Segmented information (Tables)

9 Months Ended

Sep. 30, 2021

Segment Reporting [Abstract]

Schedule of Revenue from External Customers and Long-Lived Assets, by Geographical Areas

The Company had the following revenue by geographical region.

	Nine Months ended September 30, 2021		Nine Months ended September 30, 2020		Three Months ended September 30, 2021		Three Months ended September 30, 2020
Ad tech advertising revenue
Western Europe	$	1,345,358	$	1,331,051	$	686,877	$	691,050
North America		4,833,815		1,910,450		2,013,708		1,106,091
Other		205,135		74,932		58,923		12,028
Total ad tech advertising revenue	$	6,384,308	$	3,316,433	$	2,759,508	$	1,809,169

	Nine Months ended September 30, 2021		Nine Months ended September 30, 2020		Three Months ended September 30, 2021		Three Months ended September 30, 2020
Content revenue
Western Europe	$	64,683	$	77,563	$	20,679	$	20,121
Central, Eastern and Southern Europe		1,226		70,885		271		17,961
North America		54,882		130,620		25,339		58,927
Other		44,990		45,278		8,845		13,795
Total content revenue	$	165,781	$	324,346	$	55,134	$	110,804
Total revenue
Western Europe	$	1,410,041	$	1,408,614	$	707,556	$	711,171
Central, Eastern and Southern Europe		1,226		70,885		271		17,961
North America		4,888,697		2,041,070		2,039,047		1,165,018
Other		250,125		120,210		67,768		25,823
Total revenue	$	6,550,089	$	3,640,779	$	2,814,642	$	1,919,973

Schedule of Long-lived Assets by Geographic Areas

The Company’s equipment is located as follows:

Net Book Value	September 30, 2021		December 31, 2020
Anguilla	$	102	$	164
Canada		9,145		7,482
Israel		12,320		12,870
United Kingdom		939		1,323
	$	22,506	$	21,839