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Assumptions Used to Estimate Fair Values of Share Options Granted - Baidu, Inc. (Detail) - Parent Company
12 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]      
Risk-free interest rate, minimum 1.13% 1.31% 1.52%
Risk-free interest rate, maximum 1.47% 1.36% 1.77%
Dividend yield 0.00% 0.00% 0.00%
Expected volatility range, minimum 38.91% 40.04% 40.96%
Expected volatility range, maximum 40.09% 40.57% 41.59%
Weighted average expected volatility 39.37% 40.21% 41.36%
Expected life     4 years 6 months 26 days
Minimum      
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]      
Expected life 5 years 9 months 5 years 7 days  
Maximum      
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]      
Expected life 5 years 11 months 1 day 5 years 1 month 17 days