THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Direct Operating Expense [Member]
Income Statement Location [Line Items]
Advertising expense	$ 224.0	$ 208.0	$ 200.5
Selling, General and Administrative Expense [Member]
Income Statement Location [Line Items]
Advertising expense	$ 27.8	$ 21.6	$ 18.0