DUE TO RELATED PARTIES AND RELATED PARTY TRANSACTIONS (Details Textual) - USD ($)	12 Months Ended
	Jul. 31, 2017	Jul. 31, 2016	Jul. 31, 2015
Related Party Transaction [Line Items]
General and Administrative Expense, Total	$ 10,241,681	$ 9,297,746	$ 13,230,840
Stock Issued During Period, Value, Restricted Stock Award, Net of Forfeitures, Total	1,107,937	1,372,381	1,851,074
Due to Related Parties, Current	768	0
Stock Issued During Period, Value, New Issues	19,421,351	8,365,037	7,659,139
Due to Related Parties		98,371
Restricted Stock [Member]
Related Party Transaction [Line Items]
Stock Issued During Period, Value, Restricted Stock Award, Net of Forfeitures, Total	$ 1,107,937	$ 1,372,381	1,851,074
Stock Issued During Period, Shares, New Issues	148,368	117,998
Stock Issued During Period, Value, New Issues	$ 170,060	$ 109,738
General and Administrative Expense [Member]
Related Party Transaction [Line Items]
Stock Issued During Period, Value, Restricted Stock Award, Net of Forfeitures, Total			$ 18,150
Stock Issued During Period, Shares, New Issues			15,000
Related Party Transaction, Gain Loss on Transactions with Related Party		11,367
Director and Officer [Member]
Related Party Transaction [Line Items]
General and Administrative Expense, Total	$ 174,299	$ 164,566	$ 148,602