CAPITAL STOCK (Details 8) - USD ($)	3 Months Ended		6 Months Ended
	Jan. 31, 2017	Jan. 31, 2016	Jan. 31, 2017	Jan. 31, 2016
Stock based Compensation Expense [Line Items]
Share-based Compensation, Total	$ 829,040	$ 1,062,349	$ 1,814,301	$ 1,688,791
Stock-Based Compensation for Management [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	54,693	20,932	142,893	36,196
Stock options issued	122,326	265,010	367,345	445,325
Share-based Compensation, Total	177,019	285,942	510,238	481,521
Stock-Based Compensation for Consultants [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	252,895	633,180	522,027	958,775
Stock options issued	199,979	62,143	278,251	70,778
Share-based Compensation, Total	452,874	695,323	800,278	1,029,553
Stock-Based Compensation for Employees [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	106,101	30,303	216,447	30,303
Stock options issued	93,046	50,781	287,338	147,414
Share-based Compensation, Total	$ 199,147	$ 81,084	$ 503,785	$ 177,717