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Revenue - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Disaggregation of Revenue [Line Items]        
Total revenue $ 58,409 $ 64,718 $ 217,229 $ 205,209
Medicare        
Disaggregation of Revenue [Line Items]        
Total revenue 42,618 48,397 161,700 155,703
Medicare | Medicare Advantage        
Disaggregation of Revenue [Line Items]        
Total revenue 39,463 43,721 143,627 143,231
Medicare | Medicare Supplement        
Disaggregation of Revenue [Line Items]        
Total revenue 2,312 2,630 11,835 7,786
Medicare | Medicare Part D        
Disaggregation of Revenue [Line Items]        
Total revenue 843 2,046 6,238 4,686
Individual and Family        
Disaggregation of Revenue [Line Items]        
Total revenue 403 2,241 5,192 10,988
Individual and Family | Non-Qualified Health Plans        
Disaggregation of Revenue [Line Items]        
Total revenue (199) 1,560 1,834 6,904
Individual and Family | Qualified Health Plans        
Disaggregation of Revenue [Line Items]        
Total revenue 602 681 3,358 4,084
Ancillary        
Disaggregation of Revenue [Line Items]        
Total revenue 2,036 2,560 7,279 7,503
Ancillary | Short-term        
Disaggregation of Revenue [Line Items]        
Total revenue 544 870 1,975 2,426
Ancillary | Dental        
Disaggregation of Revenue [Line Items]        
Total revenue 531 649 1,932 2,317
Ancillary | Vision        
Disaggregation of Revenue [Line Items]        
Total revenue 392 486 1,383 972
Ancillary | Other        
Disaggregation of Revenue [Line Items]        
Total revenue 569 555 1,989 1,788
Small Business        
Disaggregation of Revenue [Line Items]        
Total revenue 2,268 3,884 8,447 12,557
Commission Bonus and Other        
Disaggregation of Revenue [Line Items]        
Total revenue 897 157 3,378 (1,323)
Total Commission Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 48,222 57,239 185,996 185,428
Other Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 10,187 7,479 31,233 19,781
Other Revenue | Sponsorship and Advertising Revenue        
Disaggregation of Revenue [Line Items]        
Total revenue 5,212 6,487 20,879 16,061
Other Revenue | Other        
Disaggregation of Revenue [Line Items]        
Total revenue $ 4,975 $ 992 $ 10,354 $ 3,720