CAPITAL STOCK (Tables)

3 Months Ended

Oct. 31, 2014

Schedule of Share Transaction Activity [Table Text Block]

	Common		Value per Share				Issuance
Period / Description	Shares Issued		Low		High		Value
Balance, July 31, 2014	90,966,558
Equity Financing	280,045	$	1.70	$	1.70	$	175,423
Service Agreements	254,171		1.07		1.63		330,330
Options Exercised	28,937		0.33		0.33		9,550
Balance, October 31, 2014	91,529,711

Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]

Weighted			Weighted Average
Average	Number of Warrants		Remaining Contractual
Exercise Price	Outstanding	Expiry Date	Life (Years)
$1.00	500,000	March 1, 2016	1.33
1.95	50,000	June 3, 2016	1.59
2.50	2,600,000	July 30, 2018	3.75
2.60	1,859,524	October 23, 2016	1.98
$2.38	5,009,524		2.83

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

Expected Risk Free Interest Rate	0.94%
Expected Volatility	56.28%
Expected Life in Years	2.90
Expected Dividend Yield	0.00%

Schedule Stock Options, Activity [Table Text Block]

					Weighted Average
	Number of Stock			Weighted Average	Remaining Contractual
	Options			Exercise Price	Term (Years)
Balance, July 31, 2014	7,987,214		$	2.10	4.97
Issued	7,540,000			1.32	4.84
Exercised	(28,937	)		0.33	1.28
Forfeited	(58,750	)		2.82	7.26
Balance, October 31, 2014	15,439,527		$	1.72	4.78

Schedule of Options Outstanding and Exerciseable [Table Text Block]

	Options Outstanding			Options Exercisable
Range of Exercise Prices	Outstanding at		Weighted Average	Exercisable at		Weighted Average
	October 31, 2014		Exercise Price	October 31, 2014		Exercise Price
$0.33 to $0.70	1,972,254	$	0.41	1,972,254	$	0.41
$0.71 to $2.45	11,324,000		1.67	3,764,000		2.37
$2.46 to $5.90	2,143,273		3.20	2,139,940		3.20
	15,439,527	$	1.72	7,876,194	$	2.10

Schedule of Stock-Based Compensation Expense [Table Text Block]

		Three Months Ended October 31,
		2014		2013
Stock-Based Consulting Fees
Common stock issued for consulting services	$	330,331	$	290,552
Options issued to consultants		100,379		13,604
		430,710		304,156
Stock-Based Management Fees
Options issued to management		572,276		-
		572,276		-
Stock-Based Wages and Benefits
Options issued to employees		451,310		34,169
		451,310		34,169
Stock-based compensation charged to inventory		-		(993	)
	$	1,454,296	$	337,332