Segmented information (Tables)

6 Months Ended

Jun. 30, 2024

Segment Reporting [Abstract]

Schedule of Revenue By Geographical Region

The Company had the following revenue by geographical region.

	Six Months ended June 30, 2024		Six Months ended June 30, 2023		Three Months ended June 30, 2024		Three Months ended June 30, 2023
Ad tech advertising revenue
Western Europe	$	1,846,949	$	1,571,557	$	1,233,197	$	1,007,568
Central, Eastern and Southern Europe		210,009		130,756		119,628		67,504
North America		1,829,720		2,066,503		923,940		1,302,204
Other		143,745		264,698		58,518		118,193
Total ad tech advertising revenue	$	4,030,423	$	4,033,514	$	2,335,283	$	2,495,469
Programmatic advertising revenue
North America	$	201,789	$	322,846	$	123,074	$	254,776
Total Programmatic advertising revenue	$	322,846	$	322,846	$	123,074	$	254,776
Content revenue
Western Europe	$	36,394	$	36,781	$	18,200	$	18,035
Central, Eastern and Southern Europe		51		26		35		14
North America		616		3,117		305		2,784
Other		2,973		91,640		2,278		43,161
Total content revenue	$	40,034	$	131,564	$	20,818	$	63,994
Total revenue
Western Europe	$	1,883,343	$	1,608,338	$	1,251,397	$	1,025,603
Central, Eastern and Southern Europe		210,060		130,782		119,663		67,518
North America		2,032,125		2,392,466		1,074,319		1,559,764
Other		146,718		356,338		60,796		161,354
Total revenue	$	4,272,246	$	4,487,924	$	2,479,175	$	2,814,239

Schedule of Equipment Geographical Region

The Company’s equipment is located as follows:

Net Book Value	June 30, 2024		December 31, 2023
Canada	$	17,221	$	18,730
Israel		6,390		7,439
United Kingdom		3,599		3,065
Total equipment	$	27,210	$	29,234