Segmented information

6 Months Ended

Jun. 30, 2024

Segment Reporting [Abstract]

Segmented information

14. Segmented information:

The Company operates in reportable business segments, the sale of Ad tech advertising, programmatic advertising, and content revenue, including the premium purchase for Rooplay Originals and recurring subscription revenues from Rooplay and Kidoz OS and the sale of licenses of Kidoz OS.

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company’s chief operating decision makers are the Chairman, Chief Executive Officer and President. The Company and the chief decision makers view the Company’s operations and manage its business as three operating segments, namely Ad tech advertising, programmatic advertising, and content revenue.

The Company had the following revenue by geographical region.

	Six Months ended June 30, 2024		Six Months ended June 30, 2023		Three Months ended June 30, 2024		Three Months ended June 30, 2023
Ad tech advertising revenue
Western Europe	$	1,846,949	$	1,571,557	$	1,233,197	$	1,007,568
Central, Eastern and Southern Europe		210,009		130,756		119,628		67,504
North America		1,829,720		2,066,503		923,940		1,302,204
Other		143,745		264,698		58,518		118,193
Total ad tech advertising revenue	$	4,030,423	$	4,033,514	$	2,335,283	$	2,495,469
Programmatic advertising revenue
North America	$	201,789	$	322,846	$	123,074	$	254,776
Total Programmatic advertising revenue	$	322,846	$	322,846	$	123,074	$	254,776
Content revenue
Western Europe	$	36,394	$	36,781	$	18,200	$	18,035
Central, Eastern and Southern Europe		51		26		35		14
North America		616		3,117		305		2,784
Other		2,973		91,640		2,278		43,161
Total content revenue	$	40,034	$	131,564	$	20,818	$	63,994
Total revenue
Western Europe	$	1,883,343	$	1,608,338	$	1,251,397	$	1,025,603
Central, Eastern and Southern Europe		210,060		130,782		119,663		67,518
North America		2,032,125		2,392,466		1,074,319		1,559,764
Other		146,718		356,338		60,796		161,354
Total revenue	$	4,272,246	$	4,487,924	$	2,479,175	$	2,814,239

KIDOZ INC. and subsidiaries

(Expressed in United States Dollars)

Notes to Unaudited Condensed Interim Consolidated Financial Statements

Three Months ended June 30, 2024 and 2023

(Unaudited)

14. Segmented information: (Continued)

Equipment

The Company’s equipment is located as follows:

Net Book Value	June 30, 2024		December 31, 2023
Canada	$	17,221	$	18,730
Israel		6,390		7,439
United Kingdom		3,599		3,065
Total equipment	$	27,210	$	29,234