BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)		3 Months Ended				6 Months Ended
	Nov. 13, 2023	Jun. 30, 2024 USD ($)	Mar. 31, 2024	Jun. 30, 2023 USD ($)	Mar. 31, 2023	Jun. 30, 2024 USD ($) segment	Jun. 30, 2023 USD ($)	Dec. 31, 2023 USD ($)
Product Information [Line Items]
Stock split	3	4.66	4.66	4.67	4.62
Number of operating segments | segment						1
Amount excess of FDIC limit		$ 902,700,000				$ 902,700,000		$ 755,500,000
Impairment of long lived assets						0	$ 0
Marketing and advertising expense		59,400,000		$ 36,500,000		105,900,000	67,500,000
Research and development expense		200,000				500,000
Exchange losses		(300,000)		(900,000)		(600,000)	(1,000,000.0)
Foreign currency transaction loss		(300,000)		(600,000)		(1,700,000)
Foreign currency transaction gain							0
Freight expense		14,200,000		$ 14,900,000		28,400,000	$ 29,100,000
State beverage container deposit		11,600,000				11,600,000		10,100,000
Value added tax payment		$ 2,100,000				$ 2,100,000		$ 800,000
Minimum
Product Information [Line Items]
Estimated Useful Life in Years		3 years				3 years
Maximum
Product Information [Line Items]
Estimated Useful Life in Years		7 years				7 years