Note 17 - Segmented Information

12 Months Ended

Dec. 31, 2020

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

17. Segmented information:

The Company operates in reportable business segments, the sale of Ad tech advertising and content revenue, including the sale of in-app purchases on Trophy Bingo and Garfield's Bingo; the premium purchase for Rooplay Originals and recurring subscription revenues from Rooplay and Kidoz OS and the sale of licenses of Kidoz OS.

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company's chief operating decision maker is the Co-chief executive officers. The Company and the chief decision maker view the Company's operations and manage its business as

two

operating segments, namely Ad tech and content revenue.

The Company had the following revenue by geographical region.

	2020		2019
Ad tech advertising revenue
Western Europe	$	1,911,627	$	1,007,357
North America		4,702,565		2,752,955
Other		133,872		68,602
Total ad tech advertising revenue	$	6,748,064	$	3,828,914
Content revenue
Western Europe	$	100,625	$	104,741
Central, Eastern and Southern Europe		38,741		175,387
North America		182,676		326,598
Other		77,923		81,739
Total content revenue	$	399,965	$	688,465
Total revenue
Western Europe	$	2,012,252	$	1,112,098
Central, Eastern and Southern Europe		38,741		175,387
North America		4,885,241		3,079,553
Other		211,795		150,341
Total revenue	$	7,148,029	$	4,517,379

Equipment

The Company's equipment is located as follows:

Net Book Value	2020		2019
Anguilla	$	164	$	245
Canada		7,482		11,061
Israel		12,870		13,892
United Kingdom		1,323		1,984
Total equipment	$	21,839	$	27,182