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RELATED PARTY TRANSACTIONS - Narrative (Details)
12 Months Ended
May 17, 2023
USD ($)
Aug. 01, 2022
USD ($)
shares
Dec. 31, 2023
USD ($)
member
shares
Dec. 31, 2022
USD ($)
shares
Dec. 31, 2021
USD ($)
Related Party Transaction [Line Items]          
Number of board members | member     9    
Revenue     $ 1,318,014,000 $ 653,604,000 $ 314,272,000
Accrued promotional allowance     99,787,000 35,977,000  
Accounts receivable-net     183,703,000 63,311,000  
Increase (decrease) in accrued distributor termination fees     $ (3,739,000) $ 3,986,000 $ 0
Series A Preferred Stock          
Related Party Transaction [Line Items]          
Mezzanine equity, shares issued (in shares) | shares   1,500,000 1,466,666 1,466,666  
Issuance of preferred stock fair value   $ 832,500,000      
Related Party          
Related Party Transaction [Line Items]          
Ownership percentage of outstanding common stock   8.50%      
Revenue     $ 782,300,000 $ 142,300,000  
Accrued promotional allowance     51,800,000 13,900,000  
Accounts receivable-net     130,400,000 31,600,000  
Purchases with related party     10,500,000 1,600,000  
Increase (decrease) in accrued distributor termination fees     227,800,000    
Deferred revenue     176,700,000 189,500,000  
Deferred revenue- noncurrent     167,200,000 179,800,000  
Deferred revenue-current     9,500,000 9,700,000  
Deferred revenue recognized     $ (9,500,000) 4,200,000  
Deferred revenue recognition, term     20 years    
Termination expense       193,800,000  
Accounts payable       34,800,000  
Deferred contract asset in other assets     $ 282,500,000    
Amortization and other costs     14,100,000 5,900,000  
Related Party | Contract Assets Current          
Related Party Transaction [Line Items]          
Unamortized deferred contract costs     14,100,000 14,100,000  
Related Party | Contract Assets Non Current          
Related Party Transaction [Line Items]          
Unamortized deferred contract costs     $ 248,300,000 $ 262,500,000  
Related Party | Series A Preferred Stock          
Related Party Transaction [Line Items]          
Issuance of preferred stock fair value   $ 832,500,000      
Issuance of deferred contract asset in other assets excess   $ 550,000,000      
Majority Shareholder | Building | C D Financial L L C          
Related Party Transaction [Line Items]          
Operating lease expense $ 44,000