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CAPITAL STOCK (Tables)
9 Months Ended
Apr. 30, 2013
Schedule of Share Transaction Activity [Table Text Block]
    Common     Value per Share        
Period / Description   Shares Issued     Low     High     Issuance Value  
Balance, July 31, 2012   84,975,155                    
     Options Exercised (1)   193,000   $ 0.33   $ 0.45   $ 39,748  
     Yuty Settlement Agreement   75,000     2.54     2.54     190,500  
Balance, October 31, 2012   85,243,155                    
     Options Exercised (2)   252,298   $ 0.33   $ 0.45   $ 1,900  
Balance, January 31, 2013   85,495,453                    
     Options Exercised   5,806   $ 0.33   $ 0.33   $ 1,916  
Balance, April 30, 2013   85,501,259                    
Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]
    Number of     Weighted Average     Weighted Average  
    Warrants     Exercise Price     Remaining Contractual Term  
                (Years)  
Balance, July 31, 2012   1,558,812   $ 4.95     1.45  
 Expired   (888,687 )   6.76     -  
Balance, January 31, 2013   670,125   $ 2.56     2.46  
 Expired   (8,572 )   9.30     -  
Balance, April 30, 2013   661,553   $ 2.47     2.25  
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]
  Options Exercise Term Fair Expected Risk-Free Dividend Expected
Date / Period   Issued Price (Years) Value Life (Years) Interest Rate Yield Volatility
                 
   January 15, 2013 130,000 $2.41 10 $179,608 4 0.55% 0.00% 71.13%
Three and nine months ended April 30, 2013 130,000     $179,608        
Schedule Stock Options, Activity [Table Text Block]
    Number of Stock     Weighted Average     Weighted Average  
    Options     Exercise Price     Remaining Contractual  
                Term (Years)  
Balance, July 31, 2012   9,559,271   $ 1.95     6.52  
     Exercised   (211,750 )   0.37     3.99  
Balance, October 31, 2012   9,347,521   $ 1.99     6.33  
     Issued   130,000     2.41     10.00  
     Exercised   (293,566 )   0.37     3.23  
     Forfeited   (93,000 )   2.80     8.27  
     Expired   (38,773 )   3.59     -  
Balance, January 31, 2013   9,052,182   $ 2.03     6.23  
     Exercised   (5,806 )   0.33     2.67  
     Forfeited   (92,500 )   2.78     7.58  
Balance, April 30, 2013   8,953,876   $ 2.03     5.96  
Schedule of Options Outstanding and Exerciseable [Table Text Block]
    Options Outstanding     Options Exercisable  
Range of Exercise Prices   Outstanding at     Weighted Average     Exercisable at     Weighted Average  
    April 30, 2013     Exercise Price     April 30, 2013     Exercise Price  
$0.33 to $0.70   2,723,878   $ 0.41     2,723,878   $ 0.41  
$0.71 to $2.45   3,826,250     2.37     3,676,250     2.37  
$2.46 to $23.08   2,403,748     3.30     2,167,084     3.32  
    8,953,876   $ 2.03     8,567,212   $ 1.99  
Schedule of Stock-Based Compensation Expense [Table Text Block]
    Three Months Ended April 30,     Nine Months Ended April 30,  
    2013     2012     2013     2012  
Stock-Based Consulting Fees                        
     Common stock issued for Yuty Settlement Agreement $   -   $   -   $ 190,500   $   -  
     Common stock issued for consulting services   -     104,774     -     167,374  
     Options issued to consultants   (12,379 )   135,032     258,109     711,249  
    (12,379 )   239,806     448,609     878,623  
Stock-Based Management Fees                        
     Options issued to management   -     -     -     834,219  
    -     -     -     834,219  
Stock-Based Wages and Benefits                        
     Options issued to employees   92,566     182,543     361,018     1,021,833  
    92,566     182,543     361,018     1,021,833  
                         
Stock-based compensation charged to inventory   (10,229 )   (22,979 )   (52,318 )   (153,993 )
  $ 69,958   $ 399,370   $ 757,309   $ 2,580,682