Exhibit 99.1

Baidu Announces Second Quarter 2016 Results

BEIJING, China, July 28, 2016 – Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2016¹.

“The challenges Baidu faced in the second quarter served as a healthy reminder to stay focused on the key drivers of growth, sustainability and leadership: delivering the best user experience and staying at the forefront of technology,” said Robin Li, Chairman and CEO of Baidu. “As we enter the next chapter of the Internet, led by artificial intelligence, Baidu has never been better positioned to serve our users and work with our customers and partners, and change the world through technology.”

“While we experienced a tough second quarter, our value proposition to our users remains solid,” said Jennifer Li, CFO of Baidu. “Delivering a superior user experience and building a trusted platform are the pillars that will drive our long term sustainability.”

Second Quarter 2016 Operational Highlights

• Mobile search monthly active users (MAUs) were 667 million for the month of June 2016, an increase of 6% year-over-year

• Mobile maps MAUs were 343 million for the month of June 2016, an increase of 13% year-over-year

• Gross merchandise value² (GMV) for Transaction Services totaled RMB18.0 billion ($2.7 billion) for the second quarter of 2016, an increase of 166% year-over-year

• Baidu Wallet activated accounts reached 80 million at the end of June 2016, an increase of 131% year-over-year

Second Quarter 2016 Financial Highlights

• Total revenues in the second quarter of 2016 were RMB18.264 billion ($2.748 billion), a 10.2% increase from the corresponding period in 2015, and 16.3% year-over-year increase, excluding Qunar³ in the second quarter of 2015. Mobile revenue represented 62% of total revenues for the second quarter of 2016, compared to 50% for the corresponding period in 2015.

¹  This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.6459 to US$1.00, the effective noon buying rate as of June 30, 2016, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.

²  Gross merchandise value (GMV) is defined as GMV generated by the Baidu platform, through products such as Baidu Nuomi, Baidu Takeout Delivery and Baidu Wallet. GMV is defined as the value of confirmed orders of products and services, regardless of whether the service has been consumed or delivered.

³  Qunar Cayman Islands Limited (“Qunar”) financials were consolidated in Baidu’s financial statements from July 2011 to October 26, 2015. Following Baidu’s exchange of Qunar shares with Ctrip, Baidu deconsolidated Qunar’s financials after October 26, 2015.

• Operating profit in the second quarter of 2016 was RMB2.866 billion ($431.3 million), a 17.4% decrease from the corresponding period in 2015. Transaction Services reduced non-GAAP operating margins by 25.4 percentage points and iQiyi further reduced non-GAAP operating margins by 5.5 percentage points for the second quarter of 2016.

• Net income attributable to Baidu in the second quarter of 2016 was RMB2.414 billion ($363.2 million), a 34.1% decrease from the corresponding period in 2015. Diluted earnings attributable to Baidu per ADS for the second quarter of 2016 were RMB6.57 ($0.99); non-GAAP net income attributable to Baidu⁴ in the second quarter of 2016 was RMB2.808 billion ($422.5 million), a 30.1% decrease from the corresponding period in 2015; non-GAAP diluted earnings per ADS⁵ for the second quarter of 2016 were RMB8.08 ($1.22).

In the following section, comparison and analysis are provided based on reported consolidated financial results. For ease of comparison, a table with apples-to-apples adjusted financials and metrics excluding Qunar can be found at the end of the following section.

Second Quarter 2016 Results

Baidu reported total revenues of RMB18.264 billion ($2.748 billion) for the second quarter of 2016, representing a 10.2% increase from the corresponding period in 2015.

Online marketing revenues for the second quarter of 2016 were RMB16.939 billion ($2.549 billion), representing a 4.4% increase from the corresponding period in 2015. Baidu had about 594,000 active online marketing customers⁶ in the second quarter of 2016, representing a 0.7% increase from the corresponding period in 2015.

Revenue per online marketing customer for the second quarter of 2016 was approximately RMB28,400 ($4,273), a 3.6% increase from the corresponding period in 2015.

Traffic acquisition cost as a component of cost of revenues was RMB2.908 billion ($437.6 million), representing 15.9% of total revenues, as compared to 12.7% in the corresponding period in 2015 and 14.1% in the first quarter of 2016.

Bandwidth costs as a component of cost of revenues were RMB1.152 billion ($173.3 million), representing 6.3% of total revenues, compared to 5.4% in the corresponding period in 2015.

⁴  Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses and the gain or loss associated with the issuance of the shares by our equity method investees at a price higher or lower than our carrying value per share.

⁵  Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.

⁶  The number of active online marketing customers and revenue per online active customer exclude our group-buying related businesses for consistency with previous reporting.

Depreciation costs as a component of cost of revenues were RMB753.8 million ($113.4 million), representing 4.1% of total revenues, compared to 3.7% in the corresponding period in 2015.

Operational costs as a component of cost of revenues were RMB992.8 million ($149.4 million), representing 5.4% of total revenues, compared to 5.1% in the corresponding period in 2015.

Content costs as a component of cost of revenues were RMB1.699 billion ($255.6 million), representing 9.3% of total revenues, compared to 5.1% in the corresponding period in 2015. The increase was mainly due to iQiyi’s increased content costs.

Selling, general and administrative expenses were RMB4.194 billion ($631.1 million), representing an increase of 7.8% from the corresponding period in 2015. The year-over-year increase was primarily due to an increase in promotional spending for transaction services.

Research and development expenses were RMB2.465 billion ($370.9 million), a 9.1% decrease from the corresponding period in 2015.

Share-based compensation expenses, which were allocated to related operating costs and expense line items, were RMB400.9 million ($60.3 million) in the second quarter of 2016, compared to RMB354.7 million in the corresponding period in 2015.

Operating profit was RMB2.866 billion ($431.3 million), representing a 17.4% decrease from the corresponding period in 2015. Non-GAAP operating profit was RMB3.267 billion ($491.6 million), a 14.6% decrease from the corresponding period in 2015.

Income tax expense was RMB792.7 million ($119.3 million), compared to RMB763.0 million in the corresponding period in 2015. The effective tax rate for the second quarter of 2016 was 24.8% as compared to 19.0% for the corresponding period in 2015. The increase of effective tax rate of the second quarter of 2016 mainly reflects that some loss-generating entities in the group cannot be consolidated for tax purposes under PRC tax law.

Net income attributable to Baidu was RMB2.414 billion ($363.2 million), representing a 34.1% decrease from the corresponding period in 2015. Basic and diluted earnings per ADS for the second quarter of 2016 amounted to RMB6.59 ($0.99) and RMB6.57 ($0.99), respectively.

Non-GAAP net income attributable to Baidu was RMB2.808 billion ($422.5 million), a 30.1% decrease from the corresponding period in 2015. Non-GAAP diluted earnings per ADS for the second quarter of 2016 amounted to RMB8.08 ($1.22).

As of June 30, 2016, the Company had cash, cash equivalents and short-term investments of RMB75.812 billion ($11.407 billion). Net operating cash inflow for the second quarter of 2016 was RMB4.402 billion ($662.4 million). Capital expenditures for the second quarter of 2016 were RMB979.6 million ($147.4 million).

Adjusted EBITDA was RMB4.250 billion ($639.5 million) for the second quarter of 2016, representing a 9.7% decrease from the corresponding period in 2015. On an apples-to-apples basis, excluding Qunar from Baidu’s financials, the adjusted EBITDA represents a 19.1% year-over-year decrease.

Summary of adjusted financial information (excluding Qunar)⁷

(RMB in millions, unless otherwise noted)

	Three months ended June 30,				YoY variance
	2016		2015
Adjusted Revenues		18,264		15,700		16.3	%
Active online marketing customer (000)		594		523		13.6	%
Revenue per active online marketing customer (RMB)		28,400		29,400		(3.4	%)
Adjusted cost of revenues		8,738		6,252		39.8	%
Adjusted selling, general and administrative expenses		4,195		2,972		41.1	%
Adjusted research and development expenses		2,465		2,357		4.6	%
Adjusted operating profit		2,866		4,119		(30.4	%)

Outlook for Third Quarter 2016

Baidu currently expects to generate total revenues in an amount ranging from RMB18.040 billion ($2.714 billion) to RMB18.580 billion ($2.796 billion) for the third quarter of 2016, representing a decrease of 1.9% to an increase of 1.1%, year-over-year. On an apples-to-apples basis, excluding Qunar from Baidu’s financials, the guidance represents a 5.4% to 8.6% year-over-year increase. This forecast reflects Baidu’s current and preliminary view, which is subject to change.

Conference Call Information

Baidu’s management will hold an earnings conference call at 8:00 PM on July 28, 2016, U.S. Eastern Time (8:00 AM on July 29, 2016, Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:

International:	+65 67135090
China:	4006208038
US:	+1 8456750437
UK:	+44 2036214779
Hong Kong:	+852 30186771
Passcode for all regions:	46419408

⁷  The adjusted figures for the second quarter of 2015 only exclude Qunar related figures from Baidu’s consolidated results. Share-based compensation was allocated to related operating costs and expense line items.

A replay of the conference call may be accessed by phone at the following number until August 5, 2016:

International:	+61 2 8199 0299
Passcode:	46419408

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU”. Currently, ten ADSs represent one Class A ordinary share.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the outlook for the third quarter 2016 and quotations from management in this announcement, as well as Baidu’s strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating profit, non-GAAP net income attributable to Baidu, non-GAAP diluted earnings per ADS, adjusted EBITDA and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of our recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in our results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to our data.

Non-GAAP operating profit represents operating profit excluding share-based compensation expenses.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses and the gain or loss associated with the issuance of shares by our equity method investees at a price higher or lower than our carrying value per share.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu.

Adjusted EBITDA represents operating profit excluding depreciation, amortization and share-based compensation expenses.

Free cash flow represents net cash provided by operating activities less capital expenditures.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures”.

For investor and media inquiries, please contact:

Sharon Ng

Baidu, Inc.

Tel: +86-10-5992-4958

Investor inquiries email: ir@baidu.com

Media inquiries email: intlcomm@baidu.com

Baidu, Inc.

Condensed Consolidated Statements of Income

	Three Months Ended
	June 30,			March 31,			June 30,
(In RMB thousands except for share, per share (or ADS) information)	2015			2016			2016
	Unaudited			Unaudited			Unaudited
Revenues:
Online marketing services		16,227,496			14,930,530			16,938,794
Other services		347,742			890,042			1,324,854
Total revenues		16,575,238			15,820,572			18,263,648
Operating costs and expenses:
Cost of revenues (note 1, 2)		(6,503,020	)		(7,563,184	)		(8,737,821	)
Selling, general and administrative (note 2)		(3,889,844	)		(3,945,944	)		(4,194,489	)
Research and development (note 2)		(2,712,681	)		(2,100,707	)		(2,464,952	)
Total operating costs and expenses		(13,105,545	)		(13,609,835	)		(15,397,262	)
Operating profit		3,469,693			2,210,737			2,866,386
Other income:
Interest income		612,523			596,120			486,857
Interest expense		(213,522	)		(268,389	)		(275,081	)
Foreign exchange income(loss), net		5,396			(66,166	)		243,911
Loss from equity method investments		(2,417	)		(117,092	)		(554,533	)
Other income, net		142,382			298,119			427,738
Total other income		544,362			442,592			328,892
Income before income taxes		4,014,055			2,653,329			3,195,278
Income taxes		(762,951	)		(674,750	)		(792,723	)
Net income		3,251,104			1,978,579			2,402,555
Less: net loss attributable to noncontrolling interests		(410,909	)		(8,252	)		(11,268	)
Net income attributable to Baidu		3,662,013			1,986,831			2,413,823
Earnings per share for Class A and Class B ordinary shares:
Net income attributable to Baidu -Basic		102.23			53.95			65.87
Net income attributable to Baidu -Diluted		101.86			53.82			65.69
Earnings per ADS (1 Class A ordinary share equals 10 ADSs ):
Net income attributable to Baidu -Basic		10.22			5.40			6.59
Net income attributable to Baidu -Diluted		10.19			5.38			6.57
Weighted average number of Class A and Class B ordinary shares outstanding:
Basic		35,141,734			34,599,297			34,652,134
Diluted		35,268,366			34,681,988			34,747,303
(1) Cost of revenues are detailed as follows:
Sales tax and surcharges		(1,175,617	)		(1,047,564	)		(1,211,562	)
Traffic acquisition costs		(2,111,734	)		(2,233,208	)		(2,908,401	)
Bandwidth costs		(896,157	)		(1,088,038	)		(1,151,992	)
Depreciation costs		(618,648	)		(707,332	)		(753,775	)
Operational costs		(847,926	)		(1,092,153	)		(992,754	)
Content costs		(840,223	)		(1,382,468	)		(1,699,015	)
Share-based compensation expenses		(12,715	)		(12,421	)		(20,322	)
Total cost of revenues		(6,503,020	)		(7,563,184	)		(8,737,821	)
(2) Includes share-based compensation expenses as follows:
Cost of revenues		(12,715	)		(12,421	)		(20,322	)
Selling, general and administrative		(130,418	)		(105,036	)		(93,843	)
Research and development		(211,592	)		(191,605	)		(286,766	)
Total share-based compensation expenses		(354,725	)		(309,062	)		(400,931	)

Baidu, Inc.

Condensed Consolidated Balance Sheets

	December 31,			June 30,
(In RMB thousands except for number of shares and per share data)	2015			2016
	Audited			Unaudited
ASSETS
Current assets:
Cash and cash equivalents		9,959,932			15,769,276
Restricted cash		95,997			78,245
Short-term investments		57,969,242			60,042,767
Accounts receivable, net		3,927,256			4,083,324
Amounts due from related parties		1,940,559			146,075
Other assets, current		4,340,677			4,792,437
Total current assets		78,233,663			84,912,124
Non-current assets:
Fixed assets, net		10,627,127			11,016,548
Intangible assets, net		3,334,619			3,489,619
Goodwill		15,395,573			15,267,732
Long-term investments, net		37,958,591			40,642,996
Amounts due from related parties		9,725			9,491
Deferred tax assets, net		1,008,174			1,131,436
Other assets, non-current		1,285,836			2,474,787
Total non-current assets		69,619,645			74,032,609
Total assets		147,853,308			158,944,733
LIABILITIES AND EQUITY
Current liabilities:
Short-term loans		100,000			174,200
Accounts payable and accrued liabilities		17,840,192			19,312,633
Customer advances and deposits		5,420,230			5,618,519
Deferred revenue		375,672			522,329
Deferred income		559,855			556,855
Long-term loans, current portion		974,820			996,915
Capital lease obligation		46,088			27,576
Amounts due to related parties		785,945			498,504
Total current liabilities		26,102,802			27,707,531
Non-current liabilities:
Deferred income		17,413			19,597
Long-term loans		3,239,676			6,508,449
Notes payable		30,702,116			31,418,139
Deferred tax liabilities		3,441,290			3,474,464
Capital lease obligation		8,435			509
Other non-current liabilities		125,860			124,029
Total non-current liabilities		37,534,790			41,545,187
Total liabilities		63,637,592			69,252,718
Redeemable noncontrolling interests		3,947,879			4,757,764
Equity
Class A Ordinary Shares, par value US$0.00005 per share, 825,000,000 shares authorized, and 27,113, 541 shares and 27,167,032 shares issued and outstanding as at December 31, 2015 and June 30, 2016		12			12
Class B Ordinary Shares, par value US$0.00005 per share, 35,400,000 shares authorized, and 7,492,921 shares and 7,492,921 shares issued and outstanding as at December 31, 2015 and June 30, 2016		3			3
Additional paid-in capital		6,402,349			7,160,899
Retained earnings		74,659,355			78,808,198
Accumulated other comprehensive loss		(806,056	)		(1,027,710	)
Total Baidu, Inc. shareholders’ equity		80,255,663			84,941,402
Noncontrolling interests		12,174			(7,151	)
Total equity		80,267,837			84,934,251
Total liabilities, redeemable noncontrolling interests, and equity		147,853,308			158,944,733

Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures (in RMB thousands except for share and per ADS information, unaudited)

	Three months ended
	June 30, 2015		March 31, 2016		June 30, 2016
Operating profit		3,469,693		2,210,737		2,866,386
Add: Share-based compensation expenses		354,725		309,062		400,931
Non-GAAP operating profit		3,824,418		2,519,799		3,267,317
Add: Depreciation of fixed assets		699,725		795,589		845,365
Add: Amortization of intangible assets		182,373		141,875		137,544
Adjusted EBITDA		4,706,516		3,457,263		4,250,226
	Three months ended
	June 30, 2015		March 31, 2016		June 30, 2016
Net income attributable to Baidu		3,662,013		1,986,831		2,413,823
Add: Share-based compensation expenses		354,725		309,062		400,931
Add: Loss(gain) associated with the dilution of equity method investees		—		62,858		(6,893	)
Non-GAAP net income attributable to Baidu		4,016,738		2,358,751		2,807,861
Weighted average number of ADS used in computing non-GAAP diluted earnings per ADS		352,683,657		346,819,877		347,473,027
Non-GAAP diluted earnings per ADS		11.39		6.80		8.08

Reconciliation from net cash provided by operating activities to free cash flow (in RMB thousands, unaudited)

	Three months ended			As a % of			Three months ended			As a % of			Three months ended			As a % of
	June 30, 2015			total revenues			March 31, 2016			total revenues			June 30, 2016			total revenues
Net cash provided by operating activities		5,727,404			35	%		4,742,232			30	%		4,401,914			24	%
Less: Capital expenditures		(923,146	)		-6	%		(825,565	)		-5	%		(979,635	)		-5	%
Free cash flow		4,804,258			29	%		3,916,667			25	%		3,422,279			19	%