CAPITAL STOCK (Details 8) - USD ($)	3 Months Ended		9 Months Ended
	Apr. 30, 2017	Apr. 30, 2016	Apr. 30, 2017	Apr. 30, 2016
Stock based Compensation Expense [Line Items]
Share-based Compensation, Total	$ 667,877	$ 798,860	$ 2,482,178	$ 2,487,651
Stock-Based Compensation for Consultants [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	398,944	470,549	920,971	1,429,324
Stock options issued	24,796	(4,461)	303,047	66,317
Share-based Compensation, Total	423,740	466,088	1,224,018	1,495,641
Stock-Based Compensation for Management [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	33,057	45,299	175,950	81,495
Stock options issued	62,873	195,464	430,218	640,789
Share-based Compensation, Total	95,930	240,763	606,168	722,284
Stock-Based Compensation for Employees [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	106,166	76,299	322,613	106,602
Stock options issued	42,041	15,710	329,379	163,124
Share-based Compensation, Total	$ 148,207	$ 92,009	$ 651,992	$ 269,726