Segmented information

12 Months Ended

Dec. 31, 2021

Segment Reporting [Abstract]

Segmented information

16. Segmented information:

The Company operates in reportable business segments, the sale of Ad tech advertising and content revenue, including the sale of in-app purchases on Trophy Bingo and Garfield’s Bingo; the premium purchase for Rooplay Originals and recurring subscription revenues from Rooplay and Kidoz OS and the sale of licenses of Kidoz OS.

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company’s chief operating decision makers are the Co-chief executive officers. The Company and the chief decision makers view the Company’s operations and manage its business as two operating segments, namely Ad tech and content revenue.

Kidoz Inc. and subsidiaries

(Expressed in United States Dollars)

Notes to Consolidated Financial Statements

Years ended December 31, 2021 and 2020

16. Segmented information: (Continued)

The Company had the following revenue by geographical region.

	2021		2020
Ad tech advertising revenue
Western Europe	$	3,927,191	$	1,911,627
Central, Eastern and Southern Europe		193,085		-
North America		7,702,386		4,702,565
Other		421,204		133,872
Total ad tech advertising revenue	$	12,243,866	$	6,748,064
Content revenue
Western Europe	$	84,884	$	100,625
Central, Eastern and Southern Europe		1,517		38,741
North America		47,390		182,676
Other		97,823		77,923
Total content revenue	$	231,614	$	399,965
Total revenue
Western Europe	$	4,012,075	$	2,012,252
Central, Eastern and Southern Europe		194,602		38,741
North America		7,749,776		4,885,241
Other		519,027		211,795
Total revenue	$	12,475,480	$	7,148,029

Equipment

The Company’s equipment is located as follows:

Net Book Value	2021		2020
Anguilla	$	91	$	164
Canada		8,542		7,482
Israel		11,055		12,870
United Kingdom		835		1,323
Total equipment	$	20,523	$	21,839