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Basis of Presentation and Summary of Significant Accounting Policies (Details) - USD ($)
$ in Millions
3 Months Ended
Mar. 31, 2017
Mar. 31, 2016
Dec. 31, 2016
Related Party Transaction [Line Items]      
Research, design and development expense $ 2.9 $ 2.7  
Prepaid advertising and promotional endorsement costs 3.2   $ 4.5
Advertising, production, promotion and agency expense $ 12.0 8.3  
Series A Preferred Stock [Member]      
Related Party Transaction [Line Items]      
Percentage of common stock if-converted Series A preferred stock (percent) 15.70%    
Blackstone [Member]      
Related Party Transaction [Line Items]      
Paid for services received $ 0.1 $ 0.2