Segmented information (Tables)

9 Months Ended

Sep. 30, 2023

Segment Reporting [Abstract]

Schedule of Revenue By Geographical Region

The Company had the following revenue by geographical region.

	Nine Months ended September 30, 2023		Nine Months ended September 30, 2022		Three Months ended September 30, 2023		Three Months ended September 30, 2022
Ad tech advertising revenue
Western Europe	$	2,545,701	$	2,802,750	$	974,177	$	1,198,642
Central, Eastern and Southern Europe		207,326		205,048		76,570		71,871
North America		3,431,340		4,030,597		1,364,838		1,879,709
Other		341,205		985,684		76,473		260,652
Total ad tech advertising revenue	$	6,525,572	$	8,024,079	$	2,492,058	$	3,410,874
Content revenue
Western Europe	$	55,063	$	58,958	$	18,563	$	19,622
Central, Eastern and Southern Europe		33		373		7		69
North America		7,453		33,884		4,336		3,282
Other		136,765		92,250		44,844		28,015
Total content revenue	$	199,314	$	185,465	$	67,750	$	50,988
Programmatic advertising revenue
North America	$	571,392	$	110,213	$	248,546	$	52,287
Total Programmatic advertising revenue	$	571,392	$	110,213	$	248,546	$	52,287
Total revenue
Western Europe	$	2,600,764	$	2,861,708	$	992,740	$	1,218,264
Central, Eastern and Southern Europe		207,359		205,421		76,577		71,940
North America		4,010,185		4,174,694		1,617,720		1,935,278
Other		477,970		1,077,934		121,317		288,667
Total revenue	$	7,296,278	$	8,319,757	$	2,808,354	$	3,514,149

Schedule of Equipment

The Company’s equipment is located as follows:

Net Book Value	September 30, 2023		December 31, 2022
Anguilla	$	-	$	60
Canada		21,270		20,143
Israel		8,444		9,279
United Kingdom		3,030		4,040
	$	32,744	$	33,522