PROPERTY AND EQUIPMENT - Schedule of Property and Equipment (Details) - USD ($) $ in Thousands	Jun. 30, 2023	Dec. 31, 2022
Property, Plant and Equipment [Line Items]
Less: accumulated depreciation	$ (2,952)	$ (2,081)
Total	$ 15,892	10,185
Minimum
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	3 years
Maximum
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	7 years
Merchandising equipment - coolers
Property, Plant and Equipment [Line Items]
Property and equipment	$ 14,962	9,885
Merchandising equipment - coolers | Minimum
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	3 years
Merchandising equipment - coolers | Maximum
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	7 years
Office equipment
Property, Plant and Equipment [Line Items]
Property and equipment	$ 1,286	1,124
Office equipment | Minimum
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	3 years
Office equipment | Maximum
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	7 years
Vehicles
Property, Plant and Equipment [Line Items]
Estimated Useful Life in Years	5 years
Property and equipment	$ 2,596	$ 1,257