Segmented information (Tables)

12 Months Ended

Dec. 31, 2022

Segment Reporting [Abstract]

Schedule of Revenue By Geographical Region

The Company had the following revenue by geographical region.

	2022		2021		2020
Ad tech advertising revenue
Western Europe	$	5,675,383	$	3,927,191	$	1,911,627
Central, Eastern and Southern Europe		297,862		193,085		-
North America		7,096,255		7,653,038		4,686,071
Other		1,356,418		421,204		133,872
Total ad tech advertising revenue	$	14,425,918	$	12,194,518	$	6,731,570
Programmatic advertising revenue
North America	$	361,394	$	58,507	$	18,365
Total Programmatic advertising revenue	$	361,394	$	58,507	$	18,365
Content revenue
Western Europe	$	76,572	$	84,884	$	100,625
Central, Eastern and Southern Europe		381		1,517		38,741
North America		37,766		47,390		182,676
Other		195,025		97,823		77,923
Total content revenue	$	309,744	$	231,614	$	399,965
Total revenue
Western Europe	$	5,751,955	$	4,012,075	$	2,012,252
Central, Eastern and Southern Europe		298,243		194,602		38,741
North America		7,495,415		7,758,935		4,887,112
Other		1,551,443		519,027		211,795
Total revenue	$	15,097,056	$	12,484,639	$	7,149,900

Schedule of Company Equipment

The Company’s equipment is located as follows:

Net Book Value	2022		2021
Anguilla	$	60	$	91
Canada		20,143		8,542
Israel		9,279		11,055
United Kingdom		4,040		835
Total equipment	$	33,522	$	20,523