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Revenue - Schedule of Disaggregation of Revenue (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Disaggregation of Revenue [Line Items]      
Revenue $ 70,697 $ 55,838 $ 40,653
US & Canada      
Disaggregation of Revenue [Line Items]      
Revenue 32,206 25,727 19,065
Europe      
Disaggregation of Revenue [Line Items]      
Revenue 16,826 13,631 10,126
Asia-Pacific      
Disaggregation of Revenue [Line Items]      
Revenue 15,406 11,733 7,921
Rest of World      
Disaggregation of Revenue [Line Items]      
Revenue 6,259 4,747 3,541
United States      
Disaggregation of Revenue [Line Items]      
Revenue 30,230 24,100 17,730
Advertising      
Disaggregation of Revenue [Line Items]      
Revenue 69,655 55,013 39,942
Other revenue      
Disaggregation of Revenue [Line Items]      
Revenue $ 1,042 $ 825 $ 711