CAPITAL STOCK (Details 7) - USD ($)	12 Months Ended
	Jul. 31, 2016	Jul. 31, 2015	Jul. 31, 2014
Stock based Compensation Expense [Line Items]
Share-based Compensation, Total	$ 3,084,163	$ 5,617,748	$ 1,309,450
Stock-Based Compensation for Management [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	262,130	105,998	55,000
Stock options issued	735,991	1,617,937	0
Share-based Compensation, Total	998,121	1,723,935	55,000
Charged to Inventory [Member] [Member]
Stock based Compensation Expense [Line Items]
Share-based Compensation, Total	0	0	(4,795)
Stock-Based Compensation for Consultants [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	1,630,635	1,869,074	1,101,932
Stock options issued	78,014	588,207	74,992
Share-based Compensation, Total	1,708,649	2,457,281	1,176,924
Stock-Based Compensation for Employees [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	205,860	111,492	0
Stock options issued	171,533	1,325,040	82,321
Share-based Compensation, Total	$ 377,393	$ 1,436,532	$ 82,321