CAPITAL STOCK (Details 7) - USD ($)	3 Months Ended		9 Months Ended
	Apr. 30, 2016	Apr. 30, 2015	Apr. 30, 2016	Apr. 30, 2015
Stock based Compensation Expense [Line Items]
Share-based Compensation, Total	$ 798,860	$ 1,317,878	$ 2,487,651	$ 4,628,544
Stock-Based Compensation for Management [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	45,299	0	81,495	0
Stock options issued	195,464	263,306	640,789	1,424,585
Share-based Compensation, Total	240,763	263,306	722,284	1,424,585
Stock-Based Compensation for Consultants [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	470,549	502,854	1,429,324	1,380,279
Stock options issued	(4,461)	346,995	66,317	721,430
Share-based Compensation, Total	466,088	849,849	1,495,641	2,101,709
Stock-Based Compensation for Employees [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	76,299	0	106,602	0
Stock options issued	15,710	204,723	163,124	1,102,250
Share-based Compensation, Total	$ 92,009	$ 204,723	$ 269,726	$ 1,102,250