Exhibit 99.1

ITURAN LOCATION AND CONTROL LTD.
SECOND QUARTER 2007 RESULTS RELEASE AND CONFERENCE CALL
SCHEDULED FOR MONDAY, AUGUST 20, 2007

Conference Call Scheduled at 10.00am EDT

AZOUR, Israel – July 26, 2007 – Ituran Location and Control Ltd. (NASDAQ: ITRN , TASE: ITRN), announced that it will be releasing its second quarter 2007 results on Monday, August 20, 2007, before the US market opens.

The Company will also be hosting a conference call later that day at 10:00am EDT. On the call, management will review and discuss the results, and will be available to answer investor questions.

To participate, please call one of the following teleconferencing numbers. Please begin placing your calls at least 10 minutes before the conference call commences. If you are unable to connect using the toll-free numbers, please try the international dial-in number.

US Dial-in Number: 1 888 407 2553
UK Dial-in Number: 0 800 917 5108
ISRAEL Dial-in Number: 03 918 0687
INTERNATIONAL Dial-in Number: +972 3 918 0687

At:
10:00am Eastern Time, 7:00am Pacific Time, 5:00pm Israel Time

For those unable to listen to the live call, a replay of the call will be available from the day after the call in the investor relations section of Ituran’s website, at: www.ituran.com

About Ituran

Ituran provides location-based services, consisting predominantly of stolen vehicle recovery and tracking services, as well as wireless communications products used in connection with its location-based services and various other applications. Ituran offers mobile asset location, Stolen Vehicle Recovery, management & control services for vehicles, cargo and personal security, and radio frequency identification products for various purposes including automatic meter reading, electronic toll collection and homeland security applications. Ituran’s subscriber base has been growing significantly since the Company’s inception to over 407,000 subscribers distributed globally. Established in 1995, Ituran has approximately 800 employees worldwide, provides its location based services and has a market leading position in Israel, Brazil, Argentina and the United States. The company also sells its products in China and South Korea.

International Investor Relations

Ehud Helft / Kenny Green
info@gkir.com
GK Investor Relations
(US) +1-866-704-6710

Investor Relations in Israel

Oded Ben Chorin
oded@km-ir.co.il
KM Investor Relations
(Israel) +972-3-5167620