LONG-TERM DEBT (Details Textual) - USD ($)		3 Months Ended		6 Months Ended
	Mar. 08, 2017	Jan. 31, 2017	Jan. 31, 2016	Jan. 31, 2017	Jan. 31, 2016	Jul. 31, 2016	Feb. 09, 2016
Debt Instrument [Line Items]
Amortization of Debt Discount (Premium)		$ 306,239	$ 347,723	$ 601,568	$ 683,390
Long-term Debt, Gross		$ 20,000,000		$ 20,000,000		$ 20,000,000
Subsequent Event [Member]
Debt Instrument [Line Items]
Common Stock Issued As Anniversary Fees For Debt Instrument Shares	738,503
Common Stock Issued As Anniversary Fees For Debt Instrument Value	$ 1,100,000
Secured Debt [Member]
Debt Instrument [Line Items]
Long-term Debt, Gross							$ 20,000,000
Debt Instrument, Interest Rate, Effective Percentage		5.50%		5.50%