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STOCK BASED COMPENSATION (Narrative) (Details) (USD $)
12 Months Ended 1 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Oct. 21, 2010
Equity Incentive Plan 2010 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Shares authorized for grant under EIP     4,250,000
Equity incentive plan term 10 years 10 years 10 years
Stock option expense $ 732,209 $ 376,437  
Restricted shares awarded vested immediately 550,000    
Unrecognized compensation expense related to non-vested restricted shares and stock option 100,000    
Unrecognized compensation expense related to non-vested stock options, fair value at grant date 51,000    
Unrecognized compensation expense to be recognized in 2013 70,000    
Unrecognized compensation expense to be recognized in 2014 30,000    
Weighted average fair value of stock options granted $ 0.56 $ 1.04  
Fair value of options vested $ 242,160 $ 0