Segmented information

12 Months Ended

Dec. 31, 2022

Segment Reporting [Abstract]

Segmented information

16. Segmented information:

The Company operates in reportable business segments, the sale of Ad tech advertising, programmatic advertising, and content revenue, including the sale of in-app purchases on Trophy Bingo and Garfield’s Bingo; the premium purchase for Rooplay Originals and recurring subscription revenues from Rooplay and Kidoz OS and the sale of licenses of Kidoz OS.

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company’s chief operating decision makers are the Co-chief executive officers. The Company and the chief decision makers view the Company’s operations and manage its business as three operating segments, namely Ad tech advertising, programmatic advertising, and content revenue.

Kidoz Inc. and subsidiaries

(Expressed in United States Dollars)

Notes to Consolidated Financial Statements

Years ended December 31, 2022, 2021 and 2020

16. Segmented information: (Continued)

The Company had the following revenue by geographical region.

	2022		2021		2020
Ad tech advertising revenue
Western Europe	$	5,675,383	$	3,927,191	$	1,911,627
Central, Eastern and Southern Europe		297,862		193,085		-
North America		7,096,255		7,653,038		4,686,071
Other		1,356,418		421,204		133,872
Total ad tech advertising revenue	$	14,425,918	$	12,194,518	$	6,731,570
Programmatic advertising revenue
North America	$	361,394	$	58,507	$	18,365
Total Programmatic advertising revenue	$	361,394	$	58,507	$	18,365
Content revenue
Western Europe	$	76,572	$	84,884	$	100,625
Central, Eastern and Southern Europe		381		1,517		38,741
North America		37,766		47,390		182,676
Other		195,025		97,823		77,923
Total content revenue	$	309,744	$	231,614	$	399,965
Total revenue
Western Europe	$	5,751,955	$	4,012,075	$	2,012,252
Central, Eastern and Southern Europe		298,243		194,602		38,741
North America		7,495,415		7,758,935		4,887,112
Other		1,551,443		519,027		211,795
Total revenue	$	15,097,056	$	12,484,639	$	7,149,900

Equipment

The Company’s equipment is located as follows:

Net Book Value	2022		2021
Anguilla	$	60	$	91
Canada		20,143		8,542
Israel		9,279		11,055
United Kingdom		4,040		835
Total equipment	$	33,522	$	20,523

Kidoz Inc. and subsidiaries

(Expressed in United States Dollars)

Notes to Consolidated Financial Statements

Years ended December 31, 2022, 2021 and 2020