7. Domain name rights and intangible asset (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Domain Name Rights And Intangible Asset Details
Domain name rights, Cost	$ 1,934,500	$ 1,934,500
Domain name rights, Accumulated amortization	677,259	677,259
Domain name rights, Net book Value	$ 1,257,241	$ 1,257,241

Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a projected indefinite period of benefit.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275

Name:	us-gaap_IndefiniteLivedTrademarks
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	instant