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Segmented information (Tables)
6 Months Ended
Jun. 30, 2023
Segment Reporting [Abstract]  
Schedule of Revenue By Geographical Region

The Company had the following revenue by geographical region.

   Six Months ended
June 30, 2023
   Six Months ended
June 30, 2022
   Three Months ended
June 30, 2023
   Three Months ended
June 30, 2022
 
Ad tech advertising revenue                    
Western Europe  $1,571,557   $1,587,027   $1,007,568   $946,934 
Central, Eastern and Southern Europe   130,756    133,177    67,504    79,159 
North America   2,066,503    2,181,933    1,302,204    1,153,882 
Other   264,698    711,068    118,193    278,376 
                     
Total ad tech advertising revenue  $4,033,514   $4,613,205   $2,495,469   $2,458,351 
                     
Content revenue                    
Western Europe  $36,781   $40,560   $18,035   $18,062 
Central, Eastern and Southern Europe   26    304    14    97 
North America   3,117    30,611    2,784    3,332 
Other   91,640    63,002    43,161    7,323 
                     
Total content revenue  $131,564   $134,477   $63,994   $28,814 
                     
Programmatic advertising revenue                    
North America  $322,846   $57,926   $254,776   $30,972 
                     
Total Programmatic advertising revenue  $322,846   $57,926   $254,776   $30,972 
                     
Total revenue                    
Western Europe  $1,608,338   $1,627,587   $1,025,603   $964,996 
Central, Eastern and Southern Europe   130,782    133,481    67,518    79,256 
North America   2,392,466    2,270,470    1,559,764    1,188,186 
Other   356,338    774,070    161,354    285,699 
                     
Total revenue  $4,487,924   $4,805,608   $2,814,239   $2,518,137 
Schedule of Equipment

The Company’s equipment is located as follows:

 

Net Book Value  June 30, 2023   December 31, 2022 
Anguilla  $-   $60 
Canada   20,203    20,143 
Israel   9,874    9,279 
United Kingdom   3,367    4,040 
Total equipment  $33,444   $33,522