REVENUE - Narrative (Details) - USD ($) $ in Thousands		3 Months Ended		12 Months Ended
	Aug. 01, 2022	Mar. 31, 2024	Mar. 31, 2023	Dec. 31, 2023	Dec. 31, 2022
Promotional allowance included as a reduction in revenue		$ 95,000	$ 65,500
Accrued promotional allowance		129,201		$ 99,787
Revenue		355,708	259,939
Accrued distributor termination fees		248	2,923
Due to Pepsi
Accrued promotional allowance		75,800		51,800
Revenue		$ 210,500	156,500
Accrued distributor termination fees				$ 38,300	$ (227,800)
Pepsi
First cancellable term		19 years
Cancellable term thereafter		10 years
Total payment	$ 250,000
License Agreement
Term agreement		50 years
Term of fixed fees		5 years
Royalty fees		$ 6,900
Sweden
Revenue		$ 10,000	$ 5,500