EXHIBIT 24

                                POWER OF ATTORNEY

Know all by these presents, that the undersigned hereby constitutes and appoints
each of Timothy Kraft and Jessica Morgan, or any of them acting singly, and with
full power of substitution, the undersigned's true and lawful attorney-in-fact
to:

     (1)  execute for and on behalf of the undersigned, in the undersigned's
          capacity as an officer of Boulder Brands, Inc. (the "Company"), Forms
          3, 4, and 5 in accordance with Section 16(a) of the Securities
          Exchange Act of 1934 and the rules thereunder, and any other forms or
          reports the undersigned may be required to file in connection with the
          undersigned's ownership, acquisition, or disposition of securities of
          the Company;

     (2)  do and perform any and all acts for and on behalf of the undersigned
          which may be necessary or desirable to complete and execute any such
          Form 3, 4, or 5, or other form or report, including without
          limitation, all forms or reports necessary to obtain EDGAR
          Identification Numbers, and timely file such form or report with the
          United States Securities and Exchange Commission and any stock
          exchange or similar authority; and

     (3)  take any other action of any type whatsoever in connection with the
          foregoing which, in the opinion of such attorney-in-fact, may be of
          benefit to, in the best interest of, or legally required by, the
          undersigned, it being understood that the documents executed by such
          attorney-in-fact on behalf of the undersigned pursuant to this Power
          of Attorney shall be in such form and shall contain such terms and
          conditions as such attorney-in-fact may approve in such
          attorney-in-fact's discretion.

     The undersigned hereby grants to each such attorney-in-fact full power and
     authority to do and perform any and every act and thing whatsoever
     requisite, necessary, or proper to be done in the exercise of any of the
     rights and powers herein granted, as fully to all intents and purposes as
     the undersigned might or could do if personally present, with full power of
     substitution or revocation, hereby ratifying and confirming all that such
     attorney-in-fact, or such attorney-in-fact's substitute or substitutes,
     shall lawfully do or cause to be done by virtue of this power of attorney
     and the rights and powers herein granted. The undersigned acknowledges that
     the foregoing attorneys-in-fact, in serving in such capacity at the request
     of the undersigned, are not assuming, nor is the Company assuming, any of
     the undersigned's responsibilities to comply with Section 16 ofthe
     Securities Exchange Act of 1934.

     This Power of Attorney shall remain in full force and effect until the
     undersigned is no longer required to file Forms 3, 4, and 5 with respect to
     the undersigned's holdings of and transactions in securities issued by the
     Company, unless earlier revoked by the undersigned in a signed writing
     delivered to the foregoing attorneys-in-fact.

     IN WITNESS WHEREOF, the undersigned has caused this power of Attorney to be
     executed as of this 8th day of July, 2015.

                                        /s/ Philip Mark Anson
                                        ----------------------------------------
                                        Name: Philip Mark Anson