LOSS PER SHARE (Details) - USD ($)	3 Months Ended		9 Months Ended
	Apr. 30, 2016	Apr. 30, 2015	Apr. 30, 2016	Apr. 30, 2015
Numerator
Net Loss for the Period	$ (3,679,055)	$ (5,347,729)	$ (13,552,594)	$ (17,949,496)
Denominator
Basic Weighted Average Number of Shares	109,710,985	92,034,908	102,588,834	91,683,568
Dilutive Stock Options and Warrants	0	0	0	0
Diluted Weighted Average Number of Shares	109,710,985	92,034,908	102,588,834	91,683,568
Net Loss per Share, Basic and Diluted	$ (0.03)	$ (0.06)	$ (0.13)	$ (0.20)