10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTIONS 13 OR 15 (d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2020

Commission file number: 001-34611

CELSIUS HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Nevada	20-2745790
(State or Other Jurisdiction of	(I.R.S. Employer
Incorporation or Organization)	Identification No.)

2424 N Federal Highway, Suite 208, Boca Raton, Florida 33431

(Address of Principal Executive Offices)

(561) 276-2239

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒   No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (ss.232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒   No ☐

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class	Trading Symbol(s)	Name of Each Exchange on Which Registered
Common Stock, $.001 par value	CELH	Nasdaq Capital Market

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act:

Large Accelerated Filer ☐	Accelerated Filer ☐
Non-accelerated filer ☐	Smaller reporting company ☒
	Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐  No ☒

The number of shares outstanding of the registrant’s common stock, $0.001 par value, as of May 11, 2020 was 69,279,260 shares.

TABLE OF CONTENTS

		Page
PART I – FINANCIAL INFORMATION		1
Item 1.	Financial Statements.	1
	Consolidated Balance Sheets as of March 31, 2020 (unaudited) and December 31, 2019	1
	Consolidated Statements of Operations and comprehensive income for the three months ended March 31, 2020 and 2019 (unaudited)	2
	Consolidated Statements of Changes in Stockholders’ Equity for three months ended March 31, 2020 (unaudited)	3
	Consolidated Statements of Changes in Stockholders’ Equity for the three months ended March 31, 2019 (unaudited)	4
	Consolidated Statements of Cash Flows for the three months ended March 31, 2020 and 2019 (unaudited)	5
	Notes to Consolidated Financial Statements (unaudited)	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations.	24
Item 3.	Quantitative Disclosures About Market Risks.	26
Item 4.	Controls and Procedures.	27
PART II – OTHER INFORMATION		28
Item 1.	Legal Proceedings.	28
Item 1A.	Risk Factors.	28
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	29
Item 3.	Defaults Upon Senior Securities.	29
Item 4.	Mine Safety Disclosures.	29
Item 5.	Other Information.	29
Item 6.	Exhibits.	30
SIGNATURES		31

i

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements.

Celsius Holdings, Inc. and Subsidiaries

Consolidated Balance Sheets

	March 31, 2020 (Unaudited)			December 31, 2019 (1)
ASSETS
Current assets:
Cash	$	19,094,101		$	23,090,682
Accounts receivable-net (note 2)		10,699,811			7,774,618
Note receivable-current (note 6)		1,157,754			1,181,116
Inventories-net (note 4)		21,038,367			15,292,349
Prepaid expenses and other current assets (note 5)		4,671,721			4,170,136
Total current assets		56,661,754			51,508,901
Notes Receivable (note 6)		10,416,120			10,630,041
Property and equipment-net (note 8)		115,324			132,889
Right of use assets (note 7)		626,120			809,466
Long term security deposits		55,358			104,134
Intangibles (note 9)		17,029,472			17,173,000
Goodwill (note 9)		10,023,806			10,023,806
Total Assets	$	94,927,954		$	90,382,236
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable and accrued expenses (note 11)	$	19,885,182		$	17,292,647
Lease liability obligation (note 7)		587,690			649,074
Bonds payable-net (note 13)		8,599,750			8,634,279
Other current liabilities (note 12)		160,646			107,399
Total current liabilities		29,233,268			26,683,399
Long-term liabilities:
Lease liability obligation (note 7)		188,789			239,848
Total Liabilities		29,422,057			26,923,247
Commitments and contingences (note 17)
Stockholders’ Equity:
Common stock, $0.001 par value; 100,000,000 shares authorized, 69,279,260 and 68,941,311 shares issued and outstanding at March 31, 2020 and December 31, 2019, respectively (note 15)		69,280			68,942
Additional paid-in capital		129,168,007			127,552,998
Accumulated other comprehensive loss		(868,010	)		(753,520	)
Accumulated deficit		(62,863,380	)		(63,409,431	)
Total Stockholders’ Equity		65,505,897			63,458,989
Total Liabilities and Stockholders’ Equity	$	94,927,954		$	90,382,236

⁽¹⁾ Derived from Audited Consolidated Financial Statements

The accompanying notes are an integral part of these unaudited consolidated financial statements

1

Celsius Holdings, Inc. and Subsidiaries

Consolidated Statements of Operations and Comprehensive Income

(Unaudited)

	For the three months
	ended March 31,
	2020			2019
Revenue	$	28,184,889		$	14,485,650
Cost of revenue		15,182,706			8,764,592
Gross profit		13,002,183			5,721,058
Selling and marketing expenses		7,506,047			3,601,003
General and administrative expenses		4,247,853			2,622,102
Total operating expense		11,753,900			6,223,105
Income/(loss) from operations		1,248,283			(502,047	)
Other Income/(Expense):
Interest income on note receivable (note 6)		97,534			-
Interest expense		(136,018	)		(28,632	)
Amortization of intangibles		(143,528	)		-
Interest expense on financial leases		(137,165	)		-
Amortization of discount on notes payable		-			(85,940	)
Amortization of discount on bonds payable		(166,069	)		-
Other miscellaneous income		5,340			-
Realized foreign exchange (loss)		(77,923	)		-
(Loss)/gain on investment repayment-(note 6)		(144,403	)		12,273,213
Total Other Income/(Expense)		(702,232	)		12,158,641
Net Income		546,051			11,656,594
Other comprehensive income/(loss):
Unrealized foreign currency translation (loss)/gain		(114,490	)		260,665
Comprehensive Income	$	431,561		$	11,917,259
Income per share:
Basic	$	0.01		$	0.20
Diluted	$	0.01		$	0.19
Weighted average shares outstanding:
Basic		69,284,307			57,155,445
Diluted (1)		70,339,416			61,687,409

⁽¹⁾ Please refer to Earnings Per Share section for further details

The accompanying notes are an integral part of these unaudited consolidated financial statements

2

Celsius Holdings, Inc. and Subsidiaries

Consolidated Statements of Changes in Stockholders’ Equity

For the three months ended March 31, 2020

(Unaudited)

								Accumulated
					Additional			Other-
	Common Stock				Paid-In			Comprehensive			Accumulated
	Shares		Amount		Capital			Income (Loss)			Deficit			Total
Balance at December 31, 2019		68,941,311	$	68,942	$	127,552,998		$	(753,520	)	$	(63,409,431	)	$	63,458,989
Stock option expense						1,400,000									1,400,000
Issuance of common stock pursuant to exercise of stock options-Cashless		204,028		204		(204	)								-
Issuance of common stock pursuant to exercise of stock options-Cash		133,921		134		215,213									215,347
Foreign currency translation loss									(114,490	)					114,490
Net Income												546,051			546,051
Balance at March 31, 2020		69,279,260	$	69,280	$	129,168,007		$	(868,010	)	$	(62,863,380	)	$	65,505,897

The accompanying notes are an integral part of these unaudited consolidated financial statements

3

Celsius Holdings, Inc. and Subsidiaries

Consolidated Statements of Changes in Stockholders’ Equity

For the three ended March 31, 2019

(Unaudited)

								Accumulated
					Additional			Other-
	Common Stock				Paid-In			Comprehensive			Accumulated
	Shares		Amount		Capital			Income (Loss)			Deficit			Total
Balance at December 31, 2018		57,002,508	$	57,003	$	85,153,667		$	(26,997	)	$	(73,380,691	)	$	11,802,982
Stock option expense						1,358,503									1,358,503
Issuance of common stock pursuant to exercise of stock options-Cashless		115,107		115		(115	)								-
Issuance of common stock pursuant to exercise of stock options-Cash		80,750		80		24,680									24,760
Beneficial conversion Feature on convertible instruments						166,667									166,667
Foreign currency translation gain									260,665						260,665
Net Income												11,656,594			11,656,594
Balance at March 31, 2019		57,198,365	$	57,198	$	86,703,402		$	233,668		$	(61,724,097	)	$	25,270,171

The accompanying notes are an integral part of these unaudited consolidated financial statements

4

Celsius Holdings, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(Unaudited)

	For the three months ended
	March 31, 2020			March 31, 2019
Cash flows from operating activities:
Net income	$	546,051			11,656,594
Adjustments to reconcile net income/(loss) to net cash provided/used in operating activities:
Depreciation		124,939			18,761
Amortization		309,597			91,224
Bad debt allowance		221,222			77,649
Inventory excess and obsolescence allowance		(270,710	)		31,474
Stock-based compensation expense		1,400,000			1,358,503
Gain on China transaction		144,403			(12,273,213	)
Changes in operating assets and liabilities:
Accounts receivable-net		(3,146,415	)		(2,565,847	)
Inventory		(5,475,308	)		(2,363,973	)
Prepaid expenses and other current assets		(501,586	)		(707,984	)
Accounts payable and accrued expenses		2,729,700			(2,070,134	)
Deposits/deferred revenue and other current liabilities		102,743			(44,124	)
Change in Right to Use and Lease Obligation-net		(2,180	)		(2,642	)
Net cash used in operating activities		(3,817,544	)		(6,793,712	)
Cash flows from investing activities:
Purchase of property and equipment		(107,372	)		-
Net cash used in investing activities		(107,372	)		-
Cash flows from financing activities:
Proceeds from notes payable-related-party, net		-			1,500,000
Principal payments financial lease obligations		(64,082	)
Proceeds from exercise of stock options		215,347			24,760
Net cash provided by financing activities		151,265			1,524,760
Effect on exchange rate changes on cash and cash equivalents		(222,930	)		288,584
Net (decrease) in cash and cash equivalents		(3,996,581	)		(4,980,368	)
Cash and cash equivalents at beginning of the period		23,090,682			7,743,181
Cash and cash equivalents at end of the period	$	19,094,101			2,762,813
Supplemental disclosures:
Cash paid during period for:
Interest	$	136,018		$	28,632

The accompanying notes are an integral part of these unaudited consolidated financial statements

5

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

1. ORGANIZATION AND DESCRIPTION OF BUSINESS

Business —Celsius Holdings, Inc. (the “Company” or “Celsius Holdings”) was incorporated under the laws of the State of Nevada on April 26, 2005. On January 24, 2007, the Company entered into a merger agreement and plan of reorganization with Elite FX, Inc., a Florida corporation. Under the terms of the Merger Agreement, Elite FX, Inc. was merged into the Company’s subsidiary, Celsius, Inc. and became a wholly-owned subsidiary of the Company on January 26, 2007. In addition, on March 28, 2007 the Company established Celsius Netshipments, Inc. a Florida corporation as a subsidiary of the Company.

On February 7, 2018, the Company established Celsius Asia Holdings Limited a Hong Kong corporation as a wholly-owned subsidiary of the Company. On February 7, 2018 Celsius China Holdings Limited a Hong Kong corporation became a wholly-owned subsidiary of Celsius Asia Holdings Limited and on May 9, 2018, Celsius Asia Holdings Limited established Celsius (Beijing) Beverage Limited, a China corporation as a wholly-owned subsidiary of Celsius Asia Holdings Limited.

On October 25, 2019, the Company acquired 100% of Func Food Group, Oyj (“Func Food). The Acquisition was structured as a purchase of all of Func Food’s equity shares and a restructuring of Func Food’s pre-existing debt. Func Food was the Nordic distributor for the Company since 2015. Func Food is a marketer and distributor of nutritional supplements, health food products, and beverages (see Note 10).

The Company is engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name.

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation – The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation have been included and such adjustments are of a normal recurring nature. These unaudited consolidated financial statements and the accompanying notes should be read in conjunction with the 10K filed for December 31, 2019. The consolidated financial statements of the Company include the Company and its wholly owned subsidiaries. All material inter-company balances and transactions have been eliminated.

Significant Estimates — The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses and disclosure of contingent assets and liabilities at the date of the financial statements. Actual results could differ from those estimates. Significant estimates include the allowance for doubtful accounts, allowance for inventory obsolescence, the useful lives and values of property, fixtures and equipment, valuation of stock-based compensation, and deferred tax asset valuation allowance.

Reclassification of Prior Year Presentation – Certain prior year amounts in the consolidated statements of cash flows have been reclassified for consistency with the current year presentation. An adjustment has been made to present certain changes in operating assets and liabilities related to the China Settlement as part of the total net changes in operating assets and liabilities, rather than as separately presented items. Additionally, modifications have been made to present the effects of depreciation & amortization, bad debt allowance and inventory excess and obsolescence allowance as adjustments to reconcile net income/(loss) to net cash flows from operating activities, rather than as part of changes in operating assets and liabilities. These reclassifications had no effect on previously reported cash flows from operating, investing, or financing activities.

Segment Reporting — Although the Company has a number of operating divisions, separate segment data has not been presented, as they meet the criteria for aggregation as permitted by ASC Topic 280, Segment Reporting, (formerly Statement of Financial Accounting Standards (SFAS) No. 131, Disclosed About Segments of an Enterprise and Related Information.) 

6

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the three months ended March 31, 2020 and 2019 all material assets and revenues of the Company were in the United States except as disclosed in Note 3.

Concentrations of Risk — Substantially all of the Company’s revenue derives from the sale of Celsius ® beverages.

The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected.

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At March 31, 2020, the Company had approximately $18.8 million in excess of the Federal Deposit Insurance Corporation limit.

For the three months ended March 31, 2020 and 2019, the Company had the following 10 percent or greater concentrations of revenue with its customers:

	2020			2019
A*		23.1	%		11.9	%
B*		-			17.9	%
All other		76.9	%		70.2	%
Total		100.0	%		100.0	%

Revenues from customer A are derived from a customer located in the United States. Revenues from all other customers were mainly derived in the United States.

At March 31, 2020 and December 31, 2019, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers:

	2020			2019
A**		28.8	%		14.1	%
B**		-			41.1	%
All other		71.2	%		44.8	%
Total		100.0	%		100.0	%

* Revenues from customer A are derived from a customer located in the United States. Revenues from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details. All other revenues customers were mainly derived from the United States.

** Receivables from customer A are obtained from a customer located in the United States. Receivables from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details.

Cash Equivalents — The Company considers all highly liquid instruments with maturities of three months or less when purchased to be cash equivalents. At March 31, 2020 and 2019, the Company did not have any investments with maturities of three months or less.

7

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Accounts Receivable — Accounts receivable are reported at net realizable value. The Company establishes an allowance for doubtful accounts based upon factors pertaining to the credit risk of specific customers, historical trends, and other information. Delinquent accounts are written-off when it is determined that the amounts are uncollectible. At March 31, 2020 and December 31, 2019, there was an allowance for doubtful accounts of $514,000 and $292,400, respectively.

Inventories — Inventories include only the purchase cost and are stated at the lower of cost and net realizable value. Cost is determined using the FIFO method. Inventories consist of raw materials and finished products. The Company establishes an inventory allowance to reduce the value of the inventory during the period in which such materials and products are no longer usable or marketable. Specifically, the Company reviews inventory utilization during the past twelve months and also customer orders for subsequent months. If there has been no utilization during the last 12 months and there are no orders in-place in future months which will require the use of inventory item, then inventory item will be included as part of the allowance during the period being evaluated. Management will then specifically evaluate whether these items may be utilized within a reasonable time frame (e.g., 3 to 6 months). At March 31, 2020 and December 31, 2019, the Company recorded an allowance of $595,000 and $865,000 respectively. The changes in the allowance are included in cost of revenue.

Property and Equipment — Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of the asset generally ranging from three to seven years.

Impairment of Long-Lived Assets — In accordance with ASC Topics 350 “Goodwill and Other Intangibles” and 360, “Property, Plant, and Equipment” the Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparison of its carrying amount to the undiscounted cash flows that the asset or asset group is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

Goodwill — The Company records goodwill when the consideration paid for an acquisition exceeds the fair value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not that the fair value of a reporting unit is less than its carrying value. If the Company determines that the fair value is less than the carrying value, the Company will recognize an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. At March 31, 2020, there were no indicators of impairment.

Revenue Recognition — As of January 1, 2018, the Company adopted Revenue from Contracts with Customers (Topic 606) (“ASC 606”). The new guidance sets forth a new five-step revenue recognition model which replaces the prior revenue recognition guidance in its entirety and is intended to eliminate numerous industry-specific pieces of revenue recognition guidance that have historically existed in U.S. GAAP. The underlying principle of the new standard is that a business or other organization will recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects what it expects to receive in exchange for the goods or services. The standard also requires more detailed disclosures and provides additional guidance for transactions that were not addressed completely in the prior accounting guidance. The Company adopted the standard using the modified retrospective method and the adoption did not have a material impact on its consolidated financial statements.

8

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Revenue is derived from the sale of beverages. The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Any discounts, slotting fees, sales incentives or similar arrangements with the customer are estimated at time of sale and deducted from revenue. Sales taxes and other similar taxes are excluded from revenue.

Customer Advances — From time to time the Company requires prepayments for deposits in advance of delivery of products and/or production runs. Such amounts are initially recorded as customer deposits. The Company recognizes such revenue as it is earned in accordance with revenue recognition policies. As of March 31, 2020, these amounts were immaterial.

Advertising Costs — Advertising costs are expensed as incurred. The Company uses mainly radio, local sampling events, sponsorships, endorsements, and digital advertising. The Company incurred advertising expense of approximately $2.7 million and $1.2 million, during three months ending March 31, 2020 and 2019, respectively.

Research and Development — Research and development costs are charged to general and administrative expenses as incurred and consist primarily of consulting fees, raw material usage and test productions of beverages. The Company incurred expenses of $123,000 and $103,000 during the three months ending March 31, 2020 and 2019, respectively.

Foreign Currency Translation — Foreign subsidiaries’ functional currency is the local currency of operations and the net assets of foreign operations are translated into U.S. dollars using current exchange rates. The U.S. dollar results that arise from such translation, as well as unrealized exchange gains and losses on intercompany balances of long-term investment nature, are included in Comprehensive Income. The Company incurred foreign currency translation losses during the three months ended March 31, 2020 of approximately $115,000 and a gain of approximately $261,000 during the three months ended March 31, 2019. Our operations in different countries required that we transact in the following currencies:

Chinese-Yuan

Norwegian-Krone

Swedish-Krona

Finland-Euro

9

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Fair Value of Financial Instruments — The carrying value of cash and cash equivalents, accounts receivable, intangible assets, accounts payable, accrued expenses, and notes payable approximates fair value due to their relative short-term maturity and market interest rates.

Fair Value Measurements - ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities.
Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data.
Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at March 31, 2020 and December 31, 2019.

Income Taxes — The Company accounts for income taxes pursuant to the provisions of ASC 740-10, “Accounting for Income Taxes,” which requires, among other things, an asset and liability approach to calculating deferred income taxes. The asset and liability approach require the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities. A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that the net deferred asset will not be realized. The Company follows the provisions of the ASC 740 -10 related to, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any.

Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits.

The Company has adopted ASC 740-10-25 Definition of Settlement, which provides guidance on how an entity should determine whether a tax position is effectively settled for the purpose of recognizing previously unrecognized tax benefits and provides that a tax position can be effectively settled upon the completion of an examination by a taxing authority without being legally extinguished. For tax positions considered effectively settled, an entity would recognize the full amount of tax benefit, even if the tax position is not considered more likely than not to be sustained based solely on the basis of its technical merits and the statute of limitations remains open. The Company’s tax returns for tax years in 2017 through 2019 remain subject to potential examination by the taxing authorities.

10

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Earnings per Share — Basic earnings per share are calculated by dividing net income (loss) available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Under ASC 260-10-45-16, the calculation of diluted earnings per share, the numerator should be adjusted to add back any convertible dividends and the after-tax amount of interest recognized in the period associated with any convertible debt. The denominator should include the number of additional common shares that would have been outstanding if the dilutive potential common shares had been issued. Please refer to the below table for additional details:

	For the three months ended March 31,
	2020		2019
Net income (loss)	$	546,051		11,656,594
Adjustments for diluted earnings:
Income (Loss) per share:
Basic	$	0.01		0.20
Diluted	$	0.01		0.19
Weighted average shares outstanding:
Basic		69,284,307		57,155,445
Diluted		70,339,416		61,687,409

Share-Based Payments — The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” and related interpretations. As such, compensation cost is measured on the date of grant at the fair value of the share-based payments. Such compensation amounts, if any, are amortized over the respective vesting periods of the grants. On April 30, 2015, the Company adopted the 2015 Stock Incentive Plan. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of March 31, 2020, total shares available are 1,013,075.

Cost of Sales — Cost of sales consists of the cost of concentrates and or beverage bases, the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound & out-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company’s finished products, inventory allowance for excess & obsolete products and certain quality control costs. Raw materials account for the largest portion of the cost of sales. Raw materials include cans, bottles, other containers, flavors, ingredients and packaging materials.

Operating Expenses — Operating expenses include selling expenses such as warehousing expenses after manufacture, as well as expenses for advertising, samplings and in-store demonstrations costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such costs as payroll costs, travel costs, professional service fees (including legal fees), depreciation and other general and administrative costs.

Shipping and Handling Costs — Shipping and handling costs for freight expense on goods shipped are included in cost of sales. Freight expense on goods shipped for three months ended March 31, 2020 and 2019 was $2.1 million and $1.3 million, respectively.

11

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recent Accounting Pronouncements

The Company adopts all applicable, new accounting pronouncements as of the specified effective dates.

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326) (“ASU 2016-13”), which requires the immediate recognition of management’s estimates of current and expected credit losses. In November 2018, the FASB issued ASU 2018-19, which makes certain improvements to Topic 326. In April and May 2019, the FASB issued ASUs 2019-04 and 2019-05, respectively, which adds codification improvements and transition relief for Topic 326. In November 2019, the FASB issued ASU 2019-10, which delays the effective date of Topic 326 for Smaller Reporting Companies to interim and annual periods beginning after December 15, 2022, with early adoption permitted. In November 2019, the FASB issued ASU 2019-11, which makes improvements to certain areas of Topic 326. In February 2020, the FASB issued ASU 2020-02, which adds an SEC paragraph, pursuant to the issuance of SEC Staff Accounting Bulletin No. 119, to Topic 326. Topic 326 is effective for the Company for fiscal years and interim reporting periods within those years beginning after December 15, 2022. Early adoption is permitted for interim and annual periods beginning December 15, 2019. The Company is currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. Adoption of this ASU did not have a material effect on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. Adoption of this ASU did not have a material effect on our consolidated financial statements.

All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.

Liquidity — These financial statements have been prepared assuming the Company will be able to continue as a going concern. At March 31, 2020, the Company had an accumulated deficit of $62,863,380 which includes a net income of $546,051 for the three months ended March 31, 2020. During the three months ending March 31, 2020 the Company net cash used in operating activities of $3,817,544.

If our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing, lower our working capital requirements and reduce other expenses or seek additional financing. Furthermore, our business and results of operations may be adversely affected by changes in the global macro-economic environment related to the pandemic and public health crises related to the COVID-19 outbreak. Please refer to the Item 1.A. Risk Factors, for further details regarding this situation.

12

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

3. REVENUE

The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Sales taxes and other similar taxes are excluded from revenue.

Information about the Company’s net sales by geographical location for the three months ended March 31, 2020 and 2019 are as follows:

	For the three months ended
	March 31,		March 31,
	2020		2019
North America	$	19,359,169	$	11,397,862
Europe		8,500,852		2,999,664
Asia		268,292		52,764
Other		56,576		35,360
Net sales	$	28,184,889	$	14,485,650

License Agreement

In January 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd (“Qifeng”). Under the agreement, Qifeng was granted the exclusive license rights to manufacture, market and commercialize Celsius branded products in China. The term of the agreement is 50 years, with annual royalty fees due from Qifeng after the end of each calendar year. The royalty fees are based on a percentage of Qifeng’s sales of Celsius branded products; however, the fees are fixed for the first five years of the agreement, totaling approximately $6.9 million, and then are subject to annual guaranteed minimums over the remaining term of the agreement.

Under the agreement, the Company grants Qifeng exclusive license rights and provides ongoing support in product development, brand promotion and technical expertise. The ongoing support is integral to the exclusive license rights and, as such, both of these represent a combined, single performance obligation. The transaction price consists of the guaranteed minimums and the variable royalty fees, all of which are allocated to the single performance obligation.

The Company recognizes revenue from the agreement over time because the customer simultaneously receives and consumes the benefits from the services. The Company uses the passage of time to measure progress towards satisfying its performance obligation because its efforts in providing the exclusive license rights and ongoing support occur on a generally even basis throughout the year. Total revenue recognized under the agreement was approximately $190,000 for the three months ended March 31, 2020 and is reflected in the Company’s Asia reporting segment which was determined by the minimum royalties due during first year, as per the licensing agreement.

13

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

4. INVENTORIES

Inventories consist of the following at:

	March 31,			December 31,
	2020			2019
Finished goods	$	18,166,171		$	12,990,044
Raw Materials		3,467,034			3,167,853
Less: Inventory allowance for excess and obsolete products		(594,838	)		(865,548	)
Inventories	$	21,038,367		$	15,292,349

5. PREPAID EXPENSES AND OTHER CURRENT ASSETS

Prepaid expenses and other current assets total $4.7 million and $4.2 million at March 31, 2020 and December 31, 2019, respectively, consist mainly of prepaid advertising, prepaid insurance, prepaid slotting fees and net deposits on purchases.

6. NOTE RECEIVABLE

Note receivable consists of the following at:

	March 31,		December 31,
	2020		2019
Note Receivable-current	$	1,157,754	$	1,181,116
Note Receivable-non-current		10,416,120		10,630,041
Total Note Receivable	$	11,573,874	$	11,811,157

On January 1, 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd (“Qifeng”). Under the agreement, Qifeng will repay the market investment Celsius has made into China to date, over a five-year period, under an unsecured, interest-bearing note receivable (“Note”). The initial outstanding principal under the Note was approximately $12.2 million which is denominated in Chinese Renminbi (CNY) and was recorded as Other Income on the Consolidated Statements of Operations. The amount recognized considered the net of the balances of the accounts receivable, accounts payable and accrued expenses, as well as the marketing investments that were performed in the China market.

Scheduled principal payments plus accrued interest are due annually on March 31 of each year starting in 2020. The Note is recorded at amortized cost basis and accrues interest at a rate per annum equal to the weighted average of 5% of the outstanding principal up to $5 million and 2% of the outstanding principal above $5 million. For the three months ended March 31, 2020, the weighted average interest rate was 3.32% and interest income was $97,500.

14

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

6. NOTE RECEIVABLE (Continued)

The Company assesses the Note for impairment periodically by evaluating whether it is probable that the Company will be unable to collect all the contractual interest and principal payments as scheduled in the Note agreement, based on historical experience about Qifeng’s ability to pay, the current economic environment and other factors. If the Note is determined to be impaired, the impairment is measured based on the present value of the expected future cash flows under the Note, discounted at the Note’s effective interest rate. At March 31, 2020, the Note was not deemed to be impaired.

The first installment of the note in the amount of RMB 13,253,093 was due on March 31, 2020. We were requested to provide a 3-month consideration to delay payment until June 30, 2020, due to the impact of the health crisis in China. For this consideration, a guarantee was obtained for the full amount of the first-installment and offers as collateral stock certificates in Celsius Holdings, Inc., which amount to 570,412 shares. The consideration was provided and therefore payment in full of the first installment is expected to be provided on June 30, 2020.

7. LEASES

The Company’s leasing activities include an operating lease of its corporate office space from a related party (see Note 14) and several other operating and finance leases of vehicles and office space for the Company’s European operations.

At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term, and (3) whether the Company has the right to direct the use of the asset. The Company allocates the consideration in the contract to each lease and non-lease component based on the component’s relative stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately.

Leases are classified as either finance leases or operating leases based on criteria in Topic 842. The Company’s operating leases are generally comprised of real estate and vehicles, and the Company’s finance leases are generally comprised of vehicles.

At lease commencement, the Company records a lease liability equal to the present value of the remaining lease payments, discounted using the rate implicit in the lease or, if that rate cannot be readily determined, the Company’s incremental borrowing rate. A corresponding right-of-use asset (“ROU asset”) is recorded, measured based on the initial measurement of the lease liability. ROU assets also include any lease payments made and exclude lease incentives. Lease terms may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option.

Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over the lease term. Included in lease expense are any variable lease payments incurred in the period that were not included in the initial lease liability. Lease expense for finance leases consists of the amortization of the ROU asset on a straight-line basis over the shorter of the useful life of the asset or the lease term, and interest expense is calculated using the effective interest rate method.

The following is a summary of lease cost recognized in the Company’s consolidated statements of operations:

	Three months ended				Three months ended
	March 31, 2020				March 31, 2019
	Operating		Finance		Operating		Finance
	Leases		Leases		Leases		Leases
Lease cost in general and administrative expenses:
Operating lease expense	$	95,904	$	-	$	40,000	$	-
Amortization of finance lease ROU assets				137,165		-		-
Total lease cost in general and administrative expenses		95,904		137,165		40,000		-
Lease cost in other expense:
Interest on finance lease liabilities		-		3,596		-		-
Total lease cost in other expense		-		3,596		-		-
Total lease cost	$	95,904	$	140,761	$	40,000		-

15

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

The following is a summary of the impact of the Company’s leases on the consolidated statements of cash flows:

	Three months ended
	March 31,
	2020			2019
Leasing activity in cash flows from operating activities:
Operating leases		(96,084	)		37,357
Interest payments on finance lease liabilities		3,596			-
Total leasing activity in cash flows from operating activities		99,680			37,357
Leasing activity in cash flows from financing activities:
Principal payments on finance lease liabilities		64,082			-
Total leasing activity in cash flows from financing activities:		64,082			-

The future annual minimum lease payments required under the Company’s leases as of March 31, 2020 are as follows:

	Three months ended March 31,
	2020			2019
Weighted average remaining lease term (years) - operating leases		1.3			1.6
Weighted average remaining lease term (years) - finance leases		1.0			-
Weighted average discount rate - operating leases		4.95	%		5.00	%
Weighted average discount rate - finance leases		3.45	%		-	%

	Operating			Finance
Future minimum lease payments	Leases			Leases			Total
2020	$	243,295		$	238,257		$	481,552
2021		133,309			122,858			256,167
2022		9,577			49,191			58,768
Total future minimum lease payments		386,181			410,306			796,487
Less: Amount representing interest		(11,003	)		(9,005	)		(20,008	)
Present value of lease liabilities		375,178			401,301			776,479
Less: current portion		(310,935	)		(276,755	)		(587,690	)
Long-term portion	$	64,243		$	124,546		$	188,789

8. PROPERTY AND EQUIPMENT

Property and equipment consist of the following at:

	March 31,			December 31,
	2020			2019
Furniture and equipment	$	532,575		$	529,550
Less: accumulated depreciation		(417,251	)		(396,661	)
Total	$	115,324		$	132,889

Depreciation expense amounted to $124,939 and $18,761 for the three months ended March 31, 2020 and 2019, respectively.

16

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

9. GOODWILL AND INTANGIBLES

Goodwill consists of approximately $10,023,806 resulting from the excess of the consideration paid and the fair value of net tangible and intangible assets acquired from the Func Food Acquisition (see Note 10). There was no activity related to goodwill during the three months ended March 31, 2020 or 2019.

Intangible assets consist of acquired customer relationships and brands from the Func Food Acquisition. The gross carrying amount and accumulated amortization of intangible assets were as follows as of March 31, 2020 and 2019:

	March 31,			December 31,
	2020			2019
Intangible assets subject to amortization
Customer relationships gross carrying amount	$	14,006,244		$	14,006,244
Less: accumulated amortization		(143,528	)		-
Total	$	13,862,716		$	14,006,244
Intangible assets not subject to amortization
Brands total carrying amount	$	3,166,756		$	3,166,756
Total Intangibles	$	17,029,472		$	17,173,000

Customer relationships are amortized over an estimated useful life of 25 years and brands have an indefinite life. Amortization expense for the three months ended March 31, 2020 was $143,528. There was no amortization expense related to intangible assets for the three months ended March 31, 2019.

Other fluctuations in the amounts of intangible assets are due to currency translation adjustments.

The following is the future estimated amortization expense related to customer relationships:

As of March 31, 2020:
2020	$	430,584
2021		574,112
2022		574,112
2023		574,112
2024		574,112
Thereafter		11,135,684
	$	13,862,716

17

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

10. ACQUISITION-EUROPEAN OPERATIONS

The Company acquired 100% of Func Food Group, Oyj (“Func Food”) on October 25, 2019 (the “Acquisition”). The Acquisition was structured as a purchase of all of Func Food’s equity shares and a restructuring of Func Food’s pre-existing debt. Total consideration was $27,060,701, which consisted of approximately $14,188,000 in cash, $8,357,000 of newly issued bonds (see Note 13) and $4,516,000 related to the settlement of a pre-existing debt. In addition to the aforementioned bond issuance, the Company financed the acquisition by issuing new common shares.

Func Food is a marketer and distributor of nutritional supplements, health food products, and beverages that support sport activities and healthy living and lifestyles in Finland, Sweden, and Norway. Func Food has been the Nordic distributor of Celsius products since 2015 and, as a result of the acquisition, the Company expects to further increase its Nordic market share by leveraging collaborations, revamping its marketing strategy and focusing on core products. It also expects to reduce costs through economies of scale.

The Company recorded the acquisition in accordance with ASC-805, pertaining to business combinations. The following table summarizes the consideration paid for Func Food and the amounts of the assets acquired at fair market value and liabilities assumed recognized at the Acquisition date.

Acquisition consideration
Cash	$	14,188,056
Bonds payable		8,356,958
Settlement of pre-existing debt		4,515,687
Total consideration transferred		27,060,701
Assets acquired and liabilities assumed
Accounts receivable	$	1,300,468
Inventories		2,161,067
Prepaid expenses and other current assets		331,774
Property and equipment		616
Right of use asset		806,572
Other long-term assets		101,413
Intangible assets-Customer relationships		14,050,000
Intangible assets-Brands		3,123,000
Accounts payable and accrued expenses		(3,489,080	)
Lease liability Obligations		(817,041	)
Other current liabilities		(532,088	)
Total identifiable net assets	$	17,036,701
Goodwill	$	10,024,000

The amounts of revenue and earnings of Func Food included in the Company’s consolidated income statement for the three months ended March 31, 2020 are $8,500,000 million and $0 million, respectively.

On a pro forma basis, if the acquisition had occurred on January 1, 2019, the Company’s total consolidated revenue and earnings for the twelve months ended December 31, 2019 would have been $21.5 million and $8.7, respectively. Pro forma earnings include adjustments to reflect the additional amortization that would have been charged for the intangible assets recognized in the acquisition.

Pro forma earnings also include approximately $2.2 million of historical, non-recurring charges of Func Food that are not expected to have an ongoing effect after the Acquisition. These non-recurring charges consist of $0.7 million of inventory impairment charges, $0.1 million of restructuring charges, and $1.4 million of incremental interest expense on Func Food’s historical debt that was restructured as part of the Acquisition. Consequently, pro forma earnings for the three months ended March 31, 2019 earnings would have amounted to $10.9 million had these non-recurring expenses not been incurred.

18

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

11. ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses consist of the following at:

	March 31,		December 31,
	2020		2019
Accounts payable	$	11,169,316	$	10,159,900
Accrued expenses		8,715,866		7,132,747
Total	$	19,885,182	$	17,292,647

12. OTHER LIABILITIES

Other current liabilities consist of the following at:

	March 31,		December 31,
	2020		2019
Other Liabilities-State Beverage Container Deposit	$	160,646	$	107,399
Total	$	160,646	$	107,399

13. BONDS PAYABLE

Bonds payable consists of the following as of:

	March 31,		December 31,
	2020		2019
Bonds issued as part of the purchase consideration to acquire Func Food (see Note 10). The Bonds are Euro-denominated, unregistered, and were issued on October 25, 2019 at an initial nominal amount of approximately $9.1 million, less discount and issuance costs of approximately $0.7 million. The Bonds accrue interest at a stated interest rate of 6.00% per annum, due semi-annually in arrears, with the first interest payment due on April 30, 2020. The maturity date of the Bonds is October 30, 2020. The Bonds are carried at the nominal amount, less any unamortized discount and issuance costs. The discount is amortized using the effective interest rate method. As of March 31, 2020, the unamortized balance of the discount is approximately $261,000. Amortization of the discount was approximately $109,000 for the three months ended March 31, 2020. The bond issuance costs amounted to $229,250. The issuance costs are being amortized over a straight-line basis, given the short-term nature and that it does not result in a material difference from applying the effective interest rate method. Amortization of the bond issuance costs for the three months ended March 31, 2020 was $57,000.  Fluctuations in currency resulted in a translation gain of $200,598, for the three months ended March 31, 2020 and a translation loss of $398,000 from inception to December 31, 2019.
Upon maturity of the Bonds, the Company may, at its own election, convert up to 50% of the outstanding nominal amount of the Bonds into shares of common stock of the Company, at a conversion price relative to the 30-day weighted-average trading price of the Company’s common shares prior to the Acquisition.
At the Company’s election, the Bonds are callable at 103% at any time. Additionally, mandatory prepayments would be required in the event of either i) a capital raise consummated by the Company or ii) the sale of a certain product line of Func Food. To the fullest extent possible, the net proceeds derived from either event must first be applied towards prepayment of the bonds at 103%, plus any accrued but unpaid interest on the repaid amount.
The Bonds are unsubordinated and are guaranteed by Func Food and its direct and indirect subsidiaries. The Bonds are secured by substantially all the assets of Func Food. The Bonds contain certain financial covenants that are specific to Func Food, mainly related to minimum cash requirements at the end of each quarter. As of March 31, 2020, Func Food is in compliance with these covenants.	$	8,599,750	$	8,634,279
Total Bonds Payable	$	8,599,750	$	8,634,279

19

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

14. RELATED PARTY TRANSACTIONS

The Company’s office is rented from a company affiliated with CD Financial, LLC which is controlled by one of our major shareholders. Currently, the lease expires on October 2020 with monthly rent of $12,826. The rental fee is commensurate with other properties available in the market.

15. STOCKHOLDERS’ EQUITY

Issuance of common stock pursuant to exercise of stock options

During the three months ended March 31, 2020, the Company issued an aggregate of 337,949 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2015 Stock Incentive Plan. The Company received aggregate proceeds of $215,347 for 133,921 options exercised for cash, with the balance of the options having been exercised on a “cashless” basis.

During the three months ended March 31, 2019, the Company issued an aggregate of 195,857 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2015 Stock Incentive Plan. The Company received aggregate proceeds of $24,760 for 80,750 options exercised for cash, with the balance of the options having been exercised on a “cashless” basis.

Issuance of common stock pursuant to public placement

On March 16, 2019 the Company issued 7,986,110 in a public placement and obtained gross proceeds of $28,749,996 and paid $1,585,000 in commissions & fees and incurred in $209,559 of expenses related to the capital raise thereby resulting in net-proceeds in the amount of $26,955,437.

Conversion of Notes Payable into common stock

On March 16, 2019, the company had three Notes Payable outstanding with related parties for a total principal value of $10 million. As per the terms of the agreements, the principal values of notes payable and any accrued but unpaid interest are convertible into common stock of the Company. Moreover, also as per the terms of the agreements, in the event of financing greater than $25.0 million, the principal value of the notes and any accrued but unpaid interest are automatically converted into the company’s common stock. As result of the public financing which raised $27,063,779, the principal balance of the notes payable and the accrued but unpaid interest were converted resulting in the issuance of 3,196,460, shares of common stock. The shares were issued at the contractual conversion prices per the loan agreements.

16. STOCK-BASED COMPENSATION

The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 years after the adoption date, issued options have their own schedule of termination. During 2013, the majority of the shareholders approved to increase the total available shares in the plan from 2.5 million to 3.5 million shares of common stock. During May 2014, the majority of the shareholders approved to increase the total available shares in the plan from 3.5 million to 4.25 million shares of common stock, during February 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.25 million to 4.6 million shares of common stock and during April 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.6 million to 5.1 million shares of common stock. Upon exercise, shares of new common stock are issued by the Company.

The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of March 31, 2020, 1,013,075 shares are available.

20

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

16. STOCK-BASED COMPENSATION (Continued)

Under the 2015 Stock Option Plan the Company has issued options to purchase approximately 6.36 million shares at an average price of $3.83 per share with a fair value of $2.94 million. For the three months ended March 31, 2020 and 2019, the Company issued options to purchase 285,000 and 1.27 million shares. For the three months ended March 31, 2020 and 2019, the Company recognized an expense of approximately $1,400,000 and $1,359,000 respectively, of non-cash compensation expense (included in General and Administrative expense in the accompanying Consolidated Statement of Operations) determined by application of a Black Scholes option pricing model with the following inputs: exercise price, dividend yields, risk-free interest rate, and expected annual volatility. As of March 31, 2020, the Company had approximately $4,400,000 of unrecognized pre-tax non-cash compensation expense, which the Company expects to recognize, based on a weighted-average period of 3 years. The Company used straight-line amortization of compensation expense over the two to three-year requisite service or vesting period of the grant. There are options to purchase approximately 2.86 million shares that are vested as of March 31, 2020.

The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following:

	Three months ended March 31,
	2020			2019
Expected volatility		69.18%-81.11	%		71%-121	%
Expected term		4.84-5.00 Years			4.02-4.64 Years
Risk-free interest rate		1.35% - 1.39	%		2.55% - 2.72	%
Forfeiture Rate		0.00	%		0.00	%

The expected volatility was determined with reference to the historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant.

A summary of the status of the Company’s outstanding stock options as of March 31, 2020 and changes during the period ending on that date is as follows: 

				Weighted Average		Aggregate Intrinsic		Average
	Shares			Exercise		Value		Remaining
	(000’s)			Price		(000’s)		Term (Yrs)
Options
Balance at December 31, 2019		6,528		$	3.58	$	8,978		6.58
Granted		285		$	5.59
Exercised		(319	)	$	1.10
Forfeiture and cancelled		(129	)	$	3.46
Balance at March 31, 2020		6,364		$	3.83	$	4,751		6.11
Exercisable at March 31, 2020		3,640		$	3.61

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Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

16. STOCK-BASED COMPENSATION (Continued)

The following table summarizes information about employee stock options outstanding at March 31, 2020:

	Outstanding Options						Vested Options
	Number						Number
	Outstanding						Exercisable
	at		Weighted		Weighted		at		Weighted		Weighted
	March 31,		Average		Average		March 31,		Average		Average
Range of	2020		Remaining		Exercise		2019		Exercise		Remaining
Exercise Price	(000’s)		Term		Price		(000’s)		Price		Term
$0.20 - $0.53		259		3.30	$	0.30		259	$	0.30		3.30
$0.65 - $1.80		77		4.91	$	1.05		77	$	1.05		4.91
$1.83 - $2.84		520		2.44	$	2.04		520	$	2.04		2.44
$3.20 - $6.20		5,508		7.47	$	4.45		2,002		4.45		5.73
$7.20 - $22.00		0		0	$	0		0	$	0		0
Outstanding options		6,364		6.86	$	3.54		2,857	$	3.54		4.89

Restricted Stock Awards

Restricted stock awards are awards of common stock that are subject to restrictions on transfer and to a risk of forfeiture if the holder leaves the Company before the restrictions lapse. The holder of a restricted stock award is generally entitled at all times on and after the date of issuance of the restricted shares to exercise the rights of a shareholder of the Company, including the right to vote the shares. The value of stock awards that vest over time was established by the market price on the date of its grant. A summary of the Company’s restricted stock activity for the three months ended March 31, 2020 and 2019 is presented in the following table:

	For the Three Months ended
	March 31, 2020					March 31, 2019
				Weighted				Weighted
				Average				Average
	(000’s)			Grant Date		(000’s)		Grant Date
	Shares			Fair Value		Shares		Fair Value
Unvested at beginning of period		123,334		$	3.34		38,889	$	—
Granted		3,916			5.59		—		3.64
Vested		(3,916	)		5.59		8,333		—
Unvested at end of period		123,334		$	3.34		30,556	$	3.64

Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as of March 31, 2020 was $0.00.

22

Celsius Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements (unaudited)

March 31, 2020

17. COMMITMENTS AND CONTINGENCIES

On April 8, 2019, Daniel Prescod filed suit against Celsius Holdings, Inc., Case No. 19STCV09321, pending in Superior Court for the State of California, County of Los Angeles (the “Prescod Litigation”). Daniel Prescod asserts that the Company’s use of citric acid in its products while simultaneously claiming “no preservatives” violates California Consumer Legal Remedies Act, California Business and Professions Code Section 17200, et seq., and California Business and Professions Code Section 17500, et seq., because citric acid acts as a preservative. The Company does not use citric acid as a preservative in its products, but rather as a flavoring, and therefore it believes that its “no preservatives” claim is fair and not deceptive. The Company intends to contest the claims vigorously. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

On January 24, 2020, Evlution Nutrition, LLC filed suit against Celsius Holdings, Inc., Case No. 0:20-cv-60159-BB, pending in federal court for the Southern District of Florida, for trademark infringement (the “Evlution Litigation”). Evlution asserts that Celsius’ BCAA dietary supplement product’s use of BCAA + ENERGY infringes upon Evlution’s registered trademarks. The Company believes that Evlution’s trademarks are invalid, merely descriptive, and unenforceable and Celsius has filed a cancellation proceeding regarding those trademarks with the Trademark Trial and Appeal Board, which has been stayed, but Celsius reasserted these claims in counterclaims filed in the Evlution Litigation. The Company intends to defend against Evlution’s claims vigorously. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

In addition to the foregoing, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business.

The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of March 31, 2020.

Additionally, our business and results of operations may be adversely affected by the pandemic and public health crises related to the COVID-19 outbreak which is affecting the macro-economic environment. Please refer to Item 1.A. Risk Factors for further details.

18. SUBSEQUENT EVENTS

In February 2020, the Company’s board of directors and majority shareholders authorized an increase in the number of shares of common stock which the Company is authorized to issue from 75 million shares to 100 million shares. Following compliance with Securities and Exchange Commission shareholder disclosure requirements, the amendment to the Company’s articles of incorporation to increase its authorized common stock was effective on May 5, 2020.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

When used in this report, unless otherwise indicated, the terms “the Company,” “Celsius,” “we,” “us” and “our” refer to Celsius Holdings, Inc. and its subsidiaries.

Note Regarding Forward Looking Statements

This report contains forward-looking statements that reflect our current views about future events. We use the words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “will,” “intend,” “may,” “plan,” “project,” “should,” “could,” “seek,” “designed,” “potential,” “forecast,” “target,” “objective,” “goal,” or the negatives of such terms or other similar expressions. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.

Business Overview

We are engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name. According to multiple clinical studies we funded, a single serving of Celsius® burns 100 to 140 calories by increasing a consumer’s resting metabolism an average of 12% and providing sustained energy for up to a three-hour period. Our exercise focused studies show Celsius delivers additional benefits when consumed prior to exercise. The studies show benefits such as increase in fat burn, increase in lean muscle mass and increased endurance.

We seek to combine nutritional science with mainstream beverages by using our proprietary thermogenic (calorie-burning) MetaPlus® formulation, while fostering the goal of healthier everyday refreshment by being as natural as possible without the artificial preservatives often found in many energy drinks and sodas. Celsius® has no artificial preservatives, aspartame or high fructose corn syrup and is very low in sodium. Celsius® uses good-for-you ingredients and supplements such as green tea (EGCG), ginger, calcium, chromium, B vitamins and vitamin C. The main Celsius line of products are sweetened with sucralose, a sugar-derived sweetener that is found in Splenda®, which makes our beverages low-calorie and suitable for consumers whose sugar intake is restricted.

We have undertaken significant marketing efforts aimed at building brand awareness, including a wide variety of marketing vehicles such as television, radio, digital, social media, sponsorships, and magazine advertising. We also undertake various promotions at the retail level such as coupons and other discounts in addition to in-store sampling.

We do not directly manufacture our beverages, but instead outsource the manufacturing process to established third-party co-packers. We do, however, provide our co-packers with flavors, ingredient blends, cans and other raw materials for our beverages purchased by us from various suppliers.

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Potential Effects of the Coronavirus Pandemic on the Company’s Business

See “Part II – Item 1.A. Risk Factors” for disclosure with respect to the potential effects of the Coronavirus pandemic on the Company’s business and additional risk factors with respect thereto.

Results of Operations

Three months ended March 31, 2020 compared to three months ended March 31, 2019

Revenue

For the three months ended March 31, 2020, revenue was approximately $28.2 million, an increase of $13.7 million or 95% from $14.5 million for the first quarter in 2019. The revenue increase of 95% was attributable to continued strong growth of 70% in North American revenues, reflecting double digit growth from both existing accounts and new distribution expansion and expansion at world class retailers. European revenue growth was 183%, from the three months ended March 31, 2019, to the 2020 quarter reflecting the full financial impact of consolidation of the results of operations of Func Food Group, Oyj (“Func Food”), our European distribution partner whom we acquired in October 2019. Asian revenues also grew of $215,500 from the comparable quarter in 2019. Asian results for the first quarters of 2020 and 2019 are now comparable as both periods give effect to the change in our China business model to a royalty and license fee arrangement, effective January 1, 2019. The total increase in revenue from the 2019 quarter to the 2020 quarter was primarily attributable to an increase in sales volume, as opposed to increases in product pricing.

The following table sets forth the amount of revenues by segment and changes therein for the three months ended March 31, 2020 and 2019:

	Three months ended March 31,
Revenue Source	2020		2019		Change
Total Revenue	$	28,184,889	$	14,485,650		95	%
North American Revenue	$	19,359,169	$	11,397,862		70	%
European Revenue	$	8,500,852	$	2,999,664		183	%
Asian Revenue	$	268,292	$	52,764		408	%
Other	$	56,576	$	35,360		60	%

Gross profit

For the three months ended March 31, 2020, gross profit increased by approximately $7.3 million or 127% to $13.0 million, from $5.7 million for the same quarter in 2019. Gross profit margins for the three months ended March 31, 2020, were 46.1% which compared favorably to gross profit margins of 39.5%. for the first quarter of 2019. The increase in gross profit in the 2020 quarter, from the 2019 quarter reflects the impact of the consolidation of the operating results of Func Food and is primarily attributable to increases in sales volume from the 2019 quarter to the 2020 quarter, as opposed to increases in product pricing.

Sales and marketing expenses

Sales and marketing expenses for the three months ended March 31, 2020 were approximately $7.5 million, an increase of approximately $3.9 million or 108% from approximately $3.6 million in the same period in 2019. This increase reflects the impact of the consolidation of the operating results of Func Food following its October 2019 acquisition by the Company. Consequently, our marketing investments reflected a 132% or $1.6 million increase. Similarly, all other sales and marketing expenses give effect to increases related to the consolidation of Func Food operations. Specifically, employee costs increased of $1.5 million or 114% from the 2019 quarter to the 2020 quarter, and also reflect investments in human resources to properly service our markets. Moreover, due to the increase in business volume from the 2019 quarter to the 2020 quarter, our support to distributors and investments in trade activities increased by $353,000 and our storage and distribution costs increased by $486,000.

25

General and administrative expenses

General and administrative expenses for the three months ended March 31, 2020 were approximately $4.2 million, an increase of approximately $1.6 million or 62%, from $2.6 million for the three months ended March 31, 2019. This increase similarly reflects the impact of the consolidation of Func Food’s operations which were not present in the results for the 2019 quarter. As such, administrative expenses reflected an increase of $1.1 million, which included an addition of $221,000 to our bad debt reserve, in order to cover potential collectability risks associated with the Covid-19 situation. Employee costs for the three months ended March 31, 2020, reflected an increase of $302,000 or 47%, not only attributable to the consolidation of Func Food operations, but also giving effect to investments in resources in order to properly support our higher business volume. All other increases for general and administrative expenses were $232,200 from the 2019 quarter to the 2020 quarter. These increases mostly resulted from higher depreciation and amortization of $110,000, stock option expense of $41,500 and research and development costs of $20,000.

Other income/(expense)

Total other expenses for the three months ended on March 31, 2020 were $0.7 million, which reflects an increase of $12.9 million as the prior year results included a gain of $12.2 million mainly related to the recognition of a note receivable from our Chinese licensee. The note receivable arose in connection with the change in our China business model to a royalty and license fee arrangement effective January 1, 2019, whereby our Chinese Licensee agreed to repay the market investment Celsius made into China over a five-year period, under an unsecured, interest-bearing promissory note. Furthermore, the results for the 2020 quarter include amortization expenses of $309,600, interest expense on bonds payable and financial lease obligations of $273,200, realized foreign exchange losses of $78,000 and all other items amount to a net expense of $41,500.

Net Income/(Loss)

As a result of the above, for the three months ended March 31, 2020, net income was $546,100 or $0.01 per share based on a weighted average of 69,284,307 shares outstanding and dilutive earnings per share of $0.01 based on a fully-dilutive weighted average of 70,339,416 shares outstanding, which includes the dilutive impact of outstanding stock options to purchase 1,055,109 shares. In comparison, for the three months ended March 31, 2019, the Company had net income of approximately $11.7 million or $0.20 per share, based on a weighted average of 57,155,445 shares outstanding and dilutive earnings per share of $0.19 based on a fully-dilutive weighted average of 61.687.409 shares outstanding, which includes the dilutive impact of convertible debt and outstanding stock options to purchase 4,531,964 shares.

Liquidity and Capital Resources

As of March 31, 2020, and December 31, 2019, we had cash of approximately $19.1 million and $23.1 million, respectively, and working capital of approximately $27.4 million and $24.8 million, respectively. Cash used in operations during the three months ended March 31, 2020 and March 31, 2019, totaled approximately $3.8 million and $6.8 million, respectively, mainly reflecting investments in inventory, pre-payments & deposits and increase in accounts receivable.

In addition to cash flow from operations, our primary sources of working capital have been private placements and public offerings of our securities (including an underwritten public offering of 7,986,110 shares at an offering price of $3.60 per share completed on September 16, 2019) and our credit facility with CD Financial, LLC (“CD Financial”), an affiliate of a principal shareholder of the Company.

Our current operating plan for the next twelve (12) months reflects sufficient financial resources, notwithstanding the potential effects of the Covid-19 pandemic and we do not contemplate obtaining additional financing.

Off Balance Sheet Arrangements

As of March 31, 2020, and December 31, 2019, we had no off-balance sheet arrangements.

Item 3. Quantitative Disclosures About Market Risks.

As a “smaller reporting company,” we are not required to provide the information required by this Item.

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Item 4. Controls and Procedures

Management’s Report on Disclosure Controls and Procedures

Our President and Chief Executive Officer and our Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, as of March 31, 2020, to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the rules and forms adopted by the SEC, including to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is accumulated and communicated to our management, including our President and Chief Executive Officer (our principal executive officer) and our Chief Financial Officer (our principal financial and accounting officer), or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Based on that evaluation, our President and Chief Executive Officer and our Chief Financial Officer have concluded that as of March 31, 2020, our disclosure controls and procedures were effective in that (a) we maintain records that in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (b) our records provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and board of directors; and (c) our records provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

Our President and Chief Executive Officer and our Chief Financial Officer do not expect that our disclosure controls or internal controls will prevent all error and all fraud. Although our disclosure controls and procedures were designed to provide reasonable assurance of achieving their objectives and our principal executive officer and our Chief Financial Officer have determined that our disclosure controls and procedures are effective at doing so, a control system, no matter how well conceived and operated, can provide only reasonable, not absolute assurance that the objectives of the system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented if there exists in an individual a desire to do so. There can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Changes in Internal Controls Over Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

27

PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

Not applicable

In addition to matters previously reported in our periodic reports filed under the Securities Exchange Act of 1934, as amended, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business.

Item 1.A. Risk Factors

The disclosure below amends and expands a number of the risk factors set forth in “Item 1.A -Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2019 to disclose the potential effects of the Coronavirus pandemic on the Company’s business. These risks and uncertainties, along with those previously disclosed in the Annual Report, could materially adversely affect our business or financial results.

Risks Relating to our Business

Deterioration of general economic conditions could harm our business and results of operations.

Our business and results of operations may be adversely affected by changes in the global macro-economic environment which may also reflect the negative impacts caused by pandemic and public health crises related to the COVID-19 outbreak. These macro-economic aspects may also impact inflation, currency exchange rates, interest rates, availability of capital markets, consumer demand, distribution and raw material costs.

Volatility in the financial markets and deterioration of global economic conditions could impact our business and operations in several ways, including the following:

● Purchasing power of consumers may be reduced thereby affecting demand for our products;

● Restrictions related to social distancing and other activities may limit the opportunity for our clients and consumers to purchase our products;

● If a significant number of our employees are unable to work, including illness or travel restrictions in connection with COVID-19, our operations may be negatively impacted;

● A shutdown of multiple co-packer facilities in connection with COVID-19, may affect our product availability;

● Decreased demand for our products due to significant unemployment as a result of COVID-19 and macro-economic environment;

● Limitations regarding our raw materials and other input components could substantially impact the availability of our products; and

● If needed, it may become more costly or difficult to obtain debt or equity financing to fund operations or investment opportunities, or to refinance our debt, in each case, on terms and within a time period acceptable to us.

28

Disruption of our supply chain could have an adverse impact on our business, financial condition, and results of operations.

Our ability to commercialize our products is critical to our success. Damage or disruption to our supply chain, including third-party manufacturing or transportation and distribution capabilities, due to pandemics (such as the coronavirus (COVID-19) outbreak) and related aspects or other reasons beyond our control or the control of our suppliers and business partners, could impair our operations.

We are closely monitoring the COVID-19 outbreak and its potential impact on our supply chain, distribution and our consolidated results of operations. While we do not expect that the COVID-19 outbreak will have a significant adverse effect on our business, financial condition, or operations at this time, we are unable to accurately predict the impact that COVID-19 will have due to the uncertainties which include the ultimate geographic spread of the virus, the intensity of the virus, the duration of the outbreak, and/or actions that may be taken by governmental agencies.

We rely on our management team and other key personnel.

We depend on the skills, experience, relationships, and continued services of key personnel, including our experienced management team. In addition, our ability to achieve our operating goals also depends on our ability to recruit, train, and retain qualified individuals. We compete with other companies both within and outside of our industry for talented personnel, and we may lose key personnel or fail to attract and retain additional talented personnel. Any such loss or failure could adversely affect our product sales, financial condition, and operating results.

In particular, our continued success will depend in part, on our ability to retain the talents and dedication of key employees. If key employees finalize their employment, become ill as a result of the COVID-19 pandemic, or if an insufficient number of employees is retained to maintain effective operations, our business may be adversely affected and our management team may be distracted. Furthermore, we may not be able to locate suitable replacements for any of our key employees who leave or be able to offer employment to potential replacements on reasonable terms, all of which could adversely affect our procurement & distribution processes, sales & marketing activities, financial processes & condition and results of operations.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

None.

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosures.

Not applicable.

Item 5. Other Information.

None.

29

Item 6. Exhibits.

Exhibit No.	Description of Exhibit
31.1	Section 302 Certification of Chief Executive Officer
31.2	Section 302 Certification of Chief Financial Officer
32.1	Section 906 Certification of Chief Executive Officer
32.2	Section 906 Certification of Chief Financial Officer
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

30

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	CELSIUS HOLDINGS, INC.
Dated: May 12, 2020	By:	/s/ John Fieldly
		John Fieldly, Chief Executive Officer (Principal Executive Officer)
Dated: May 12, 2020	By:	/s/ Edwin Negron-Carballo
		Edwin Negron-Carballo, Chief Financial Officer (Principal Financial and Accounting Officer)

31

EX-31.1

Exhibit 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, John Fieldly, the Chief Executive Officer of Celsius Holdings, Inc., a Nevada corporation (the “Registrant”), certify that:

1. I have reviewed this Quarterly Report on Form 10-Q for the quarter ended March 31, 2020 of the Registrant;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

4. I, as the Registrant’s Chief Executive Officer and together with Registrant’s Chief Financial Officer, am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15 (f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under my supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under my supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report my conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5. I, as the Registrant’s Chief Executive Officer, have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting.

Date: May 12, 2020	CELSIUS HOLDINGS, INC.
	By:	/s/ John Fieldly
		John Fieldly, Chief Executive Officer; (Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Edwin Negron-Carballo, the Chief Financial Officer of Celsius Holdings, Inc., a Nevada corporation (the “Registrant”), certify that:

1. I have reviewed this Quarterly Report on Form 10-Q for the quarter ended March 31, 2020 of the Registrant;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this report;

4. I, as the Registrant’s Chief Financial Officer, and together with the Registrant’s Chief Executive Officer, am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15 (f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under my supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under my supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this report my conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting; and

5. I, as the Registrant’s Chief Financial Officer, have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Registrant’s auditors and the audit committee of the Registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting.

Date: May 12, 2020	CELSIUS HOLDINGS, INC.
	By:	/s/ Edwin Negron-Carballo
		Edwin Negron-Carballo, Chief Financial Officer; (Principal Financial and Accounting Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED

PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Celsius Holdings, Inc., a Nevada corporation (the “Company”) on Form 10-Q for the quarter ended March 31, 2020, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, John Fieldly, the Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, that:

1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: May 12, 2020	CELSIUS HOLDINGS, INC.
	By:	/s/ John Fieldly
		John Fieldly, Chief Executive Officer (Principal Executive Officer)

EX-32.2

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED

PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Celsius Holdings, Inc., a Nevada corporation (the “Company”) on Form 10-Q for the quarter ended March 31, 2020, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Edwin Negron-Carballo, the Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, that:

1. The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: May 12, 2020	CELSIUS HOLDINGS, INC.
	By:	/s/ Edwin Negron-Carballo
		Edwin Negron-Carballo, Chief Financial Officer (Principal Financial and Accounting Officer)

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COMMITMENTS AND CONTINGENCIES

3 Months Ended

Mar. 31, 2020

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

17. COMMITMENTS AND CONTINGENCIES

On April 8, 2019, Daniel Prescod filed suit against Celsius Holdings, Inc., Case No. 19STCV09321, pending in Superior Court for the State of California, County of Los Angeles (the "Prescod Litigation"). Daniel Prescod asserts that the Company's use of citric acid in its products while simultaneously claiming "no preservatives" violates California Consumer Legal Remedies Act, California Business and Professions Code Section 17200, et seq., and California Business and Professions Code Section 17500, et seq., because citric acid acts as a preservative. The Company does not use citric acid as a preservative in its products, but rather as a flavoring, and therefore it believes that its "no preservatives" claim is fair and not deceptive. The Company intends to contest the claims vigorously. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

On January 24, 2020, Evlution Nutrition, LLC filed suit against Celsius Holdings, Inc., Case No. 0:20-cv-60159-BB, pending in federal court for the Southern District of Florida, for trademark infringement (the "Evlution Litigation"). Evlution asserts that Celsius' BCAA dietary supplement product's use of BCAA + ENERGY infringes upon Evlution's registered trademarks. The Company believes that Evlution's trademarks are invalid, merely descriptive, and unenforceable and Celsius has filed a cancellation proceeding regarding those trademarks with the Trademark Trial and Appeal Board, which has been stayed, but Celsius reasserted these claims in counterclaims filed in the Evlution Litigation. The Company intends to defend against Evlution's claims vigorously. Since this matter is still in its initial stages, the Company is unable to predict the outcome at this time.

In addition to the foregoing, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business.

The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management's belief that no such agreement has created any liability as of March 31, 2020.

Additionally, our business and results of operations may be adversely affected by the pandemic and public health crises related to the COVID-19 outbreak which is affecting the macro-economic environment. Please refer to Item 1.A. Risk Factors for further details.

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REVENUE (Tables)

3 Months Ended

Mar. 31, 2020

Revenue from Contract with Customer [Abstract]

Schedule of net sales by reporting segment

Information about the Company's net sales by geographical location for the three months ended March 31, 2020 and 2019 are as follows:

	For the three months ended
	March 31,		March 31,
	2020		2019
North America	$	19,359,169	$	11,397,862
Europe		8,500,852		2,999,664
Asia		268,292		52,764
Other		56,576		35,360
Net sales	$	28,184,889	$	14,485,650

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BONDS PAYABLE (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended	12 Months Ended
	Oct. 25, 2019	Mar. 31, 2020	Dec. 31, 2019
Bond issuance costs		$ 40,938
Bonds Payable [Member]
Initial nominal amount	$ 9,100,000
Less discount and issuance costs	$ 700,000
Interest rate	6.00%		50.00%
Maturity date	The maturity date of the Bonds is October 30, 2020.
Unamortized balance		261,000
Amortization discount		109,000
Bond issuance costs		229,250
Amortization of the bond issuance costs		57,000
Currency translation gain		$ 200,598
Currency translation loss			$ 398,000
Bonds payable, description		The Bonds are callable at 103% at any time. Additionally, mandatory prepayments would be required in the event of either i) a capital raise consummated by the Company or ii) the sale of a certain product line of Func Food. To the fullest extent possible, the net proceeds derived from either event must first be applied towards prepayment of the bonds at 103%.

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STOCK-BASED COMPENSATION (Details)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Forfeiture Rate	0.00%	0.00%
Minimum [Member]
Expected volatility	69.18%	72.00%
Expected term	4 years 10 months 3 days	4 years 7 days
Risk-free interest rate	1.35%	2.55%
Maximum [Member]
Expected volatility	81.11%	12100.00%
Expected term	5 years	4 years 7 months 21 days
Risk-free interest rate	1.39%	2.72%

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STOCK-BASED COMPENSATION (Details Narrative) - USD ($)		1 Months Ended	3 Months Ended
	Jan. 18, 2007	Apr. 30, 2015	Mar. 31, 2020	Mar. 31, 2019	Feb. 28, 2015	May 31, 2014	Dec. 31, 2013
Number of shares available			1,013,075
Average share price (in dollars per share)			$ 5.59
Unrecognized pre-tax non-cash compensation expense to non-vested option			$ 4,400,000
Period unrecognized pre-tax non-cash compensation expense to non-vested option			3 years
Number of shares vested			2,860,000
General And Administrative Expense [Member]
Non-cash compensation expense			$ 1,400,000	$ 1,359,000
Minimum [Member]
Vesting period			2 years
Maximum [Member]
Vesting period			3 years
Stock Incentive Plan [Member]
Plan expiration term	10 years
Stock Incentive Plan [Member] | Minimum [Member]
Number of shares authorized					4,250,000	3,500,000	2,500,000
Stock Incentive Plan [Member] | Maximum [Member]
Number of shares authorized					4,600,000	4,250,000	3,500,000
Stock Incentive Plan 2015 [Member]
Number of shares authorized		5,000,000
Issued options shares		6,360,000
Number of shares available		1,013,075
Description of plan		Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017.
Purchase of common shares			285,000	1,270,000
Stock Incentive Plan 2015 [Member] | Minimum [Member]
Number of shares authorized		4,600,000
Stock Incentive Plan 2015 [Member] | Maximum [Member]
Number of shares authorized		5,100,000
Stock Option Plan 2015 [Member]
Purchase of common shares			2,940,000
Average share price (in dollars per share)			$ 3.83

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NOTE RECEIVABLE (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Note Receivable [Abstract]
Note Receivable-current	$ 1,157,754	$ 1,181,116
Note Receivable-non-current	10,416,120	10,630,041
Total Note Receivable	$ 11,573,874	$ 11,811,157

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REVENUE (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Net sales	$ 28,184,889	$ 14,485,650
North America [Member]
Net sales	19,359,169	11,397,862
Europe [Member]
Net sales	8,500,852	2,999,664
Asia [Member]
Net sales	268,292	52,764
Other [Member]
Net sales	$ 56,576	$ 35,360

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Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Cash flows from operating activities:
Net income	$ 546,051	$ 11,656,594
Adjustments to reconcile net income/(loss) to net cash provided/used in operating activities:
Depreciation	124,939	18,761
Amortization	309,597	91,224
Bad debt allowance	221,222	77,649
Inventory excess and obsolescence allowance	(270,710)	31,474
Stock-based compensation expense	1,400,000	1,358,503
Gain on China transaction	144,403	(12,273,213)
Changes in operating assets and liabilities:
Accounts receivable-net	(3,146,415)	(2,565,847)
Inventory	(5,475,308)	(2,363,973)
Prepaid expenses and other current assets	(501,586)	(707,984)
Accounts payable and accrued expenses	2,729,700	(2,070,134)
Deposits/deferred revenue and other current liabilities	102,743	(44,124)
Change in Right to Use and Lease Obligation-net	(2,180)	(2,642)
Net cash used in operating activities	(3,817,544)	(6,793,712)
Cash flows from investing activities:
Purchase of property and equipment	(107,372)
Net cash used in investing activities	(107,372)
Cash flows from financing activities:
Proceeds from notes payable-related-party, net		1,500,000
Principal payments financial lease obligations	(64,082)
Proceeds from exercise of stock options	215,347	24,760
Net cash provided by financing activities	151,265	1,524,760
Effect on exchange rate changes on cash and cash equivalents	(222,930)	288,584
Net (decrease) in cash and cash equivalents	(3,996,581)	(4,980,368)
Cash and cash equivalents at beginning of the period	23,090,682	7,743,181
Cash and cash equivalents at end of the period	19,094,101	2,762,813
Cash paid during period for:
Interest	$ 136,018	$ 28,632

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SUBSEQUENT EVENTS (Details) - Board Of Directors [Member] - Majority shareholders [Member]	1 Months Ended
	Feb. 29, 2020 shares
Minimum [Member]
Subsequent Events (Textual )
Issuance of common stock authorized to issue	75,000,000
Maximum [Member]
Subsequent Events (Textual )
Issuance of common stock authorized to issue	100,000,000

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Consolidated Balance Sheets - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Current assets:
Cash	$ 19,094,101	$ 23,090,682
Accounts receivable-net (note 2)	10,699,811	7,774,618
Note receivable-current (note 6)	1,157,754	1,181,116
Inventories-net (note 4)	21,038,367	15,292,349
Prepaid expenses and other current assets (note 5)	4,671,721	4,170,136
Total current assets	56,661,754	51,508,901
Notes Receivable (note 6)	10,416,120	10,630,041
Property and equipment-net (note 8)	115,324	132,889
Right of use assets (note 7)	626,120	809,466
Long term security deposits	55,358	104,134
Intangibles (note 9)	17,029,472	17,173,000
Goodwill (note 9)	10,023,806	10,023,806
Total Assets	94,927,954	90,382,236
Current liabilities:
Accounts payable and accrued expenses (note 11)	19,885,182	17,292,647
Lease liability obligation (note 7)	587,690	649,074
Bonds payable-net (note 13)	8,599,750	8,634,279
Other current liabilities (note 12)	160,646	107,399
Total current liabilities	29,233,268	26,683,399
Long-term liabilities:
Lease liability obligation (note 7)	188,789	239,848
Total Liabilities	29,422,057	26,923,247
Commitments and contingences (note 17)
Stockholders' Equity:
Common stock, $0.001 par value; 100,000,000 shares authorized, 69,279,260 and 68,941,311 shares issued and outstanding at March 31, 2020 and December 31, 2019, respectively (note 15)	69,280	68,942
Additional paid-in capital	129,168,007	127,552,998
Accumulated other comprehensive loss	(868,010)	(753,520)
Accumulated deficit	(62,863,380)	(63,409,431)
Total Stockholders' Equity	65,505,897	63,458,989
Total Liabilities and Stockholders' Equity	$ 94,927,954	$ 90,382,236

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PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Property, Plant and Equipment [Abstract]
Depreciation expense	$ 124,939	$ 18,761

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ACQUISITION-EUROPEAN OPERATIONS (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Acquisition consideration
Cash	$ 14,188,056
Bonds payable	8,356,958
Settlement of pre-existing debt	4,515,687
Total consideration transferred	27,060,701
Assets acquired and liabilities assumed
Accounts receivable	1,300,468
Inventories	2,161,067
Prepaid expenses and other current assets	331,774
Property and equipment	616
Right of use asset	806,572
Other long-term assets	101,413
Intangible assets-Customer relationships	14,050,000
Intangible assets-Brands	3,123,000
Accounts payable and accrued expenses	(3,489,080)
Lease liability Obligations	(817,041)
Other current liabilities	(532,088)
Total identifiable net assets	17,036,701
Goodwill	$ 10,023,806	$ 10,023,806

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BONDS PAYABLE (Tables)

3 Months Ended

Mar. 31, 2020

Bonds Payable [Abstract]

Schedule of Bonds payable

Bonds payable consists of the following as of:

	March 31,		December 31,
	2020		2019
Bonds issued as part of the purchase consideration to acquire Func Food (see Note 10). The Bonds are Euro-denominated, unregistered, and were issued on October 25, 2019 at an initial nominal amount of approximately $9.1 million, less discount and issuance costs of approximately $0.7 million. The Bonds accrue interest at a stated interest rate of 6.00% per annum, due semi-annually in arrears, with the first interest payment due on April 30, 2020. The maturity date of the Bonds is October 30, 2020. The Bonds are carried at the nominal amount, less any unamortized discount and issuance costs. The discount is amortized using the effective interest rate method. As of March 31, 2020, the unamortized balance of the discount is approximately $261,000. Amortization of the discount was approximately $109,000 for the three months ended March 31, 2020. The bond issuance costs amounted to $229,250. The issuance costs are being amortized over a straight-line basis, given the short-term nature and that it does not result in a material difference from applying the effective interest rate method. Amortization of the bond issuance costs for the three months ended March 31, 2020 was $57,000.  Fluctuations in currency resulted in a translation gain of $200,598, for the three months ended March 31, 2020 and a translation loss of $398,000 from inception to December 31, 2019.
Upon maturity of the Bonds, the Company may, at its own election, convert up to 50% of the outstanding nominal amount of the Bonds into shares of common stock of the Company, at a conversion price relative to the 30-day weighted-average trading price of the Company's common shares prior to the Acquisition.
At the Company's election, the Bonds are callable at 103% at any time. Additionally, mandatory prepayments would be required in the event of either i) a capital raise consummated by the Company or ii) the sale of a certain product line of Func Food. To the fullest extent possible, the net proceeds derived from either event must first be applied towards prepayment of the bonds at 103%, plus any accrued but unpaid interest on the repaid amount.
The Bonds are unsubordinated and are guaranteed by Func Food and its direct and indirect subsidiaries. The Bonds are secured by substantially all the assets of Func Food. The Bonds contain certain financial covenants that are specific to Func Food, mainly related to minimum cash requirements at the end of each quarter. As of March 31, 2020, Func Food is in compliance with these covenants.	$	8,599,750	$	8,634,279
Total Bonds Payable	$	8,599,750	$	8,634,279

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GOODWILL AND INTANGIBLES (Tables)

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of accumulated amortization intangible assets

The gross carrying amount and accumulated amortization of intangible assets were as follows as of March 31, 2020 and 2019:

	March 31,			December 31,
	2020			2019
Intangible assets subject to amortization
Customer relationships gross carrying amount	$	14,006,244		$	14,006,244
Less: accumulated amortization		(143,528	)		-
Total	$	13,862,716		$	14,006,244
Intangible assets not subject to amortization
Brands total carrying amount	$	3,166,756		$	3,166,756
Total Intangibles	$	17,029,472		$	17,173,000

Schedule future estimated amortization expense

The following is the future estimated amortization expense related to customer relationships:

As of March 31, 2020:
2020	$	430,584
2021		574,112
2022		574,112
2023		574,112
2024		574,112
Thereafter		11,135,684
	$	13,862,716

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PREPAID EXPENSES AND OTHER CURRENT ASSETS

3 Months Ended

Mar. 31, 2020

Prepaid Expense and Other Assets, Current [Abstract]

PREPAID EXPENSES AND OTHER CURRENT ASSETS

5. PREPAID EXPENSES AND OTHER CURRENT ASSETS

Prepaid expenses and other current assets total $4.7 million and $4.2 million at March 31, 2020 and December 31, 2019, respectively, consist mainly of prepaid advertising, prepaid insurance, prepaid slotting fees and net deposits on purchases.

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GOODWILL AND INTANGIBLES

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

GOODWILL AND INTANGIBLES

9. GOODWILL AND INTANGIBLES

Goodwill consists of approximately $10,023,806 resulting from the excess of the consideration paid and the fair value of net tangible and intangible assets acquired from the Func Food Acquisition (see Note 10). There was no activity related to goodwill during the three months ended March 31, 2020 or 2019.

Intangible assets consist of acquired customer relationships and brands from the Func Food Acquisition. The gross carrying amount and accumulated amortization of intangible assets were as follows as of March 31, 2020 and 2019:

	March 31,			December 31,
	2020			2019
Intangible assets subject to amortization
Customer relationships gross carrying amount	$	14,006,244		$	14,006,244
Less: accumulated amortization		(143,528	)		-
Total	$	13,862,716		$	14,006,244
Intangible assets not subject to amortization
Brands total carrying amount	$	3,166,756		$	3,166,756
Total Intangibles	$	17,029,472		$	17,173,000

Customer relationships are amortized over an estimated useful life of 25 years and brands have an indefinite life. Amortization expense for the three months ended March 31, 2020 was $143,528. There was no amortization expense related to intangible assets for the three months ended March 31, 2019.

Other fluctuations in the amounts of intangible assets are due to currency translation adjustments.

The following is the future estimated amortization expense related to customer relationships:

As of March 31, 2020:
2020	$	430,584
2021		574,112
2022		574,112
2023		574,112
2024		574,112
Thereafter		11,135,684
	$	13,862,716

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BONDS PAYABLE

3 Months Ended

Mar. 31, 2020

Bonds Payable [Abstract]

BONDS PAYABLE

13. BONDS PAYABLE

Bonds payable consists of the following as of:

	March 31,		December 31,
	2020		2019
Bonds issued as part of the purchase consideration to acquire Func Food (see Note 10). The Bonds are Euro-denominated, unregistered, and were issued on October 25, 2019 at an initial nominal amount of approximately $9.1 million, less discount and issuance costs of approximately $0.7 million. The Bonds accrue interest at a stated interest rate of 6.00% per annum, due semi-annually in arrears, with the first interest payment due on April 30, 2020. The maturity date of the Bonds is October 30, 2020. The Bonds are carried at the nominal amount, less any unamortized discount and issuance costs. The discount is amortized using the effective interest rate method. As of March 31, 2020, the unamortized balance of the discount is approximately $261,000. Amortization of the discount was approximately $109,000 for the three months ended March 31, 2020. The bond issuance costs amounted to $229,250. The issuance costs are being amortized over a straight-line basis, given the short-term nature and that it does not result in a material difference from applying the effective interest rate method. Amortization of the bond issuance costs for the three months ended March 31, 2020 was $57,000.  Fluctuations in currency resulted in a translation gain of $200,598, for the three months ended March 31, 2020 and a translation loss of $398,000 from inception to December 31, 2019.
Upon maturity of the Bonds, the Company may, at its own election, convert up to 50% of the outstanding nominal amount of the Bonds into shares of common stock of the Company, at a conversion price relative to the 30-day weighted-average trading price of the Company's common shares prior to the Acquisition.
At the Company's election, the Bonds are callable at 103% at any time. Additionally, mandatory prepayments would be required in the event of either i) a capital raise consummated by the Company or ii) the sale of a certain product line of Func Food. To the fullest extent possible, the net proceeds derived from either event must first be applied towards prepayment of the bonds at 103%, plus any accrued but unpaid interest on the repaid amount.
The Bonds are unsubordinated and are guaranteed by Func Food and its direct and indirect subsidiaries. The Bonds are secured by substantially all the assets of Func Food. The Bonds contain certain financial covenants that are specific to Func Food, mainly related to minimum cash requirements at the end of each quarter. As of March 31, 2020, Func Food is in compliance with these covenants.	$	8,599,750	$	8,634,279
Total Bonds Payable	$	8,599,750	$	8,634,279

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ORGANIZATION AND DESCRIPTION OF BUSINESS

3 Months Ended

Mar. 31, 2020

Organization, Consolidation and Presentation of Financial Statements [Abstract]

ORGANIZATION AND DESCRIPTION OF BUSINESS

1. ORGANIZATION AND DESCRIPTION OF BUSINESS

Business —Celsius Holdings, Inc. (the "Company" or "Celsius Holdings") was incorporated under the laws of the State of Nevada on April 26, 2005. On January 24, 2007, the Company entered into a merger agreement and plan of reorganization with Elite FX, Inc., a Florida corporation. Under the terms of the Merger Agreement, Elite FX, Inc. was merged into the Company's subsidiary, Celsius, Inc. and became a wholly-owned subsidiary of the Company on January 26, 2007. In addition, on March 28, 2007 the Company established Celsius Netshipments, Inc. a Florida corporation as a subsidiary of the Company.

On February 7, 2018, the Company established Celsius Asia Holdings Limited a Hong Kong corporation as a wholly-owned subsidiary of the Company. On February 7, 2018 Celsius China Holdings Limited a Hong Kong corporation became a wholly-owned subsidiary of Celsius Asia Holdings Limited and on May 9, 2018, Celsius Asia Holdings Limited established Celsius (Beijing) Beverage Limited, a China corporation as a wholly-owned subsidiary of Celsius Asia Holdings Limited.

On October 25, 2019, the Company acquired 100% of Func Food Group, Oyj ("Func Food). The Acquisition was structured as a purchase of all of Func Food's equity shares and a restructuring of Func Food's pre-existing debt. Func Food was the Nordic distributor for the Company since 2015. Func Food is a marketer and distributor of nutritional supplements, health food products, and beverages (see Note 10).

The Company is engaged in the development, marketing, sale and distribution of "functional" calorie-burning fitness beverages under the Celsius® brand name.

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Consolidated Balance Sheets (Parenthetical) - $ / shares	Mar. 31, 2020	Dec. 31, 2019
Statement of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, authorized	100,000,000	100,000,000
Common stock, issued	69,279,260	68,941,311
Common stock, outstanding	69,279,260	68,941,311

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PROPERTY AND EQUIPMENT (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Property, Plant and Equipment [Line Items]
Less: accumulated depreciation	$ (417,251)	$ (396,661)
Total	115,324	132,889
Furniture and equipment [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 532,575	$ 529,550

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GOODWILL AND INTANGIBLES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2020	Dec. 31, 2019
Goodwill and Intangibles (Textual)
Fair value of net tangible and intangible assets including goodwill	$ 10,023,806
Amortization expense	$ (143,528)
Amortized over estimated useful life	25 years

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STOCK-BASED COMPENSATION (Tables)

3 Months Ended

Mar. 31, 2020

Share-based Payment Arrangement [Abstract]

Schedule of black - scholes option-pricing model valuation assumption

The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company's stock price on the date of grant as well as assumptions regarding the following:

	Three months ended March 31,
	2020			2019
Expected volatility		69.18%-81.11	%		71%-121	%
Expected term		4.84-5.00 Years			4.02-4.64 Years
Risk-free interest rate		1.35% - 1.39	%		2.55% - 2.72	%
Forfeiture Rate		0.00	%		0.00	%

Schedule of outstanding stock options

A summary of the status of the Company's outstanding stock options as of March 31, 2020 and changes during the period ending on that date is as follows: 

				Weighted Average		Aggregate Intrinsic		Average
	Shares			Exercise		Value		Remaining
	(000's)			Price		(000's)		Term (Yrs)
Options
Balance at December 31, 2019		6,528		$	3.58	$	8,978		6.58
Granted		285		$	5.59
Exercised		(319	)	$	1.10
Forfeiture and cancelled		(129	)	$	3.46
Balance at March 31, 2020		6,364		$	3.83	$	4,751		6.11
Exercisable at March 31, 2020		3,640		$	3.61

Schedule of employee stock options outstanding

The following table summarizes information about employee stock options outstanding at March 31, 2020:

	Outstanding Options						Vested Options
	Number						Number
	Outstanding						Exercisable
	at		Weighted		Weighted		at		Weighted		Weighted
	March 31,		Average		Average		March 31,		Average		Average
Range of	2020		Remaining		Exercise		2019		Exercise		Remaining
Exercise Price	(000's)		Term		Price		(000's)		Price		Term
$0.20 - $0.53		259		3.30	$	0.30		259	$	0.30		3.30
$0.65 - $1.80		77		4.91	$	1.05		77	$	1.05		4.91
$1.83 - $2.84		520		2.44	$	2.04		520	$	2.04		2.44
$3.20 - $6.20		5,508		7.47	$	4.45		2,002		4.45		5.73
$7.20 - $22.00		0		0	$	0		0	$	0		0
Outstanding options		6,364		6.86	$	3.54		2,857	$	3.54		4.89

Schedule of restricted stock awards

	For the Three Months ended
	March 31, 2020					March 31, 2019
				Weighted				Weighted
				Average				Average
	(000's)			Grant Date		(000's)		Grant Date
	Shares			Fair Value		Shares		Fair Value
Unvested at beginning of period		123,334		$	3.34		38,889	$	—
Granted		3,916			5.59		—		3.64
Vested		(3,916	)		5.59		8,333		—
Unvested at end of period		123,334		$	3.34		30,556	$	3.64

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ACQUISITION-EUROPEAN OPERATIONS (Tables)

3 Months Ended

Mar. 31, 2020

Acquisition european Operations [Abstract]

Schedule of assets acquired at fair market value and liabilities

The following table summarizes the consideration paid for Func Food and the amounts of the assets acquired at fair market value and liabilities assumed recognized at the Acquisition date.

Acquisition consideration
Cash	$	14,188,056
Bonds payable		8,356,958
Settlement of pre-existing debt		4,515,687
Total consideration transferred		27,060,701
Assets acquired and liabilities assumed
Accounts receivable	$	1,300,468
Inventories		2,161,067
Prepaid expenses and other current assets		331,774
Property and equipment		616
Right of use asset		806,572
Other long-term assets		101,413
Intangible assets-Customer relationships		14,050,000
Intangible assets-Brands		3,123,000
Accounts payable and accrued expenses		(3,489,080	)
Lease liability Obligations		(817,041	)
Other current liabilities		(532,088	)
Total identifiable net assets	$	17,036,701
Goodwill	$	10,024,000

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OTHER LIABILITIES

3 Months Ended

Mar. 31, 2020

Accrued Liabilities and Other Liabilities [Abstract]

OTHER LIABILITIES

12. OTHER LIABILITIES

Other current liabilities consist of the following at:

	March 31,		December 31,
	2020		2019
Other Liabilities-State Beverage Container Deposit	$	160,646	$	107,399
Total	$	160,646	$	107,399

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INVENTORIES

3 Months Ended

Mar. 31, 2020

Inventory Disclosure [Abstract]

INVENTORIES

4. INVENTORIES

Inventories consist of the following at:

	March 31,			December 31,
	2020			2019
Finished goods	$	18,166,171		$	12,990,044
Raw Materials		3,467,034			3,167,853
Less: Inventory allowance for excess and obsolete products		(594,838	)		(865,548	)
Inventories	$	21,038,367		$	15,292,349

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PROPERTY AND EQUIPMENT

3 Months Ended

Mar. 31, 2020

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

8. PROPERTY AND EQUIPMENT

Property and equipment consist of the following at:

	March 31,			December 31,
	2020			2019
Furniture and equipment	$	532,575		$	529,550
Less: accumulated depreciation		(417,251	)		(396,661	)
Total	$	115,324		$	132,889

Depreciation expense amounted to $124,939 and $18,761 for the three months ended March 31, 2020 and 2019, respectively.

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STOCK-BASED COMPENSATION

3 Months Ended

Mar. 31, 2020

Share-based Payment Arrangement [Abstract]

STOCK-BASED COMPENSATION

16. STOCK-BASED COMPENSATION

The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company's common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 years after the adoption date, issued options have their own schedule of termination. During 2013, the majority of the shareholders approved to increase the total available shares in the plan from 2.5 million to 3.5 million shares of common stock. During May 2014, the majority of the shareholders approved to increase the total available shares in the plan from 3.5 million to 4.25 million shares of common stock, during February 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.25 million to 4.6 million shares of common stock and during April 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.6 million to 5.1 million shares of common stock. Upon exercise, shares of new common stock are issued by the Company.

The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company's common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of March 31, 2020, 1,013,075 shares are available.

Under the 2015 Stock Option Plan the Company has issued options to purchase approximately 6.36 million shares at an average price of $3.83 per share with a fair value of $2.94 million. For the three months ended March 31, 2020 and 2019, the Company issued options to purchase 285,000 and 1.27 million shares. For the three months ended March 31, 2020 and 2019, the Company recognized an expense of approximately $1,400,000 and $1,359,000 respectively, of non-cash compensation expense (included in General and Administrative expense in the accompanying Consolidated Statement of Operations) determined by application of a Black Scholes option pricing model with the following inputs: exercise price, dividend yields, risk-free interest rate, and expected annual volatility. As of March 31, 2020, the Company had approximately $4,400,000 of unrecognized pre-tax non-cash compensation expense, which the Company expects to recognize, based on a weighted-average period of 3 years. The Company used straight-line amortization of compensation expense over the two to three-year requisite service or vesting period of the grant. There are options to purchase approximately 2.86 million shares that are vested as of March 31, 2020.

The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company's stock price on the date of grant as well as assumptions regarding the following:

	Three months ended March 31,
	2020			2019
Expected volatility		69.18%-81.11	%		71%-121	%
Expected term		4.84-5.00 Years			4.02-4.64 Years
Risk-free interest rate		1.35% - 1.39	%		2.55% - 2.72	%
Forfeiture Rate		0.00	%		0.00	%

The expected volatility was determined with reference to the historical volatility of the Company's stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant.

A summary of the status of the Company's outstanding stock options as of March 31, 2020 and changes during the period ending on that date is as follows: 

				Weighted Average		Aggregate Intrinsic		Average
	Shares			Exercise		Value		Remaining
	(000's)			Price		(000's)		Term (Yrs)
Options
Balance at December 31, 2019		6,528		$	3.58	$	8,978		6.58
Granted		285		$	5.59
Exercised		(319	)	$	1.10
Forfeiture and cancelled		(129	)	$	3.46
Balance at March 31, 2020		6,364		$	3.83	$	4,751		6.11
Exercisable at March 31, 2020		3,640		$	3.61

The following table summarizes information about employee stock options outstanding at March 31, 2020:

	Outstanding Options						Vested Options
	Number						Number
	Outstanding						Exercisable
	at		Weighted		Weighted		at		Weighted		Weighted
	March 31,		Average		Average		March 31,		Average		Average
Range of	2020		Remaining		Exercise		2019		Exercise		Remaining
Exercise Price	(000's)		Term		Price		(000's)		Price		Term
$0.20 - $0.53		259		3.30	$	0.30		259	$	0.30		3.30
$0.65 - $1.80		77		4.91	$	1.05		77	$	1.05		4.91
$1.83 - $2.84		520		2.44	$	2.04		520	$	2.04		2.44
$3.20 - $6.20		5,508		7.47	$	4.45		2,002		4.45		5.73
$7.20 - $22.00		0		0	$	0		0	$	0		0
Outstanding options		6,364		6.86	$	3.54		2,857	$	3.54		4.89

Restricted Stock Awards

Restricted stock awards are awards of common stock that are subject to restrictions on transfer and to a risk of forfeiture if the holder leaves the Company before the restrictions lapse. The holder of a restricted stock award is generally entitled at all times on and after the date of issuance of the restricted shares to exercise the rights of a shareholder of the Company, including the right to vote the shares. The value of stock awards that vest over time was established by the market price on the date of its grant. A summary of the Company's restricted stock activity for the three months ended March 31, 2020 and 2019 is presented in the following table:

	For the Three Months ended
	March 31, 2020					March 31, 2019
				Weighted				Weighted
				Average				Average
	(000's)			Grant Date		(000's)		Grant Date
	Shares			Fair Value		Shares		Fair Value
Unvested at beginning of period		123,334		$	3.34		38,889	$	—
Granted		3,916			5.59		—		3.64
Vested		(3,916	)		5.59		8,333		—
Unvested at end of period		123,334		$	3.34		30,556	$	3.64

Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as of March 31, 2020 was $0.00.

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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Schedule of revenue & accounts receivable with customers

	2020			2019
A*		23.1	%		11.9	%
B*		-			17.9	%
All other		76.9	%		70.2	%
Total		100.0	%		100.0	%

	2020			2019
A**		28.8	%		14.1	%
B**		-			41.1	%
All other		71.2	%		44.8	%
Total		100.0	%		100.0	%

* Revenues from customer A are derived from a customer located in the United States. Revenues from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details. All other revenues customers were mainly derived from the United States.

** Receivables from customer A are obtained from a customer located in the United States. Receivables from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details.

Schedule of anti-dilutive shares

	For the three months ended March 31,
	2020		2019
Net income (loss)	$	546,051		11,656,594
Adjustments for diluted earnings:
Income (Loss) per share:
Basic	$	0.01		0.20
Diluted	$	0.01		0.19
Weighted average shares outstanding:
Basic		69,284,307		57,155,445
Diluted		70,339,416		61,687,409

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STOCK-BASED COMPENSATION (Details 3) - $ / shares	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Number of shares
Unvested at beginning of period	123,334	38,889
Restricted stock granted	3,916
Restricted stock vested	(3,916)	8,333
Unvested at end of period	123,334	30,556
Weighted Average Grant Date Fair Value per Share
Unvested at beginning of period	$ 3.34
Restricted stock granted	5.59	3.64
Restricted stock vested	5.59
Unvested at end of period	$ 3.34	$ 3.64

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BONDS PAYABLE (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Bonds payable	$ 8,599,750	$ 8,634,279
Bonds Payable [Member]
Bonds payable
Bonds Payable One [Member]
Bonds payable
Bonds Payable Two [Member]
Bonds payable
Bonds payable Three [Member]
Bonds payable	$ 8,599,750	$ 8,634,279

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STOCKHOLDERS' EQUITY (Details) - USD ($)	1 Months Ended		3 Months Ended
	Mar. 16, 2019	Mar. 16, 2019	Mar. 31, 2020	Mar. 31, 2019
Proceeds from Options exercised			$ 215,347	$ 24,760
Number of options exercised			319
Public Placement [Member]
Number of shares issued upon services		7,986,110
Net proceeds from sale of common stock		$ 26,955,437
Gross proceeds		28,749,996
Commissions & fees		1,585,000
Expenses related to the capital raise		209,559
Notes Payable [Member]
Conversion of preferred stock into common stock	3,196,460
Principal value	$ 27,063,779	27,063,779
Debt conversion description	As per the terms of the agreements, in the event of financing greater than $25.0 million, the principal value of the notes and any accrued but unpaid interest are automatically converted into the company’s common stock.
Notes Payable [Member] | Initial Public Offering [Member]
Principal value	$ 10,000,000	$ 10,000,000
Stock Incentive Plan 2015 [Member]
Number of option shares granted			337,949	195,857
Proceeds from Options exercised			$ 215,347	$ 24,760
Number of options exercised			133,921	80,750

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NOTE RECEIVABLE (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Loss on Investment repayment-China	$ (144,403)	$ 12,273,213
Note Receivable, description	Scheduled principal payments plus accrued interest are due annually on March 31 of each year starting in 2020. The Note is recorded at amortized cost basis and accrues interest at a rate per annum equal to the weighted average of 5% of the outstanding principal up to $5 million and 2% of the outstanding principal above $5 million.
Weighted average interest rate	3.32%
Interest income	$ 97,500
Receivable installment due date	Mar. 31, 2020
Instalment collateral shares	570,412
RMB [Member]
Note receivable instalment amount	$ 13,253,093

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REVENUE (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Revenues	$ 28,184,889	$ 14,485,650
License Agreement [Member]
Term of agreement	The term of the agreement is 50 years.
Royalty fees	$ 6,900,000
Revenues	$ 190,000

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LEASES (Details 2)	Mar. 31, 2020	Mar. 31, 2019
Operating Leases [Member]
Weighted average remaining lease term (years) - operating leases	1 year 3 months 19 days	1 year 7 months 6 days
Weighted average discount rate - operating leases	4.95%	5.00%
Finance Leases [Member]
Weighted average remaining lease term (years) - finance leases	1 year	0 years
Weighted average discount rate - finance leases	3.45%	0.00%

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GOODWILL AND INTANGIBLES (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Intangible assets subject to amortization
Customer relationships gross carrying amount	$ 14,006,244	$ 14,006,244
Less: accumulated amortization	(143,528)
Total	13,862,716	14,006,244
Intangible assets not subject to amortization
Brands total carrying amount	3,166,756	3,166,756
Total Intangibles	$ 17,029,472	$ 17,173,000

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ACQUISITION-EUROPEAN OPERATIONS (Details Narrative) - USD ($)	3 Months Ended		12 Months Ended
	Mar. 31, 2020	Mar. 31, 2019	Dec. 31, 2019
Acquisition-European Operations (Textual)
Acquisition-European Operations, descriptions	The Company acquired 100% of Func Food Group, Oyj ("Func Food") on October 25, 2019 (the "Acquisition"). The Acquisition was structured as a purchase of all of Func Food's equity shares and a restructuring of Func Food's pre-existing debt. Total consideration was $27,060,701, which consisted of approximately $14,188,000 in cash, $8,357,000 of newly issued bonds (see Note 13) and $4,516,000 related to the settlement of a pre-existing debt. In addition to the aforementioned bond issuance, the Company financed the acquisition by issuing new common shares.
Non-recurring charges	$ 2,200,000
Inventory impairment charges	700,000
Restructuring charges	100,000
Incremental interest expense	1,400,000
Non-recurring expenses		$ 10,900,000
Pro Forma [Member]
Acquisition-European Operations (Textual)
Pro forma revenue	8,500,000		$ 21,500,000
Pro forma earnings	$ 0		$ 8,700,000

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Consolidated Statements of Changes in Stockholders' Equity (Unaudited) - USD ($)	Common Stock	Additional Paid-In Capital	Comprehensive Income / Loss	Accumulated Deficit	Total
Balances at Dec. 31, 2018	$ 57,003	$ 85,153,667	$ (26,997)	$ (73,380,691)	$ 11,802,982
Balances, shares at Dec. 31, 2018	57,002,508
Stock option expense		1,358,503			1,358,503
Issuance of common stock pursuant to exercise of stock options - Cashless	$ 115	(115)
Issuance of common stock pursuant to exercise of stock options - Cashless, shares	115,107
Issuance of common stock pursuant to exercise of stock options - Cash	$ 80	24,680			24,760
Issuance of common stock pursuant to exercise of stock options - Cash, shares	80,750
Beneficial conversion Feature on convertible instruments		166,667			166,667
Foreign currency translation loss			260,665		260,665
Net Income				11,656,594	11,656,594
Balances at Mar. 31, 2019	$ 57,198	86,703,402	233,668	(61,724,097)	25,270,171
Balances, shares at Mar. 31, 2019	57,198,365
Balances at Dec. 31, 2019	$ 68,942	127,552,998	(753,520)	(63,409,430)	63,458,989
Balances, shares at Dec. 31, 2019	68,941,311
Stock option expense		1,400,000			1,400,000
Issuance of common stock pursuant to exercise of stock options - Cashless	$ 204	(204)
Issuance of common stock pursuant to exercise of stock options - Cashless, shares	204,028
Issuance of common stock pursuant to exercise of stock options - Cash	$ 134	215,213			215,347
Issuance of common stock pursuant to exercise of stock options - Cash, shares	133,921
Foreign currency translation loss			114,490		114,490
Net Income					546,051
Balances at Mar. 31, 2020	$ 69,280	$ 129,168,007	$ (868,010)	$ (62,863,380)	$ 65,505,897
Balances, shares at Mar. 31, 2020	69,279,260

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Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2020	May 11, 2020
Document and Entity Information [Abstract]
Entity Registrant Name	Celsius Holdings, Inc.
Entity Central Index Key	0001341766
Document Type	10-Q
Document Period End Date	Mar. 31, 2020
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity File Number	001-34611
Entity Incorporation, State or Country Code	NV
Entity Reporting Status Current	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		69,279,260
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2020

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REVENUE

3 Months Ended

Mar. 31, 2020

Revenue from Contract with Customer [Abstract]

REVENUE

3. REVENUE

The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Sales taxes and other similar taxes are excluded from revenue.

Information about the Company's net sales by geographical location for the three months ended March 31, 2020 and 2019 are as follows:

	For the three months ended
	March 31,		March 31,
	2020		2019
North America	$	19,359,169	$	11,397,862
Europe		8,500,852		2,999,664
Asia		268,292		52,764
Other		56,576		35,360
Net sales	$	28,184,889	$	14,485,650

License Agreement

In January 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd ("Qifeng"). Under the agreement, Qifeng was granted the exclusive license rights to manufacture, market and commercialize Celsius branded products in China. The term of the agreement is 50 years, with annual royalty fees due from Qifeng after the end of each calendar year. The royalty fees are based on a percentage of Qifeng's sales of Celsius branded products; however, the fees are fixed for the first five years of the agreement, totaling approximately $6.9 million, and then are subject to annual guaranteed minimums over the remaining term of the agreement.

Under the agreement, the Company grants Qifeng exclusive license rights and provides ongoing support in product development, brand promotion and technical expertise. The ongoing support is integral to the exclusive license rights and, as such, both of these represent a combined, single performance obligation. The transaction price consists of the guaranteed minimums and the variable royalty fees, all of which are allocated to the single performance obligation.

The Company recognizes revenue from the agreement over time because the customer simultaneously receives and consumes the benefits from the services. The Company uses the passage of time to measure progress towards satisfying its performance obligation because its efforts in providing the exclusive license rights and ongoing support occur on a generally even basis throughout the year. Total revenue recognized under the agreement was approximately $190,000 for the three months ended March 31, 2020 and is reflected in the Company's Asia reporting segment which was determined by the minimum royalties due during first year, as per the licensing agreement.

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NOTE RECEIVABLE

3 Months Ended

Mar. 31, 2020

Note Receivable [Abstract]

NOTE RECEIVABLE

6. NOTE RECEIVABLE

Note receivable consists of the following at:

	March 31,		December 31,
	2020		2019
Note Receivable-current	$	1,157,754	$	1,181,116
Note Receivable-non-current		10,416,120		10,630,041
Total Note Receivable	$	11,573,874	$	11,811,157

On January 1, 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd ("Qifeng"). Under the agreement, Qifeng will repay the market investment Celsius has made into China to date, over a five-year period, under an unsecured, interest-bearing note receivable ("Note"). The initial outstanding principal under the Note was approximately $12.2 million which is denominated in Chinese Renminbi (CNY) and was recorded as Other Income on the Consolidated Statements of Operations. The amount recognized considered the net of the balances of the accounts receivable, accounts payable and accrued expenses, as well as the marketing investments that were performed in the China market.

Scheduled principal payments plus accrued interest are due annually on March 31 of each year starting in 2020. The Note is recorded at amortized cost basis and accrues interest at a rate per annum equal to the weighted average of 5% of the outstanding principal up to $5 million and 2% of the outstanding principal above $5 million. For the three months ended March 31, 2020, the weighted average interest rate was 3.32% and interest income was $97,500.

The Company assesses the Note for impairment periodically by evaluating whether it is probable that the Company will be unable to collect all the contractual interest and principal payments as scheduled in the Note agreement, based on historical experience about Qifeng's ability to pay, the current economic environment and other factors. If the Note is determined to be impaired, the impairment is measured based on the present value of the expected future cash flows under the Note, discounted at the Note's effective interest rate. At March 31, 2020, the Note was not deemed to be impaired.

The first installment of the note in the amount of RMB 13,253,093 was due on March 31, 2020. We were requested to provide a 3-month consideration to delay payment until June 30, 2020, due to the impact of the health crisis in China. For this consideration, a guarantee was obtained for the full amount of the first-installment and offers as collateral stock certificates in Celsius Holdings, Inc., which amount to 570,412 shares. The consideration was provided and therefore payment in full of the first installment is expected to be provided on June 30, 2020.

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ACQUISITION-EUROPEAN OPERATIONS

3 Months Ended

Mar. 31, 2020

Acquisition european Operations [Abstract]

ACQUISITION-EUROPEAN OPERATIONS

10. ACQUISITION-EUROPEAN OPERATIONS

The Company acquired 100% of Func Food Group, Oyj ("Func Food") on October 25, 2019 (the "Acquisition"). The Acquisition was structured as a purchase of all of Func Food's equity shares and a restructuring of Func Food's pre-existing debt. Total consideration was $27,060,701, which consisted of approximately $14,188,000 in cash, $8,357,000 of newly issued bonds (see Note 13) and $4,516,000 related to the settlement of a pre-existing debt. In addition to the aforementioned bond issuance, the Company financed the acquisition by issuing new common shares.

Func Food is a marketer and distributor of nutritional supplements, health food products, and beverages that support sport activities and healthy living and lifestyles in Finland, Sweden, and Norway. Func Food has been the Nordic distributor of Celsius products since 2015 and, as a result of the acquisition, the Company expects to further increase its Nordic market share by leveraging collaborations, revamping its marketing strategy and focusing on core products. It also expects to reduce costs through economies of scale.

The Company recorded the acquisition in accordance with ASC-805, pertaining to business combinations. The following table summarizes the consideration paid for Func Food and the amounts of the assets acquired at fair market value and liabilities assumed recognized at the Acquisition date.

Acquisition consideration
Cash	$	14,188,056
Bonds payable		8,356,958
Settlement of pre-existing debt		4,515,687
Total consideration transferred		27,060,701
Assets acquired and liabilities assumed
Accounts receivable	$	1,300,468
Inventories		2,161,067
Prepaid expenses and other current assets		331,774
Property and equipment		616
Right of use asset		806,572
Other long-term assets		101,413
Intangible assets-Customer relationships		14,050,000
Intangible assets-Brands		3,123,000
Accounts payable and accrued expenses		(3,489,080	)
Lease liability Obligations		(817,041	)
Other current liabilities		(532,088	)
Total identifiable net assets	$	17,036,701
Goodwill	$	10,024,000

The amounts of revenue and earnings of Func Food included in the Company's consolidated income statement for the three months ended March 31, 2020 are $8,500,000 million and $0 million, respectively.

On a pro forma basis, if the acquisition had occurred on January 1, 2019, the Company's total consolidated revenue and earnings for the twelve months ended December 31, 2019 would have been $21.5 million and $8.7, respectively. Pro forma earnings include adjustments to reflect the additional amortization that would have been charged for the intangible assets recognized in the acquisition.

Pro forma earnings also include approximately $2.2 million of historical, non-recurring charges of Func Food that are not expected to have an ongoing effect after the Acquisition. These non-recurring charges consist of $0.7 million of inventory impairment charges, $0.1 million of restructuring charges, and $1.4 million of incremental interest expense on Func Food's historical debt that was restructured as part of the Acquisition. Consequently, pro forma earnings for the three months ended March 31, 2019 earnings would have amounted to $10.9 million had these non-recurring expenses not been incurred.

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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)		3 Months Ended		12 Months Ended
		Mar. 31, 2020	Mar. 31, 2019	Dec. 31, 2019
10% or Greater Revenue [Member]
Concentration Risk [Line Items]
Total		100.00%	100.00%
10% or Greater Revenue [Member] | Customer A [Member]
Concentration Risk [Line Items]
Total	[1]	23.10%	11.90%
10% or Greater Revenue [Member] | Customer B [Member]
Concentration Risk [Line Items]
Total	[1]		17.90%
10% or Greater Revenue [Member] | All Other [Member]
Concentration Risk [Line Items]
Total		76.90%	70.20%
10% or Accounts Receivable [Member]
Concentration Risk [Line Items]
Total		100.00%		100.00%
10% or Accounts Receivable [Member] | Customer A [Member]
Concentration Risk [Line Items]
Total	[2]	28.80%		14.10%
10% or Accounts Receivable [Member] | Customer B [Member]
Concentration Risk [Line Items]
Total	[2]			41.10%
10% or Accounts Receivable [Member] | All Other [Member]
Concentration Risk [Line Items]
Total		71.20%		44.80%

[1] Revenues from customer A are derived from a customer located in the United States. Revenues from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details. All other revenues customers were mainly derived from the United States.

[2] Receivables from customer A are obtained from a customer located in the United States. Receivables from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details.

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OTHER LIABILITIES (Tables)

3 Months Ended

Mar. 31, 2020

Accrued Liabilities and Other Liabilities [Abstract]

Schedule of other liabilities

Other current liabilities consist of the following at:

	March 31,		December 31,
	2020		2019
Other Liabilities-State Beverage Container Deposit	$	160,646	$	107,399
Total	$	160,646	$	107,399

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PROPERTY AND EQUIPMENT (Tables)

3 Months Ended

Mar. 31, 2020

Property, Plant and Equipment [Abstract]

Schedule of property and equipment

Property and equipment consist of the following at:

	March 31,			December 31,
	2020			2019
Furniture and equipment	$	532,575		$	529,550
Less: accumulated depreciation		(417,251	)		(396,661	)
Total	$	115,324		$	132,889

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RELATED PARTY TRANSACTIONS

3 Months Ended

Mar. 31, 2020

Related Party Transactions [Abstract]

RELATED PARTY TRANSACTIONS

14. RELATED PARTY TRANSACTIONS

The Company's office is rented from a company affiliated with CD Financial, LLC which is controlled by one of our major shareholders. Currently, the lease expires on October 2020 with monthly rent of $12,826. The rental fee is commensurate with other properties available in the market.

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SUBSEQUENT EVENTS

3 Months Ended

Mar. 31, 2020

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

18. SUBSEQUENT EVENTS

In February 2020, the Company's board of directors and majority shareholders authorized an increase in the number of shares of common stock which the Company is authorized to issue from 75 million shares to 100 million shares. Following compliance with Securities and Exchange Commission shareholder disclosure requirements, the amendment to the Company's articles of incorporation to increase its authorized common stock was effective on May 5, 2020

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INVENTORIES (Tables)

3 Months Ended

Mar. 31, 2020

Inventory Disclosure [Abstract]

Schedule of inventories

	March 31,			December 31,
	2020			2019
Finished goods	$	18,166,171		$	12,990,044
Raw Materials		3,467,034			3,167,853
Less: Inventory allowance for excess and obsolete products		(594,838	)		(865,548	)
Inventories	$	21,038,367		$	15,292,349

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LEASES (Details 1) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Leasing activity in cash flows from operating activities:
Operating leases	$ (96,084)	$ 37,357
Interest payments on finance lease liabilities	3,596
Total leasing activity in cash flows from operating activities	99,680	37,357
Leasing activity in cash flows from financing activities:
Principal payments on finance lease liabilities	64,082
Total leasing activity in cash flows from financing activities:	$ 64,082

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PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Prepaid Expense and Other Assets, Current [Abstract]
Prepaid expenses and other current assets	$ 4,671,721	$ 4,170,136

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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)	3 Months Ended
	Mar. 31, 2020 USD ($) shares	Mar. 31, 2019 USD ($)	Dec. 31, 2019 USD ($)
Basis of Presentation and Summary of Significant Accounting Policies (Textual)
Amount excess of FDIC limit	$ 18,800,000
Allowance for doubtful accounts	595,000		$ 865,000
Inventory reserve	594,838		865,548
Advertising expense	2,700,000	$ 1,200,000
Research and development expense	123,000	103,000
Foreign Currency Translation	$ 115,000	261,000
Income tax benefit	0.50
Stock grants of options and shares | shares	5,000,000
Increase in annual provision percentage	15.00%
Number of shares available | shares	1,013,075
Freight expense	$ 2,100,000	1,300,000
Accumulated deficit	(62,863,380)		$ (63,409,431)
Net Income available to common stockholders	546,051	11,656,594
Net cash used in operating activities	$ (3,817,544)	$ (6,793,712)
Minimum [Member]
Basis of Presentation and Summary of Significant Accounting Policies (Textual)
Property plant and equipment estimated useful life	3 years
Maximum [Member]
Basis of Presentation and Summary of Significant Accounting Policies (Textual)
Property plant and equipment estimated useful life	7 years

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OTHER LIABILITIES (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Accrued Liabilities and Other Liabilities [Abstract]
Other Liabilities-State Beverage Container Deposit	$ 160,646	$ 107,399
Total	$ 160,646	$ 107,399

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STOCK-BASED COMPENSATION (Details 1)	3 Months Ended
	Mar. 31, 2020 USD ($) $ / shares shares
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Balance at beginning | shares	6,528
Granted | shares	285
Exercised | shares	(319)
Forfeiture and cancelled | shares	(129)
Balance at end | shares	6,364
Exercisable at end | shares	3,640
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Balance at beginning | $ / shares	$ 3.58
Granted | $ / shares	5.59
Exercised | $ / shares	1.10
Forfeiture and cancelled | $ / shares	3.46
Balance at end | $ / shares	3.83
Exercisable at end | $ / shares	$ 3.61
Share-based Compensation Arrangement by Share-based Payment Award, Options, Intrinsic Value [Roll Forward]
Balance at beginning | $	$ 8,978
Balance at end | $	$ 4,751
Share-based Compensation Arrangement by Share-based Payment Award, Options, Average Remaining Term [Roll Forward]
Balance at beginning	6 years 6 months 29 days
Balance at end	6 years 1 month 9 days

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NOTE RECEIVABLE (Tables)

3 Months Ended

Mar. 31, 2020

Note Receivable [Abstract]

Schedule of note receivable

Note receivable consists of the following at:

	March 31,		December 31,
	2020		2019
Note Receivable-current	$	1,157,754	$	1,181,116
Note Receivable-non-current		10,416,120		10,630,041
Total Note Receivable	$	11,573,874	$	11,811,157

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STOCKHOLDERS' EQUITY

3 Months Ended

Mar. 31, 2020

Equity [Abstract]

STOCKHOLDERS' EQUITY

15. STOCKHOLDERS' EQUITY

Issuance of common stock pursuant to exercise of stock options

During the three months ended March 31, 2020, the Company issued an aggregate of 337,949 shares of its common stock pursuant to the exercise of stock options granted under the Company's 2015 Stock Incentive Plan. The Company received aggregate proceeds of $215,347 for 133,921 options exercised for cash, with the balance of the options having been exercised on a "cashless" basis.

During the three months ended March 31, 2019, the Company issued an aggregate of 195,857 shares of its common stock pursuant to the exercise of stock options granted under the Company's 2015 Stock Incentive Plan. The Company received aggregate proceeds of $24,760 for 80,750 options exercised for cash, with the balance of the options having been exercised on a "cashless" basis.

Issuance of common stock pursuant to public placement

On March 16, 2019 the Company issued 7,986,110 in a public placement and obtained gross proceeds of $28,749,996 and paid $1,585,000 in commissions & fees and incurred in $209,559 of expenses related to the capital raise thereby resulting in net-proceeds in the amount of $26,955,437.

Conversion of Notes Payable into common stock

On March 16, 2019, the company had three Notes Payable outstanding with related parties for a total principal value of $10 million. As per the terms of the agreements, the principal values of notes payable and any accrued but unpaid interest are convertible into common stock of the Company. Moreover, also as per the terms of the agreements, in the event of financing greater than $25.0 million, the principal value of the notes and any accrued but unpaid interest are automatically converted into the company's common stock. As result of the public financing which raised $27,063,779, the principal balance of the notes payable and the accrued but unpaid interest were converted resulting in the issuance of 3,196,460, shares of common stock. The shares were issued at the contractual conversion prices per the loan agreements.

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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Basis of Presentation and Principles of Consolidation

Basis of Presentation and Principles of Consolidation – The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America ("US GAAP") for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation have been included and such adjustments are of a normal recurring nature. These unaudited consolidated financial statements and the accompanying notes should be read in conjunction with the 10K filed for December 31, 2019. The consolidated financial statements of the Company include the Company and its wholly owned subsidiaries. All material inter-company balances and transactions have been eliminated.

Significant Estimates

Significant Estimates — The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses and disclosure of contingent assets and liabilities at the date of the financial statements. Actual results could differ from those estimates. Significant estimates include the allowance for doubtful accounts, allowance for inventory obsolescence, the useful lives and values of property, fixtures and equipment, valuation of stock-based compensation, and deferred tax asset valuation allowance.

Reclassification of Prior Year Presentation

Reclassification of Prior Year Presentation – Certain prior year amounts in the consolidated statements of cash flows have been reclassified for consistency with the current year presentation. An adjustment has been made to present certain changes in operating assets and liabilities related to the China Settlement as part of the total net changes in operating assets and liabilities, rather than as separately presented items. Additionally, modifications have been made to present the effects of depreciation & amortization, bad debt allowance and inventory excess and obsolescence allowance as adjustments to reconcile net income/(loss) to net cash flows from operating activities, rather than as part of changes in operating assets and liabilities. These reclassifications had no effect on previously reported cash flows from operating, investing, or financing activities.

Segment Reporting

Segment Reporting — Although the Company has a number of operating divisions, separate segment data has not been presented, as they meet the criteria for aggregation as permitted by ASC Topic 280, Segment Reporting, (formerly Statement of Financial Accounting Standards (SFAS) No. 131, Disclosed About Segments of an Enterprise and Related Information.) 

Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the three months ended March 31, 2020 and 2019 all material assets and revenues of the Company were in the United States except as disclosed in Note 3.

Concentrations of Risk

Concentrations of Risk — Substantially all of the Company's revenue derives from the sale of Celsius ® beverages.

The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected.

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company's cash accounts may exceed the Federal Deposit Insurance Corporation limit. At March 31, 2020, the Company had approximately $18.8 million in excess of the Federal Deposit Insurance Corporation limit.

For the three months ended March 31, 2020 and 2019, the Company had the following 10 percent or greater concentrations of revenue with its customers:

	2020			2019
A*		23.1	%		11.9	%
B*		-			17.9	%
All other		76.9	%		70.2	%
Total		100.0	%		100.0	%

Revenues from customer A are derived from a customer located in the United States. Revenues from all other customers were mainly derived in the United States.

At March 31, 2020 and December 31, 2019, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers:

	2020			2019
A**		28.8	%		14.1	%
B**		-			41.1	%
All other		71.2	%		44.8	%
Total		100.0	%		100.0	%

* Revenues from customer A are derived from a customer located in the United States. Revenues from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details. All other revenues customers were mainly derived from the United States.

** Receivables from customer A are obtained from a customer located in the United States. Receivables from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details.

Cash Equivalents

Cash Equivalents — The Company considers all highly liquid instruments with maturities of three months or less when purchased to be cash equivalents. At March 31, 2020 and 2019, the Company did not have any investments with maturities of three months or less.

Accounts Receivable

Accounts Receivable — Accounts receivable are reported at net realizable value. The Company establishes an allowance for doubtful accounts based upon factors pertaining to the credit risk of specific customers, historical trends, and other information. Delinquent accounts are written-off when it is determined that the amounts are uncollectible. At March 31, 2020 and December 31, 2019, there was an allowance for doubtful accounts of $514,000 and $292,400, respectively.

Inventories

Inventories — Inventories include only the purchase cost and are stated at the lower of cost and net realizable value. Cost is determined using the FIFO method. Inventories consist of raw materials and finished products. The Company establishes an inventory allowance to reduce the value of the inventory during the period in which such materials and products are no longer usable or marketable. Specifically, the Company reviews inventory utilization during the past twelve months and also customer orders for subsequent months. If there has been no utilization during the last 12 months and there are no orders in-place in future months which will require the use of inventory item, then inventory item will be included as part of the allowance during the period being evaluated. Management will then specifically evaluate whether these items may be utilized within a reasonable time frame (e.g., 3 to 6 months). At March 31, 2020 and December 31, 2019, the Company recorded an allowance of $595,000 and $865,000 respectively. The changes in the allowance are included in cost of revenue.

Property and Equipment

 Property and Equipment — Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of the asset generally ranging from three to seven years.

Impairment of Long-Lived Assets

Impairment of Long-Lived Assets — In accordance with ASC Topics 350 "Goodwill and Other Intangibles" and 360, "Property, Plant, and Equipment" the Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparison of its carrying amount to the undiscounted cash flows that the asset or asset group is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

Goodwill

Goodwill — The Company records goodwill when the consideration paid for an acquisition exceeds the fair value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not that the fair value of a reporting unit is less than its carrying value. If the Company determines that the fair value is less than the carrying value, the Company will recognize an impairment charge based on the excess of a reporting unit's carrying value over its fair value. At March 31, 2020, there were no indicators of impairment.

Revenue Recognition

Revenue Recognition — As of January 1, 2018, the Company adopted Revenue from Contracts with Customers (Topic 606) ("ASC 606"). The new guidance sets forth a new five-step revenue recognition model which replaces the prior revenue recognition guidance in its entirety and is intended to eliminate numerous industry-specific pieces of revenue recognition guidance that have historically existed in U.S. GAAP. The underlying principle of the new standard is that a business or other organization will recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects what it expects to receive in exchange for the goods or services. The standard also requires more detailed disclosures and provides additional guidance for transactions that were not addressed completely in the prior accounting guidance. The Company adopted the standard using the modified retrospective method and the adoption did not have a material impact on its consolidated financial statements.

Revenue is derived from the sale of beverages. The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Any discounts, slotting fees, sales incentives or similar arrangements with the customer are estimated at time of sale and deducted from revenue. Sales taxes and other similar taxes are excluded from revenue.

Customer Advances

Customer Advances — From time to time the Company requires prepayments for deposits in advance of delivery of products and/or production runs. Such amounts are initially recorded as customer deposits. The Company recognizes such revenue as it is earned in accordance with revenue recognition policies. As of March 31, 2020 these amounts were immaterial.

Advertising Costs

Advertising Costs — Advertising costs are expensed as incurred. The Company uses mainly radio, local sampling events, sponsorships, endorsements, and digital advertising. The Company incurred advertising expense of approximately $2.7 million and $1.2 million, during three months ending March 31, 2020 and 2019, respectively.

Research and Development

Foreign Currency Translation — Foreign subsidiaries' functional currency is the local currency of operations and the net assets of foreign operations are translated into U.S. dollars using current exchange rates. The U.S. dollar results that arise from such translation, as well as exchange gains and losses on intercompany balances of long-term investment nature, are included in Comprehensive Income. The Company incurred foreign currency translation losses during the three months ended March 31, 2020 of approximately $115,000 and a gain of approximately $261,000 during the three months ended March 31, 2019.

Foreign Currency Translation

Foreign Currency Translation — Foreign subsidiaries' functional currency is the local currency of operations and the net assets of foreign operations are translated into U.S. dollars using current exchange rates. The U.S. dollar results that arise from such translation, as well as unrealized exchange gains and losses on intercompany balances of long-term investment nature, are included in Comprehensive Income. The Company incurred foreign currency translation losses during the three months ended March 31, 2020 of approximately $115,000 and a gain of approximately $261,000 during the three months ended March 31, 2019. Our operations in different countries required that we transact in the following currencies:

Chinese-Yuan

Norwegian-Krone

Swedish-Krona

Finland-Euro

Fair Value of Financial Instruments

Fair Value of Financial Instruments — The carrying value of cash and cash equivalents, accounts receivable, intangible assets, accounts payable, accrued expenses, and notes payable approximates fair value due to their relative short-term maturity and market interest rates.

Fair Value Measurements

Fair Value Measurements - ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities.
Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data.
Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity's own assumptions.

Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at March 31, 2020 and December 31, 2019.

Income Taxes

Income Taxes — The Company accounts for income taxes pursuant to the provisions of ASC 740-10, "Accounting for Income Taxes," which requires, among other things, an asset and liability approach to calculating deferred income taxes. The asset and liability approach require the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities. A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that the net deferred asset will not be realized. The Company follows the provisions of the ASC 740 -10 related to, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any.

Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits.

The Company has adopted ASC 740-10-25 Definition of Settlement, which provides guidance on how an entity should determine whether a tax position is effectively settled for the purpose of recognizing previously unrecognized tax benefits and provides that a tax position can be effectively settled upon the completion of an examination by a taxing authority without being legally extinguished. For tax positions considered effectively settled, an entity would recognize the full amount of tax benefit, even if the tax position is not considered more likely than not to be sustained based solely on the basis of its technical merits and the statute of limitations remains open. The Company's tax returns for tax years in 2017 through 2019 remain subject to potential examination by the taxing authorities.

Earnings per Share

Earnings per Share — Basic earnings per share are calculated by dividing net income (loss) available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Under ASC 260-10-45-16, the calculation of diluted earnings per share, the numerator should be adjusted to add back any convertible dividends and the after-tax amount of interest recognized in the period associated with any convertible debt. The denominator should include the number of additional common shares that would have been outstanding if the dilutive potential common shares had been issued. Please refer to the below table for additional details:

	For the three months ended March 31,
	2020		2019
Net income (loss)	$	546,051		11,656,594
Adjustments for diluted earnings:
Income (Loss) per share:
Basic	$	0.01		0.20
Diluted	$	0.01		0.19
Weighted average shares outstanding:
Basic		69,284,307		57,155,445
Diluted		70,339,416		61,687,409

Share-Based Payments

Share-Based Payments — The Company follows the provisions of ASC Topic 718 "Compensation — Stock Compensation" and related interpretations. As such, compensation cost is measured on the date of grant at the fair value of the share-based payments. Such compensation amounts, if any, are amortized over the respective vesting periods of the grants. On April 30, 2015, the Company adopted the 2015 Stock Incentive Plan. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company's common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of March 31, 2020, total shares available are 1,013,075.

Cost of Sales

Cost of Sales — Cost of sales consists of the cost of concentrates and or beverage bases, the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound & out-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company's finished products, inventory allowance for excess & obsolete products and certain quality control costs. Raw materials account for the largest portion of the cost of sales. Raw materials include cans, bottles, other containers, flavors, ingredients and packaging materials.

Operating Expenses

Operating Expenses — Operating expenses include selling expenses such as warehousing expenses after manufacture, as well as expenses for advertising, samplings and in-store demonstrations costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such costs as payroll costs, travel costs, professional service fees (including legal fees), depreciation and other general and administrative costs.

Shipping and Handling Costs

Shipping and Handling Costs — Shipping and handling costs for freight expense on goods shipped are included in cost of sales. Freight expense on goods shipped for three months ended March 31, 2020 and 2019 was $2.1 million and $1.3 million, respectively.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

The Company adopts all applicable, new accounting pronouncements as of the specified effective dates.

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326) ("ASU 2016-13"), which requires the immediate recognition of management's estimates of current and expected credit losses. In November 2018, the FASB issued ASU 2018-19, which makes certain improvements to Topic 326. In April and May 2019, the FASB issued ASUs 2019-04 and 2019-05, respectively, which adds codification improvements and transition relief for Topic 326. In November 2019, the FASB issued ASU 2019-10, which delays the effective date of Topic 326 for Smaller Reporting Companies to interim and annual periods beginning after December 15, 2022, with early adoption permitted. In November 2019, the FASB issued ASU 2019-11, which makes improvements to certain areas of Topic 326. In February 2020, the FASB issued ASU 2020-02, which adds an SEC paragraph, pursuant to the issuance of SEC Staff Accounting Bulletin No. 119, to Topic 326. Topic 326 is effective for the Company for fiscal years and interim reporting periods within those years beginning after December 15, 2022. Early adoption is permitted for interim and annual periods beginning December 15, 2019. The Company is currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2017-04, "Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment", which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit's carrying value over its fair value. Adoption of this ASU did not have a material effect on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. Adoption of this ASU did not have a material effect on our consolidated financial statements.

All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.

Liquidity

Liquidity — These financial statements have been prepared assuming the Company will be able to continue as a going concern. At March 31, 2020, the Company had an accumulated deficit of $62,863,380 which includes a net income of $546,051 for the three months ended March 31, 2020. During the three months ending March 31, 2020 the Company net cash used in operating activities of $3,817,544.

If our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing, lower our working capital requirements and reduce other expenses or seek additional financing. Furthermore, our business and results of operations may be adversely affected by changes in the global macro-economic environment related to the pandemic and public health crises related to the COVID-19 outbreak. Please refer to the Item 1.A. Risk Factors, for further details regarding this situation.

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INVENTORIES (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Inventory Disclosure [Abstract]
Finished goods	$ 18,166,171	$ 12,990,044
Raw Materials	3,467,034	3,167,853
Less: Inventory allowance for excess and obsolete products	(594,838)	(865,548)
Inventories	$ 21,038,367	$ 15,292,349

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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 1) - USD ($)		3 Months Ended
		Mar. 31, 2020	Mar. 31, 2019
Accounting Policies [Abstract]
Net income (loss)		$ 546,051	$ 11,656,594
Income (Loss) per share:
Basic		$ 0.01	$ 0.2
Diluted		$ 0.01	$ 0.19
Weighted average shares outstanding:
Basic		69,284,307	57,155,445
Diluted	[1]	70,339,416	61,687,409

[1] Please refer to Earnings Per Share section for further details

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LEASES (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Operating Leases [Member]
Lease cost in general and administrative expenses:
Operating lease expense	$ 95,904	$ 40,000
Amortization of finance lease ROU assets
Total lease cost in general and administrative expenses	95,904	40,000
Lease cost in other expense:
Interest on finance lease liabilities
Total lease cost in other expense
Total lease cost	95,904	40,000
Finance Leases [Member]
Lease cost in general and administrative expenses:
Operating lease expense
Amortization of finance lease ROU assets	137,165
Total lease cost in general and administrative expenses	137,165
Lease cost in other expense:
Interest on finance lease liabilities	3,596
Total lease cost in other expense	3,596
Total lease cost	$ 140,761

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RELATED PARTY TRANSACTIONS (Details) - CD Financial, LLC [Member] - Office [Member] - Carl DeSantis [Member]	3 Months Ended
	Mar. 31, 2020 USD ($)
Lease expiration	2020-10
Monthly expense	$ 12,826

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STOCK-BASED COMPENSATION (Details 2)	3 Months Ended
	Mar. 31, 2020 $ / shares shares
Outstanding Options
Number Outstanding at end | shares	6,364
Weighted Averaged Remaining Life	6 years 10 months 10 days
Weighted Averaged Exercise Price | $ / shares	$ 3.54
Vested Options
Number Exercisable at end | shares	2,857
Weighted Averaged Exercise Price | $ / shares	$ 3.54
Weighted Averaged Remaining Life	4 years 10 months 21 days
$0.20 - $0.53 [Member]
Outstanding Options
Number Outstanding at end | shares	259
Weighted Averaged Remaining Life	3 years 3 months 19 days
Weighted Averaged Exercise Price | $ / shares	$ 0.30
Vested Options
Number Exercisable at end | shares	259
Weighted Averaged Exercise Price | $ / shares	$ 0.30
Weighted Averaged Remaining Life	3 years 3 months 19 days
$0.65 - $1.80 [Member]
Outstanding Options
Number Outstanding at end | shares	77
Weighted Averaged Remaining Life	4 years 10 months 28 days
Weighted Averaged Exercise Price | $ / shares	$ 1.05
Vested Options
Number Exercisable at end | shares	77
Weighted Averaged Exercise Price | $ / shares	$ 1.05
Weighted Averaged Remaining Life	4 years 10 months 28 days
$1.83 - $2.84 [Member]
Outstanding Options
Number Outstanding at end | shares	520
Weighted Averaged Remaining Life	2 years 5 months 9 days
Weighted Averaged Exercise Price | $ / shares	$ 2.04
Vested Options
Number Exercisable at end | shares	520
Weighted Averaged Exercise Price | $ / shares	$ 2.04
Weighted Averaged Remaining Life	2 years 5 months 9 days
$3.20 - $6.20 [Member]
Outstanding Options
Number Outstanding at end | shares	5,508
Weighted Averaged Remaining Life	7 years 5 months 20 days
Weighted Averaged Exercise Price | $ / shares	$ 4.45
Vested Options
Number Exercisable at end | shares	2,002
Weighted Averaged Exercise Price | $ / shares	$ 4.45
Weighted Averaged Remaining Life	5 years 8 months 23 days
$7.20 - $22.00 [Member]
Outstanding Options
Number Outstanding at end | shares	0
Weighted Averaged Remaining Life	0 years
Weighted Averaged Exercise Price | $ / shares	$ 0
Vested Options
Number Exercisable at end | shares	0
Weighted Averaged Exercise Price | $ / shares	$ 0
Weighted Averaged Remaining Life	0 years

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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Payables and Accruals [Abstract]
Accounts payable	$ 11,169,316	$ 10,159,900
Accrued expenses	8,715,866	7,132,747
Total	$ 19,885,182	$ 17,292,647

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LEASES (Details 3) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Future minimum lease payments
2020	$ 481,552
2021	256,167
2022	58,768
Total future minimum lease payments	796,487
Less: Amount representing interest	(20,008)
Present value of lease liabilities	776,479
Less: current portion	(587,690)	$ (649,074)
Long-term portion	188,789	$ 239,848
Operating Leases [Member]
Future minimum lease payments
2020	243,295
2021	133,309
2022	9,577
Total future minimum lease payments	386,181
Less: Amount representing interest	(11,003)
Present value of lease liabilities	375,178
Less: current portion	(310,935)
Long-term portion	64,243
Finance Leases [Member]
Future minimum lease payments
2020	238,257
2021	122,858
2022	49,191
Total future minimum lease payments	410,306
Less: Amount representing interest	(9,005)
Present value of lease liabilities	401,301
Less: current portion	(276,755)
Long-term portion	$ 124,546

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GOODWILL AND INTANGIBLES (Details 1) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract]
2020	$ 430,584
2021	574,112
2022	574,112
2023	574,112
2024	574,112
Thereafter	11,135,684
Total	$ 13,862,716	$ 14,006,244

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BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Principles of Consolidation – The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America ("US GAAP") for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation have been included and such adjustments are of a normal recurring nature. These unaudited consolidated financial statements and the accompanying notes should be read in conjunction with the 10K filed for December 31, 2019. The consolidated financial statements of the Company include the Company and its wholly owned subsidiaries. All material inter-company balances and transactions have been eliminated.

Significant Estimates — The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses and disclosure of contingent assets and liabilities at the date of the financial statements. Actual results could differ from those estimates. Significant estimates include the allowance for doubtful accounts, allowance for inventory obsolescence, the useful lives and values of property, fixtures and equipment, valuation of stock-based compensation, and deferred tax asset valuation allowance.

Reclassification of Prior Year Presentation – Certain prior year amounts in the consolidated statements of cash flows have been reclassified for consistency with the current year presentation. An adjustment has been made to present certain changes in operating assets and liabilities related to the China Settlement as part of the total net changes in operating assets and liabilities, rather than as separately presented items. Additionally, modifications have been made to present the effects of depreciation & amortization, bad debt allowance and inventory excess and obsolescence allowance as adjustments to reconcile net income/(loss) to net cash flows from operating activities, rather than as part of changes in operating assets and liabilities. These reclassifications had no effect on previously reported cash flows from operating, investing, or financing activities.

Segment Reporting — Although the Company has a number of operating divisions, separate segment data has not been presented, as they meet the criteria for aggregation as permitted by ASC Topic 280, Segment Reporting, (formerly Statement of Financial Accounting Standards (SFAS) No. 131, Disclosed About Segments of an Enterprise and Related Information.) 

Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the three months ended March 31, 2020 and 2019 all material assets and revenues of the Company were in the United States except as disclosed in Note 3.

Concentrations of Risk — Substantially all of the Company's revenue derives from the sale of Celsius ® beverages.

The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected.

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company's cash accounts may exceed the Federal Deposit Insurance Corporation limit. At March 31, 2020, the Company had approximately $18.8 million in excess of the Federal Deposit Insurance Corporation limit.

For the three months ended March 31, 2020 and 2019, the Company had the following 10 percent or greater concentrations of revenue with its customers:

	2020			2019
A*		23.1	%		11.9	%
B*		-			17.9	%
All other		76.9	%		70.2	%
Total		100.0	%		100.0	%

Revenues from customer A are derived from a customer located in the United States. Revenues from all other customers were mainly derived in the United States.

At March 31, 2020 and December 31, 2019, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers:

	2020			2019
A**		28.8	%		14.1	%
B**		-			41.1	%
All other		71.2	%		44.8	%
Total		100.0	%		100.0	%

* Revenues from customer A are derived from a customer located in the United States. Revenues from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details. All other revenues customers were mainly derived from the United States.

** Receivables from customer A are obtained from a customer located in the United States. Receivables from customer B were derived from a customer located in Sweden which was acquired on October 25, 2019. Please refer to note 10, further details.

Cash Equivalents — The Company considers all highly liquid instruments with maturities of three months or less when purchased to be cash equivalents. At March 31, 2020 and 2019, the Company did not have any investments with maturities of three months or less.

Accounts Receivable — Accounts receivable are reported at net realizable value. The Company establishes an allowance for doubtful accounts based upon factors pertaining to the credit risk of specific customers, historical trends, and other information. Delinquent accounts are written-off when it is determined that the amounts are uncollectible. At March 31, 2020 and December 31, 2019, there was an allowance for doubtful accounts of $514,000 and $292,400, respectively.

Inventories — Inventories include only the purchase cost and are stated at the lower of cost and net realizable value. Cost is determined using the FIFO method. Inventories consist of raw materials and finished products. The Company establishes an inventory allowance to reduce the value of the inventory during the period in which such materials and products are no longer usable or marketable. Specifically, the Company reviews inventory utilization during the past twelve months and also customer orders for subsequent months. If there has been no utilization during the last 12 months and there are no orders in-place in future months which will require the use of inventory item, then inventory item will be included as part of the allowance during the period being evaluated. Management will then specifically evaluate whether these items may be utilized within a reasonable time frame (e.g., 3 to 6 months). At March 31, 2020 and December 31, 2019, the Company recorded an allowance of $595,000 and $865,000 respectively. The changes in the allowance are included in cost of revenue.

Property and Equipment — Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful life of the asset generally ranging from three to seven years.

Impairment of Long-Lived Assets — In accordance with ASC Topics 350 "Goodwill and Other Intangibles" and 360, "Property, Plant, and Equipment" the Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparison of its carrying amount to the undiscounted cash flows that the asset or asset group is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

Goodwill — The Company records goodwill when the consideration paid for an acquisition exceeds the fair value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not that the fair value of a reporting unit is less than its carrying value. If the Company determines that the fair value is less than the carrying value, the Company will recognize an impairment charge based on the excess of a reporting unit's carrying value over its fair value. At March 31, 2020, there were no indicators of impairment.

Revenue Recognition — As of January 1, 2018, the Company adopted Revenue from Contracts with Customers (Topic 606) ("ASC 606"). The new guidance sets forth a new five-step revenue recognition model which replaces the prior revenue recognition guidance in its entirety and is intended to eliminate numerous industry-specific pieces of revenue recognition guidance that have historically existed in U.S. GAAP. The underlying principle of the new standard is that a business or other organization will recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects what it expects to receive in exchange for the goods or services. The standard also requires more detailed disclosures and provides additional guidance for transactions that were not addressed completely in the prior accounting guidance. The Company adopted the standard using the modified retrospective method and the adoption did not have a material impact on its consolidated financial statements.

Revenue is derived from the sale of beverages. The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Any discounts, slotting fees, sales incentives or similar arrangements with the customer are estimated at time of sale and deducted from revenue. Sales taxes and other similar taxes are excluded from revenue.

Customer Advances — From time to time the Company requires prepayments for deposits in advance of delivery of products and/or production runs. Such amounts are initially recorded as customer deposits. The Company recognizes such revenue as it is earned in accordance with revenue recognition policies. As of March 31, 2020, these amounts were immaterial.

Advertising Costs — Advertising costs are expensed as incurred. The Company uses mainly radio, local sampling events, sponsorships, endorsements, and digital advertising. The Company incurred advertising expense of approximately $2.7 million and $1.2 million, during three months ending March 31, 2020 and 2019, respectively.

Research and Development — Research and development costs are charged to general and administrative expenses as incurred and consist primarily of consulting fees, raw material usage and test productions of beverages. The Company incurred expenses of $123,000 and $103,000 during the three months ending March 31, 2020 and 2019, respectively.

Foreign Currency Translation — Foreign subsidiaries' functional currency is the local currency of operations and the net assets of foreign operations are translated into U.S. dollars using current exchange rates. The U.S. dollar results that arise from such translation, as well as unrealized exchange gains and losses on intercompany balances of long-term investment nature, are included in Comprehensive Income. The Company incurred foreign currency translation losses during the three months ended March 31, 2020 of approximately $115,000 and a gain of approximately $261,000 during the three months ended March 31, 2019. Our operations in different countries required that we transact in the following currencies:

Chinese-Yuan

Norwegian-Krone

Swedish-Krona

Finland-Euro

Fair Value of Financial Instruments — The carrying value of cash and cash equivalents, accounts receivable, intangible assets, accounts payable, accrued expenses, and notes payable approximates fair value due to their relative short-term maturity and market interest rates.

Fair Value Measurements - ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities.
Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data.
Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity's own assumptions.

Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at March 31, 2020 and December 31, 2019.

Income Taxes — The Company accounts for income taxes pursuant to the provisions of ASC 740-10, "Accounting for Income Taxes," which requires, among other things, an asset and liability approach to calculating deferred income taxes. The asset and liability approach require the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities. A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that the net deferred asset will not be realized. The Company follows the provisions of the ASC 740 -10 related to, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any.

Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits.

The Company has adopted ASC 740-10-25 Definition of Settlement, which provides guidance on how an entity should determine whether a tax position is effectively settled for the purpose of recognizing previously unrecognized tax benefits and provides that a tax position can be effectively settled upon the completion of an examination by a taxing authority without being legally extinguished. For tax positions considered effectively settled, an entity would recognize the full amount of tax benefit, even if the tax position is not considered more likely than not to be sustained based solely on the basis of its technical merits and the statute of limitations remains open. The Company's tax returns for tax years in 2017 through 2019 remain subject to potential examination by the taxing authorities.

Earnings per Share — Basic earnings per share are calculated by dividing net income (loss) available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Under ASC 260-10-45-16, the calculation of diluted earnings per share, the numerator should be adjusted to add back any convertible dividends and the after-tax amount of interest recognized in the period associated with any convertible debt. The denominator should include the number of additional common shares that would have been outstanding if the dilutive potential common shares had been issued. Please refer to the below table for additional details:

	For the three months ended March 31,
	2020		2019
Net income (loss)	$	546,051		11,656,594
Adjustments for diluted earnings:
Income (Loss) per share:
Basic	$	0.01		0.20
Diluted	$	0.01		0.19
Weighted average shares outstanding:
Basic		69,284,307		57,155,445
Diluted		70,339,416		61,687,409

Share-Based Payments — The Company follows the provisions of ASC Topic 718 "Compensation — Stock Compensation" and related interpretations. As such, compensation cost is measured on the date of grant at the fair value of the share-based payments. Such compensation amounts, if any, are amortized over the respective vesting periods of the grants. On April 30, 2015, the Company adopted the 2015 Stock Incentive Plan. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company's common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2017. As of March 31, 2020, total shares available are 1,013,075.

Cost of Sales — Cost of sales consists of the cost of concentrates and or beverage bases, the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound & out-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company's finished products, inventory allowance for excess & obsolete products and certain quality control costs. Raw materials account for the largest portion of the cost of sales. Raw materials include cans, bottles, other containers, flavors, ingredients and packaging materials.

Operating Expenses — Operating expenses include selling expenses such as warehousing expenses after manufacture, as well as expenses for advertising, samplings and in-store demonstrations costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such costs as payroll costs, travel costs, professional service fees (including legal fees), depreciation and other general and administrative costs.

Shipping and Handling Costs — Shipping and handling costs for freight expense on goods shipped are included in cost of sales. Freight expense on goods shipped for three months ended March 31, 2020 and 2019 was $2.1 million and $1.3 million, respectively.

Recent Accounting Pronouncements

The Company adopts all applicable, new accounting pronouncements as of the specified effective dates.

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326) ("ASU 2016-13"), which requires the immediate recognition of management's estimates of current and expected credit losses. In November 2018, the FASB issued ASU 2018-19, which makes certain improvements to Topic 326. In April and May 2019, the FASB issued ASUs 2019-04 and 2019-05, respectively, which adds codification improvements and transition relief for Topic 326. In November 2019, the FASB issued ASU 2019-10, which delays the effective date of Topic 326 for Smaller Reporting Companies to interim and annual periods beginning after December 15, 2022, with early adoption permitted. In November 2019, the FASB issued ASU 2019-11, which makes improvements to certain areas of Topic 326. In February 2020, the FASB issued ASU 2020-02, which adds an SEC paragraph, pursuant to the issuance of SEC Staff Accounting Bulletin No. 119, to Topic 326. Topic 326 is effective for the Company for fiscal years and interim reporting periods within those years beginning after December 15, 2022. Early adoption is permitted for interim and annual periods beginning December 15, 2019. The Company is currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2017-04, "Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment", which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit's carrying value over its fair value. Adoption of this ASU did not have a material effect on our consolidated financial statements.

On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. Adoption of this ASU did not have a material effect on our consolidated financial statements.

All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.

Liquidity — These financial statements have been prepared assuming the Company will be able to continue as a going concern. At March 31, 2020, the Company had an accumulated deficit of $62,863,380 which includes a net income of $546,051 for the three months ended March 31, 2020. During the three months ending March 31, 2020 the Company net cash used in operating activities of $3,817,544.

If our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing, lower our working capital requirements and reduce other expenses or seek additional financing. Furthermore, our business and results of operations may be adversely affected by changes in the global macro-economic environment related to the pandemic and public health crises related to the COVID-19 outbreak. Please refer to the Item 1.A. Risk Factors, for further details regarding this situation.

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Consolidated Statements of Operations and Comprehensive Income (Unaudited) - USD ($)		3 Months Ended
		Mar. 31, 2020	Mar. 31, 2019
Income Statement [Abstract]
Revenue		$ 28,184,889	$ 14,485,650
Cost of revenue		15,182,706	8,764,592
Gross profit		13,002,183	5,721,058
Selling and marketing expenses		7,506,047	3,601,003
General and administrative expenses		4,247,853	2,622,102
Total operating expense		11,753,900	6,223,105
Income/(loss) from operations		1,248,283	(502,047)
Other Income/(Expense):
Interest income on note receivable (note 6)		97,534
Interest expense		(136,018)	(28,632)
Amortization of intangibles		(143,528)
Interest expense on financial leases		(137,165)
Amortization of discount on notes payable			(85,940)
Amortization of discount on bonds payable		(166,069)
Other miscellaneous income		5,340
Realized foreign exchange (loss)		(77,923)
(Loss)/gain on investment repayment-(note 6)		(144,403)	12,273,213
Total Other Income/(Expense)		(702,232)	12,158,641
Net Income		546,051	11,656,594
Other comprehensive income/(loss):
Unrealized foreign exchange (loss)/gain		(114,490)	260,665
Comprehensive Income		$ 431,561	$ 11,917,259
Income per share:
Basic		$ 0.01	$ 0.2
Diluted		$ 0.01	$ 0.19
Weighted average shares outstanding:
Basic		69,284,307	57,155,445
Diluted	[1]	70,339,416	61,687,409

[1] Please refer to Earnings Per Share section for further details

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LEASES

3 Months Ended

Mar. 31, 2020

Leases [Abstract]

LEASES

7. LEASES

The Company's leasing activities include an operating lease of its corporate office space from a related party (see Note 14) and several other operating and finance leases of vehicles and office space for the Company's European operations.

At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company's assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term, and (3) whether the Company has the right to direct the use of the asset. The Company allocates the consideration in the contract to each lease and non-lease component based on the component's relative stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately.

Leases are classified as either finance leases or operating leases based on criteria in Topic 842. The Company's operating leases are generally comprised of real estate and vehicles, and the Company's finance leases are generally comprised of vehicles.

At lease commencement, the Company records a lease liability equal to the present value of the remaining lease payments, discounted using the rate implicit in the lease or, if that rate cannot be readily determined, the Company's incremental borrowing rate. A corresponding right-of-use asset ("ROU asset") is recorded, measured based on the initial measurement of the lease liability. ROU assets also include any lease payments made and exclude lease incentives. Lease terms may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option.

Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over the lease term. Included in lease expense are any variable lease payments incurred in the period that were not included in the initial lease liability. Lease expense for finance leases consists of the amortization of the ROU asset on a straight-line basis over the shorter of the useful life of the asset or the lease term, and interest expense is calculated using the effective interest rate method.

The following is a summary of lease cost recognized in the Company's consolidated statements of operations:

	Three months ended				Three months ended
	March 31, 2020				March 31, 2019
	Operating		Finance		Operating		Finance
	Leases		Leases		Leases		Leases
Lease cost in general and administrative expenses:
Operating lease expense	$	95,904	$	-	$	40,000	$	-
Amortization of finance lease ROU assets				137,165		-		-
Total lease cost in general and administrative expenses		95,904		137,165		40,000		-
Lease cost in other expense:
Interest on finance lease liabilities		-		3,596		-		-
Total lease cost in other expense		-		3,596		-		-
Total lease cost	$	95,904	$	140,761	$	40,000		-

The following is a summary of the impact of the Company's leases on the consolidated statements of cash flows:

	Three months ended
	March 31,
	2020			2019
Leasing activity in cash flows from operating activities:
Operating leases		(96,084	)		37,357
Interest payments on finance lease liabilities		3,596			-
Total leasing activity in cash flows from operating activities		99,680			37,357
Leasing activity in cash flows from financing activities:
Principal payments on finance lease liabilities		64,082			-
Total leasing activity in cash flows from financing activities:		64,082			-

The future annual minimum lease payments required under the Company's leases as of March 31, 2020 are as follows:

	Three months ended March 31,
	2020			2019
Weighted average remaining lease term (years) - operating leases		1.3			1.6
Weighted average remaining lease term (years) - finance leases		1.0			-
Weighted average discount rate - operating leases		4.95	%		5.00	%
Weighted average discount rate - finance leases		3.45	%		-	%

	Operating			Finance
Future minimum lease payments	Leases			Leases			Total
2020	$	243,295		$	238,257		$	481,552
2021		133,309			122,858			256,167
2022		9,577			49,191			58,768
Total future minimum lease payments		386,181			410,306			796,487
Less: Amount representing interest		(11,003	)		(9,005	)		(20,008	)
Present value of lease liabilities		375,178			401,301			776,479
Less: current portion		(310,935	)		(276,755	)		(587,690	)
Long-term portion	$	64,243		$	124,546		$	188,789

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ACCOUNTS PAYABLE AND ACCRUED EXPENSES

3 Months Ended

Mar. 31, 2020

Payables and Accruals [Abstract]

ACCOUNTS PAYABLE AND ACCRUED EXPENSES

11. ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses consist of the following at:

	March 31,		December 31,
	2020		2019
Accounts payable	$	11,169,316	$	10,159,900
Accrued expenses		8,715,866		7,132,747
Total	$	19,885,182	$	17,292,647

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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)

3 Months Ended

Mar. 31, 2020

Payables and Accruals [Abstract]

Schedule of accounts payable and accrued expenses

Accounts payable and accrued expenses consist of the following at:

	March 31,		December 31,
	2020		2019
Accounts payable	$	11,169,316	$	10,159,900
Accrued expenses		8,715,866		7,132,747
Total	$	19,885,182	$	17,292,647

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LEASES (Tables)

3 Months Ended

Mar. 31, 2020

Leases [Abstract]

Schedule of components of lease costs

The following is a summary of lease cost recognized in the Company's consolidated statements of operations:

	Three months ended				Three months ended
	March 31, 2020				March 31, 2019
	Operating		Finance		Operating		Finance
	Leases		Leases		Leases		Leases
Lease cost in general and administrative expenses:
Operating lease expense	$	95,904	$	-	$	40,000	$	-
Amortization of finance lease ROU assets				137,165		-		-
Total lease cost in general and administrative expenses		95,904		137,165		40,000		-
Lease cost in other expense:
Interest on finance lease liabilities		-		3,596		-		-
Total lease cost in other expense		-		3,596		-		-
Total lease cost	$	95,904	$	140,761	$	40,000		-

Schedule of cash flow information related to leases

The following is a summary of the impact of the Company's leases on the consolidated statements of cash flows:

	Three months ended
	March 31,
	2020			2019
Leasing activity in cash flows from operating activities:
Operating leases		(96,084	)		37,357
Interest payments on finance lease liabilities		3,596			-
Total leasing activity in cash flows from operating activities		99,680			37,357
Leasing activity in cash flows from financing activities:
Principal payments on finance lease liabilities		64,082			-
Total leasing activity in cash flows from financing activities:		64,082			-

Schedule of weightesd average remaining lease term and weighted average discount rate

	Three months ended March 31,
	2020			2019
Weighted average remaining lease term (years) - operating leases		1.3			1.6
Weighted average remaining lease term (years) - finance leases		1.0			-
Weighted average discount rate - operating leases		4.95	%		5.00	%
Weighted average discount rate - finance leases		3.45	%		-	%

Schedule of future annual minimum cash payments required under operating lease

The future annual minimum lease payments required under the Company's leases as of March 31, 2020 are as follows:

	Operating			Finance
Future minimum lease payments	Leases			Leases			Total
2020	$	243,295		$	238,257		$	481,552
2021		133,309			122,858			256,167
2022		9,577			49,191			58,768
Total future minimum lease payments		386,181			410,306			796,487
Less: Amount representing interest		(11,003	)		(9,005	)		(20,008	)
Present value of lease liabilities		375,178			401,301			776,479
Less: current portion		(310,935	)		(276,755	)		(587,690	)
Long-term portion	$	64,243		$	124,546		$	188,789

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ORGANIZATION AND DESCRIPTION OF BUSINESS (Details)	Oct. 25, 2019
Func Food Group, Oyj [Member]
Organization and Description of Business (Textual)
Acquired percentage	100.00%