COMMITMENTS AND CONTINGENCIES (Narrative) (Details) (USD $)	3 Months Ended
	Oct. 31, 2012
Commitments And Contingencies 1	$ 21,887
Commitments And Contingencies 2	804,637
Commitments And Contingencies 3	1,750,000
Commitments And Contingencies 4	320,000
Commitments And Contingencies 5	120,000
Commitments And Contingencies 6	50,000
Commitments And Contingencies 7	50.00%
Commitments And Contingencies 8	2,200,000
Commitments And Contingencies 9	2,200,000
Commitments And Contingencies 10	$ 149,194