Exhibit 99.1

Ituran Location and Control Ltd. (NASDAQ: ITRN) today announced that its board of directors
has authorized the additional Repurchase of its Ordinary Shares Up to $10 Million

Azour, Israel, January 24, 2008 – Ituran Location and Control Ltd. (NASDAQ: ITRN) today announced that today its Board of Directors has authorized the Company to utilize up to $10 million to repurchase ordinary shares in the Company. This Decision follows a previous decisions of July 2006 and December 2007, to repurchase ordinary shares in the Company up to $10 million, which were utilized to the fullest extent (850,383 shares).

The purchases may be made from time to time on the open market at the management’s discretion depending on share price and market conditions. No time limit was set for the repurchase program, and the program may be suspended from time to time or discontinued. The share repurchase will be funded from available working capital.

The Company currently has approximately 23.475 million shares outstanding. The closing price for the Company’s shares on The NASDAQ National Market on January 23, 2008 was $10.05.

About Ituran

Ituran provides location-based services, consisting predominantly of stolen vehicle recovery and tracking services, as well as wireless communications products used in connection with its location-based services and various other applications. Ituran offers mobile asset location, Stolen Vehicle Recovery, management & control services for vehicles, cargo and personal security. Ituran’s subscriber base has been growing significantly since the Company’s inception to over 430,000 subscribers distributed globally. Established in 1995, Ituran has approximately 900 employees worldwide, provides its location based services and has a market leading position in Israel, Brazil, Argentina and the United States.

Certain statements in this press release are “forward-looking statements” within the meaning of the Securities Act of 1933, as amended.  These forward-looking statements include, but are not limited to, our plans, objectives, expectations and intentions and other statements contained in this report that are not historical facts as well as statements identified by words such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”, “estimates” or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to significant uncertainties and changes in circumstances, many of which are beyond our control. Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors.

International Investor Relations

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Ehud Helft
Kenny Green
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Investor Relations in Israel

Oded Ben Chorin (oded@km-ir.co.il)
KM Investor Relations
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