Segmented information

3 Months Ended

Mar. 31, 2024

Segment Reporting [Abstract]

Segmented information

14. Segmented information:

The Company operates in reportable business segments, the sale of Ad tech advertising, programmatic advertising, and content revenue, including the premium purchase for Rooplay Originals and recurring subscription revenues from Rooplay and Kidoz OS and the sale of licenses of Kidoz OS.

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company’s chief operating decision makers are the Chairman, Chief Executive Officer and President. The Company and the chief decision makers view the Company’s operations and manage its business as three operating segments, namely Ad tech advertising, programmatic advertising, and content revenue.

The Company had the following revenue by geographical region.

	Three Months ended March 31, 2024		Three Months ended March 31, 2023
Ad tech advertising revenue
Western Europe	$	613,752	$	563,957
Central, Eastern and Southern Europe		90,381		63,252
North America		905,780		764,298
Rest of World		85,227		146,539
Total ad tech advertising revenue	$	1,695,140	$	1,538,046
Programmatic advertising revenue
North America		78,715		68,070
Total Programmatic advertising revenue		78,715		68,070
Content revenue
Western Europe	$	18,194	$	18,465
Central, Eastern and Southern Europe		16		12
North America		311		333
Rest of World		695		48,760
Total content revenue	$	19,216	$	67,570
Total revenue
Western Europe	$	631,946	$	582,422
Central, Eastern and Southern Europe		90,397		63,264
North America		984,806		832,701
Rest of World		85,922		195,299
Total revenue	$	1,793,071	$	1,673,686

14. Segmented information: (Continued)

Equipment

The Company’s equipment is located as follows:

Net Book Value	March 31, 2024		December 31, 2023
Canada	$	17,168	$	18,730
Israel		7,280		7,439
United Kingdom		3,957		3,065
Total equipment	$	28,405	$	29,234