10. Segmented information

6 Months Ended

Jun. 30, 2013

Notes to Financial Statements

Note 10. Segmented information

Revenue 

The Company operates in one reportable business segment, the business of marketing games and entertainment based principally on the game of bingo through its Internet portal, Bingo.com. Bingo.com is supported by the revenue generated from the deposits received for the games for money and by selling advertising on the website. The revenue for the quarters ended June 30, 2013 and 2012, has been derived primarily from the revenue generated from the deposits received for the games for money.

The Company had the following revenue by geographical region.

		Six Months ended June 30, 2013		Six Months ended June 30, 2012		Three Months ended June 30, 2013		Three Months ended June 30, 2012
Gaming revenue
Western Europe	$	115,989	$	106,839	$	57,303	$	36,262
Central, Eastern and Southern Europe		9,181		12,060		3,647		2,418
Nordics		940,253		597,452		422,490		298,319
Other		3,731		10,443		2,954		2,870
Total gaming revenue	$	1,069,154	$	726,794	$	486,394	$	339,869
Advertising revenue
Nordics	$	153	$	2,050	$	94	$	338
Other		12,151		25,205		4,771		7,535
Total advertising revenue	$	12,304	$	27,255	$	4,865	$	7,873
Total revenue
Western Europe	$	115,989	$	106,839	$	57,303	$	36,262
Central, Eastern and Southern Europe		9,181		12,060		3,647		2,418
Nordics		940,406		599,502		422,584		298,657
Other		15,882		35,648		7,725		10,405
Total revenue	$	1,081,458	$	754,049	$	491,259	$	347,742

Equipment

The Company's equipment is located as follows:

Net Book Value		June 30, 2013		December 31, 2012
Anguilla	$	1,271	$	872
Canada		5,081		5,978
United Kingdom		2,393		1,131
United States of America		1,916		2,299
	$	10,661	$	10,280