8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 ________________________________________________________________________________ 

FORM 8-K

 ______________________________________________________________________________ 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 5, 2019

________________________________________________________________________________  

UNDER ARMOUR, INC.

 ________________________________________________________________________________ 

Maryland	001-33202	52-1990078
(State or other jurisdiction of incorporation or organization)	(Commission File Number)	(I.R.S. Employer Identification No.)
1020 Hull Street, Baltimore, Maryland		21230
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (410) 454-6428

(Former name or former address, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Class A Common Stock	UAA	New York Stock Exchange
Class C Common Stock	UA	New York Stock Exchange
(Title of each class)	(Trading Symbols)	(Name of each exchange on which registered)

 ________________________________________________ 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company
☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
☐

Item 8.01. Other Events.

On September 5, 2019, Under Armour, Inc. (the “Company”) announced that Stephanie Pugliese will be joining the Company as President, North America effective September 16, 2019. A copy of the Company’s press release announcing Ms. Pugliese’s appointment is attached hereto as Exhibit 99.1 and is incorporated by reference herein.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.

Exhibit No.	Exhibit
99.1	Under Armour, Inc. press release dated September 5, 2019.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	UNDER ARMOUR, INC.
Date: September 5, 2019	By:	/s/ John P. Stanton
		John P. Stanton
		Executive Vice President, General Counsel & Secretary Executive Vice President, General Counsel & Secretary

EX-99.1

UNDER ARMOUR NAMES STEPHANIE PUGLIESE

AS PRESIDENT OF ITS NORTH AMERICAN BUSINESS

25-Year Veteran Joins from Duluth Trading Company

BALTIMORE, Sept. 5, 2019 – Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Stephanie Pugliese as President, North America. With more than 25 years in branded apparel, retail and merchandising, Pugliese’s multi-disciplined, public company background brings proven expertise to Under Armour’s leadership team. She will report directly to President and Chief Operating Officer Patrik Frisk and is expected to start on Sept. 16.

“We are thrilled to have Stephanie join Under Armour as President of our North American business,” said Under Armour President and Chief Operating Officer Patrik Frisk. “Her demonstrated record of leadership and retail expertise significantly strengthens our ability to further amplify Under Armour as the preeminent athletic performance brand in our home market.”

Frisk continued, “Our strategy in North America continues to be centered on three main elements: a focus on premium, full price distribution to protect the Under Armour brand; deepening the connection with our consumers; and an unrelenting prioritization around operational excellence. It is leadership that ultimately brings these elements into alignment and gives us increasing confidence in our ability to build an even more powerful brand while increasing long-term, shareholder return.”

Pugliese joins Under Armour from Duluth Trading Company where she served as President and Chief Executive Officer. After joining Duluth in 2008, Pugliese held executive positions in product development, merchandising and marketing before assuming the role of President in 2012, and President and Chief Executive Officer in 2015 when she led the company through its initial public offering. She also served as a member of Duluth Trading Company’s board of directors. Earlier in her career, Pugliese held several executive positions with Lands’ End, Inc. and Ann, Inc. She has a Bachelor of Arts degree in marketing from New York University Stern School of Business.

About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour’s innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com.

# # #

Under Armour Contacts: 

Lance Allega	Erin Wendell
SVP, Investor Relations & Corporate Development	Senior Director, Global Communications
(410) 246-6810	(410) 454-6570

XML

Cover	Sep. 05, 2019
Entity Information [Line Items]
Document Type	8-K
Document Period End Date	Sep. 05, 2019
Entity Registrant Name	UNDER ARMOUR, INC.
Entity Incorporation, State or Country Code	MD
Entity File Number	001-33202
Entity Tax Identification Number	52-1990078
Entity Address, Address Line One	1020 Hull Street
Entity Address, City or Town	Baltimore
Entity Address, State or Province	MD
Entity Address, Postal Zip Code	21230
City Area Code	410
Local Phone Number	454-6428
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	false
Amendment Flag	false
Entity Central Index Key	0001336917
Class A Common Stock
Entity Information [Line Items]
Title of 12(b) Security	Class A Common Stock
Trading Symbol	UAA
Security Exchange Name	NYSE
Class C Common Stock
Entity Information [Line Items]
Title of 12(b) Security	Class C Common Stock
Trading Symbol	UA
Security Exchange Name	NYSE