Executive’s counsel (all of whom are collectively referred to as “Executive Releasers”), hereby fully and forever releases and discharges the Company, its present and future affiliates and subsidiaries, and each of their past, present and future officers, directors, employees, shareholders, independent contractors, attorneys, insurers and any and all other persons or entities that are now or may become liable to any Releaser due to any Executive Releasee’s act or omission, (all of whom are collectively referred to as “Executive Releasees”) of and from any and all actions, causes of action, claims, demands, costs and expenses, including attorneys’ fees, of every kind and nature whatsoever, in law or in equity, whether now known or unknown, that Executive Releasers, or any person acting under any of them, may

8

now have, or claim at any future time to have, based in whole or in part upon any act or omission occurring on or before the Effective Date, without regard to present actual knowledge of such acts or omissions, including specifically, but not by way of limitation, matters which may arise at common law, such as breach of contract, express or implied, promissory estoppel, wrongful discharge, tortious interference with contractual rights, infliction of emotional distress, defamation, or under federal, state or local laws, such as the Fair Labor Standards Act, the Employee Retirement Income Security Act, the National Labor Relations Act, Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act, the Rehabilitation Act of 1973, the Equal Pay Act, the Americans with Disabilities Act, the Family and Medical Leave Act, and any civil rights law of any state or other governmental body; PROVIDED, HOWEVER, that notwithstanding the foregoing or anything else contained in this Agreement, the release set forth in this Section shall not extend to: (i) any rights arising under this Agreement or the Separation Agreement; (ii) any vested rights under any pension, retirement, profit sharing or similar plan; or (iii) Executive’s rights to indemnification, and/or defense under any Company certificate of incorporation, bylaw and/or policy or procedure, or under any insurance contract or any indemnification agreement with the Company, in connection with Executive’s acts and omissions while employed by the Company (in the same manner as applies to active senior executives).  Executive hereby warrants that Executive has not assigned or transferred to any person any portion of any claim which is released, waived and discharged above. Executive further states and agrees that Executive has not experienced any illness, injury, or disability that is compensable or recoverable under the worker’s compensation laws of any state that was not reported to the Company by Executive before the Effective Date, and Executive agrees not to not file a worker’s compensation claim asserting the existence of any such previously undisclosed illness, injury, or disability. Executive has specifically consulted with counsel with respect to the agreements, representations, and declarations set forth in the previous sentence. Executive understands and agrees that by signing this Agreement Executive is giving up any right to bring any legal claim against the Company concerning, directly or indirectly, Executive’s employment relationship with the Company, including Executive’s separation from employment.  Executive agrees that this legal release is intended to be interpreted in the broadest possible manner in favor of the Company, to include all actual or potential legal claims that Executive may have against the Company, except as specifically provided otherwise in this Agreement.

(b)The Company, for itself, its affiliates, and any other person or entity that could or might act on behalf of it including, without limitation, its attorneys (all of whom are collectively referred to as “Company Releasers”), hereby fully and forever release and discharge Executive, Executive’s heirs, representatives, assigns, attorneys, and any and all other persons or entities that are now or may become

9

liable to any Company Releaser on account of Executive’s employment with the Company or separation therefrom (all of whom are collectively referred to as “Company Releasees”) of and from any and all actions, causes of action, claims, demands, costs and expenses, including attorneys’ fees, of every kind and nature whatsoever, in law or in equity, whether now known or unknown, that the Company Releasers, or any person acting under any of them, may now have, or claim at any future time to have, based in whole or in part upon any act or omission relating to Employee’s employment with the Company or separation therefrom, without regard to present actual knowledge of such acts or omissions; PROVIDED, HOWEVER, that notwithstanding the foregoing or anything else contained in this Agreement, the release set forth in this Section shall not extend to: (i) any rights arising under this Agreement; (ii) a breach of fiduciary duty or other misconduct that renders Executive ineligible for indemnification by the Company under applicable law, or any right of recovery by the Company for Executive’s breach of fiduciary duty or misconduct in his capacity as a director of the Company under applicable law; or (iii) any claim or claims that the Company may have against Executive as of the Effective Date of which the Company is not aware as of the Effective Date because of willful concealment by Executive.  The Company understands and agrees that by signing this Agreement, it is giving up its right to bring any legal claim against Executive concerning, directly or indirectly, Executive’s employment relationship with the Company.  The Company agrees that this legal release is intended to be interpreted in the broadest possible manner in favor of Executive, to include all actual or potential legal claims that the Company may have against Executive relating to Employee’s employment with the Company or separation therefrom, except as specifically provided otherwise in this Agreement.

(c)In order to provide a full and complete release, each of the Parties understands and agrees that this Release is intended to include all claims, if any, covered under this Paragraph 2 that such Party may have and not now know or suspect to exist in his or its favor against any other Party and that this Release extinguishes such claims.  Thus, each of the Parties expressly waives all rights under any statute or common law principle in any jurisdiction that provides, in effect, that a general release does not extend to claims which the releasing party does not know or suspect to exist in his favor at the time of executing the release, which if known by his must have materially affected his settlement with the party being released.

(d)Executive acknowledges that he consulted with an attorney of his choosing before signing this the Separation Agreement and this Release, and that the Company provided his with no fewer than twenty-one (21) days during which to consider the provisions of the Separation Agreement and this Release and, specifically the release set forth at Paragraph 2(a), above, although Executive may sign and return the Release sooner if he so chooses.  Executive further

10

acknowledges that he has the right to revoke this Release for a period of seven (7) days after signing it and that this Release shall not become effective until such seven (7)-day period has expired. Executive acknowledges and agrees that if he wishes to revoke this Release, he must do so in writing, and that such revocation must be signed by Executive and received by the Company in care of the Chair of the Board of Directors no later than 5 p.m. (Eastern Time) on the seventh (7th) day after Executive has signed this Release. Executive acknowledges and agrees that, in the event that he revokes this Release, he shall have no right to receive the Severance Benefit. Executive represents that he has read this Release, including the release set forth in Paragraph 2(a), above, affirms that this Release and the Separation Agreement provide his with benefits to which he would not otherwise be entitled, and understands its terms and that he enters into this Release freely, voluntarily, and without coercion.

3.Executive acknowledges that he has received all compensation to which he is entitled for his work up to his last day of employment with the Company, and that he is not entitled to any further pay or benefit of any kind, for services rendered or any other reason, other than the Severance Benefit.

4.Executive agrees that the only thing of value that he will receive by signing this Release is the Severance Benefit.

5.The Parties agree that their respective rights and obligations under the Separation Agreement and the Executive Employment Agreement shall survive the execution of this Release.

6.The parties understand and agree that this Agreement shall not be construed as an admission of liability on the part of any person or entity, liability being expressly denied.

7.Executive represents and warrants to the Company that, prior to the Effective Date, Executive did not disclose to any person, other than to Executive’s spouse, tax advisor and counsel, the terms of this Agreement or the circumstances under which the matter that is the subject of this Agreement has been resolved.  After the Effective Date, neither Executive, counsel for Executive, nor any other person under Executive’s control shall disclose any term of this Agreement or the circumstances of Executive’s separation from the Company, except that Executive may disclose such information to Executive’s spouse, or as required by subpoena or court order, or to an attorney or accountant to the extent necessary to obtain professional advice.  Executive shall not be entitled to rely upon the foregoing exception for disclosures pursuant to subpoena or court order unless Executive has given the Company written notice, within three business days following service of the subpoena or court order.

8.Executive covenants never to disparage or speak ill of the Company or any the Company product or service, or of any past or present employee, officer or director of the

11

Company, nor shall Executive at any time harass or behave unprofessionally toward any past, present or future the Company employee, officer or director.

9.Executive acknowledges that because of Executive’s position with the Company, Executive may possess information that may be relevant to or discoverable in connection with claims, litigation or judicial, arbitral or investigative proceedings initiated by a private party or by a regulator, governmental entity, or self-regulatory organization, that relates to or arises from matters with which Executive was involved during Executive’s employment with the Company, or that concern matters of which Executive has information or knowledge (collectively, a “Proceeding”). Executive agrees that Executive shall testify truthfully in connection with any such Proceeding, shall cooperate with the Company in connection with every such Proceeding, and that Executive’s duty of cooperation shall include an obligation to meet with the Company representatives and/or counsel concerning all such Proceedings for such purposes, and at such times and places, as the Company reasonably requests, and to appear for deposition and/or testimony upon the Company’s request and without a subpoena.  The Company shall reimburse Executive for reasonable out-of-pocket expenses that Executive incurs in honoring Executive’s obligation of cooperation under this Section 9.

10.Miscellaneous Terms and Conditions

(a)Each party understands and agrees that Executive or it assumes all risk that the facts or law may be, or become, different than the facts or law as believed by the party at the time Executive or it executes this Agreement.  Executive and the Company acknowledge that their relationship precludes any affirmative obligation of disclosure, and expressly disclaim all reliance upon information supplied or concealed by the adverse party or its counsel in connection with the negotiation and/or execution of this Agreement.

(b)The parties warrant and represent that they have been offered no promise or inducement except as expressly provided in this Agreement, and that this Agreement is not in violation of or in conflict with any other agreement of either party.

(c)All covenants and warranties contained in this Agreement are contractual and shall survive the closing of this Agreement.

(d)Successors and Assigns. This Agreement shall be binding in all respects upon, and shall inure to the benefit of, the parties’ heirs, successors and assigns.

(e)Governing Law; Jurisdiction. All questions or disputes concerning this Agreement and the exhibits hereto will be governed by and construed in accordance with the internal laws of the Commonwealth of Virginia, without giving effect to any choice of law or conflict of law provision or rule (whether of the Commonwealth of Virginia or any other jurisdiction) that would cause the application of the laws

12

of any jurisdiction other than the Commonwealth of Virginia.  The parties hereby: (i) submit to the exclusive jurisdiction of any state or federal court sitting in the Commonwealth of Virginia in any action or proceeding arising out of or relating to this Agreement; and (ii) agree that all claims in respect of such action or proceeding may be heard or determined in any such court. Each party hereby waives any defense of inconvenient forum to the maintenance of any action or proceeding so brought. The parties hereby agree that a final judgment in any action or proceeding so brought shall be conclusive and may be enforced by suit on the judgment or in any other manner provided by law.

(f)Should any provision of this Agreement be declared illegal or unenforceable by any court of competent jurisdiction and cannot be modified to be enforceable, such provision shall immediately become null and void, leaving the remainder of this Agreement in full force and effect. Notwithstanding the foregoing, if Section 2(a), above, is declared void or unenforceable, then this Agreement shall be null and void and both parties shall be restored to the positions that they occupied before the Agreement’s execution (meaning that, among other things, all sums paid by the Company pursuant to Section 1, above, shall be immediately refunded to the Company); provided that in such circumstances this Agreement and the facts and circumstances relating to its execution shall be inadmissible in any later proceeding between the parties, and the statutes of limitations applicable to claims asserted in the proceeding shall be deemed to have been tolled for the period between the Effective Date and 10 days after the date on which Section 2(a) is declared unenforceable.

(g)This Agreement constitutes the entire agreement of the parties and a complete merger of prior negotiations and agreements.

(h)This Agreement shall not be modified except in a writing signed by the parties.

(i)Waiver.  No term or condition of this Agreement shall be deemed to have been waived, nor shall there be an estoppel against the enforcement of any provision of this Agreement, except by a writing signed by the party charged with the waiver or estoppel.  No waiver of any breach of this Agreement shall be deemed a waiver of any later breach of the same provision or any other provision of this Agreement.

(j)Headings are intended solely as a convenience and shall not control the meaning or interpretation of any provision of this Agreement.

(k)Pronouns contained in this Agreement shall apply equally to the feminine, neuter and masculine genders.  The singular shall include the plural, and the plural shall include the singular.

13

(l)Each party shall promptly execute, acknowledge and deliver any additional document or agreement that the other party reasonably believes is necessary to carry out the purpose or effect of this Agreement.

(m)Any party contesting the validity or enforceability of any term of this Agreement shall be required to prove by clear and convincing evidence fraud, concealment, failure to disclose material information, unconscionability, misrepresentation or mistake of fact or law.

(n)The parties acknowledge that they have reviewed this Agreement in its entirety and have had a full and fair opportunity to negotiate its terms and to consult with counsel of their own choosing concerning the meaning and effect of this Agreement.  Each party therefore waives all applicable rules of construction that any provision of this Agreement should be construed against its drafter, and agrees that all provisions of the agreement shall be construed as a whole, according to the fair meaning of the language used.

(o)Every dispute arising from or relating to this Agreement shall be tried only in the state or federal courts situated in the Commonwealth of Virginia.(1)  The parties consent to venue in those courts, and agree that those courts shall have personal jurisdiction over them in, and subject matter jurisdiction concerning, any such action.

(p)In any action relating to or arising from this Agreement, or involving its application, the party substantially prevailing shall recover from the other party the expenses incurred by the prevailing party in connection with the action, including court costs and reasonable attorneys’ fees.

(q)This Agreement may be executed in counterparts, or by copies transmitted by telecopier, all of which shall be given the same force and effect as the original.

ROSETTA STONE LTD.
By:	/s/ Michaela Oliver
Michaela Oliver, SVP Human Resources
Date:	August 1, 2012

14

EXECUTIVE
/s/ Michael Fulkerson
Michael Fulkerson
Date:	August 1, 2012

15

EX-31.1

Exhibit 31.1

CERTIFICATIONS

I, Stephen M. Swad, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q for the quarter ending June 30, 2012 of Rosetta Stone Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c)Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 9, 2012	/s/ STEPHEN M. SWAD
	Stephen M. Swad
	Chief Executive Officer

1

EX-31.2

Exhibit 31.2

CERTIFICATIONS

I, Thomas M. Pierno, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q for the quarter ending June 30, 2012 of Rosetta Stone Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c)Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 9, 2012	/s/ THOMAS M. PIERNO
	Thomas M. Pierno
	Chief Financial Officer

1

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

In connection with the Quarterly Report on Form 10-Q of Rosetta Stone Inc. (the “Company”) for the quarter ended June 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Stephen M. Swad, Chief Executive Officer, of the Company, certify, pursuant to § 906 of the Sarbanes-Oxley Act of 2002,18 U.S.C. § 1350, that to my knowledge:

(1)           The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m); and

(2)           The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: August 9, 2012

/s/ STEPHEN M. SWAD

Stephen M. Swad

Chief Executive Officer

1

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

In connection with the Quarterly Report on Form 10-Q of Rosetta Stone Inc. (the “Company”) for the quarter ended June 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Thomas M. Pierno, Chief Financial Officer, of the Company, certify, pursuant to § 906 of the Sarbanes-Oxley Act of 2002,18 U.S.C. § 1350, that to my knowledge:

(1)           The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m); and

(2)           The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: August 9, 2012

/s/ THOMAS M. PIERNO

Thomas M. Pierno

Chief Financial Officer

1

XML

INTANGIBLE ASSETS (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011
Intangible assets
Accumulated Amortization	$ (13,371,000)		$ (13,371,000)		$ (13,350,000)
Net carrying amount of finite-lived intangible assets	237,000		237,000
Gross Carrying Amount	24,216,000		24,216,000		24,215,000
Net Carrying Amount	10,845,000		10,845,000		10,865,000
Amortization of intangible assets	10,000	24,000	20,000	47,000
Summary of the estimated future amortization expense related to intangible assets
2012 - remaining	20,000		20,000
2013	40,000		40,000
2014	40,000		40,000
2015	40,000		40,000
2016	40,000		40,000
Thereafter	57,000		57,000
Total	237,000		237,000
Research and development expense
Intangible assets
Amortization of intangible assets	10,000	10,000	20,000	20,000
Sales and marketing
Intangible assets
Amortization of intangible assets	0	14,000	0	27,000
Core technology
Intangible assets
Gross carrying amount of finite-lived intangible assets	2,453,000		2,453,000		2,453,000
Accumulated Amortization	(2,453,000)		(2,453,000)		(2,453,000)
Customer relationships
Intangible assets
Gross carrying amount of finite-lived intangible assets	10,843,000		10,843,000		10,842,000
Accumulated Amortization	(10,843,000)		(10,843,000)		(10,842,000)
Website
Intangible assets
Gross carrying amount of finite-lived intangible assets	12,000		12,000		12,000
Accumulated Amortization	(12,000)		(12,000)		(12,000)
Patents
Intangible assets
Gross carrying amount of finite-lived intangible assets	300,000		300,000		300,000
Accumulated Amortization	(63,000)		(63,000)		(43,000)
Net carrying amount of finite-lived intangible assets	237,000		237,000		257,000
Summary of the estimated future amortization expense related to intangible assets
Total	237,000		237,000		257,000
Trade name/ trademark
Intangible assets
Carrying amount of indefinite assets	$ 10,608,000		$ 10,608,000		$ 10,608,000

XML

SEGMENT INFORMATION (Details 2) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011
Geographic Information
Total Revenue	$ 60,812	$ 66,743	$ 130,261	$ 123,720
Long-lived assets	17,936	22,142	17,936	22,142	20,869
United States
Geographic Information
Total Revenue	50,810	53,418	105,725	94,688
Long-lived assets	16,243	19,528	16,243	19,528
International
Geographic Information
Total Revenue	10,002	13,325	24,536	29,032
Long-lived assets	$ 1,693	$ 2,614	$ 1,693	$ 2,614

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COMMITMENTS AND CONTINGENCIES (Details 2) (Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd and DOES 1 to 50, Damages, injunctive relief and restitution, Lawsuit filed, USD $) In Millions, unless otherwise specified	Jun. 30, 2012	Sep. 30, 2011
Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd and DOES 1 to 50 | Damages, injunctive relief and restitution | Lawsuit filed
Litigation
Reserve for proposed settlement amount	$ 0.6	$ 0.6

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 5) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Allocation of stock based compensation expense
Stock based compensation expense	$ 2,096	$ 1,704	$ 3,731	$ 3,141
Cost of Revenue
Allocation of stock based compensation expense
Stock based compensation expense	85	10	161	20
Sales and marketing
Allocation of stock based compensation expense
Stock based compensation expense	188	288	433	534
Research & development
Allocation of stock based compensation expense
Stock based compensation expense	544	369	905	697
General and administrative
Allocation of stock based compensation expense
Stock based compensation expense	$ 1,279	$ 1,037	$ 2,232	$ 1,890

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OTHER CURRENT LIABILITIES (Tables)

6 Months Ended

Jun. 30, 2012

OTHER CURRENT LIABILITIES

Summary of other current liabilities

	June 30,		December 31,
	2012		2011
Marketing expenses	$	11,618	$	12,726
Professional and consulting fees	3,066		3,322
Sales return reserve	5,356		9,931
Taxes payable	1,870		2,413
Other	5,061		6,519
	$	26,971	$	34,911

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STOCK PLANS (Details) (USD $)	6 Months Ended		12 Months Ended	1 Months Ended			6 Months Ended	1 Months Ended				6 Months Ended
	Jun. 30, 2012 Stock Options	Jun. 30, 2011 Stock Options	Dec. 31, 2011 Stock Options	May 31, 2008 2006 Plan Stock Options	Dec. 31, 2008 2006 Plan Stock Options	Jan. 04, 2006 2006 Plan Stock Options	Jun. 30, 2012 2006 Plan Stock Options Maximum	May 31, 2012 2009 Plan	May 31, 2011 2009 Plan	Jun. 30, 2012 2009 Plan	Feb. 27, 2009 2009 Plan	Jun. 30, 2012 2009 Plan Maximum
Stock plans
Number of shares authorized for grant					2,137,200	1,942,200					2,437,744
Number of additional shares authorized for grant				195,000				1,122,930	1,000,000
Expiration period (in years)	10 years						10 years					10 years
Shares available for future grant under plan										1,555,863
Options Outstanding
Options Outstanding at the beginning of the period (in shares)	2,223,749
Options granted (in shares)	550,621	535,002
Options exercised (in shares)	(28,231)	(12,011)
Options cancelled (in shares)	(70,666)
Options Outstanding at the end of the period (in shares)	2,675,473		2,223,749
Vested and expected to vest at the end of the period (in shares)	2,477,133
Exercisable at the end of the period (in shares)	1,375,892
Weighted Average Exercise Price
Options Outstanding at the beginning of the period (in dollars per share)	$ 13.29
Options granted (in dollars per share)	$ 9.72	$ 14.70
Options exercised (in dollars per share)	$ 8.68
Options cancelled (in dollars per share)	$ 15.49
Options Outstanding at the end of the period (in dollars per share)	$ 12.54		$ 13.29
Vested and expected to vest at the end of the period (in dollars per share)	$ 12.60
Exercisable at the end of the period (in dollars per share)	$ 11.34
Weighted Average Contractual Life (in years)
Options Outstanding at balance sheet date (in years)	7 years 3 months 18 days		7 years 1 month 20 days
Vested and expected to vest at the end of the period (in years)	7 years 1 month 20 days
Exercisable at the end of the period (in years)	5 years 8 months 19 days
Aggregate Intrinsic Value
Options Outstanding at balance sheet date	$ 9,541,361		$ 2,288,131
Vested and expected to vest at the end of the period	8,921,124
Exercisable at the end of the period	6,528,513
Additional information
Unrecognized stock-based compensation expense related to non-vested stock option awards	$ 8,500,000
Weighted-average period over which unrecognized stock-based compensation cost expected to be recognized (in years)	2 years 10 months 2 days
Vesting period (in years)	4 years

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INVENTORY (Details) (USD $) In Thousands, unless otherwise specified	Jun. 30, 2012	Dec. 31, 2011
INVENTORY
Raw materials	$ 3,571	$ 2,458
Finished goods	2,667	4,265
Total inventory	$ 6,238	$ 6,723

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SEGMENT INFORMATION (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012 segment	Jun. 30, 2011
SEGMENT INFORMATION
Number of operating segments			2
Number of reportable segments			2
Segment Reporting
Total Revenue	$ 60,812	$ 66,743	$ 130,261	$ 123,720
Operating loss	(5,045)	(5,475)	(7,404)	(19,071)
Stock-based compensation			3,731	3,141
Unallocated cost of sales	11,320	11,520	24,794	22,982
Unallocated sales and marketing	35,125	40,535	73,529	78,354
Unallocated research and development	6,493	6,354	12,766	12,838
Unallocated general and administrative	12,919	13,809	26,576	28,617
Total unallocated expenses, net	54,537	60,698	112,871	119,809
Other income, net	341	128	55	207
Loss before income taxes	(4,704)	(5,347)	(7,349)	(18,864)
Total segment
Segment Reporting
Operating loss	26,349	28,653	57,013	47,786
Consumer
Segment Reporting
Total Revenue	44,968	50,620	100,256	93,281
Operating loss	18,952	18,737	42,468	28,600
Institutional
Segment Reporting
Total Revenue	15,844	16,123	30,005	30,439
Operating loss	7,397	9,916	14,545	19,186
Unallocated expenses, net
Segment Reporting
Amortization of acquired intangibles	10	10	20	20
Stock-based compensation	2,050	1,536	3,545	2,835
Unallocated cost of sales	5,496	5,501	12,181	10,721
Unallocated sales and marketing	6,687	8,427	13,079	14,740
Unallocated research and development	5,941	5,975	11,843	12,121
Unallocated general and administrative	11,210	12,679	23,749	26,420
Total unallocated expenses, net	$ 31,394	$ 34,128	$ 64,417	$ 66,857

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NET LOSS PER SHARE

6 Months Ended

Jun. 30, 2012

NET LOSS PER SHARE

NET LOSS PER SHARE

3. NET LOSS PER SHARE

Net income (loss) per share is computed under the provisions of Accounting Standards Codification topic 260, Earnings Per Share. Basic income per share is computed using net income (loss) and the weighted average number of shares of common stock outstanding. Diluted earnings per share reflect the weighted average number of shares of common stock outstanding plus any potentially dilutive shares outstanding during the period. Potentially dilutive shares consist of shares issuable upon the exercise of stock options, restricted stock awards, restricted stock units and conversion of shares of preferred stock. Common stock equivalent shares are excluded from the diluted computation if their effect is anti-dilutive.

The following table sets forth the computation of basic and diluted net loss per common share:

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
	(dollars in thousands, except per share amounts)
Numerator:
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Denominator:
Weighted average number of common shares:
Basic	20,995			20,716			20,969			20,695
Diluted	20,995			20,716			20,969			20,695
Loss per common share:
Basic	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)
Diluted	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)

For the three and six months ended June 30, 2012 and 2011, the following common stock equivalent shares were included in the calculation of the Company’s diluted net income per share (in thousands):

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011
Equity Instruments:
Restricted common stock units	—	—	—	—
Restricted common stock	—	—	—	—
Stock options	—	—	—	—
Total common stock equivalent shares	—	—	—	—

For the three and six months ended June 30, 2012, outstanding stock options, restricted stock units and restricted stock of 2.7 million, 83,000, and 748,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.  For the three and six months ended June 30, 2011, outstanding stock options, restricted stock units, and restricted stock of 2.5 million, 40,000, and 370,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.

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STOCK PLANS (Details 2) (USD $)	3 Months Ended		6 Months Ended					6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012 Restricted Stock Awards	Jun. 30, 2011 Restricted Stock Awards	Dec. 31, 2011 Restricted Stock Awards	Jun. 30, 2012 Restricted Stock Units	Jun. 30, 2011 Restricted Stock Units
Stock plans
Aggregate grant date fair value of awards					$ 4,200,000	$ 2,000,000		$ 500,000	$ 200,000
Future compensation cost related to the nonvested portion of the restricted stock awards not yet recognized					6,600,000
Period over which future compensation cost expected to be recognized (in years)					2 years 3 months 22 days
Nonvested Outstanding
Nonvested Awards at the beginning of the period (in shares)					323,010
Awards granted (in shares)					521,826	128,431		38,074	17,471
Awards vested (in shares)					(59,195)
Awards cancelled (in shares)					(38,142)
Nonvested Awards at the end of the period (in shares)					747,499
Weighted Average Grant Date Fair Value
Nonvested Awards at the beginning of the period (in dollars per share)					$ 18.22
Awards granted (in dollars per share)					$ 7.99
Awards vested (in dollars per share)					$ 18.63
Awards cancelled (in dollars per share)					$ 14.36
Nonvested Awards at the end of the period (in dollars per share)					$ 11.21
Aggregate Intrinsic Value
Nonvested Awards at the end of the period					8,379,464		5,885,242
Additional information
Stock-based compensation expense	$ 2,096,000	$ 1,704,000	$ 3,731,000	$ 3,141,000

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	6 Months Ended
	Jun. 30, 2012
Packaged software
Revenue Recognition
Period of condition related to right of return (in months)	6 months
Packaged software | Minimum
Revenue Recognition
Period offered to customers for payment of purchases in installments (in months)	3 months
Packaged software | Maximum
Revenue Recognition
Period offered to customers for payment of purchases in installments (in months)	5 months
Period of installment payment plans (in months)	12 months
Online software subscriptions | Minimum
Revenue Recognition
Term of subscription period (in months)	3 months
Online software subscriptions | Maximum
Revenue Recognition
Term of subscription period (in months)	12 months
Packaged software and online software subscriptions
Revenue Recognition
Period of providing technical support in connection with packaged software product sales and online software subscriptions at no additional cost (in years)	1 year
Period of technical support provided for fee included in the initial licensing fee (in years)	1 year
Online licensing arrangements | Minimum
Revenue Recognition
Term of subscription period (in months)	3 months
Period of activation of licenses (in months)	6 months
Online licensing arrangements | Maximum
Revenue Recognition
Term of subscription period (in months)	12 months
Period of activation of licenses (in months)	24 months
Dedicated conversational coaching online services | Minimum
Revenue Recognition
Term of subscription period (in months)	3 months
Dedicated conversational coaching online services | Maximum
Revenue Recognition
Term of subscription period (in months)	15 months
PCS and online hosting services | Minimum
Revenue Recognition
Contractual periods of services offered (in years)	1 year
PCS and online hosting services | Maximum
Revenue Recognition
Contractual periods of services offered (in years)	10 years
Rosetta Stone Version 4 TOTALe bundles
Revenue Recognition
Period of registration window from the date of purchase from entity to begin services (in months)	6 months
Number of deliverables identified	2

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SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2012

SEGMENT INFORMATION

Schedule of operating results by segment

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Revenue:
Consumer	$	44,968		$	50,620		$	100,256		$	93,281
Institutional	15,844			16,123			30,005			30,439
Total Revenue	$	60,812		$	66,743		$	130,261		$	123,720
Segment contribution:
Consumer	$	18,952		$	18,737		$	42,468		$	28,600
Institutional	7,397			9,916			14,545			19,186
Total segment contribution	26,349			28,653			57,013			47,786
Unallocated expenses, net:
Amortization of acquired intangibles	10			10			20			20
Stock-based compensation	2,050			1,536			3,545			2,835
Unallocated cost of sales	5,496			5,501			12,181			10,721
Unallocated sales and marketing	6,687			8,427			13,079			14,740
Unallocated research and development	5,941			5,975			11,843			12,121
Unallocated general and administrative	11,210			12,679			23,749			26,420
Total unallocated expenses, net	31,394			34,128			64,417			66,857
Operating loss	(5,045		)	(5,475		)	(7,404		)	(19,071		)
Other income, net	341			128			55			207
Loss before provision for income taxes	$	(4,704	)	$	(5,347	)	$	(7,349	)	$	(18,864	)

Summary of revenue from customers by geographic area

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
United States	$	50,810	$	53,418	$	105,725	$	94,688
International	10,002		13,325		24,536		29,032
Total Revenue	$	60,812	$	66,743	$	130,261	$	123,720

Summary of long-lived assets by geographic area

	As of June 30,
	2012		2011
United States	$	16,243	$	19,528
International	1,693		2,614
Total	$	17,936	$	22,142

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STOCKHOLDERS' EQUITY (Details) (USD $)	Jun. 30, 2012	Dec. 31, 2011
STOCKHOLDERS' EQUITY
Number of shares authorized to be issued	200,000,000
Common Stock
Common stock, shares authorized	190,000,000	190,000,000
Common stock, par value (in dollars per share)	$ 0.00005	$ 0.00005
Common stock, shares issued	21,776,000	21,258,000
Common stock, shares outstanding	21,776,000	21,258,000
Preferred Stock
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) (SGLC, USD $)	1 Months Ended
	Nov. 30, 2009 installment	Jun. 30, 2012	Dec. 31, 2011	Jun. 30, 2011	Dec. 31, 2010	Nov. 01, 2009
SGLC
Contingent purchase consideration related to acquisition
Initial cash payment of purchase price of acquired assets						$ 100,000
Number of annual cash installment payments in the following three years	3
Minimum additional contingent cash payment						0
Maximum additional contingent cash payment						1,100,000
Changes in contingent purchase consideration during the period
Contingent purchase price accrual, beginning of the period		300,000	300,000	573,000	573,000
Contingent purchase price accrual, end of the period		$ 300,000	$ 300,000	$ 573,000	$ 573,000

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 3) (USD $) In Thousands, unless otherwise specified	Jun. 30, 2012	Dec. 31, 2011	Jun. 30, 2012 Recurring basis Total	Jun. 30, 2011 Recurring basis Total	Jun. 30, 2012 Recurring basis Quoted Prices in Active Markets for Identical Assets (Level 1)	Jun. 30, 2011 Recurring basis Quoted Prices in Active Markets for Identical Assets (Level 1)	Jun. 30, 2012 Recurring basis Significant Unobservable Inputs (Level 3)	Jun. 30, 2011 Recurring basis Significant Unobservable Inputs (Level 3)
Assets:
Short-term investments	$ 1,600	$ 9,711	$ 1,600	$ 8,317	$ 1,600	$ 8,317
Total			1,600	8,317	1,600	8,317
Liabilities:
Contingent purchase price accrual			300	573			300	573
Total			$ 300	$ 573			$ 300	$ 573

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2012

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

The accompanying condensed consolidated financial statements include the accounts of Rosetta Stone Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

Basis of Presentation

The accompanying condensed consolidated financial statements are unaudited. These unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Accordingly, these interim consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto contained in the Company’s Annual Report on Form 10-K filed with the SEC on March 14, 2012. The December 31, 2011 condensed consolidated balance sheet included herein was derived from the audited financial statements as of that date, but does not include all disclosures, including notes, required by GAAP.

The unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and in the opinion of management include all adjustments necessary for the fair presentation of the Company’s statement of financial position at June 30, 2012 and December 31, 2011, the Company’s results of operations for the three and six months ended June 30, 2012 and 2011 and its cash flows for the six months ended June 30, 2012 and 2011. The results for the three and six months ended June 30, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012.  All references to June 30, 2012 or to the three and six months ended June 30, 2012 and 2011 in the notes to the condensed consolidated financial statements are unaudited.

Use of Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America requires that management make certain estimates and assumptions.  Significant estimates and assumptions have been made regarding the allowance for doubtful accounts, estimated sales returns, stock-based compensation, fair value of intangibles and goodwill, fair value of stock issued, inventory reserve, disclosure of contingent assets and liabilities and disclosure of contingent litigation.  Actual results may differ from these estimates.

Revenue Recognition

Revenue is primarily derived from the sale of packaged software and audio practice products, online software subscriptions and professional services. Professional services include training, implementation services and dedicated conversational coaching associated with Rosetta Stone TOTALe. Rosetta Stone TOTALe online, which was released in July 2009, combines dedicated conversational coaching and an online software subscription. Rosetta Stone Version 4 TOTALe, which was released in September 2010, combines packaged software and dedicated conversational coaching. The Company recognizes revenue for software products and related services in accordance with Accounting Standards Codification subtopic 985-605, Software: Revenue Recognition (“ASC 985-605”).

Revenue is recognized when all of the following criteria are met: there is persuasive evidence of an arrangement; the product has been delivered or services have been rendered; the fee is fixed and determinable; and collectability is probable. Revenues from packaged software and audio practice products and online software subscriptions are recorded net of discounts.

Revenue is recognized from the sale of packaged software and audio practice products when the product has been delivered, assuming the remaining revenue recognition criteria have been met. Software products include sales to end-user customers and resellers. In most cases, revenue from sales to resellers is not contingent upon resale of the software to the end user and is recorded in the same manner as all other product sales. Revenue from sales of packaged software products are recognized as the products are shipped and title passes and risks of loss have been transferred. For most of the Company’s product sales, these criteria are met at the time the product is shipped. For some sales to resellers and certain other sales, the Company defers revenue until the customer receives the product because the Company legally retains a portion of the risk of loss on these sales during transit. A limited amount of packaged software products are sold to resellers on a consignment basis. Revenue is recognized for these consignment transactions once the end-user sale has occurred, assuming the remaining revenue recognition criteria have been met. In accordance with Accounting Standards Codification subtopic 985-605-50, Software: Revenue Recognition: Customer Payments and Incentives (“ASC 985-605-50”), price protection for changes in the manufacturer suggested retail value granted to resellers for the inventory that they have on hand at the date the price protection is offered is recorded as a reduction to revenue. The Company offers customers the ability to make payments for packaged software purchases in installments over a period of time, which typically ranges between three and five months. Given that these installment payment plans are for periods less than 12 months and a successful collection history has been established, revenue is recognized at the time of sale, assuming the remaining revenue recognition criteria have been met. Packaged software is provided to customers who purchase directly from us with a six-month right of return. The company also allows its retailers to return unsold products, subject to some limitations. In accordance with Accounting Standards Codification subtopic 985-605-15, Software: Revenue Recognition: Products (“ASC 985-605-15”), product revenue is reduced for estimated returns, which are based on historical return rates.

Revenue for software license agreements sold via online software subscriptions as hosting agreements are recognized in accordance with Accounting Standards Codification subtopic 985-605-05, Software: Revenue Recognition: Background (“ASC 985-605-05”). Revenue for online software subscriptions is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Some online licensing arrangements include a specified number of licenses that can be activated over a period of time, which typically ranges between six and 24 months. Revenue for these arrangements is recognized on a per license basis ratably over the term of the individual license subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Revenue for set-up fees related to online licensing arrangements is recognized ratably over the term of the online licensing arrangement, assuming all revenue recognition criteria have been met. Accounts receivable and deferred revenue are recorded at the time a customer enters into a binding subscription agreement and the subscription services are made available to the customer.

In connection with packaged software product sales and online software subscriptions, technical support is provided to customers, including customers of resellers, at no additional cost from one year of purchase. As the fee for technical support is included in the initial licensing fee, the technical support and services are provided within one year, the estimated cost of providing such support is deemed insignificant and no unspecified upgrades/enhancements are offered, technical support revenues are recognized together with the software product and license revenue. Costs associated with the technical support are accrued at the time of sale.

Revenue for online service subscriptions for dedicated conversational coaching is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically range from three months to 15 months. Rosetta Stone Version 4 TOTALe bundles, which include dedicated conversational coaching online services and packaged software, allow customers to begin their online services at any point during a registration window, which is 6 months from the date of purchase from the Company or an authorized reseller. Dedicated conversational coaching online service subscriptions that are not activated during this registration window are forfeited and revenue is recognized upon expiry. Accounts receivable and deferred revenue are recorded at the time a customer purchases the online services.

In accordance with ASC 985-605-50, cash sales incentives to resellers are accounted for as a reduction of revenue, unless a specific identified benefit is identified and the fair value is reasonably determinable.

The Company has been engaged to develop language-learning software for certain endangered languages under fixed-fee arrangements. These arrangements also include contractual periods of post-contract support (“PCS”) and online hosting services ranging from one to ten years. Revenue for multi-element contracts are recognized ratably once the PCS and online hosting periods begin, over the longer of the PCS or online hosting period. When the current estimates of total contract revenue and contract cost indicate a loss for a fixed fee arrangement, a provision for the entire loss on the contract is recorded.

Revenue Recognition for Arrangements with Multiple Deliverables

As of January 1, 2010, the Company began to recognize revenue prospectively for new arrangements with multiple deliverables in accordance with ASU No. 2009-13, “Revenue Recognition (Topic 605)—Multiple Deliverable Revenue Arrangements (“ASU No. 2009-13”). For multi- element arrangements that include online services and auxiliary items, such as headsets and audio practice products which provide stand-alone value to the customer, the Company allocates revenue to all deliverables based on their relative selling prices in accordance with ASU No. 2009-13. These accounting principles establish a hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”), and (iii) best estimate of the selling price (“ESP”). VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable.  TPE is the price of the vendor’s or any competitor’s largely interchangeable products or services in standalone sales to similarly situated customers.  ESPs reflect its best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis.

The Company accounts for multiple element arrangements that consist only of software or software related products, in accordance with industry specific accounting guidance for software and software related transactions. For such transactions, revenue on arrangements that include multiple elements is allocated to each element based on the relative fair value of each element, and fair value is generally determined by VSOE or the residual method when VSOE exists only for the undelivered element. If the Company cannot objectively determine the fair value of any undelivered element included in such multiple element arrangements, the Company defers revenue until all elements are delivered and services have been performed, or until fair value can objectively be determined for any remaining undelivered elements.

The Company has identified two deliverables generally contained in Rosetta Stone Version 4 TOTALe software arrangements. The first deliverable is the packaged software, which is delivered at the time of sale, and the second deliverable is the dedicated conversational coaching online services. The Company allocates revenue between these two deliverables using the residual method based on the existence of VSOE for the undelivered service element. Amounts allocated to the software are recognized at the time of sale, provided the other conditions for revenue recognition have been met. Amounts allocated to the online services are deferred and recognized on a straight-line basis over the term of the online services or upon expiry of the online services. The language-learning software cost of sales are generally recognized at the time of sale. Costs for online services and sales and marketing are expensed as incurred.

Income Taxes

The Company accounts for income taxes in accordance with Accounting Standards Codification topic 740, Income Taxes (“ASC 740”), which provides for an asset and liability approach to accounting for income taxes. Deferred tax assets and liabilities represent the future tax consequences of the differences between the financial statement carrying amounts of assets and liabilities versus the tax bases of assets and liabilities. Under this method, deferred tax assets are recognized for deductible temporary differences, and operating loss and tax credit carryforwards. Deferred liabilities are recognized for taxable temporary differences. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. The impact of tax rate changes on deferred tax assets and liabilities is recognized in the year that the change is enacted.

Fair Value of Financial Instruments

In 2008 and 2009, the Company adopted the provisions of ASC No. 820, “Fair Value Measurements.” The valuation techniques required by ASC No. 820 are based upon observable and unobservable inputs. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect our market assumptions. These two types of inputs create the following fair value hierarchy:

Level 1: Quoted prices for identical instruments in active markets.

Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose significant value drivers are observable.

Level 3: Significant inputs to the valuation model are unobservable.

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, restricted cash, accounts receivable, accounts payable and other accrued expenses approximate fair value due to relatively short periods to maturity.

On November 1, 2009, the Company acquired certain assets from SGLC International Co. Ltd. (“SGLC”), a software reseller headquartered in Seoul, South Korea.  As the assets acquired constituted a business, this transaction was accounted for under Accounting Standards Codification topic 805, Business Combination (“ASC 805”).  The purchase price consisted of an initial cash payment of $100,000, followed by three annual cash installment payments, based on revenue performance in South Korea.  The terms of the acquisition agreement provide for additional consideration to be paid by the Company in each of the following three years, if the acquired company’s revenues exceed certain targeted levels each of these years.  The amount is calculated as the lesser of a percentage of the revenue generated or a fixed amount for each year, based on the terms of the agreement.

Based on these terms, the minimum additional cash payment is zero if none of the minimum revenue targets are met, and the maximum additional payment is $1.1 million.  For the three months ended June 30, 2012 and 2011, we made no additional payments in accordance with the terms of the purchase.

See table below for a summary of the opening balances to the closing balances of the contingent purchase consideration (in thousands):

	As of June 30,
	2012		2011
Contingent purchase price accrual, beginning of period	$	300	$	573
Minimum revenue target met, increase in contingent liability charged to expense in the period	—		—
Payment of contingent purchase liability	—		—
Contingent purchase price accrual, end of period	$	300	$	573

See table below for summary of the Company’s financial instruments accounted for at fair value on a recurring basis, which consist only of our short-term investments that are marked to fair value at each balance sheet date, as well as the fair value of the accrual for the contingent purchase price of our acquisition of SGLC in 2009 (in thousands):

	Fair Value as of June 30, 2012 using:								Fair Value as of June 30, 2011 using:
			Quoted Prices								Quoted Prices
			in Active								in Active
			Markets for				Significant				Markets for				Significant
			Identical		Significant Other		Unobservable				Identical		Significant Other		Unobservable
	June 30,		Assets		Observable Inputs		Inputs		June 30,		Assets		Observable Inputs		Inputs
	2012		(Level 1)		(Level 2)		(Level 3)		2011		(Level 1)		(Level 2)		(Level 3)
Assets:
Short-term investments	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Total	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Liabilities:
Contingent purchase price accrual	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573
Total	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573

There were no changes in the valuation techniques or inputs used as the basis to calculate the contingent purchase price accrual.

Stock-Based Compensation

The Company accounts for its stock-based compensation in accordance Accounting Standards Codification topic 718, Compensation—Stock Compensation (“ASC 718”), which was adopted by the Company effective January 1, 2006. Under ASC 718, all stock-based awards, including employee stock option grants, are recorded at fair value as of the grant date and recognized as expense in the statement of operations on a straight-line basis over the requisite service period, which is the vesting period.

Stock Options

During the six months ended June 30, 2012, 550,621 stock options were granted at a weighted average exercise price of $9.72 per share. The aggregate grant date fair value of options issued during the period was $3.1 million, which will be recognized as expense over the requisite service period of the options, which is also the vesting period.  During the six months ended June 30, 2011, 535,002 stock options were granted at a weighted average exercise price of $14.70 per share.  During the six months ended June 30, 2012 and 2011, 28,231 and 12,011 stock options were exercised, respectively. The total intrinsic value of options exercised during the six months ended June 30, 2012 and 2011 was approximately $0.4 million and $0.1 million, respectively.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model. For the six months ended June 30, 2012 and 2011, the fair value of options granted was calculated using the following assumptions:

	Six Months Ended
	June 30,
	2012	2011
Expected stock price volatility	65.0% - 65.4%	57.1% - 57.7%
Expected term of options	6 years	6 years
Expected dividend yield	—	—
Risk-free interest rate	0.68% - 0.88%	1.55% - 2.35%

Since the Company’s stock has been publicly quoted since April 2009 and the Company has a limited history of stock option activity, the Company reviewed a group of comparable industry-related companies to estimate its expected volatility over the most recent period commensurate with the estimated expected term of the awards. In addition to analyzing data from the peer group, the Company also considered the contractual option term and vesting period when determining the expected option life and forfeiture rate. For the risk-free interest rate, the Company uses a U.S. Treasury Bond rate consistent with the estimated expected term of the option award.

Restricted Stock

During the six months ended June 30, 2012, 521,826 shares of restricted stock were granted.  The aggregate grant date fair value of the awards was $4.2 million, which will be recognized as expense on a straight-line basis over the requisite service period of the awards, which is also the vesting period.  The Company’s restricted stock grants are accounted for as equity awards. The grant date fair value is based on the market price of the Company’s common stock at the date of grant. During the six months ended June 30, 2011, 128,431 shares of restricted stock were granted.  The aggregate grant date fair value of the awards was $2.0 million.

Restricted Stock Units

During the six months ended June 30, 2012, 38,074 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.5 million, which will be recognized as expense on the grant date, as the awards were immediately vested.  The Company’s restricted stock unit grants are accounted for as equity awards.  The grant date fair value is based on the market price of the Company’s common stock at the grant date.  During the six months ended June 30, 2011, 17,471 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.2 million.

The following table presents stock-based compensation expense included in the related financial statement line items (dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
Cost of Revenue	$	85	$	10	$	161	$	20
Sales and marketing	188		288		433		534
Research & development	544		369		905		697
General and administrative	1,279		1,037		2,232		1,890
Total	$	2,096	$	1,704	$	3,731	$	3,141

Foreign Currency Translation and Transactions

The functional currency of the Company’s foreign subsidiaries is their local currency.  Accordingly, assets and liabilities of the foreign subsidiaries are translated into U.S. dollars at exchange rates in effect on the balance sheet date. Income and expense items are translated at average rates for the period. Translation adjustments are recorded as a component of other comprehensive income (loss) in stockholders’ equity.

Cash flows of consolidated foreign subsidiaries, whose functional currency is the local currency, are translated to U.S. dollars using average exchange rates for the period. The Company reports the effect of exchange rate changes on cash balances held in foreign currencies as a separate item in the reconciliation of the changes in cash and cash equivalents during the period. The following table presents the effect of exchange rate changes and the net unrealized gains and losses from our available-for-sale securities on total comprehensive loss (dollars in thousands):

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Foreign currency translation gain (loss)	(323		)	227			(25		)	502
Unrealized gain (loss) on available-for-sale securities	14			(3		)	18			(16		)
Total comprehensive loss	$	(4,853	)	$	(4,326	)	$	(6,454	)	$	(13,345	)

Advertising Costs

Costs for advertising are expensed as incurred.  Advertising expense for the three and six months ended June 30, 2012 was $13.9 million and $30.8 million, respectively, and for the three and six months ended June 30, 2011 were $18.6 million and $35.0 million, respectively.

Recently Issued Accounting Standards

Accounting Standards Update No. 2011-05—Comprehensive Income (Topic 220). Under the amendments to Topic 220, an entity has the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both choices, an entity is required to present each component of net income along with total net income, each component of other comprehensive income along with a total for other comprehensive income, and a total amount for comprehensive income. This update eliminates the option to present the components of other comprehensive income as part of the statement of changes in stockholders’ equity. The amendments in this update do not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income, thus the adoption of such standard did not have a material impact on the Company’s reported results of operations and financial position.

In September 2011, the FASB issued new guidance on goodwill impairment testing (ASU 2011-08, Intangibles — Goodwill and Other (Topic 350): Testing Goodwill for Impairment), effective for calendar years beginning after December 15, 2011.  Early adoption is permitted.  The objective of this standard is to simplify how an entity tests goodwill for impairment.  The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value as a basis for determining whether it needs to perform the quantitative two-step goodwill impairment test.  Only if an entity determines, based on qualitative assessment, that it is more likely than not that a reporting unit’s fair value is less than its carrying value will it be required to calculate the fair value of the reporting unit.  The Company adopted this guidance beginning in fiscal year 2012, and the adoption of such guidance did not have a material impact on the Company’s reported results of operations or financial position.

In July 2012, the FASB issued new guidance on the impairment testing of indefinite-lived intangible assets (ASU 2012-02, Intangibles—Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment), effective for calendar years beginning after September 15, 2012.  Early adoption is permitted.  The objective of this standard is to simplify how an entity tests indefinite-lived intangible assets for impairment.  The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test.  Only if an entity determines, based on qualitative assessment, that it is more likely than not that the indefinite-lived intangible asset is impaired will it be required to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test.  The Company intends to adopt this guidance beginning in fiscal year 2013.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 4) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Stock Based Compensation Disclosures
Stock-based compensation expense	$ 2,096,000	$ 1,704,000	$ 3,731,000	$ 3,141,000
Stock Options
Stock-Based Compensation
Options granted (in shares)			550,621	535,002
Weighted average exercise price of options granted (in dollars per share)			$ 9.72	$ 14.70
Aggregate grant date fair value of options issued			3,100,000
Options exercised (in shares)			28,231	12,011
Total intrinsic value of options exercised			400,000	100,000
Assumptions used to calculate the fair value of options granted using the Black-Scholes option pricing model
Expected stock price volatility, minimum (as a percent)			65.00%	57.10%
Expected stock price volatility, maximum (as a percent)			65.40%	57.70%
Expected term of options (in years)			6 years	6 years
Risk-free interest rate, minimum (as a percent)			0.68%	1.55%
Risk-free interest rate, maximum (as a percent)			0.88%	2.35%
Stock Based Compensation Disclosures
Vesting period (in years)			4 years
Restricted Stock
Stock Based Compensation Disclosures
Awards granted (in shares)			521,826	128,431
Aggregate grant date fair value of awards			4,200,000	2,000,000
Restricted Stock Units
Stock Based Compensation Disclosures
Awards granted (in shares)			38,074	17,471
Aggregate grant date fair value of awards			$ 500,000	$ 200,000

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OTHER CURRENT LIABILITIES (Details) (USD $) In Thousands, unless otherwise specified	Jun. 30, 2012	Dec. 31, 2011
OTHER CURRENT LIABILITIES
Marketing expenses	$ 11,618	$ 12,726
Professional and consulting fees	3,066	3,322
Sales return reserve	5,356	9,931
Taxes payable	1,870	2,413
Other	5,061	6,519
Other current liabilities, net	$ 26,971	$ 34,911

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CONDENSED CONSOLIDATED BALANCE SHEETS (USD $) In Thousands, unless otherwise specified	Jun. 30, 2012	Dec. 31, 2011
Current assets:
Cash and cash equivalents	$ 118,774	$ 106,516
Restricted cash	46	74
Short term investments	1,600	9,711
Accounts receivable (net of allowance for doubtful accounts of $1,043 and $1,951, respectively)	35,088	51,997
Inventory, net	6,238	6,723
Prepaid expenses and other current assets	6,425	7,081
Income tax receivable	10,151	7,678
Deferred income taxes	12,169	10,985
Total current assets	190,491	200,765
Property and equipment, net	17,936	20,869
Goodwill	34,849	34,841
Intangible assets, net	10,845	10,865
Deferred income taxes	7,913	8,038
Other assets	2,840	1,803
Total assets	264,874	277,181
Current liabilities:
Accounts payable	4,434	7,291
Accrued compensation	13,467	11,703
Other current liabilities	26,971	34,911
Deferred revenue	46,012	49,375
Total current liabilities	90,884	103,280
Deferred revenue	3,931	2,520
Other long-term liabilities	1,826	176
Total liabilities	96,641	105,976
Commitments and contingencies (Note 11)
Stockholders' equity:
Preferred stock, $0.001 par value; 10,000 and 10,000 shares authorized, zero and zero shares issued and outstanding at June 30, 2012 and December 31, 2011, respectively
Non-designated common stock, $0.00005 par value, 190,000 and 190,000 shares authorized, 21,776 and 21,258 shares issued and outstanding at June 30, 2012 and December 31, 2011, respectively	2	2
Additional paid-in capital	155,305	151,823
Accumulated income	12,635	19,082
Accumulated other comprehensive income	291	298
Total stockholders' equity	168,233	171,205
Total liabilities and stockholders' equity	$ 264,874	$ 277,181

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COMMITMENTS AND CONTINGENCIES (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Future minimum operating lease payments
2012-remaining	$ 2,973,000		$ 2,973,000
2013	4,358,000		4,358,000
2014	1,796,000		1,796,000
2015	412,000		412,000
Total	9,539,000		9,539,000
Rent
Rent expense	2,200,000	3,200,000	5,000,000	6,900,000
Deferred rent liability	400,000		400,000
Deferred rent asset	$ 5,000		$ 5,000
Kiosk site licenses | Minimum
Commitments and contingencies
Lease period (in months)			1 month
Kiosk site licenses | Maximum
Commitments and contingencies
Lease period (in months)			89 months
Building, warehouse and office space | Minimum
Commitments and contingencies
Lease period (in months)			12 months
Building, warehouse and office space | Maximum
Commitments and contingencies
Lease period (in months)			89 months

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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $) In Thousands, unless otherwise specified	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (6,447)	$ (13,831)
Adjustments to reconcile net income (loss) to cash provided by (used in) operating activities:
Stock-based compensation expense	3,731	3,141
Bad debt expense	596	308
Depreciation and amortization	4,482	4,255
Deferred income tax	(1,156)	2,964
Loss on disposal of equipment	380	16
Net change in:
Restricted cash	28	23
Accounts receivable	16,314	7,987
Inventory	480	240
Prepaid expenses and other current assets	649	551
Income tax receivable	(2,740)	(8,241)
Other assets	(1,065)	(1,316)
Accounts payable	(2,868)	2,757
Accrued compensation	1,774	397
Other current liabilities	(7,813)	357
Excess tax benefit from stock options exercised	(18)	(31)
Other long term liabilities	1,596	(12)
Deferred revenue	(1,855)	(1,572)
Net cash provided by (used in) operating activities	6,068	(2,007)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(1,998)	(5,465)
Proceeds from (purchases of) available-for-sale securities	8,112	(1,906)
Acquisition, net of cash acquired		(75)
Net cash provided by (used in) investing activities	6,114	(7,446)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from the exercise of stock options		80
Tax benefit of stock options exercised	18	31
Payments under capital lease obligations	(3)	(5)
Net cash provided by financing activities	15	106
Increase (decrease) in cash and cash equivalents	12,197	(9,347)
Effect of exchange rate changes in cash and cash equivalents	61	405
Net increase (decrease) in cash and cash equivalents	12,258	(8,942)
Cash and cash equivalents-beginning of year	106,516	115,756
Cash and cash equivalents-end of year	118,774	106,814
Cash paid during the periods for:
Interest		4
Income taxes	2,320	1,204
Noncash financing and investing activities:
Accrued liability for purchase of property and equipment	139	1,229
Equipment acquired under capital lease		$ 16

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NET LOSS PER SHARE (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Numerator:
Net loss	$ (4,544)	$ (4,550)	$ (6,447)	$ (13,831)
Weighted average number of common shares:
Basic (in shares)	20,995	20,716	20,969	20,695
Diluted (in shares)	20,995	20,716	20,969	20,695
Loss per common share:
Basic (in dollars per share)	$ (0.22)	$ (0.22)	$ (0.31)	$ (0.67)
Diluted (in dollars per share)	$ (0.22)	$ (0.22)	$ (0.31)	$ (0.67)

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INVENTORY (Tables)

6 Months Ended

Jun. 30, 2012

INVENTORY

Schedule of inventory

	June 30,		December 31,
	2012		2011
Raw materials	$	3,571	$	2,458
Finished goods	2,667		4,265
Total inventory	$	6,238	$	6,723

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NET LOSS PER SHARE (Details 2)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Restricted Stock Units
Anti-dilutive securities
Outstanding securities not included in the diluted net loss per share calculation	83,000	40,000	83,000	40,000
Restricted Stock
Anti-dilutive securities
Outstanding securities not included in the diluted net loss per share calculation	748,000	370,000	748,000	370,000
Stock options
Anti-dilutive securities
Outstanding securities not included in the diluted net loss per share calculation	2,700,000	2,500,000	2,700,000	2,500,000

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INTANGIBLE ASSETS (Tables)

6 Months Ended

Jun. 30, 2012

INTANGIBLE ASSETS

Schedule of intangible assets

	June 30, 2012							December 31, 2011
	Gross					Net		Gross					Net
	Carrying		Accumulated			Carrying		Carrying		Accumulated			Carrying
	Amount		Amortization			Amount		Amount		Amortization			Amount
Trade name/ trademark	$	10,608	$	—		$	10,608	$	10,608	$	—		$	10,608
Core technology	2,453		(2,453		)	—		2,453		(2,453		)	—
Customer relationships	10,843		(10,843		)	—		10,842		(10,842		)	—
Website	12		(12		)	—		12		(12		)	—
Patents	300		(63		)	237		300		(43		)	257
Total	$	24,216	$	(13,371	)	$	10,845	$	24,215	$	(13,350	)	$	10,865

Summary of the estimated future amortization expense related to intangible assets

2012—remaining	$	20
2013	40
2014	40
2015	40
2016	40
Thereafter	57
Total	$	237

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NATURE OF OPERATIONS

6 Months Ended

Jun. 30, 2012

NATURE OF OPERATIONS

NATURE OF OPERATIONS

1. NATURE OF OPERATIONS

Rosetta Stone Inc. and its subsidiaries (“Rosetta Stone,” the “Company” or the “Successor”) develops, markets and supports a suite of language-learning solutions consisting of software products, online services and audio practice tools under the Rosetta Stone brand name.  The Company’s software products are sold on a direct basis and through select retailers.  The Company provides its software applications to customers through the sale of packaged software and online subscriptions, domestically and in certain international markets.

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CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $) In Thousands, except Per Share data, unless otherwise specified	Jun. 30, 2012	Dec. 31, 2011
CONDENSED CONSOLIDATED BALANCE SHEETS
Accounts receivable, allowance for doubtful accounts (in dollars)	$ 1,043	$ 1,951
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000	10,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Non-designated common stock, par value (in dollars per share)	$ 0.00005	$ 0.00005
Non-designated common stock, shares authorized	190,000	190,000
Non-designated common stock, shares issued	21,776	21,258
Non-designated common stock, shares outstanding	21,776	21,258

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COMMITMENTS AND CONTINGENCIES

6 Months Ended

Jun. 30, 2012

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES

11. COMMITMENTS AND CONTINGENCIES

Operating Leases

The Company leases many kiosks, copiers, parking spaces, buildings, a warehouse, and office space under operating lease and site license arrangements, some of which contain renewal options. The rental payments under some kiosk site licenses are based on a minimum rental plus a percentage of the kiosk’s sales in excess of stipulated amounts. Kiosk site licenses range from a period of one month to 89 months. Building, warehouse and office space leases range from 12 months to 89 months. Certain leases also include lease renewal options.

The following table summarizes future minimum operating lease payments for the remaining six months of 2012 and the years thereafter (in thousands):

Periods Ending December 31,
2012-remaining	$	2,973
2013	4,358
2014	1,796
2015	412
2016 and thereafter	—
	$	9,539

Rent expense was $2.2 million and $3.2 million for the three months ended June 30, 2012 and 2011, respectively.  Rent expense was $5.0 million and $6.9 million for the six months ended June 30, 2011, respectively.

The Company accounts for its leases under the provisions of Accounting Standards Codification topic 840, Accounting for Leases (“ASC 840”), and subsequent amendments, which require that leases be evaluated and classified as operating leases or capital leases for financial reporting purposes. Certain operating leases contain rent escalation clauses, which are recorded on a straight-line basis over the initial term of the lease with the difference between the rent paid and the straight-line rent recorded as either a deferred rent asset or liability depending on the calculation. Lease incentives received from landlords are recorded as deferred rent liabilities and are amortized on a straight-line basis over the lease term as a reduction to rent expense. The deferred rent liability was $0.4 million at June 30, 2012. The deferred rent asset was $5,000 at June 30, 2012. The deferred rent asset is classified in prepaid and other assets as all associated leases have less than one year remaining on their term.

Litigation

In July 2009, the Company filed a lawsuit in the United States District Court for the Eastern District of Virginia against Google Inc., seeking, among other things, to prevent Google from infringing upon its trademarks. In August 2010, the U.S. District Court for the Eastern District of Virginia issued its final order dismissing our trademark infringement lawsuit against Google. The Company appealed the District Court’s decision to the U.S. Court of Appeals for the Fourth Circuit. On April 9, 2012, the appellate court reversed the District Court’s grant of summary judgment in Google’s favor and remanded the case to the District Court for further consideration.  Discovery is currently under way and the District Court has set a trial date for December 3, 2012.  The Company has incurred, and will continue to incur material legal fees and other costs and expenses in pursuit of our claims against Google.

On or about April 28, 2010, a purported class action lawsuit was filed against the Company in the Superior Court of the State of California, County of Alameda for damages, injunctive relief and restitution in the matter of Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd. and DOES 1 to 50. The complaint alleges that plaintiffs and other persons similarly situated who are or were employed as salaried managers by the Company in its retail locations in California are due unpaid wages and other relief for the Company’s violations of state wage and hour laws. Plaintiffs moved to amend their complaint to include a nationwide class on January 21, 2011. In November 2011, the plaintiffs’ attorneys and the Company agreed to the mediator’s proposed settlement terms, and as a result, as of September 30, 2011, the Company reserved $0.6 million for the proposed settlement amount. Approval of the proposed settlement by the court is pending. The Company disputes the plaintiffs’ claims and it has not admitted any wrongdoing with respect to the case.

On June 23, 2011, Rosetta Stone GmbH was served with a writ filed by Langenscheidt KG (“Langenscheidt”) in the District Court of Cologne, Germany alleging trademark infringement due to Rosetta Stone GmbH’s use of the color yellow on its packaging of its language-learning software and the advertising thereof in Germany. On January 19, 2012, the District Court of Cologne ordered an injunction of Rosetta Stone GmbH’s use of the color yellow in packaging, on its website and in television commercials and declared Rosetta Stone liable for damages, attorneys’ fees and costs to Langenscheidt. However, no dollar amounts have been specified yet for the award of damages by the District Court of Cologne. In its decision, the District Court of Cologne also ordered the destruction of Rosetta Stone GmbH’s product and packaging which utilized the color yellow and which was deemed to have infringed Langenscheidt’s trademark. The decision is immediately enforceable upon Langenscheidt posting of a bond. Langenscheidt has not posted a bond and is unlikely to post a bond as it would be responsible for costs and damages incurred by Rosetta Stone GmbH should the decision be reversed. The Company is vigorously defending this matter and has filed a notice of appeal with the Court of Appeals in Cologne. The range of any potential loss is not reasonably estimable at this time. Even if the plaintiff is unsuccessful in its claims against the Company, the Company will incur legal fees and other costs in the defense of these claims.  The Company also commenced a separate proceeding directed at the cancellation of Langenscheidt’s German trademark registration of yellow as an abstract color mark.  On June 19, 2012, the German Patent and Trademark Office rendered a decision in this proceeding denying Rosetta Stone’s request to cancel Langenscheidt’s German trademark registration.

From time to time, the Company has been subject to various claims and legal actions in the ordinary course of its business. The Company is not currently involved in any legal proceeding the ultimate outcome of which, in its judgment based on information currently available, would have a material impact on its business, financial condition or results of operations.

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Document and Entity Information	6 Months Ended
	Jun. 30, 2012	Jul. 31, 2012
Document and Entity Information
Entity Registrant Name	ROSETTA STONE INC
Entity Central Index Key	0001351285
Document Type	10-Q
Document Period End Date	Jun. 30, 2012
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Current Reporting Status	Yes
Entity Filer Category	Accelerated Filer
Entity Common Stock, Shares Outstanding		21,025,376
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q2

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SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2012

SEGMENT INFORMATION

SEGMENT INFORMATION

12. SEGMENT INFORMATION

Beginning in 2011, the company was managed in two operating segments—Consumer and Institutional. These segments also represent our reportable segments. Management, including the chief operating decision maker, began to measure the performance of our operating segments in the first quarter of 2011 based upon operating segment revenue and operating segment contribution. Operating segment contribution includes segment revenue and expenses incurred directly by the segment, including material costs, service costs, research and development and selling, marketing, and administrative expenses. We do not allocate certain expenses, which include the majority of general and administrative expenses, facilities and communication expenses, purchasing expenses, manufacturing support and logistic expenses, depreciation and amortization, amortization of capitalized software development costs, and stock-based compensation. These expenses are included in the unallocated expenses section of the table presented below. Revenue from transactions between our operating segments is not material.

With the exception of goodwill, we do not identify or allocate our assets by operating segment. Consequently, we do not present assets or liabilities by operating segment.

Operating results by segment for the three and six months ended June 30, 2012 and 2011 were as follows (in thousands):

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Revenue:
Consumer	$	44,968		$	50,620		$	100,256		$	93,281
Institutional	15,844			16,123			30,005			30,439
Total Revenue	$	60,812		$	66,743		$	130,261		$	123,720
Segment contribution:
Consumer	$	18,952		$	18,737		$	42,468		$	28,600
Institutional	7,397			9,916			14,545			19,186
Total segment contribution	26,349			28,653			57,013			47,786
Unallocated expenses, net:
Amortization of acquired intangibles	10			10			20			20
Stock-based compensation	2,050			1,536			3,545			2,835
Unallocated cost of sales	5,496			5,501			12,181			10,721
Unallocated sales and marketing	6,687			8,427			13,079			14,740
Unallocated research and development	5,941			5,975			11,843			12,121
Unallocated general and administrative	11,210			12,679			23,749			26,420
Total unallocated expenses, net	31,394			34,128			64,417			66,857
Operating loss	(5,045		)	(5,475		)	(7,404		)	(19,071		)
Other income, net	341			128			55			207
Loss before provision for income taxes	$	(4,704	)	$	(5,347	)	$	(7,349	)	$	(18,864	)

Geographic Information

Revenue by major geographic region is based primarily upon the geographic location of the customers who purchase our products. The geographic locations of distributors and resellers who purchase and resell our products may be different from the geographic locations of end customers. The information below summarizes revenue from customers by geographic area for the three and six months ended June 30, 2012 and 2011 (in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
United States	$	50,810	$	53,418	$	105,725	$	94,688
International	10,002		13,325		24,536		29,032
Total Revenue	$	60,812	$	66,743	$	130,261	$	123,720

The information below summarizes long-lived assets by geographic area as of June 30, 2012 and 2011(in thousands):

	As of June 30,
	2012		2011
United States	$	16,243	$	19,528
International	1,693		2,614
Total	$	17,936	$	22,142

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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Revenue:
Product	$ 37,543	$ 48,055	$ 85,073	$ 90,358
Subscription and service	23,269	18,688	45,188	33,362
Total revenue	60,812	66,743	130,261	123,720
Cost of revenue:
Cost of product revenue	7,122	8,773	16,229	17,568
Cost of subscription and service revenue	4,198	2,747	8,565	5,414
Total cost of revenue	11,320	11,520	24,794	22,982
Gross profit	49,492	55,223	105,467	100,738
Operating expenses
Sales and marketing	35,125	40,535	73,529	78,354
Research and development	6,493	6,354	12,766	12,838
General and administrative	12,919	13,809	26,576	28,617
Total operating expenses	54,537	60,698	112,871	119,809
Loss from operations	(5,045)	(5,475)	(7,404)	(19,071)
Other income and (expense):
Interest income	21	83	99	162
Interest expense		(2)		(4)
Other income (expense)	320	47	(44)	49
Total other income (expense)	341	128	55	207
Loss before income taxes	(4,704)	(5,347)	(7,349)	(18,864)
Income tax benefit	(160)	(797)	(902)	(5,033)
Net loss	$ (4,544)	$ (4,550)	$ (6,447)	$ (13,831)
Loss per share:
Basic (in dollars per share)	$ (0.22)	$ (0.22)	$ (0.31)	$ (0.67)
Diluted (in dollars per share)	$ (0.22)	$ (0.22)	$ (0.31)	$ (0.67)
Common shares and equivalents outstanding:
Basic weighted average shares (in shares)	20,995	20,716	20,969	20,695
Diluted weighted average shares (in shares)	20,995	20,716	20,969	20,695

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INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2012

INTANGIBLE ASSETS

INTANGIBLE ASSETS

6. INTANGIBLE ASSETS

Intangible assets consisted of the following items as of the dates indicated (in thousands):

	June 30, 2012							December 31, 2011
	Gross					Net		Gross					Net
	Carrying		Accumulated			Carrying		Carrying		Accumulated			Carrying
	Amount		Amortization			Amount		Amount		Amortization			Amount
Trade name/ trademark	$	10,608	$	—		$	10,608	$	10,608	$	—		$	10,608
Core technology	2,453		(2,453		)	—		2,453		(2,453		)	—
Customer relationships	10,843		(10,843		)	—		10,842		(10,842		)	—
Website	12		(12		)	—		12		(12		)	—
Patents	300		(63		)	237		300		(43		)	257
Total	$	24,216	$	(13,371	)	$	10,845	$	24,215	$	(13,350	)	$	10,865

Amortization of intangible assets for the three months ended June 30, 2012 and 2011 totaled $10,000 and $24,000, respectively. For the three months ended June 30, 2012 and 2011, $10,000 and $10,000 was included in research and development expense and zero and $14,000 was included in sales and marketing expense, respectively.

Amortization of intangible assets for the six months ended June 30, 2012 and 2011 totaled $20,000 and $47,000, respectively. For the six months ended June 30, 2012 and 2011, $20,000 and $20,000 was included in research and development expense and zero and $27,000 was included in sales and marketing expense, respectively.

The following table summarizes the estimated future amortization expense related to intangible assets for the remaining six months of 2012 and years thereafter (in thousands):

2012—remaining	$	20
2013	40
2014	40
2015	40
2016	40
Thereafter	57
Total	$	237

In accordance with Accounting Standards Codification topic 360, Property, Plant, and Equipment, the Company reviews its long-lived assets, including property and equipment and intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amounts of the assets may not be fully recoverable. If the total of the expected undiscounted future net cash flows is less than the carrying amount of the asset, a loss is recognized for the difference between the fair value and carrying amount of the asset. There were no impairment charges for the six months ended June 30, 2012 or June 30, 2011.

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GOODWILL

6 Months Ended

Jun. 30, 2012

GOODWILL

GOODWILL

5. GOODWILL

The value of goodwill is primarily derived from the acquisition of Rosetta Stone Ltd. (formerly known as Fairfield & Sons, Ltd.) in January 2006 and the acquisition of certain assets of SGLC in November 2009. The Company tests goodwill for impairment annually on June 30 of each year at the reporting unit level using a fair value approach, in accordance with the provisions of Accounting Standards Codification topic 350, Intangibles—Goodwill and Other (“ASC 350”) or more frequently, if impairment indicators arise. The Company reports its results in two reportable segments, which resulted in two reporting units for goodwill impairment purposes—Consumer and Institutional. The Company’s annual testing resulted in no impairments of goodwill since the dates of acquisition.

The following table represents the balance and changes in goodwill, by reporting unit, for the six months ended June 30, 2012 (in thousands):

	Consumer		Institutional
	Operating		Operating
	Segment		Segment		Total
Balance as of December 31, 2011	$	15,679	$	19,162	$	34,841
Effect of change in foreign currency rate	3		5		8
Balance as of June 30, 2012	$	15,682	$	19,167	$	34,849

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GOODWILL (Tables)

6 Months Ended

Jun. 30, 2012

GOODWILL

Schedule of the balance and changes in goodwill, by reporting unit

	Consumer		Institutional
	Operating		Operating
	Segment		Segment		Total
Balance as of December 31, 2011	$	15,679	$	19,162	$	34,841
Effect of change in foreign currency rate	3		5		8
Balance as of June 30, 2012	$	15,682	$	19,167	$	34,849

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

6 Months Ended

Jun. 30, 2012

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

Principles of Consolidation

The accompanying condensed consolidated financial statements include the accounts of Rosetta Stone Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

Basis of Presentation

Basis of Presentation

The accompanying condensed consolidated financial statements are unaudited. These unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Accordingly, these interim consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto contained in the Company’s Annual Report on Form 10-K filed with the SEC on March 14, 2012. The December 31, 2011 condensed consolidated balance sheet included herein was derived from the audited financial statements as of that date, but does not include all disclosures, including notes, required by GAAP.

The unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and in the opinion of management include all adjustments necessary for the fair presentation of the Company’s statement of financial position at June 30, 2012 and December 31, 2011, the Company’s results of operations for the three and six months ended June 30, 2012 and 2011 and its cash flows for the six months ended June 30, 2012 and 2011. The results for the three and six months ended June 30, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012.  All references to June 30, 2012 or to the three and six months ended June 30, 2012 and 2011 in the notes to the condensed consolidated financial statements are unaudited.

Use of Estimates

Use of Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America requires that management make certain estimates and assumptions.  Significant estimates and assumptions have been made regarding the allowance for doubtful accounts, estimated sales returns, stock-based compensation, fair value of intangibles and goodwill, fair value of stock issued, inventory reserve, disclosure of contingent assets and liabilities and disclosure of contingent litigation.  Actual results may differ from these estimates.

Revenue Recognition

Revenue Recognition

Revenue is primarily derived from the sale of packaged software and audio practice products, online software subscriptions and professional services. Professional services include training, implementation services and dedicated conversational coaching associated with Rosetta Stone TOTALe. Rosetta Stone TOTALe online, which was released in July 2009, combines dedicated conversational coaching and an online software subscription. Rosetta Stone Version 4 TOTALe, which was released in September 2010, combines packaged software and dedicated conversational coaching. The Company recognizes revenue for software products and related services in accordance with Accounting Standards Codification subtopic 985-605, Software: Revenue Recognition (“ASC 985-605”).

Revenue is recognized when all of the following criteria are met: there is persuasive evidence of an arrangement; the product has been delivered or services have been rendered; the fee is fixed and determinable; and collectability is probable. Revenues from packaged software and audio practice products and online software subscriptions are recorded net of discounts.

Revenue is recognized from the sale of packaged software and audio practice products when the product has been delivered, assuming the remaining revenue recognition criteria have been met. Software products include sales to end-user customers and resellers. In most cases, revenue from sales to resellers is not contingent upon resale of the software to the end user and is recorded in the same manner as all other product sales. Revenue from sales of packaged software products are recognized as the products are shipped and title passes and risks of loss have been transferred. For most of the Company’s product sales, these criteria are met at the time the product is shipped. For some sales to resellers and certain other sales, the Company defers revenue until the customer receives the product because the Company legally retains a portion of the risk of loss on these sales during transit. A limited amount of packaged software products are sold to resellers on a consignment basis. Revenue is recognized for these consignment transactions once the end-user sale has occurred, assuming the remaining revenue recognition criteria have been met. In accordance with Accounting Standards Codification subtopic 985-605-50, Software: Revenue Recognition: Customer Payments and Incentives (“ASC 985-605-50”), price protection for changes in the manufacturer suggested retail value granted to resellers for the inventory that they have on hand at the date the price protection is offered is recorded as a reduction to revenue. The Company offers customers the ability to make payments for packaged software purchases in installments over a period of time, which typically ranges between three and five months. Given that these installment payment plans are for periods less than 12 months and a successful collection history has been established, revenue is recognized at the time of sale, assuming the remaining revenue recognition criteria have been met. Packaged software is provided to customers who purchase directly from us with a six-month right of return. The company also allows its retailers to return unsold products, subject to some limitations. In accordance with Accounting Standards Codification subtopic 985-605-15, Software: Revenue Recognition: Products (“ASC 985-605-15”), product revenue is reduced for estimated returns, which are based on historical return rates.

Revenue for software license agreements sold via online software subscriptions as hosting agreements are recognized in accordance with Accounting Standards Codification subtopic 985-605-05, Software: Revenue Recognition: Background (“ASC 985-605-05”). Revenue for online software subscriptions is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Some online licensing arrangements include a specified number of licenses that can be activated over a period of time, which typically ranges between six and 24 months. Revenue for these arrangements is recognized on a per license basis ratably over the term of the individual license subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Revenue for set-up fees related to online licensing arrangements is recognized ratably over the term of the online licensing arrangement, assuming all revenue recognition criteria have been met. Accounts receivable and deferred revenue are recorded at the time a customer enters into a binding subscription agreement and the subscription services are made available to the customer.

In connection with packaged software product sales and online software subscriptions, technical support is provided to customers, including customers of resellers, at no additional cost from one year of purchase. As the fee for technical support is included in the initial licensing fee, the technical support and services are provided within one year, the estimated cost of providing such support is deemed insignificant and no unspecified upgrades/enhancements are offered, technical support revenues are recognized together with the software product and license revenue. Costs associated with the technical support are accrued at the time of sale.

Revenue for online service subscriptions for dedicated conversational coaching is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically range from three months to 15 months. Rosetta Stone Version 4 TOTALe bundles, which include dedicated conversational coaching online services and packaged software, allow customers to begin their online services at any point during a registration window, which is 6 months from the date of purchase from the Company or an authorized reseller. Dedicated conversational coaching online service subscriptions that are not activated during this registration window are forfeited and revenue is recognized upon expiry. Accounts receivable and deferred revenue are recorded at the time a customer purchases the online services.

In accordance with ASC 985-605-50, cash sales incentives to resellers are accounted for as a reduction of revenue, unless a specific identified benefit is identified and the fair value is reasonably determinable.

The Company has been engaged to develop language-learning software for certain endangered languages under fixed-fee arrangements. These arrangements also include contractual periods of post-contract support (“PCS”) and online hosting services ranging from one to ten years. Revenue for multi-element contracts are recognized ratably once the PCS and online hosting periods begin, over the longer of the PCS or online hosting period. When the current estimates of total contract revenue and contract cost indicate a loss for a fixed fee arrangement, a provision for the entire loss on the contract is recorded.

Revenue Recognition for Arrangements with Multiple Deliverables

As of January 1, 2010, the Company began to recognize revenue prospectively for new arrangements with multiple deliverables in accordance with ASU No. 2009-13, “Revenue Recognition (Topic 605)—Multiple Deliverable Revenue Arrangements (“ASU No. 2009-13”). For multi- element arrangements that include online services and auxiliary items, such as headsets and audio practice products which provide stand-alone value to the customer, the Company allocates revenue to all deliverables based on their relative selling prices in accordance with ASU No. 2009-13. These accounting principles establish a hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows: (i) vendor-specific objective evidence of fair value (“VSOE”), (ii) third-party evidence of selling price (“TPE”), and (iii) best estimate of the selling price (“ESP”). VSOE generally exists only when the Company sells the deliverable separately and is the price actually charged by the Company for that deliverable.  TPE is the price of the vendor’s or any competitor’s largely interchangeable products or services in standalone sales to similarly situated customers.  ESPs reflect its best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis.

The Company accounts for multiple element arrangements that consist only of software or software related products, in accordance with industry specific accounting guidance for software and software related transactions. For such transactions, revenue on arrangements that include multiple elements is allocated to each element based on the relative fair value of each element, and fair value is generally determined by VSOE or the residual method when VSOE exists only for the undelivered element. If the Company cannot objectively determine the fair value of any undelivered element included in such multiple element arrangements, the Company defers revenue until all elements are delivered and services have been performed, or until fair value can objectively be determined for any remaining undelivered elements.

The Company has identified two deliverables generally contained in Rosetta Stone Version 4 TOTALe software arrangements. The first deliverable is the packaged software, which is delivered at the time of sale, and the second deliverable is the dedicated conversational coaching online services. The Company allocates revenue between these two deliverables using the residual method based on the existence of VSOE for the undelivered service element. Amounts allocated to the software are recognized at the time of sale, provided the other conditions for revenue recognition have been met. Amounts allocated to the online services are deferred and recognized on a straight-line basis over the term of the online services or upon expiry of the online services. The language-learning software cost of sales are generally recognized at the time of sale. Costs for online services and sales and marketing are expensed as incurred.

Income Taxes

Income Taxes

The Company accounts for income taxes in accordance with Accounting Standards Codification topic 740, Income Taxes (“ASC 740”), which provides for an asset and liability approach to accounting for income taxes. Deferred tax assets and liabilities represent the future tax consequences of the differences between the financial statement carrying amounts of assets and liabilities versus the tax bases of assets and liabilities. Under this method, deferred tax assets are recognized for deductible temporary differences, and operating loss and tax credit carryforwards. Deferred liabilities are recognized for taxable temporary differences. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. The impact of tax rate changes on deferred tax assets and liabilities is recognized in the year that the change is enacted.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

In 2008 and 2009, the Company adopted the provisions of ASC No. 820, “Fair Value Measurements.” The valuation techniques required by ASC No. 820 are based upon observable and unobservable inputs. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect our market assumptions. These two types of inputs create the following fair value hierarchy:

Level 1: Quoted prices for identical instruments in active markets.

Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose significant value drivers are observable.

Level 3: Significant inputs to the valuation model are unobservable.

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, restricted cash, accounts receivable, accounts payable and other accrued expenses approximate fair value due to relatively short periods to maturity.

On November 1, 2009, the Company acquired certain assets from SGLC International Co. Ltd. (“SGLC”), a software reseller headquartered in Seoul, South Korea.  As the assets acquired constituted a business, this transaction was accounted for under Accounting Standards Codification topic 805, Business Combination (“ASC 805”).  The purchase price consisted of an initial cash payment of $100,000, followed by three annual cash installment payments, based on revenue performance in South Korea.  The terms of the acquisition agreement provide for additional consideration to be paid by the Company in each of the following three years, if the acquired company’s revenues exceed certain targeted levels each of these years.  The amount is calculated as the lesser of a percentage of the revenue generated or a fixed amount for each year, based on the terms of the agreement.

Based on these terms, the minimum additional cash payment is zero if none of the minimum revenue targets are met, and the maximum additional payment is $1.1 million.  For the three months ended June 30, 2012 and 2011, we made no additional payments in accordance with the terms of the purchase.

See table below for a summary of the opening balances to the closing balances of the contingent purchase consideration (in thousands):

	As of June 30,
	2012		2011
Contingent purchase price accrual, beginning of period	$	300	$	573
Minimum revenue target met, increase in contingent liability charged to expense in the period	—		—
Payment of contingent purchase liability	—		—
Contingent purchase price accrual, end of period	$	300	$	573

See table below for summary of the Company’s financial instruments accounted for at fair value on a recurring basis, which consist only of our short-term investments that are marked to fair value at each balance sheet date, as well as the fair value of the accrual for the contingent purchase price of our acquisition of SGLC in 2009 (in thousands):

	Fair Value as of June 30, 2012 using:								Fair Value as of June 30, 2011 using:
			Quoted Prices								Quoted Prices
			in Active								in Active
			Markets for				Significant				Markets for				Significant
			Identical		Significant Other		Unobservable				Identical		Significant Other		Unobservable
	June 30,		Assets		Observable Inputs		Inputs		June 30,		Assets		Observable Inputs		Inputs
	2012		(Level 1)		(Level 2)		(Level 3)		2011		(Level 1)		(Level 2)		(Level 3)
Assets:
Short-term investments	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Total	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Liabilities:
Contingent purchase price accrual	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573
Total	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573

There were no changes in the valuation techniques or inputs used as the basis to calculate the contingent purchase price accrual.

Stock-Based Compensation

Stock-Based Compensation

The Company accounts for its stock-based compensation in accordance Accounting Standards Codification topic 718, Compensation—Stock Compensation (“ASC 718”), which was adopted by the Company effective January 1, 2006. Under ASC 718, all stock-based awards, including employee stock option grants, are recorded at fair value as of the grant date and recognized as expense in the statement of operations on a straight-line basis over the requisite service period, which is the vesting period.

Stock Options

During the six months ended June 30, 2012, 550,621 stock options were granted at a weighted average exercise price of $9.72 per share. The aggregate grant date fair value of options issued during the period was $3.1 million, which will be recognized as expense over the requisite service period of the options, which is also the vesting period.  During the six months ended June 30, 2011, 535,002 stock options were granted at a weighted average exercise price of $14.70 per share.  During the six months ended June 30, 2012 and 2011, 28,231 and 12,011 stock options were exercised, respectively. The total intrinsic value of options exercised during the six months ended June 30, 2012 and 2011 was approximately $0.4 million and $0.1 million, respectively.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model. For the six months ended June 30, 2012 and 2011, the fair value of options granted was calculated using the following assumptions:

	Six Months Ended
	June 30,
	2012	2011
Expected stock price volatility	65.0% - 65.4%	57.1% - 57.7%
Expected term of options	6 years	6 years
Expected dividend yield	—	—
Risk-free interest rate	0.68% - 0.88%	1.55% - 2.35%

Since the Company’s stock has been publicly quoted since April 2009 and the Company has a limited history of stock option activity, the Company reviewed a group of comparable industry-related companies to estimate its expected volatility over the most recent period commensurate with the estimated expected term of the awards. In addition to analyzing data from the peer group, the Company also considered the contractual option term and vesting period when determining the expected option life and forfeiture rate. For the risk-free interest rate, the Company uses a U.S. Treasury Bond rate consistent with the estimated expected term of the option award.

Restricted Stock

During the six months ended June 30, 2012, 521,826 shares of restricted stock were granted.  The aggregate grant date fair value of the awards was $4.2 million, which will be recognized as expense on a straight-line basis over the requisite service period of the awards, which is also the vesting period.  The Company’s restricted stock grants are accounted for as equity awards. The grant date fair value is based on the market price of the Company’s common stock at the date of grant. During the six months ended June 30, 2011, 128,431 shares of restricted stock were granted.  The aggregate grant date fair value of the awards was $2.0 million.

Restricted Stock Units

During the six months ended June 30, 2012, 38,074 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.5 million, which will be recognized as expense on the grant date, as the awards were immediately vested.  The Company’s restricted stock unit grants are accounted for as equity awards.  The grant date fair value is based on the market price of the Company’s common stock at the grant date.  During the six months ended June 30, 2011, 17,471 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.2 million.

The following table presents stock-based compensation expense included in the related financial statement line items (dollars in thousands):

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
Cost of Revenue	$	85	$	10	$	161	$	20
Sales and marketing	188		288		433		534
Research & development	544		369		905		697
General and administrative	1,279		1,037		2,232		1,890
Total	$	2,096	$	1,704	$	3,731	$	3,141

Foreign Currency Translation and Transactions

Foreign Currency Translation and Transactions

The functional currency of the Company’s foreign subsidiaries is their local currency.  Accordingly, assets and liabilities of the foreign subsidiaries are translated into U.S. dollars at exchange rates in effect on the balance sheet date. Income and expense items are translated at average rates for the period. Translation adjustments are recorded as a component of other comprehensive income (loss) in stockholders’ equity.

Cash flows of consolidated foreign subsidiaries, whose functional currency is the local currency, are translated to U.S. dollars using average exchange rates for the period. The Company reports the effect of exchange rate changes on cash balances held in foreign currencies as a separate item in the reconciliation of the changes in cash and cash equivalents during the period. The following table presents the effect of exchange rate changes and the net unrealized gains and losses from our available-for-sale securities on total comprehensive loss (dollars in thousands):

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Foreign currency translation gain (loss)	(323		)	227			(25		)	502
Unrealized gain (loss) on available-for-sale securities	14			(3		)	18			(16		)
Total comprehensive loss	$	(4,853	)	$	(4,326	)	$	(6,454	)	$	(13,345	)

Advertising Costs

Advertising Costs

Costs for advertising are expensed as incurred.  Advertising expense for the three and six months ended June 30, 2012 was $13.9 million and $30.8 million, respectively, and for the three and six months ended June 30, 2011 were $18.6 million and $35.0 million, respectively.

Recently Issued Accounting Standards

Recently Issued Accounting Standards

Accounting Standards Update No. 2011-05—Comprehensive Income (Topic 220). Under the amendments to Topic 220, an entity has the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both choices, an entity is required to present each component of net income along with total net income, each component of other comprehensive income along with a total for other comprehensive income, and a total amount for comprehensive income. This update eliminates the option to present the components of other comprehensive income as part of the statement of changes in stockholders’ equity. The amendments in this update do not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income, thus the adoption of such standard did not have a material impact on the Company’s reported results of operations and financial position.

In September 2011, the FASB issued new guidance on goodwill impairment testing (ASU 2011-08, Intangibles — Goodwill and Other (Topic 350): Testing Goodwill for Impairment), effective for calendar years beginning after December 15, 2011.  Early adoption is permitted.  The objective of this standard is to simplify how an entity tests goodwill for impairment.  The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value as a basis for determining whether it needs to perform the quantitative two-step goodwill impairment test.  Only if an entity determines, based on qualitative assessment, that it is more likely than not that a reporting unit’s fair value is less than its carrying value will it be required to calculate the fair value of the reporting unit.  The Company adopted this guidance beginning in fiscal year 2012, and the adoption of such guidance did not have a material impact on the Company’s reported results of operations or financial position.

In July 2012, the FASB issued new guidance on the impairment testing of indefinite-lived intangible assets (ASU 2012-02, Intangibles—Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment), effective for calendar years beginning after September 15, 2012.  Early adoption is permitted.  The objective of this standard is to simplify how an entity tests indefinite-lived intangible assets for impairment.  The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test.  Only if an entity determines, based on qualitative assessment, that it is more likely than not that the indefinite-lived intangible asset is impaired will it be required to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test.  The Company intends to adopt this guidance beginning in fiscal year 2013.

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STOCK PLANS

6 Months Ended

Jun. 30, 2012

STOCK PLANS

STOCK PLANS

9. STOCK PLANS

2006 Stock Incentive Plan

On January 4, 2006, the Company established the Rosetta Stone Inc. 2006 Stock Incentive Plan (the “2006 Plan”) under which the Company’s Board of Directors, at its discretion, could grant stock options to employees and certain directors of the Company and affiliated entities. The 2006 Plan initially authorized the grant of stock options for up to 1,942,200 shares of common stock. On May 28, 2008, the Board of Directors authorized the grant of additional stock options for up to 195,000 shares of common stock under the plan, resulting in total stock options available for grant under the 2006 Plan of 2,137,200 as of December 31, 2008. The stock options granted under the 2006 Plan generally expire at the earlier of a specified period after termination of service or the date specified by the Board or its designated committee at the date of grant, but not more than ten years from such grant date. Stock issued as a result of exercises of stock options will be issued from the Company’s authorized available stock.

2009 Omnibus Incentive Plan

On February 27, 2009, the Company’s Board of Directors approved a new Stock Incentive and Award Plan (the “2009 Plan”) that provides for the ability of the Company to grant up to 2,437,744 new stock incentive awards or options including Incentive and Nonqualified Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Units, Performance Shares, Performance based Restricted Stock, Share Awards, Phantom Stock and Cash Incentive Awards. The stock incentive awards and options granted under the 2009 Plan generally expire at the earlier of a specified period after termination of service or the date specified by the Board or its designated committee at the date of grant, but not more than ten years from such grant date.  On May 26, 2011 the Board of Directors authorized and the Company’s shareholders approved the allocation of an additional 1,000,000 shares of common stock to the 2009 Plan.  On May 23, 2012, the Board of Directors authorized and the Company’s shareholders approved the allocation of a 1,122,930 additional shares of common stock to the 2009 Plan.

Concurrent with the approval of the 2009 Plan, the 2006 Plan was terminated for purposes of future grants.  At June 30, 2012 there were 1,555,863 shares available for future grant under the 2009 Plan.

In accordance with Accounting Standards Codification topic 718, Compensation—Stock Compensation (“ASC 718”), the fair value of stock-based awards to employees is calculated as of the date of grant. Compensation expense is then recognized on a straight-line basis over the requisite service period of the award. The Company uses the Black-Scholes pricing model to value its stock options, which requires the use of estimates, including future stock price volatility, expected term and forfeitures. Stock-based compensation expense recognized is based on the estimated portion of the awards that are expected to vest. Estimated forfeiture rates were applied in the expense calculation.

Stock Options

The following table summarized the Company’s stock option activity from January 1, 2012 to June 30, 2012:

			Weighted		Weighted
			Average		Average		Aggregate
	Options		Exercise		Contractual		Intrinsic
	Outstanding		Price		Life (years)		Value
Options Outstanding, January 1, 2012	2,223,749		$	13.29	$	7.14	$	2,288,131
Options granted	550,621		9.72
Options exercised	(28,231	)	8.68
Options cancelled	(70,666	)	15.49
Options Outstanding, June 30, 2012	2,675,473		12.54		7.30		9,541,361
Vested and expected to vest at June 30, 2012	2,477,133		12.60		7.14		8,921,124
Exercisable at June 30, 2012	1,375,892		11.34		5.72		6,528,513

As of June 30, 2012, there was approximately $8.5 million of unrecognized stock-based compensation expense related to non-vested stock option awards that is expected to be recognized over a weighted average period of 2.84 years.

Stock options are granted at the discretion of the Board of Directors or the Compensation Committee (or their authorized member(s)) and expire 10 years from the date of the grant. Options generally vest over a four-year period based upon required service conditions.  No options have performance or market conditions. The Company calculates the pool of additional paid-in capital associated with excess tax benefits using the “simplified method” in accordance with ASC 718.

Restricted Stock Awards

During the six months ended June 30, 2012, 521,826 shares of restricted stock were granted. The aggregate grant date fair value of the awards was $4.2 million, which will be recognized on a straight-line basis as expense over the requisite service period of the awards, which is also the vesting period. During the six months ended June 30, 2012, 38,142 shares of restricted stock were forfeited.  As of June 30, 2012, future compensation cost related to the nonvested portion of the restricted stock awards not yet recognized in the statement of operations was $6.6 million and is expected to be recognized over a period of 2.31 years.

The following table summarized the Company’s restricted stock award activity from January 1, 2012 to June 30, 2012:

			Weighted
			Average		Aggregate
	Nonvested		Grant Date		Intrinsic
	Outstanding		Fair Value		Value
Nonvested Awards, January 1, 2012	323,010		$	18.22	$	5,885,242
Awards granted	521,826		7.99
Awards vested	(59,195	)	18.63
Awards cancelled	(38,142	)	14.36
Nonvested Awards, June 30, 2012	747,499		11.21		$	8,379,464

Restricted Stock Units

During the six months ended June 30, 2012, 38,074 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.5 million, which was recognized as expense on the grant date, as the awards were immediately vested.   The Company’s restricted stock unit grants are accounted for as equity awards.  The grant date fair value is based on the market price of the Company’s common stock at the grant date.

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OTHER CURRENT LIABILITIES

6 Months Ended

Jun. 30, 2012

OTHER CURRENT LIABILITIES

OTHER CURRENT LIABILITIES

7. OTHER CURRENT LIABILITIES

The following table summarizes other current liabilities (in thousands):

	June 30,		December 31,
	2012		2011
Marketing expenses	$	11,618	$	12,726
Professional and consulting fees	3,066		3,322
Sales return reserve	5,356		9,931
Taxes payable	1,870		2,413
Other	5,061		6,519
	$	26,971	$	34,911

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INCOME TAXES

6 Months Ended

Jun. 30, 2012

INCOME TAXES

INCOME TAXES

8. INCOME TAXES

In accordance with Accounting Standards Codification topic 740, Income Taxes, and Accounting Standards Codification subtopic 740-270, Income Taxes: Interim Reporting, the income tax provision for the six month period ended June 30, 2012 is based on the estimated annual effective tax rate for fiscal year 2012. The estimated effective tax rate may be subject to adjustment in subsequent quarterly periods as the estimates of pretax income for the year, along with other items that may affect the rate, change and create a different relationship between domestic and foreign income and loss.

The Company adopted Accounting Standards Codification topic 740-10-25, Income Taxes: Overall: Background (“ASC 740-10-25”) on January 1, 2007, which clarified the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements. ASC 740-10-25 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC 740-10-25 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition.

The Company is currently under income tax audit in various foreign jurisdictions for tax years 2008, 2009 and 2010. Although the Company has not received a formal assessment the Company believes it has provided adequate reserves related to all matters in the tax periods open to examination.

Although the timing of income tax audit resolutions and negotiations with taxing authorities is highly uncertain, the Company does not anticipate a significant change to the total amount of unrecognized income tax benefits within the next 12 months.

As of June 30, 2012, we had $1.8 million of unrecognized tax benefits, if recognized, $0.5 million would affect our effective tax rate. As of December 31, 2011, we had $0.2 million of unrecognized tax benefits which, if recognized, would affect our effective tax rate.  These liabilities for unrecognized tax benefits are included in “Other Long Term Liabilities” with an offset in “Other Long Term Assets.”  Interest and penalties related to uncertain tax positions are recorded as part of the income tax provision, which were zero at the adoption date, and are approximately $0.2 million as of the six months ended June 30, 2012.

From 2006, when the U.S. entity began filing as a C-corporation for income tax purposes, until 2010, the U.S entity generated taxable income each year.  The U.S. entity incurred a loss from 2011 and through June 30, 2012.  In accordance with the guidance in ASC 740, the Company is required to evaluate the potential for a valuation allowance against its U.S. deferred tax balances.  The analysis of the need for a valuation allowance on U.S. deferred tax assets recognizes that while the Company has not incurred a cumulative loss over our evaluation period, recent losses were incurred in the current year as well as the prior year.  Consideration has also been given to the steps taken by new leadership to enhance profitability by cutting costs, the fact that through June 30, 2012 the Company is ahead of forecast at the beginning of the year, the lengthy period over which these net deferred assets can be realized, and the Company’s history of not having tax loss carry-forwards in any jurisdiction expire unused.  Based on the assessment, it appears more likely than not that the net deferred tax asset will be realized through future taxable earnings.  It is possible that future results may result in a 3-year cumulative loss due to highly profitable 2009 quarters no longer being part of the analysis.  If the Company does not have sufficient objective positive evidence to overcome the 3-year cumulative loss this may result in a non-cash charge up to $16.9 million.  However, currently no valuation allowance has been established for the Company’s net deferred tax assets in the U.S.  The Company will continue to assess the need for a valuation allowance against its deferred tax assets in the future.

After evaluating operations in Brazil, it appears more likely than not, the Brazil net deferred tax asset will be realized through future taxable earnings.  However, if future results do not meet expectations, there may be a need to reduce the Brazil deferred tax assets by establishing a valuation allowance up to $0.4 million.

Recent losses of our Korea subsidiary also required evaluation of the potential for a valuation allowance against the deferred tax assets of the Korea subsidiary.  Recent losses combined with forecasted performance provide sufficient evidence to conclude the need for a full valuation allowance to reduce the deferred tax assets of the Korea subsidiary.  As a result, a non-cash charge of $0.4 million was recorded during the three months ended June 30, 2012.  As the Korea subsidiary continues operations we will monitor actual results and updated projections on a quarterly basis.  When and if the subsidiary realizes or realistically anticipates sustainable profitability, or develops prudent and feasible tax planning strategies, the Korea subsidiary will assess the appropriateness of releasing the valuation allowance in whole or in part.

At June 30, 2012 and December 31, 2011, the Company’s net deferred tax asset was $20.1 million and $19.0 million, respectively.  Based on the assessment, management believes more likely than not that the net deferred tax asset will be realized through future taxable earnings.  If future results fail to provide objectively verifiable evidence to support the realization of the deferred tax assets, a valuation allowance may be required to reduce the deferred tax assets to their expected net realizable value.  The Company will continue to assess the need for a valuation allowance in the future.

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STOCKHOLDERS' EQUITY

6 Months Ended

Jun. 30, 2012

STOCKHOLDERS' EQUITY

STOCKHOLDERS' EQUITY

10. STOCKHOLDERS’ EQUITY

At June 30, 2012, the Company’s Board of Directors had the authority to issue 200,000,000 shares of stock, of which 190,000,000 were designated as Common Stock, with a par value of $0.00005 per share, and 10,000,000 were designated as Preferred Stock, with a par value of $0.001 per share.  At June 30, 2012, the Company had shares of common stock issued and outstanding of 21,776,335.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 6) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Foreign Currency Translation and Transactions
Net loss	$ (4,544,000)	$ (4,550,000)	$ (6,447,000)	$ (13,831,000)
Foreign currency translation gain (loss)	(323,000)	227,000	(25,000)	502,000
Unrealized gain (loss) on available-for-sale securities	14,000	(3,000)	18,000	(16,000)
Comprehensive loss	(4,853,000)	(4,326,000)	(6,454,000)	(13,345,000)
Advertising Costs
Advertising expense	$ 13,900,000	$ 18,600,000	$ 30,800,000	$ 35,000,000

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NET LOSS PER SHARE (Tables)

6 Months Ended

Jun. 30, 2012

NET LOSS PER SHARE

Schedule of computation of net loss per share

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
	(dollars in thousands, except per share amounts)
Numerator:
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Denominator:
Weighted average number of common shares:
Basic	20,995			20,716			20,969			20,695
Diluted	20,995			20,716			20,969			20,695
Loss per common share:
Basic	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)
Diluted	$	(0.22	)	$	(0.22	)	$	(0.31	)	$	(0.67	)

Schedule of common stock equivalent shares included in the calculation of diluted net income per share

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2012	2011	2012	2011
Equity Instruments:
Restricted common stock units	—	—	—	—
Restricted common stock	—	—	—	—
Stock options	—	—	—	—
Total common stock equivalent shares	—	—	—	—

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STOCK PLANS (Tables)

6 Months Ended

Jun. 30, 2012

STOCK PLANS

Summary of stock option activity

			Weighted		Weighted
			Average		Average		Aggregate
	Options		Exercise		Contractual		Intrinsic
	Outstanding		Price		Life (years)		Value
Options Outstanding, January 1, 2012	2,223,749		$	13.29	$	7.14	$	2,288,131
Options granted	550,621		9.72
Options exercised	(28,231	)	8.68
Options cancelled	(70,666	)	15.49
Options Outstanding, June 30, 2012	2,675,473		12.54		7.30		9,541,361
Vested and expected to vest at June 30, 2012	2,477,133		12.60		7.14		8,921,124
Exercisable at June 30, 2012	1,375,892		11.34		5.72		6,528,513

Summary of restricted stock award activity

			Weighted
			Average		Aggregate
	Nonvested		Grant Date		Intrinsic
	Outstanding		Fair Value		Value
Nonvested Awards, January 1, 2012	323,010		$	18.22	$	5,885,242
Awards granted	521,826		7.99
Awards vested	(59,195	)	18.63
Awards cancelled	(38,142	)	14.36
Nonvested Awards, June 30, 2012	747,499		11.21		$	8,379,464

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INCOME TAXES (Details) (USD $) In Millions, unless otherwise specified	6 Months Ended		6 Months Ended			3 Months Ended
	Jun. 30, 2012	Dec. 31, 2011	Jun. 30, 2012 U. S.	Jun. 30, 2012 U. S. Maximum	Jun. 30, 2012 Brazil	Jun. 30, 2012 Korea
INCOME TAXES
Liability for unrecognized tax benefits associated with certain tax credits	$ 1.8
Interest and penalty expense related to uncertain tax positions	0.2
Unrecognized tax benefit, if recognized, would affect entity's effective tax rate	0.5	0.2
Net deferred tax asset	20.1	19.0
Period of cumulative loss resulting from future results if highly profitable 2009 quarters are not included in analysis			3 years
Deferred tax assets valuation allowance that may be required					0.4
Non-cash charge				$ 16.9		$ 0.4

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CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Net loss	$ (4,544)	$ (4,550)	$ (6,447)	$ (13,831)
Other comprehensive income, net of tax:
Foreign currency translation gain (loss)	(323)	227	(25)	502
Unrealized gain (loss) on available-for-sale securities	14	(3)	18	(16)
Other comprehensive income (loss)	(309)	224	(7)	486
Comprehensive loss	$ (4,853)	$ (4,326)	$ (6,454)	$ (13,345)

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INVENTORY

6 Months Ended

Jun. 30, 2012

INVENTORY

INVENTORY

4. INVENTORY

Inventory consisted of the following (dollars in thousands):

	June 30,		December 31,
	2012		2011
Raw materials	$	3,571	$	2,458
Finished goods	2,667		4,265
Total inventory	$	6,238	$	6,723

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COMMITMENTS AND CONTINGENCIES (Tables)

6 Months Ended

Jun. 30, 2012

COMMITMENTS AND CONTINGENCIES

Summary of future minimum operating lease payments

Periods Ending December 31,
2012-remaining	$	2,973
2013	4,358
2014	1,796
2015	412
2016 and thereafter	—
	$	9,539

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GOODWILL (Details) (USD $) In Thousands, unless otherwise specified	6 Months Ended
	Jun. 30, 2012 segment
GOODWILL
Number of reportable segments	2
Changes in goodwill
Balance at the beginning of the period	$ 34,841
Effect of change in foreign currency rate	8
Balance at the end of the period	34,849
Consumer Operating Segment
Changes in goodwill
Balance at the beginning of the period	15,679
Effect of change in foreign currency rate	3
Balance at the end of the period	15,682
Institutional Operating Segment
Changes in goodwill
Balance at the beginning of the period	19,162
Effect of change in foreign currency rate	5
Balance at the end of the period	$ 19,167

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

6 Months Ended

Jun. 30, 2012

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Summary of the opening balances to the closing balances of the contingent purchase consideration

	As of June 30,
	2012		2011
Contingent purchase price accrual, beginning of period	$	300	$	573
Minimum revenue target met, increase in contingent liability charged to expense in the period	—		—
Payment of contingent purchase liability	—		—
Contingent purchase price accrual, end of period	$	300	$	573

Summary of the company's financial instruments accounted for at fair value on a recurring basis

	Fair Value as of June 30, 2012 using:								Fair Value as of June 30, 2011 using:
			Quoted Prices								Quoted Prices
			in Active								in Active
			Markets for				Significant				Markets for				Significant
			Identical		Significant Other		Unobservable				Identical		Significant Other		Unobservable
	June 30,		Assets		Observable Inputs		Inputs		June 30,		Assets		Observable Inputs		Inputs
	2012		(Level 1)		(Level 2)		(Level 3)		2011		(Level 1)		(Level 2)		(Level 3)
Assets:
Short-term investments	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Total	$	1,600	$	1,600	$	—	$	—	$	8,317	$	8,317	$	—	$	—
Liabilities:
Contingent purchase price accrual	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573
Total	$	300	$	—	$	—	$	300	$	573	$	—	$	—	$	573

Schedule of assumptions used to calculate the fair value of options granted using the Black-Scholes option pricing model

	Six Months Ended
	June 30,
	2012	2011
Expected stock price volatility	65.0% - 65.4%	57.1% - 57.7%
Expected term of options	6 years	6 years
Expected dividend yield	—	—
Risk-free interest rate	0.68% - 0.88%	1.55% - 2.35%

Schedule of stock-based compensation expense

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2012		2011		2012		2011
Cost of Revenue	$	85	$	10	$	161	$	20
Sales and marketing	188		288		433		534
Research & development	544		369		905		697
General and administrative	1,279		1,037		2,232		1,890
Total	$	2,096	$	1,704	$	3,731	$	3,141

Schedule of total comprehensive loss

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2012			2011			2012			2011
Net loss	$	(4,544	)	$	(4,550	)	$	(6,447	)	$	(13,831	)
Foreign currency translation gain (loss)	(323		)	227			(25		)	502
Unrealized gain (loss) on available-for-sale securities	14			(3		)	18			(16		)
Total comprehensive loss	$	(4,853	)	$	(4,326	)	$	(6,454	)	$	(13,345	)