0001334036-20-000021.txt : 20200423 0001334036-20-000021.hdr.sgml : 20200423 20200423072358 ACCESSION NUMBER: 0001334036-20-000021 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 16 CONFORMED PERIOD OF REPORT: 20200423 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20200423 DATE AS OF CHANGE: 20200423 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Crocs, Inc. CENTRAL INDEX KEY: 0001334036 STANDARD INDUSTRIAL CLASSIFICATION: RUBBER & PLASTICS FOOTWEAR [3021] IRS NUMBER: 202164234 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-51754 FILM NUMBER: 20809182 BUSINESS ADDRESS: STREET 1: 7477 EAST DRY CREEK PARKWAY CITY: NIWOT STATE: CO ZIP: 80503 BUSINESS PHONE: 3038487000 MAIL ADDRESS: STREET 1: 7477 EAST DRY CREEK PARKWAY CITY: NIWOT STATE: CO ZIP: 80503 8-K 1 crox-20200423.htm 8-K crox-20200423
0001334036false00013340362020-04-232020-04-23



 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (date of earliest event reported): April 23, 2020
CROCS, INC.
(Exact name of registrant as specified in its charter)
Delaware
 
 
0-51754
 
 
20-2164234
(State or other jurisdiction
 
 
 
(Commission File Number)
 
 
 
(I.R.S. Employer
 
of incorporation)
 
 
 
 
 
 
 
Identification No.)
 
 
 
 
 
 
 
7477 East Dry Creek Parkway
 
 
80503
Niwot,
Colorado
(Address of principal executive offices)
 
 
 
(Zip Code)
 
 
 Registrant’s telephone number, including area code: (303) 848-7000
 
Not Applicable
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class:Trading symbol:Name of each exchange on which registered:
Common Stock, par value $0.001 per shareCROXThe Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR 230.45) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR 240.12b-2).
 Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.



1


Item 2.02. Results of Operations and Financial Condition.
 
On April 23, 2020, Crocs, Inc. (the “Company”) issued a press release reporting its results of operations for the three months ended March 31, 2020. A copy of the press release is furnished as Exhibit 99.1 to this report.

Item 9.01. Financial Statements and Exhibits.
 
(d) Exhibits.
 
Exhibit
No.
 
 
 
Description
 
99.1
 
 
 
104Cover Page Interactive Data File (embedded within the Inline XBRL document).
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
CROCS, INC.
 
 
 
 
 
 
 
Date: April 23, 2020
By:
 
/s/ Anne Mehlman
 
 
 
 
Anne Mehlman
 
 
 
 
Executive Vice President and Chief Financial Officer
 
 


2
EX-99.1 2 croxq12020-8xkpressrel.htm EX-99.1 Document

Exhibit 99.1
 
earningsreleaseimage1a.gif
 
Investor Contact:
Cori Lin, Crocs, Inc.
(303) 848-5053
clin@crocs.com
PR Contact:
Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com

Crocs, Inc. Reports Fiscal 2020 First Quarter Results

Americas Revenues Increased 14.4% and E-Commerce Revenues Rose 15.8% from First Quarter 2019
___________________________________________________________________________
 
NIWOT, COLORADO — April 23, 2020 — Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for men, women, and children, today announced its first quarter 2020 financial results.

Andrew Rees, President and Chief Executive Officer, said, “Amidst unprecedented market conditions globally, our total revenue held up well with exceptional performance in our Americas and e-commerce businesses that was overshadowed by COVID-19 related store closures. Despite this recent softness, Crocs remains a strong, vibrant brand that is very well positioned. In the near-term, we have no liquidity concerns and have taken quick action to ensure we will be strongly cash flow positive for the remainder of the year. Over the long-term, we are confident we will restore our momentum in 2021 and continue our positive growth trajectory for years to come.

“Our immediate focus remains on the well-being of our customers, employees, and communities. We are particularly proud of the support we are providing to our healthcare community with our “A Free Pair for Healthcare” and “One for You, One for a Hero” donation programs that to date have contributed over 450,000 pairs of shoes globally. This community has our deepest respect, and we are humbled to be able to help keep its workers and their families safe during this unprecedented time,” Rees continued.

COVID-19 Update

As described during its fourth quarter earnings conference call and subsequent updates, COVID-19 has impacted the Crocs business globally, including through store closures or reduced operating hours and decreased retail traffic. Many of the 367 company-operated stores as well as many partner stores and wholesale customers’ stores were closed at some point during the first quarter and many remain closed today. In all geographies where stores are closed, stores will remain closed until it is safe, and in line with local regulations, to reopen. At this time, the Company estimates that stores will begin to open in stages over the coming months.

We expect revenue declines to continue in our retail and wholesale channels as “social distancing” practices remain in effect. Further, we expect a larger decline in revenues in the second quarter of 2020, as the majority of our retail and partner stores may be closed for the whole period. We are beginning to see some recovery in store traffic and sales in China and Korea where almost all stores are now open. However, we are also seeing declines in Japan, India, and much of Southeast Asia, areas that have been impacted by a second wave of the virus. While many brick-and-mortar stores have been closed, Crocs.com and other digital commerce have remained open. We have seen strong trends in our e-commerce channel that we expect to continue, as consumers migrate to online shopping.

The Company has focused on positioning its business for both short- and long-term success. Its leadership quickly established both a defensive and offensive playbook that it began to implement in early March.

1


With regards to the defensive measures, Crocs is taking precautionary measures to address the impact of COVID-19 and the recessionary environment that may follow. To efficiently manage the business, enhance liquidity, and maintain maximum flexibility, we have taken or are taking the following actions:

Board of Director and Executive Compensation: The compensation for our Board of Directors and senior leadership has been significantly reduced for the foreseeable future.
Retail: We have temporarily furloughed retail employees but have retained store managers and assistant store managers, albeit with reduced hours in North America. These employees continue to receive benefits. In other parts of the world, retail employees are receiving full or reduced pay in accordance with local government regulations.
Distribution Centers: The Company’s owned distribution centers globally are operational. In the U.S., its distribution center qualifies as an “essential business” and is being used to distribute and supply companies with essential products for healthcare workers during the pandemic. To help ensure the well-being of its associates, Crocs has enhanced safety protocols in place, including temperature checks, strict social distancing, hand sanitizer in all areas, and heightened cleaning of the facility in accordance with Center for Disease Control and Prevention and state guidelines.
Corporate Offices: Many of the Company’s corporate offices are closed or have enhanced safety protocols in place to ensure the well-being of our employees. The Company has been able to successfully conduct business virtually.
Other Compensation Measures: Across the Company for 2020, Crocs has reduced hiring and suspended the annual increases, market adjustments and promotions that were scheduled to go into effect in 2020. The Company also has asked some employees to shift to a reduced work day, has placed certain employees on a temporary unpaid leave, and has eliminated select roles as it adjusts to an organization structure for the future.
Operating Expenses: Selling, general and administrative expenses (“SG&A”) for 2020 is now expected to be between $440 and $460 million, which is approximately $30 to $50 million lower than prior year and approximately $100 million lower than our original plan for 2020. The savings are primarily comprised of reduced compensation, lower marketing investment, and fewer discretionary expenses. Additionally, the Company began to implement travel restrictions in January, which has also reduced our expected SG&A. 
Working Capital: The Company is tightly managing inventories by reducing supply, rebalancing existing inventory, and consolidating future seasonal collections. Crocs is also working closely with both its customers and vendors to manage accounts receivable and accounts payable.
Capital Expenditures: Capital expenditures for 2020 are expected to be approximately $30 million, compared to prior guidance of approximately $50 to $60 million. This reduction reflects the deferral or cancellation of certain investments that we were making to support growth.
Credit Facility: As previously announced, the Company amended and restated its revolving credit facility with PNC Bank, National Association, and a consortium of other lenders (the “Credit Facility”) on March 26, 2020. The Credit Facility was increased to $500 million from $450 million. In addition, the amended Credit Facility has a modified leverage ratio of 4.00x for the second and third quarters of fiscal 2020, after which the leverage ratio decreases to 3.50x through the fourth quarter of 2021 and 3.25x thereafter. The Credit Facility maturity date of July 2024 remains unchanged.
Share Repurchase: As previously announced, the Company has temporarily suspended share repurchases to preserve maximum liquidity and flexibility. During the first quarter of 2020, the Company repurchased approximately 1.6 million shares of its common stock for $39.2 million, at an average price of $25.13 per share. As of March 31, 2020, approximately $469 million remained on the Company’s share repurchase authorization.

The Company will provide more detail on the financial and operational impacts of COVID-19 during its first quarter earnings conference call today.

First Quarter 2020 Operating Results:

Revenues were $281.2 million, declining 5.0% from the first quarter of 2019, or 3.3% on a constant currency basis. Currency negatively impacted our revenues by approximately $5.2 million. Wholesale revenues declined 5.6% and retail comparable store sales grew 7.5% with total retail revenues down 15.0% due to COVID-19 closures. The decline in wholesale and retail are partially offset by e-commerce revenue growth of 15.8%.
Gross margin was 47.7%, compared to 46.5% in last year’s first quarter. Adjusted gross margin, which excludes 30 basis points of non-recurring expenditures related to our U.S. and EMEA distribution centers, was 48.0%. Adjusted gross margin rose 110 basis points compared to last year’s first quarter, benefiting from product mix, higher prices on certain product,
2


and lower levels of promotions and discounts in the Americas, somewhat offset by 50 basis points of currency. For a reconciliation of gross margin to adjusted gross margin, see the ‘Non-GAAP cost of sales, gross profit, and gross margin reconciliation’ schedule below.
Selling, general and administrative expenses (“SG&A”) were $113.4 million, up from $105.0 million in the first quarter of 2019, as we continued to invest in marketing prior to the pandemic worsening. Non-recurring charges that primarily relate to bad debt expense and donations were $4.6 million compared to $0.7 million in last year’s first quarter. The Company has committed to total donations of up to $11.0 million, the majority of which will be reflected in second quarter non-recurring charges. SG&A represented 40.3% of revenues compared to 35.5% in the first quarter of 2019. Our adjusted SG&A was 38.7% of revenues versus 35.3%, in last year’s first quarter. For a reconciliation of SG&A to adjusted SG&A, see the ‘Non-GAAP selling, general and administrative expenses reconciliation’ schedule below.
Income from operations declined 36.1% to $20.8 million from $32.6 million in the first quarter of 2019, and operating margin fell 360 basis points to 7.4%. Excluding non-recurring gross margin and SG&A charges, adjusted income from operations fell 23.7% to $26.4 million and adjusted operating margin was 9.4% compared to 11.7% in the first quarter of 2019, as detailed on the 'Non-GAAP income from operations and operating margin reconciliation' schedule below.
Diluted earnings per share fell to $0.16, as compared with $0.33 in the first quarter of 2019. Excluding non-recurring gross margin and SG&A charges, adjusted diluted earnings per share was $0.22 compared to $0.36 in the first quarter of 2019, as detailed on the 'Non-GAAP earnings per share reconciliation' schedule below.

Balance Sheet and Cash Flow Highlights:

Cash and cash equivalents were $107.0 million as of March 31, 2020, compared to $108.3 million as of December 31, 2019.
Inventory increased to $195.8 million as of March 31, 2020, compared to $172.0 million as of December 31, 2019.
Capital expenditures during the three months ended March 31, 2020 were $16.1 million, compared to $10.6 million during the same period in 2019. Nearly all of the expenditures this quarter related to accrued capital expenditures in the fourth quarter of 2019 that were paid this quarter for the relocation of the Company’s new corporate headquarters.
At March 31, 2020, there were $350.0 million of borrowings outstanding on the Company’s credit facility, with $150.0 million remaining for borrowing.

Financial Outlook:

Given the continued disruption and uncertainty globally related to COVID-19, Crocs previously withdrew the guidance it provided on February 27, 2020. Crocs is also not providing full second quarter or full year guidance at this time beyond what is outlined above.


3


Conference Call Information:
 
A conference call to discuss first quarter 2020 results is scheduled for today, Thursday, April 23, 2020 at 8:30 am ET. The call participation number is (833) 502-0472. A replay of the conference call will be available approximately two hours after the completion of the call at (800) 585-8367. International participants can dial (236) 714-2180 to take part in the conference call, and can access a replay of the call at (416) 621-4642. All of these calls will require the input of the conference identification number 8809189. The call will also be streamed live on the Crocs website, www.crocs.com. This audio webcast will remain available at www.crocs.com through April 23, 2021.

About Crocs, Inc.:
 
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2020, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.

Forward Looking Statements:

This press release includes estimates, projections, statements relating to our business plans, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements include, but are not limited to, statements regarding potential impacts to our business related to the COVID-19 pandemic, our financial, brand and liquidity outlook and expectations regarding our 2020 expenses and capital expenditures. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: the COVID-19 outbreak and related government, private sector, and individual consumer responsive actions; current global financial conditions, including economic impacts resulting from the COVID-19 outbreak; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speak only as of the date of this press release. We do not undertake any obligation to update publicly any forward-looking statements.

Category:Investors

4


CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
(in thousands, except per share data)
Three Months Ended March 31,
20202019
Revenues$281,160  $295,949  
Cost of sales146,998  158,334  
Gross profit134,162  137,615  
Selling, general and administrative expenses113,350  105,037  
Income from operations20,812  32,578  
Foreign currency losses, net(231) (1,217) 
Interest income97  195  
Interest expense(1,921) (1,817) 
Other income, net21  590  
Income before income taxes18,778  30,329  
Income tax expense 7,687  5,619  
Net income $11,091  $24,710  
Net income per common share:
Basic$0.16  $0.34  
Diluted$0.16  $0.33  
Weighted average common shares outstanding:
Basic67,931  73,009  
Diluted69,218  74,875  

5


CROCS, INC. AND SUBSIDIARIES
EARNINGS PER SHARE
(UNAUDITED)
(in thousands, except per share data)
Three Months Ended March 31,
20202019
Numerator:  
Net income$11,091  $24,710  
Denominator:  
Weighted average common shares outstanding - basic67,931  73,009  
Plus: Dilutive effect of stock options and unvested restricted stock units1,287  1,866  
Weighted average common shares outstanding - diluted69,218  74,875  
Net income per common share:  
Basic$0.16  $0.34  
Diluted$0.16  $0.33  


6


CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(UNAUDITED)
(in thousands, except share and par value amounts)

March 31,
2020
December 31,
2019
ASSETS  
Current assets:  
Cash and cash equivalents$107,038  $108,253  
Accounts receivable, net of allowances of $19,922 and $18,797, respectively172,398  108,199  
Inventories195,755  172,028  
Income taxes receivable3,174  1,341  
Other receivables12,533  8,711  
Restricted cash - current1,595  1,500  
Prepaid expenses and other assets21,508  25,350  
Total current assets514,001  425,382  
Property and equipment, net of accumulated depreciation and amortization of $81,127 and $79,604, respectively47,019  47,405  
Intangible assets, net of accumulated amortization of $86,722 and $82,760, respectively46,393  47,095  
Goodwill1,552  1,578  
Deferred tax assets, net24,108  24,747  
Restricted cash1,959  2,292  
Right-of-use assets193,070  182,228  
Other assets8,138  8,075  
Total assets$836,240  $738,802  
LIABILITIES AND STOCKHOLDERS’ EQUITY  
Current liabilities:  
Accounts payable$104,893  $95,754  
Accrued expenses and other liabilities71,309  108,677  
Income taxes payable9,803  4,207  
Current operating lease liabilities50,026  48,585  
Total current liabilities236,031  257,223  
Long-term income taxes payable4,039  4,522  
Long-term borrowings350,000  205,000  
Long-term operating lease liabilities152,139  140,148  
Other liabilities  
Total liabilities742,211  606,897  
Commitments and contingencies
Stockholders’ equity:  
Preferred stock, par value $0.001 per share, 5.0 million shares authorized including 1.0 million authorized as Series A Convertible Preferred Stock, none outstanding—  —  
Common stock, par value $0.001 per share, 250.0 million shares authorized, 104.8 million and 104.0 million issued, 67.4 million and 68.2 million outstanding, respectively105  104  
Treasury stock, at cost, 37.5 million and 35.8 million shares, respectively(587,940) (546,208) 
Additional paid-in capital500,197  495,903  
Retained earnings251,576  240,485  
Accumulated other comprehensive loss(69,909) (58,379) 
Total stockholders’ equity94,029  131,905  
Total liabilities and stockholders’ equity$836,240  $738,802  
 
7


CROCS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(in thousands)
Three Months Ended March 31,
 20202019
Cash flows from operating activities:  
Net income$11,091  $24,710  
Adjustments to reconcile net income to net cash provided by operating activities:  
Depreciation and amortization6,907  6,136  
Operating lease cost14,994  14,930  
Share-based compensation3,964  3,634  
Other non-cash items5,877  (911) 
Changes in operating assets and liabilities: 
Accounts receivable, net of allowances(73,232) (80,722) 
Inventories(29,268) (15,099) 
Prepaid expenses and other assets3,294  6,875  
Accounts payable, accrued expenses and other liabilities(16,218) (3,658) 
Operating lease liabilities(12,323) (19,610) 
Cash used in operating activities(84,914) (63,715) 
Cash flows from investing activities:  
Purchases of property, equipment, and software(16,076) (10,553) 
Proceeds from disposal of property and equipment25  225  
Other(116) —  
Cash used in investing activities(16,167) (10,328) 
Cash flows from financing activities:  
Proceeds from bank borrowings145,000  95,000  
Dividends—Series A convertible preferred stock (1)
—  (2,985) 
Repurchases of common stock(39,159) (53,478) 
Other(2,717) (1,662) 
Cash provided by financing activities103,124  36,875  
Effect of exchange rate changes on cash, cash equivalents, and restricted cash(3,496) (22) 
Net change in cash, cash equivalents, and restricted cash(1,453) (37,190) 
Cash, cash equivalents, and restricted cash—beginning of period112,045  127,530  
Cash, cash equivalents, and restricted cash—end of period$110,592  $90,340  
(1) For the three months ended March 31, 2019, represents $3.0 million paid to induce conversion of Series A Convertible Preferred Stock to common stock.














8


CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present “Non-GAAP cost of sales,” “Non-GAAP gross profit,” “Non-GAAP gross margin,” “Non-GAAP selling, general, and administrative expenses,” “Non-GAAP net income attributable to common stockholders,” “Non-GAAP operating margin,” “Non-GAAP weighted average common shares outstanding - basic and diluted,” and “Non-GAAP basic and diluted net income per common share,” which are non-GAAP financial measures. Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented.

We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends. For three months ended March 31, 2020, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

 
9


CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)

Non-GAAP cost of sales, gross profit, and gross margin reconciliation:
Three Months Ended March 31,
20202019
(in thousands)
GAAP revenues$281,160  $295,949  
GAAP cost of sales$146,998  $158,334  
New distribution centers (1)
(927) (1,165) 
Other—  (110) 
Total adjustments(927) (1,275) 
Non-GAAP cost of sales
$146,071  $157,059  
GAAP gross profit
$134,162  $137,615  
GAAP gross margin
47.7 %46.5 %
Non-GAAP gross profit
$135,089  $138,890  
Non-GAAP gross margin
48.0 %46.9 %
(1) Represents non-recurring expenses related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands.

Non-GAAP selling, general and administrative expenses reconciliation:
Three Months Ended March 31,
20202019
(in thousands)
GAAP revenues$281,160  $295,949  
GAAP selling, general and administrative expenses
$113,350  $105,037  
COVID-19 impact of bad debt expense (1)
(2,773) —  
Donations of inventory(1,702) —  
Duplicate headquarters rent (2)
(207) —  
Non-recurring expenses associated with cost reduction initiatives (3)
—  (685) 
Other69  —  
Total adjustments(4,613) (685) 
Non-GAAP selling, general and administrative expenses (4)
$108,737  $104,352  
GAAP selling, general and administrative expenses as a percent of revenues
40.3 %35.5 %
Non-GAAP selling, general and administrative expenses as a percent of revenues
38.7 %35.3 %
(1) Represents bad debt expense associated with the impact of COVID-19 on wholesale partners in our Asia Pacific segment.
(2) As a result of the COVID-19 pandemic, our move to our new headquarters in Broomfield, Colorado has been delayed, resulting in duplicate rent costs.
(3) Non-recurring expenses associated with cost reduction initiatives in 2019.
(4) Non-GAAP selling, general and administrative expenses are presented gross of tax.


10


CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)

Non-GAAP income from operations and operating margin reconciliation:
Three Months Ended March 31,
20202019
(in thousands)
GAAP revenues$281,160  $295,949  
GAAP income from operations$20,812  $32,578  
Non-GAAP cost of sales adjustments (1)
927  1,275  
Non-GAAP selling, general and administrative expenses adjustments (2)
4,613  685  
Non-GAAP income from operations
$26,352  $34,538  
GAAP operating margin7.4 %11.0 %
Non-GAAP operating margin9.4 %11.7 %
(1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more details.
(2) See 'Non-GAAP selling, general and administrative expenses reconciliation' above for more details.

Non-GAAP earnings per share reconciliation:
Three Months Ended March 31,
20202019
(in thousands, except per share data)
Numerator:
GAAP net income
$11,091  $24,710  
Non-GAAP cost of sales adjustments (1)
927  1,275  
Non-GAAP selling, general and administrative expenses adjustments (2)
4,613  685  
Tax effect of non-GAAP operating adjustments (3)
(1,385) —  
Non-GAAP net income
$15,246  $26,670  
Denominator:
GAAP weighted average common shares outstanding - basic
67,931  73,009  
Plus: GAAP dilutive effect of stock options and unvested restricted stock units
1,287  1,866  
GAAP weighted average common shares outstanding - diluted
69,218  74,875  
GAAP net income per common share:
Basic$0.16  $0.34  
Diluted$0.16  $0.33  
Non-GAAP net income per common share:
Basic$0.22  $0.37  
Diluted$0.22  $0.36  
(1) See 'Non-GAAP cost of sales, gross profit, and gross margin reconciliation' above for more information.
(2) See 'Non-GAAP selling, general and administrative expenses reconciliation' above for more information.
(3) In the three months ended March 31, 2019, non-GAAP operating adjustments were in jurisdictions subject to a full valuation allowance, and thus had no material net tax impact.
11


CROCS, INC. AND SUBSIDIARIES
REVENUES BY SEGMENT
(UNAUDITED)
Three Months Ended
March 31,
% Change
Constant Currency % Change (1)
20202019
(in thousands)
Americas:    
Wholesale$90,805  $71,229  27.5 %29.0 %
Retail 34,618  38,076  (9.1)%(9.1)%
E-commerce22,300  19,821  12.5 %12.6 %
Total Americas147,723  129,126  14.4 %15.2 %
Asia Pacific:  
Wholesale45,580  68,950  (33.9)%(32.0)%
Retail 10,187  13,903  (26.7)%(23.9)%
E-commerce9,693  8,194  18.3 %22.0 %
Total Asia Pacific65,460  91,047  (28.1)%(25.9)%
EMEA
Wholesale56,711  64,491  (12.1)%(9.2)%
Retail 3,994  5,417  (26.3)%(25.3)%
E-commerce7,196  5,816  23.7 %26.8 %
Total EMEA67,901  75,724  (10.3)%(7.6)%
  Total segment revenues
281,084  295,897  (5.0)%(3.3)%
Other businesses76  52  46.2 %46.2 %
Total consolidated revenues
$281,160  $295,949  (5.0)%(3.3)%
Total wholesale$193,172  $204,722  (5.6)%(3.6)%
Total retail48,799  57,396  (15.0)%(14.2)%
Total e-commerce39,189  33,831  15.8 %17.3 %
Total consolidated revenues
$281,160  $295,949  (5.0)%(3.3)%
(1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See ‘Reconciliation of GAAP Measures to Non-GAAP Measures’ above for more information.
12


CROCS, INC. AND SUBSIDIARIES
RETAIL STORE COUNTS
(UNAUDITED)  
December 31, 2019OpenedClosedMarch 31, 2020
Type:
Outlet stores193    194  
Retail stores109    108  
Kiosk/store in store65    65  
Total367    367  
Operating segment:
Americas165   —  166  
Asia Pacific145   —  146  
EMEA57    55  
Total367    367  



13


CROCS, INC. AND SUBSIDIARIES
DIGITAL SALES PERCENTAGE, COMPARABLE RETAIL STORE SALES, AND DIRECT-TO-CONSUMER COMPARABLE SALES
(UNAUDITED)  

Digital sales, which includes sales through our company-owned website, third party marketplaces, and e-tailers, as a percent of total revenues, by operating segment were:
Three Months Ended
March 31,
20202019
Digital sales as a percent of total revenues:
  Americas29.0 %26.1 %
  Asia Pacific24.4 %19.0 %
  EMEA38.2 %31.8 %
  Global30.1 %25.4 %

Comparable retail store sales and direct-to-consumer store sales by operating segment were:
Constant Currency (1)
Three Months Ended
March 31,
20202019
Comparable retail store sales: (2)
  Americas23.3 %12.4 %
  Asia Pacific(19.7)%(0.4)%
  EMEA4.4 %9.3 %
  Global7.5 %8.7 %

Constant Currency (1)
Three Months Ended
March 31,
20202019
Direct-to-consumer comparable sales (includes retail and e-commerce): (2)
  Americas18.0 %15.3 %
  Asia Pacific(6.1)%1.9 %
  EMEA16.6 %19.2 %
  Global10.9 %12.2 %
(1) Reflects period over period change as if the current period results were in constant currency, which is a non-GAAP financial measure. See ‘Reconciliation of GAAP Measures to Non-GAAP Measures’ above for more information.
(2) Comparable store status is determined on a monthly basis. Comparable store sales include the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce revenues are based on same site sales period over period.


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Document and Entity Information Document
Apr. 23, 2020
Cover [Abstract]  
Document Type 8-K
Document Period End Date Apr. 23, 2020
Entity Registrant Name CROCS, INC.
Entity Central Index Key 0001334036
Amendment Flag false
Entity Incorporation, State or Country Code DE
Entity File Number 0-51754
Entity Tax Identification Number 20-2164234
Entity Address, Address Line One 7477 East Dry Creek Parkway
Entity Address, City or Town Niwot,
Entity Address, State or Province CO
Entity Address, Postal Zip Code 80503
City Area Code 303
Local Phone Number 848-7000
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Common Stock, par value $0.001 per share
Trading Symbol CROX
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
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