Segment Reporting

12 Months Ended

Dec. 31, 2016

Segment Reporting [Abstract]

Segment Reporting

20.    SEGMENT REPORTING

The operations of the Company are organized into three segments, consisting of Search Services, Transaction Services, and iQiyi. Search Services are keyword-based marketing services targeted at and triggered by internet user’s search queries, which mainly include P4P services and other online marketing services. Transaction Services include Baidu Nuomi, Baidu Deliveries, Baidu Mobile Game, Baidu Wallet, Baidu Map and others. iQiyi represents the online video business.

The Company derives the results of the segments directly from its internal management reporting system. The CODM measures the performance of each segment based on metrics of revenue and earnings from operations and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. The Company does not allocate any share-based compensation expenses to its segments as the CODM does not use this information to measure the performance of the operating segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented.

The table below provides a summary of the Group’s operating segment results for the years ended December 31, 2014, 2015 and 2016.

	For the years ended December 31,
	2014			2015			2016			2016
	RMB			RMB			RMB			US$
				(In thousands)
Search Services
Revenues		43,727,459			55,667,478			55,375,031			7,975,663
Operating profit		20,547,793			28,117,837			27,152,807			3,910,818
Transaction Services
Revenues		3,822,456			7,005,941			4,894,486			704,953
Operating loss		(5,973,978	)		(13,145,445	)		(12,386,035	)		(1,783,960	)
iQiyi
Revenues		2,873,552			5,295,760			11,283,329			1,625,137
Operating loss		(1,110,299	)		(2,383,438	)		(2,765,169	)		(398,267	)
Inter-segment
Revenues		(1,371,149	)		(1,587,450	)		(1,003,482	)		(144,531	)
Operating profit (loss)		302,988			469,718			(192,535	)		(27,732	)
Segment operating profit		13,766,504			13,058,672			11,809,068			1,700,859
Unallocated expenses		(962,740	)		(1,387,118	)		(1,759,988	)		(253,491	)
Group consolidated operating profit		12,803,764			11,671,554			10,049,080			1,447,368