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LOSS PER SHARE (Details) - USD ($)
3 Months Ended 9 Months Ended
Apr. 30, 2017
Apr. 30, 2016
Apr. 30, 2017
Apr. 30, 2016
Numerator        
Net Loss for the Period $ (3,798,864) $ (3,679,055) $ (12,383,927) $ (13,552,594)
Denominator        
Basic Weighted Average Number of Shares 137,452,998 109,710,985 124,676,016 102,588,834
Dilutive Stock Options and Warrants 0 0 0 0
Diluted Weighted Average Number of Shares 137,452,998 109,710,985 124,676,016 102,588,834
Net Loss per Share, Basic and Diluted $ (0.03) $ (0.03) $ (0.10) $ (0.13)