8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (date of earliest event reported): September 14, 2010

CROCS, INC.

(Exact name of Registrant as specified in its charter)

Delaware	0-51754	20-2164234
(State or other	(Commission	(I.R.S. Employer
jurisdiction	File Number)	Identification No.)
of incorporation)

6328 Monarch Park Place Niwot, Colorado	80503
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (303) 848-7000

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01.              Regulation FD Disclosure.

On September 14, 2010, Crocs, Inc. (the “Company”) will present at the Credit Suisse First Annual Small & Mid Cap Conference in Boston, Massachusetts.  The presentation, which will be broadcasted live at 1:00 p.m. Eastern Time, will be available by clicking the “Investor Relations” link under the “Company” section on the Company’s website, www.crocs.com.  A copy of the slide deck that will be used during the presentation is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

Item 9.01.              Financial Statements and Exhibits.

(d) Exhibits.

Exhibit No.	Description
99.1	Crocs, Inc. Presentation for the Credit Suisse First Annual Small & Mid Cap Conference on September 14, 2010.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	CROCS, INC.
Date: September 14, 2010	By:	/s/ Russell C. Hammer
		Russell C. Hammer,
		Chief Financial Officer, Senior Vice
		President - Finance and Treasurer

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EXHIBIT INDEX

Exhibit No.	Description
99.1	Crocs, Inc. Presentation for the Credit Suisse First Annual Small & Mid Cap Conference on September 14, 2010.

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EX-99.1

Exhibit 99.1

 www.crocs.com CREDIT SUISSE SMALL & MID CAP CONFERENCE BOSTON | SEPTEMBER 14, 2010

 www.crocs.com REGARDING FORWARD LOOKING STATEMENTS This presentation may contain forward-looking statements, estimates or projections that are based on our current expectations. Any such statements, estimates or projections are subject to risks and uncertainties that could cause the actual results and outcomes to vary materially from these statements, estimates and projections. These risks and uncertainties are discussed in our filing with the Securities and Exchange Commission (SEC) including, without limitation, the Crocs, Inc. Annual Report on From 10-K for the year ended December 31, 2009 and subsequent filings with the SEC prior to the date hereof. Crocs, Inc. undertakes no obligation to update its forward-looking statements upon the receipt of new information, future events or otherwise.

 www.crocs.com CROCS | AGENDA History 2010 Profitable Growth The Company Today Regions Channels Strategy 2010 Marketing Campaign

CROCS | HISTORY www.crocs.com History 2010 Profitable Growth The Company Today Regions Channels Strategy 2010 Marketing Campaign

“Bring profound comfort, fun and innovation to the world's feet.” CROCS | WHO WE ARE www.crocs.com

 CROCS | THE HISTORY *FY10 Revenue based on avg analysts estimates Strong growth Global demand for products www.crocs.com

CROCS | 2009: A YEAR OF RECOVERY Strong balance sheet : From $29.2 net cash* (2008) to $77.3 (2009) Bank debt free Inventory reduced ~60% Focused Global Wholesale Successful Direct to Consumer Global Expansion Exited marginal distribution channels Strengthened & expanded product line Streamlined operational structure www.crocs.com

CROCS | 2010 PROFITABLE GROWTH History 2010 Profitable Growth The Company Today Regions Channels Strategy 2010 Marketing Campaign www.crocs.com

CROCS | 2010: PROFITABLE GROWTH Strong Top line Growth (+19% growth June YTD) ASP improvement Significant Gross Margin improvement ( 55% June YTD) Leveraged SG & A (51% to 43% June YTD) Execute against profitability plans / $0.42 EPS June YTD Exciting new product line Invest in systems, processes and people Strong Q2 2010 Results Sales $228.0M EPS $0.37M Cash $97.0M www.crocs.com

CROCS | THE COMPANY TODAY History 2010 Profitable Growth The Company Today Regions Channels Strategy 2010 Marketing Campaign www.crocs.com

CROCS | THE BRAND TODAY Widely recognized global brand with ~60% of revenue generated internationally Global, strong, devoted and large consumer base in 129 countries in Asia, Europe, South America, Canada and US More than 140 million pairs sold since inception Recognized for comfort, casual, colorful and fun footwear Core consumer | women, men, children, teens / all ages from 2-102 ! Global consumer acceptance of broad portfolio of styles and new products ~31% June YTD 2010 revenue from new 2010 styles New product portfolio sell thru exceeding expectations S/S10 & F/W10 advertising raising brand awareness www.crocs.com

CROCS | THE GLOBAL COMPANY TODAY Wholesale remains a primary channel ( +18% growth) Roughly 60% - 70% of revenues Beginning to segment by channel and style Strong growth in company-operated retail (+23% growth) Roughly 25% of revenues Guaranteed access to consumer Full presentation of Crocs product line Healthy growth in global internet channel (+17% growth) Roughly 10% of revenues 25.0% 66.0% Wholesale Retail Internet SALES June YTD 2010 9.0% www.crocs.com

CROCS | THE REGION SUMMARY Approximately 61% of revenue generated internationally *Includes Canada and S. America Americas* (+17% Growth June YTD) Asia (+20% Growth June YTD) Europe (+20% Growth June YTD) www.crocs.com

CROCS | GLOBAL WHOLESALE SUMMARY Global wholesale growth (+18% June YTD) Strong wholesale growth June YTD by region: Asia +28% Americas +15% Europe +13% Global acceptance of new product portfolio / strong sell thru SS11 pre-books : encouraged by early indications www.crocs.com

CROCS | RETAIL ADVANTAGE www.crocs.com

CROCS / GLOBAL RETAIL CHANNEL ADVANTAGE Global retail sales growth (+ 23% June YTD) Total company operated retail locations as of June 30, 2010: Total 363 Stores: 110 Outlets: 68 Store in Store: 94 Kiosks: 91 3rd Party: 414 Total global retail locations: 777 Advantage = guaranteed access to our consumer Advantage = guaranteed consumer access to full portfolio www.crocs.com

CROCS | GLOBAL INTERNET CHANNEL ADVANTAGE Global Internet growth healthy (+17% growth June YTD) Business is strong and growing Key channel for new product launch & servicing our loyal consumers Currently 23 transactional sites globally Focus on expansion in Asia in Q3 Successful mobile commerce site launch in Q2 Advantage = guaranteed access to our consumer Advantage = guaranteed consumer access to full portfolio

CROCS | U.S. RETAIL SUMMARY Retail growth (+31% June YTD) Strong impact of new product sell thru New product / in-line sell thru (+35% Q3 QTD) New product/ in line comps(+30% Q3 QTD) Sell thru of back to school featured products (+40% Q3 QTD) US comps growing Q1=+ 5%, Q2= +8%, QTD August =+12%, August YTD= +8% US retail results are encouraging www.crocs.com

CROCS | STRATEGY History 2010 Profitable Growth The Company Today Regions Channels Strategy 2010 Marketing Campaign www.crocs.com

CROCS | STRATEGIC DEVELOPMENT Balance Sheet Set Strategy Refocus Mgmt Attack Costs Rebuild Relationships Restore Confidence in the Street 2012 GLOBAL BRAND Top Line Growth Execute Plan Build Mgmt Team Profitability Product Driven Retail Operations SCM Excellence Invest in Systems Solid Growth New Markets\Products Perf Based Culture SG&A Leverage 3 Season Company Retail Expansion Diversify Mfg. Base Leverage Technology Predictable Growth Expand Market Share Mgmt Excellence Best in Class Service Design Leadership Retail Excellence Competitive Weapon Integrated Enterprise 2011 PROFITABLE EXPANSION 2010 RESTORE PROFITABILTY 2009 STABILIZE www.crocs.com

CROCS | GLOBAL GROWTH OPPORTUNITIES Further penetrate existing wholesale account base Expanding in BRIC countries Reacquired distribution rights to key countries and territories Growing company owned retail (400 locations by year-end) Further development of international e-commerce platforms www.crocs.com

1 Streamlining supply chain systems - Transition to more pre-bookings - Balanced mfg (sub contract vs. internal) capacities - Continuous improvements in distribution 2 Ship direct systems - Pack by store for major retailers (globally) - Pack by store for Crocs Retail CROCS | OPERATIONAL EFFICIENCIES / GROSS MARGIN LEVERAGE www.crocs.com

 www.crocs.com CROCS | NEW SS11 PRODUCTS ! Sneakers Toning Translucents

 www.crocs.com CROCS | DESIGN LEADERSHIP Global design resources USA ITALY JAPAN

CROCS | Marketing Campaign History 2010 Profitable Growth The Company Today Regions Channels Strategy 2010 Marketing Campaign

 Successful SS10 advertising campaign Successful back to school advertising campaign Driving business to both wholesale & consumer direct Significant new product sell through / wholesale and consumer direct CROCS | 2010 MARKETING CAMPAIGN www.crocs.com

CROCS | KEY INVESTMENT HIGHLIGHTS Strong, balanced global business model Large, loyal, global consumer base Diversified sale contributions in terms of distribution channels, geographies, demographics, and product styles Enhanced new product design and integrated marketing strategies driving new growth opportunities, channel segmentation and expanded product portfolio. Strategic investments creating industry leading margin expansion and cost reductions. www.crocs.com

CROCS | KEY INVESTMENT HIGHLIGHTS Crocs Spring 2010 Commercial Back to School - Crocs www.crocs.com

THANK YOU Investor Contact | ICR, Inc. | Brendon Frey | 203-682-8200 | brendon.frey@icrinc.com www.crocs.com