XML 28 R21.htm IDEA: XBRL DOCUMENT v3.20.2
Note 15 - Segmented Information
9 Months Ended
Sep. 30, 2020
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
15.
        Segmented information:
 
Revenue
 
The Company operates in reportable business segments, the sale of Ad tech advertising and content revenue.
 
The Company had the following revenue by geographical region.
 
   
Nine Months ended September 30, 2020
   
Nine Months ended September 30, 2019
   
Three Months ended September 30, 2020
   
Three Months ended September 30, 2019
 
Ad tech advertising revenue
                               
Western Europe
  $
1,331,051
    $
485,540
    $
691,050
    $
366,262
 
North America
   
1,910,450
     
1,460,722
     
1,106,091
     
774,740
 
Other
   
74,932
     
29,261
     
12,028
     
24,607
 
                                 
Total ad tech advertising revenue
  $
3,316,433
    $
1,975,523
    $
1,809,169
    $
1,165,609
 
Content revenue
                               
Western Europe
  $
77,563
    $
62,836
    $
20,121
    $
28,610
 
Central, Eastern and Southern Europe
   
70,885
     
152,572
     
17,961
     
52,677
 
North America
   
130,620
     
135,124
     
58,927
     
9,066
 
Other
   
45,278
     
69,215
     
13,795
     
15,066
 
                                 
Total content revenue
  $
324,346
    $
419,747
    $
110,804
    $
105,419
 
                                 
Total revenue
                               
Western Europe
  $
1,408,614
    $
548,376
    $
711,171
    $
394,872
 
Central, Eastern and Southern Europe
   
70,885
     
152,572
     
17,961
     
52,677
 
North America
   
2,041,070
     
1,595,846
     
1,165,018
     
783,806
 
Other
   
120,210
     
98,476
     
25,823
     
39,673
 
                                 
Total revenue
  $
3,640,779
    $
2,395,270
    $
1,919,973
    $
1,271,028
 
 
Equipment
 
The Company's equipment is located as follows:
 
Net Book Value
 
September 30, 2020
   
December 31, 2019
 
Anguilla
  $
183
    $
245
 
Canada
   
8,377
     
11,061
 
Israel
   
12,246
     
13,892
 
United Kingdom
   
1,488
     
1,984
 
    $
22,294
    $
27,182