COMMITMENTS AND CONTINGENCIES (Narrative) (Details) (USD $)	6 Months Ended
	Jan. 31, 2013 lb
Commitments And Contingencies 1	$ 22,607
Commitments And Contingencies 2	805,199
Commitments And Contingencies 3	1,750,000
Commitments And Contingencies 4	320,000
Commitments And Contingencies 7	120,000
Commitments And Contingencies 8	100,000
Commitments And Contingencies 9	2,200,000
Commitments And Contingencies 10	2,200,000
Commitments And Contingencies 12	$ 149,194