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Goodwill and Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Changes in Carrying Amount of Goodwill

The changes in carrying amount of goodwill for each reporting unit before June 30, 2015 were as follow:

 

     Baidu      Qunar      iQiyi      Total  
     RMB      RMB      RMB      RMB  
     (In thousands)  

Balance at December 31, 2013

     11,283,149        2,293,007        3,288,194        16,864,350  

Goodwill acquired

     566,628        —          (12,087      554,541  

Foreign currency translation adjustment

     4        —          —          4  
  

 

 

    

 

 

    

 

 

    

 

 

 

Balance at December 31, 2014

     11,849,781        2,293,007        3,276,107        17,418,895  
  

 

 

    

 

 

    

 

 

    

 

 

 

Goodwill acquired

     269,679        —          —          269,679  

Balance before reorganization at June 30, 2015

     12,119,460        2,293,007        3,276,107        17,688,574  
  

 

 

    

 

 

    

 

 

    

 

 

 

The changes in carrying amount of goodwill for each reporting unit after June 30, 2015 were as follow:

 

     Search
Services
    Transaction
Services
excluding
Qunar
    Qunar     iQiyi      Total  
     RMB     RMB     RMB     RMB      RMB  
     (In thousands)  

Balance after reorganization at June 30, 2015

     10,822,664       1,296,796       2,293,007       3,276,107        17,688,574  

Goodwill disposed in Ctrip transaction (Note 4)

     —         —         (2,293,007     —          (2,293,007

Foreign currency translation adjustment

     6       —         —         —          6  
  

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 

Balance at December 31, 2015

     10,822,670       1,296,796       —         3,276,107        15,395,573  
  

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 

Goodwill disposed

     (37,781     (15,706     —         —          (53,487

Foreign currency translation adjustment

     10       —         —         —          10  
  

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 

Balance at December 31, 2016

     10,784,899       1,281,090       —         3,276,107        15,342,096  
  

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 

Balance at December 31, 2016, in US$

     1,553,348       184,515       —         471,858        2,209,721  
  

 

 

   

 

 

   

 

 

   

 

 

    

 

 

 
Finite-Lived Intangible Assets

Finite-lived intangible assets

 

     As of December 31, 2015  
     Gross carrying
value
     Accumulated
amortization
     Net carrying
value
 
     RMB      RMB      RMB  
     (In thousands)  

Land use right

     464,165        (44,428      419,737  

Customer relationships

     472,013        (364,310      107,703  

Software

     513,470        (352,099      161,371  

Trademarks

     613,032        (144,983      468,049  

User list

     699,872        (497,283      202,589  

Licensed copyrights of video contents

     3,039,164        (1,478,285      1,560,879  

Others

     776,522        (375,797      400,725  
  

 

 

    

 

 

    

 

 

 
     6,578,238        (3,257,185      3,321,053  
  

 

 

    

 

 

    

 

 

 

 

     As of December 31, 2016  
     Gross carrying
value
     Accumulated
amortization
     Net carrying
value
     Net
carrying
value
 
     RMB      RMB      RMB      US$  
     (In thousands)  

Land use right

     464,165        (53,711      410,454        59,119  

Customer relationships

     463,061        (462,239      822        118  

Software

     536,085        (416,268      119,817        17,257  

Trademarks

     596,332        (205,098      391,234        56,350  

User list

     698,960        (657,288      41,672        6,002  

Licensed copyrights of video contents

     5,608,338        (2,993,166      2,615,172        376,663  

Others

     730,508        (451,965      278,543        40,119  
  

 

 

    

 

 

    

 

 

    

 

 

 
     9,097,449        (5,239,735      3,857,714        555,628  
  

 

 

    

 

 

    

 

 

    

 

 

 
Estimated Amortization Expense Relating to Existing Intangible Assets with Finite Lives

Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follows:

 

     RMB      US$  
     (In thousands)  

For the years ending December 31,

     

2017

     1,294,079        186,386  

2018

     918,017        132,222  

2019

     467,234        67,296  

2020

     329,390        47,442  

2021

     204,624        29,472  
Indefinite-Lived Intangible Assets

Indefinite-lived intangible assets

 

     As of December 31,  
     2015      2016      2016  
     RMB      RMB      US$  
     (In thousands)  

Domain names

     9,360        9,360        1,348  

Trademarks

     4,206        5,153        742  
  

 

 

    

 

 

    

 

 

 
     13,566        14,513        2,090