-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, GYvVox9XSZqzzLCyVKTXY5AXRRskjYsqTd1EOK5Ncss33Ma3VYTbA0CDaaVZUk38 ajbvWrzzcmBYdEozbXISKg== 0001193125-06-012290.txt : 20060126 0001193125-06-012290.hdr.sgml : 20060126 20060126063658 ACCESSION NUMBER: 0001193125-06-012290 CONFORMED SUBMISSION TYPE: 6-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20060126 FILED AS OF DATE: 20060126 DATE AS OF CHANGE: 20060126 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Daiichi Sankyo Company, LTD CENTRAL INDEX KEY: 0001340156 STANDARD INDUSTRIAL CLASSIFICATION: PHARMACEUTICAL PREPARATIONS [2834] IRS NUMBER: 000000000 STATE OF INCORPORATION: M0 FISCAL YEAR END: 0331 FILING VALUES: FORM TYPE: 6-K SEC ACT: 1934 Act SEC FILE NUMBER: 333-128825 FILM NUMBER: 06551358 BUSINESS ADDRESS: STREET 1: 5-1, NIHONBASHI 3-CHOME STREET 2: CHUO-KU, CITY: TOKYO STATE: M0 ZIP: 103-8426 BUSINESS PHONE: (011) 81-3-5255-7041 MAIL ADDRESS: STREET 1: 5-1, NIHONBASHI 3-CHOME STREET 2: CHUO-KU, CITY: TOKYO STATE: M0 ZIP: 103-8426 6-K 1 d6k.htm FORM 6-K Form 6-K

 

FORM 6-K

 


 

SECURITIES AND EXCHANGE COMMISSION

450, 5th Street

Washington, D.C. 20549

 

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of

the Securities Exchange Act of 1934

 

For the month of January, 2006

 


 

Daiichi Sankyo Company, Limited

(Translation of registrant’s name into English)

 


 

5-1, Nihonbashi 3-chome

Chuo-ku, Tokyo 103-8426

Japan

(Address of principal executive offices)

 


 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

 

Form 20-F  þ        Form 40-F  ¨

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

 

Yes  ¨        No  þ

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

 

Yes  ¨        No  þ

 

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 

Yes  ¨        No  þ

 

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A

 



SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

     DAIICHI SANKYO COMPANY, LIMITED
DATE: January 26, 2006    By:  

/s/ Takashi Shoda


     Name:   Takashi Shoda
     Title:   President and Representative Director


EXHIBIT INDEX

 

Exhibit
Number                  


       

Description of Exhibit                                                     


99.1       Press Release: “Sankyo Releases Lamisil AT® in New Female-Friendly Pink Packaging”
EX-99.1 2 dex991.htm PRESS RELEASE Press Release

Exhibit 99.1


For Immediate Release

 

Company name: DAIICHI SANKYO COMPANY, LIMITED

Representative: Takashi Shoda, President and Representative Director

(Code no.: 4568, First Section, Tokyo, Osaka and Nagoya Stock Exchanges)

Please address inquiries to Toshio Takahashi, Corporate Officer in Charge,

Corporate Communications Department

Telephone: +81-3-6225-1126

 

Sankyo Releases Lamisil AT® in New Female-Friendly Pink Packaging

 

Tokyo, January 26, 2006 — Sankyo Co., Ltd., a subsidiary of DAIICHI SANKYO COMPANY, LIMITED, has announced the release of Lamisil AT® series athlete’s foot medication in a new female consumer-friendly pink packaging on Thursday, February 16.

 

Lamisil (generic name: terbinafine hydrochloride) was developed by the Swiss pharmaceutical company Novartis AG. Since it was first sold in the U.K. in 1990 as an ethical drug, it has been sold outside Japan as athlete’s foot medication. In Japan, Lamisil has been marketed as an ethical drug by Novartis Pharma K.K. (headquarters: Minato-ku, Tokyo) and as a nonprescription drug by Sankyo Co., Ltd. under the brand name Lamisil AT® since February 2004.

 

Lamisil AT® possesses superior action in treating athlete’s foot, as it contains the only allylamine-type fungicide, terbinafine hydrochloride. Although it has been steadily increasing in sales since it was first released, sales among women have been low compared to men. As female consumers have suggested it is embarrassing to purchase, Sankyo has decided to add a new line in pink and white packaging which will make it easier for women to pick up off the shelf.

 

The idea that athlete’s foot is a male disease has somehow become fixated in the consumer psyche. However, as data indicates that approximately one in three women aged between 15 and 59 have experienced athlete’s foot*, it is definitely a disease which affects women as well. As there is a higher preference among women for athlete’s foot medication in cream and liquid, Sankyo has made this new line available in these dosage forms.

 

For the package design, Sankyo has employed the feminine foot motif which its partner Novartis uses for its global design. Sankyo will prominently feature this motif in its advertisements and storefront displays for both its Lamisil AT® in blue already on sale, and for the newly released Lamisil AT® in pink.

 


* based on a survey of 10,308 women conducted by Sankyo.
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