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Summary of Group's Operating Segment Results (Detail)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2016
USD ($)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Segment Reporting Information [Line Items]        
Unallocated expenses $ (253,491) ¥ (1,759,988) ¥ (1,387,118) ¥ (962,740)
Group consolidated operating profit 1,447,368 10,049,080 11,671,554 12,803,764
Operating Segments | Search Services        
Segment Reporting Information [Line Items]        
Revenues 7,975,663 55,375,031 55,667,478 43,727,459
Group consolidated operating profit 3,910,818 27,152,807 28,117,837 20,547,793
Operating Segments | Transaction Services        
Segment Reporting Information [Line Items]        
Revenues 704,953 4,894,486 7,005,941 3,822,456
Group consolidated operating profit (1,783,960) (12,386,035) (13,145,445) (5,973,978)
Operating Segments | iQiyi        
Segment Reporting Information [Line Items]        
Revenues 1,625,137 11,283,329 5,295,760 2,873,552
Group consolidated operating profit (398,267) (2,765,169) (2,383,438) (1,110,299)
Intersegment Eliminations        
Segment Reporting Information [Line Items]        
Revenues (144,531) (1,003,482) (1,587,450) (1,371,149)
Group consolidated operating profit (27,732) (192,535) 469,718 302,988
Operating Segments after Inter-segment Eliminations        
Segment Reporting Information [Line Items]        
Group consolidated operating profit $ 1,700,859 ¥ 11,809,068 ¥ 13,058,672 ¥ 13,766,504