DUE TO RELATED PARTIES AND RELATED PARTY TRANSACTIONS (Narrative) (Details) (USD $)	3 Months Ended
	Oct. 31, 2012
Due To Related Parties And Related Party Transactions 1	$ 48,433
Due To Related Parties And Related Party Transactions 2	34,693
Due To Related Parties And Related Party Transactions 3	9,000
Due To Related Parties And Related Party Transactions 4	0
Due To Related Parties And Related Party Transactions 5	112,829
Due To Related Parties And Related Party Transactions 6	13,997
Due To Related Parties And Related Party Transactions 7	$ 47,443