RELATED PARTY TRANSACTIONS (Narrative) (Details) (USD $)	6 Months Ended
	Jan. 31, 2013
Related Party Transactions 1	$ 35,481
Related Party Transactions 2	83,914
Related Party Transactions 3	16,167
Related Party Transactions 4	50,860
Related Party Transactions 5	9,000
Related Party Transactions 6	18,000
Related Party Transactions 7	0
Related Party Transactions 8	18,347
Related Party Transactions 9	131,176
Related Party Transactions 10	16,159
Related Party Transactions 11	11,110
Related Party Transactions 12	3,000
Related Party Transactions 13	$ 36,333